{"version":"1.0","provider_name":"Pingback","provider_url":"https:\/\/pingback.com\/br\/resources","title":"Utm o que \u00e9 e como usar para rastrear suas campanhas de marketing - Pingback","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ZAbKzSxN8q\"><a href=\"https:\/\/pingback.com\/br\/resources\/utm-o-que-e\/\">Utm o que \u00e9 e como usar para rastrear suas campanhas de marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/pingback.com\/br\/resources\/utm-o-que-e\/embed\/#?secret=ZAbKzSxN8q\" width=\"600\" height=\"338\" title=\"&#8220;Utm o que \u00e9 e como usar para rastrear suas campanhas de marketing&#8221; &#8212; Pingback\" data-secret=\"ZAbKzSxN8q\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/pingback.com\/br\/resources\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"De uma forma bem direta, UTM (Urchin Tracking Module) \u00e9 um trechinho de c\u00f3digo que voc\u00ea cola no final de um link. Pense nele como uma etiqueta de identifica\u00e7\u00e3o para cada URL. Essa etiqueta conta para as suas ferramentas de an\u00e1lise, como o Google Analytics, a hist\u00f3ria completa de cada visitante: de onde ele veio, [&hellip;]","thumbnail_url":"https:\/\/cdn.outrank.so\/6ef51354-ea11-4b50-af07-1707e75cafe9\/f8c0effb-e3e8-4b08-aeaa-eea75ab23fd0\/utm-what-is-location-marketing.jpg"}