{"id":1835,"date":"2018-12-12T00:00:00","date_gmt":"2018-12-12T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2018\/12\/12\/site-kit-by-google\/"},"modified":"2018-12-12T00:00:00","modified_gmt":"2018-12-12T00:00:00","slug":"site-kit-by-google","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/","title":{"rendered":"Google anuncia plugin com integra\u00e7\u00e3o com Analytics, Search Console e muito mais"},"content":{"rendered":"

O Google anunciou um novo plugin para WordPress<\/a> que fornece insights das ferramentas da empresa para usu\u00e1rios da plataforma.<\/p>\n

A novidade promete facilitar a experi\u00eancia dos usu\u00e1rios da marca. Confira mais sobre a ferramenta abaixo.<\/p>\n

Chamado de Site Kit by Google<\/a>, o recurso permite que o acesso a informa\u00e7\u00f5es como Buscador do Google, Analytics, AdSense e PageSpeed Insights<\/a> (que identifica possibilidades de otimiza\u00e7\u00e3o para seu site), tudo isso pelo painel de administrador do WordPress.<\/p>\n

Como funciona o Site Kit by Google?<\/h2>\n

A empresa apresentou<\/a> a novidade por meio deste comunicado:<\/p>\n

\u201cCom o Site Kit instalado, os usu\u00e1rios do WordPress podem acessar, de maneira unificada, insights, possibilidades e produtos do Google diretamente por meio do painel de administrador do WordPress. O Site Kit tamb\u00e9m fornece links para os produtos do Google para relat\u00f3rios avan\u00e7ados e configura\u00e7\u00e3o de uso.\u201d<\/p>\n

O Google vai lan\u00e7ar a funcionalidade para testes beta no in\u00edcio de 2019. Usu\u00e1rios interessados em instalar o plugin<\/b> pode se inscrever para uma vers\u00e3o teste aqui<\/a>.<\/p>\n

Esse recurso n\u00e3o adiciona novos insights aos que j\u00e1 est\u00e3o dispon\u00edveis nas ferramentas do Google<\/a>, mas ele torna muito mais f\u00e1cil o acesso a estes recursos.<\/p>\n

Por exemplo, os usu\u00e1rios podem navegar para uma p\u00e1gina em seu website<\/a> e clicar no bot\u00e3o Site Kit no painel do administrador para ver informa\u00e7\u00f5es daquele dom\u00ednio<\/a>, em espec\u00edfico.<\/p>\n

\"plugin<\/p>\n

O plugin ainda notifica o usu\u00e1rio quando atingir marcos de publica\u00e7\u00e3o<\/b> e mostra algumas estat\u00edsticas para os posts rec\u00e9m-publicados.<\/p>\n

\"plugin<\/p>\n

Os planos do Google para expandir as possibilidades e integra\u00e7\u00f5es do Site Kit no futuro v\u00e3o se basear no feedback dos usu\u00e1rios da vers\u00e3o beta.<\/p>\n

Gostou da novidade? Ent\u00e3o aproveite tamb\u00e9m para j\u00e1 ir melhorando os seus conhecimentos sobre as plataformas da empresa, como \u00e9 o caso do Google Analytics<\/a>!<\/p>\n

\"Guia<\/a><\/p>\n

Conte\u00fado traduzido e adaptado de artigo do<\/i> Search Engine Journal<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

