{"id":1556,"date":"2018-04-17T00:00:00","date_gmt":"2018-04-17T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2018\/04\/17\/techtrends-2018\/"},"modified":"2018-04-17T00:00:00","modified_gmt":"2018-04-17T00:00:00","slug":"techtrends-2018","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/techtrends-2018\/","title":{"rendered":"TechTrends 2018: confira a 3\u00aa edi\u00e7\u00e3o da maior pesquisa sobre ferramentas digitais no Brasil"},"content":{"rendered":"<p>A TechTrends \u00e9 uma pesquisa que visa saber quais ferramentas de marketing as ag\u00eancias t\u00eam usado no \u00faltimo ano. Em nossa terceira edi\u00e7\u00e3o, buscamos fazer um comparativo com os dados anteriores.<\/p>\n<h2>Desenvolvimento<\/h2>\n<p>A constru\u00e7\u00e3o deste question\u00e1rio partiu da compila\u00e7\u00e3o de uma lista de ferramentas das seguintes categorias:<\/p>\n<ul>\n<li>Marketing Digital<\/li>\n<li>Vendas<\/li>\n<li>Comunica\u00e7\u00e3o\/Help Desk<\/li>\n<li>ERP\/BI\/Gest\u00e3o de Projetos<\/li>\n<li>Para Desenvolvedores<\/li>\n<li>Colabora\u00e7\u00e3o\/Su\u00edtes de Produtividade<\/li>\n<\/ul>\n<p>A pesquisa foi feita online no per\u00edodo de 28 de fevereiro a 21 de mar\u00e7o de 2018, entrevistando <b>428 ag\u00eancias <\/b>de todo o Brasil.<\/p>\n<h2>Resultados<\/h2>\n<p>Ser\u00e3o apresentados dados dos perfis das ag\u00eancias entrevistadas, ferramentas mais usadas por elas; sendo a maioria das ag\u00eancias (98,8%) usu\u00e1ria de ferramentas de marketing digital. Perfil das Ag\u00eancias Analisadas:<\/p>\n<p><a href=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14730 aligncenter\" src=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_2.png\" alt=\"gr\u00e1fico techtrends 2018\" width=\"645\" height=\"454\" \/><\/a><\/p>\n<p>O perfil das ag\u00eancias analisadas foi composto, em sua maioria, por Ag\u00eancias de Marketing Digital. Se comparado com a Techtrends de 2017, que teve 37,4% de ag\u00eancias deste mesmo ramo, houve ent\u00e3o um aumento de 4,4%.<\/p>\n<h2>M\u00e9dia de Ferramentas por Tamanho da Ag\u00eancia<\/h2>\n<p><a href=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/pasted-image-0-34.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14731 aligncenter\" src=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/pasted-image-0-34.png\" alt=\"gr\u00e1fico techtrends 2018\" width=\"433\" height=\"265\" \/><\/a><\/p>\n<p>Podemos perceber que a diferen\u00e7a na m\u00e9dia de uso de ferramentas por ag\u00eancias com rela\u00e7\u00e3o ao tamanho n\u00e3o \u00e9 significativo. O tamanho da ag\u00eancia n\u00e3o interfere tanto, a acessibilidade \u00e0 ferramentas de marketing \u00e9 relativamente igual para todas.<\/p>\n<h2>Ferramentas de Automa\u00e7\u00e3o mais Adotadas<\/h2>\n<p><a href=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14732 aligncenter\" src=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_1.png\" alt=\"gr\u00e1fico techtrends 2018\" width=\"589\" height=\"383\" \/><\/a><\/p>\n<p>Durante as \u00faltimas Techtrends, a plataforma da RD Station cresceu exponencialmente, saindo de 49,6% em 2016 para 55,3% em 2017 e, finalmente, para o valor descrito acima. Pode-se perceber tamb\u00e9m que durante esses anos a RD Station esteve sempre em primeiro lugar como ferramenta de automa\u00e7\u00e3o mais adotada.<\/p>\n<h2>Ferramentas de Email Marketing mais adotadas<\/h2>\n<p><a href=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14733 aligncenter\" src=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_3.png\" alt=\"gr\u00e1fico techtrends 2018\" width=\"541\" height=\"387\" \/><\/a><\/p>\n<p>A ferramenta Mailchimp, apesar de ainda ser a mais adotada pelo mercado, vem perdendo seu n\u00famero de usu\u00e1rios para a RD Station.<\/p>\n<h2>Ferramentas de Constru\u00e7\u00e3o de Landing Pages mais adotadas<\/h2>\n<p><a href=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14734 aligncenter\" src=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/Screenshot_4.png\" alt=\"gr\u00e1fico techtrends 2018\" width=\"498\" height=\"383\" \/><\/a><\/p>\n<p>As ferramentas pr\u00f3prias de landing pages t\u00eam sido substitu\u00eddas por terceirizadas. A plataforma RD Station tem ganhado mais e mais espa\u00e7o ao longo das edi\u00e7\u00f5es da TechTrends.<\/p>\n<h2>Plataformas de Conte\u00fado mais adotadas<\/h2>\n<p><a href=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/pasted-image-0-35.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14735 aligncenter\" src=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/pasted-image-0-35.png\" alt=\"gr\u00e1fico techtrends 2018\" width=\"522\" height=\"294\" \/><\/a><\/p>\n<p>Nos \u00faltimos 3 anos, a Rock Content vem liderando o mercado de plataformas de conte\u00fado, com 64,2%.<\/p>\n<h2>A pesquisa completa<\/h2>\n<p>Para acessar todos os dados da pesquisa, veja o relat\u00f3rio completo! Confira como \u00e9 a ado\u00e7\u00e3o nas demais categorias al\u00e9m de Marketing Digital e conhe\u00e7a tamb\u00e9m a TechTrends para empresas.<\/p>\n<p><a href=\"https:\/\/materiais.resultadosdigitais.com.br\/techtrends-ferramentas-para-agencias?utm_source=mktc&amp;utm_medium=banner-fim\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14726 aligncenter\" src=\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2018\/04\/fb-banner.png\" alt=\"techtrends 2018\" width=\"1200\" height=\"628\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A TechTrends \u00e9 uma pesquisa que visa saber quais ferramentas de marketing as ag\u00eancias t\u00eam usado no \u00faltimo ano. Em nossa terceira edi\u00e7\u00e3o, buscamos fazer um comparativo com os dados anteriores. Desenvolvimento A constru\u00e7\u00e3o deste question\u00e1rio partiu da compila\u00e7\u00e3o de uma lista de ferramentas das seguintes categorias: Marketing Digital Vendas Comunica\u00e7\u00e3o\/Help Desk ERP\/BI\/Gest\u00e3o de Projetos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,22],"tags":[],"class_list":["post-1556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TechTrends 2018: maior pesquisa sobre ferramentas digitais no Brasil<\/title>\n<meta name=\"description\" content=\"Maior pesquisa sobre ferramentas do mundo digital do Brasil chega na sua 3\u00b0 edi\u00e7\u00e3o. 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