O Google anunciou um novo plugin para WordPress que fornece insights das ferramentas da empresa para usu\u00e1rios da plataforma. A novidade promete facilitar a experi\u00eancia dos usu\u00e1rios da marca. Confira mais sobre a ferramenta abaixo. Chamado de Site Kit by Google, o recurso permite que o acesso a informa\u00e7\u00f5es como Buscador do Google, Analytics, AdSense […]<\/p>\n","protected":false},"author":1,"featured_media":13536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,24,22],"tags":[],"class_list":["post-1835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","category-tech"],"yoast_head":"\nSite Kit by Google: o plugin de ferramentas de marketing do Google<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o Site Kit by Google, o novo plugin para WordPress que possui integra\u00e7\u00f5es com o buscador, com Google Analytics, Search Console e muitos outros!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Site Kit by Google: o plugin de ferramentas de marketing do Google\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a o Site Kit by Google, o novo plugin para WordPress que possui integra\u00e7\u00f5es com o buscador, com Google Analytics, Search Console e muitos outros!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-12T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Pingback\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pingbackoficial\" \/>\n<meta name=\"twitter:site\" content=\"@pingbackoficial\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingback\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/\",\"url\":\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/\",\"name\":\"Site Kit by Google: o plugin de ferramentas de marketing do Google\",\"isPartOf\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-12-12T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66\"},\"description\":\"Conhe\u00e7a o Site Kit by Google, o novo plugin para WordPress que possui integra\u00e7\u00f5es com o buscador, com Google Analytics, Search Console e muitos outros!\",\"breadcrumb\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pingback.com\/br\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google anuncia plugin com integra\u00e7\u00e3o com Analytics, Search Console e muito mais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#website\",\"url\":\"https:\/\/pingback.com\/br\/resources\/\",\"name\":\"Pingback Blog\",\"description\":\"Marketing for builders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingback.com\/br\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66\",\"name\":\"Pingback\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"caption\":\"Pingback\"},\"description\":\"Pingback: Marketing for builders.\",\"sameAs\":[\"https:\/\/pingback.com\",\"https:\/\/www.instagram.com\/pingbackoficial\/\",\"https:\/\/www.linkedin.com\/company\/pingbackoficial\/\",\"https:\/\/x.com\/pingbackoficial\",\"https:\/\/www.youtube.com\/@pingbackoficial\"],\"url\":\"https:\/\/pingback.com\/br\/resources\/author\/adm1n\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Site Kit by Google: o plugin de ferramentas de marketing do Google","description":"Conhe\u00e7a o Site Kit by Google, o novo plugin para WordPress que possui integra\u00e7\u00f5es com o buscador, com Google Analytics, Search Console e muitos outros!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/","og_locale":"pt_BR","og_type":"article","og_title":"Site Kit by Google: o plugin de ferramentas de marketing do Google","og_description":"Conhe\u00e7a o Site Kit by Google, o novo plugin para WordPress que possui integra\u00e7\u00f5es com o buscador, com Google Analytics, Search Console e muitos outros!","og_url":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/","og_site_name":"Pingback","article_published_time":"2018-12-12T00:00:00+00:00","author":"Pingback","twitter_card":"summary_large_image","twitter_creator":"@pingbackoficial","twitter_site":"@pingbackoficial","twitter_misc":{"Escrito por":"Pingback","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/","url":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/","name":"Site Kit by Google: o plugin de ferramentas de marketing do Google","isPartOf":{"@id":"https:\/\/pingback.com\/br\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#primaryimage"},"image":{"@id":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-12-12T00:00:00+00:00","author":{"@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66"},"description":"Conhe\u00e7a o Site Kit by Google, o novo plugin para WordPress que possui integra\u00e7\u00f5es com o buscador, com Google Analytics, Search Console e muitos outros!","breadcrumb":{"@id":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/pingback.com\/br\/resources\/site-kit-by-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pingback.com\/br\/resources\/"},{"@type":"ListItem","position":2,"name":"Google anuncia plugin com integra\u00e7\u00e3o com Analytics, Search Console e muito mais"}]},{"@type":"WebSite","@id":"https:\/\/pingback.com\/br\/resources\/#website","url":"https:\/\/pingback.com\/br\/resources\/","name":"Pingback Blog","description":"Marketing for builders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingback.com\/br\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66","name":"Pingback","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","caption":"Pingback"},"description":"Pingback: Marketing for builders.","sameAs":["https:\/\/pingback.com","https:\/\/www.instagram.com\/pingbackoficial\/","https:\/\/www.linkedin.com\/company\/pingbackoficial\/","https:\/\/x.com\/pingbackoficial","https:\/\/www.youtube.com\/@pingbackoficial"],"url":"https:\/\/pingback.com\/br\/resources\/author\/adm1n\/"}]}},"_links":{"self":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/1835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/comments?post=1835"}],"version-history":[{"count":0,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/1835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/media?parent=1835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/categories?post=1835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/tags?post=1835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}