{"id":2290,"date":"2018-10-31T00:00:00","date_gmt":"2018-10-31T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2018\/10\/31\/google-analytics-no-wordpress\/"},"modified":"2018-10-31T00:00:00","modified_gmt":"2018-10-31T00:00:00","slug":"google-analytics-no-wordpress","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/google-analytics-no-wordpress\/","title":{"rendered":"Saiba como instalar o Google Analytics no WordPress"},"content":{"rendered":"\n<p>Como diria um bom marketeiro: <em>&#8220;In God we trust, all the rest bring data!&#8221;. <\/em>Acompanhar e analisar dados se tornou fundamental para fazer um <strong>bom trabalho de marketing.<\/strong> Todos os dias voc\u00ea aposta em estrat\u00e9gias para aumentar a aquisi\u00e7\u00e3o de novas pessoas para o seu site ou <a href=\"https:\/\/rockcontent.com\/br\/blog\/como-criar-um-blog\/\">blog<\/a>, assim como para converter esse tr\u00e1fego em leads. <\/p>\n\n\n\n<p>Voc\u00ea investe em estrat\u00e9gias org\u00e2nicas, m\u00eddia paga, redes sociais, <a rel=\"noreferrer noopener\" href=\"https:\/\/rockcontent.com\/br\/blog\/tudo-sobre-email-marketing\/\" target=\"_blank\">e-mail marketing<\/a>, entre outras.<\/p>\n\n\n\n<p>No fim de tudo isso, voc\u00ea vai querer saber se suas estrat\u00e9gias funcionaram, quais deram mais certo e no que deve investir mais nas pr\u00f3ximas vezes, certo?<\/p>\n\n\n\n<p>Pois bem, a \u00fanica forma de saber se voc\u00ea est\u00e1 de fato <strong>gerando resultado para a sua empresa <\/strong>e se as estrat\u00e9gias est\u00e3o funcionando \u00e9 recorrendo aos n\u00fameros. Para fazer isso, voc\u00ea pode usar o Google Analytics \u2014 a ferramenta gratuita de an\u00e1lise do Google.<\/p>\n\n\n\n<p>Voc\u00ea ainda n\u00e3o instalou o Google Analytics no <a href=\"https:\/\/rockcontent.com\/br\/blog\/wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>? Ent\u00e3o continue a leitura deste post aprenda a fazer isso!<\/p>\n\n\n[rock-convert-cta id=&#8221;61056&#8243;]\n\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o as vantagens de usar o Google Analytics?<\/h2>\n\n\n\n<p>Antes de entrarmos no passo a passo da instala\u00e7\u00e3o, \u00e9 importante que voc\u00ea entenda de fato o que \u00e9 o <a href=\"https:\/\/rockcontent.com\/br\/blog\/google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> e quais s\u00e3o suas vantagens. Pois bem, de uma forma resumida, trata-se de uma ferramenta gratuita do Google que entrega v\u00e1rios <strong>par\u00e2metros de an\u00e1lise <\/strong>sobre o seu site.<\/p>\n\n\n\n<p>Algumas das principais vantagens de usar o Google Analytics s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a ferramenta \u00e9 gratuita;<\/li><li>\u00e9 poss\u00edvel ver an\u00e1lises quantitativas do seu site (quantas pessoas visitaram, tempo de cada sess\u00e3o etc)<\/li><li>tamb\u00e9m \u00e9 poss\u00edvel ver an\u00e1lises qualitativas (de onde s\u00e3o as pessoas que visitaram, quais p\u00e1ginas foram visitadas, qual foi o caminho at\u00e9 chegar no seu site etc)<\/li><li>\u00e9 poss\u00edvel fazer um funil de convers\u00e3o, apurando quanto de retorno financeiro uma a\u00e7\u00e3o trouxe.<\/li><\/ul>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe o quanto o Google Analytics \u00e9 fundamental para a sua opera\u00e7\u00e3o de marketing, acompanhe o passo a passo a seguir e veja como instal\u00e1-lo no WordPress!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como instalar o Google Analytics?<\/h2>\n\n\n\n<p>Depois de criar uma conta no Analytics, para ter acesso aos dados do seu site, voc\u00ea vai precisar <strong>instalar o Google Analytics no WordPress.<\/strong><\/p>\n\n\n\n<p>Neste post, cobrimos as duas maneiras mais comuns de fazer isso: por plugin e inserindo o c\u00f3digo direto no seu template do WordPress. Se voc\u00ea quer uma integra\u00e7\u00e3o r\u00e1pida e f\u00e1cil, o plugin pode ser a op\u00e7\u00e3o ideal para voc\u00ea!<\/p>\n\n\n\n<p>De qualquer forma, se voc\u00ea optar por um caminho mais manual, recomendamos que avise seu desenvolvedor para garantir um <a href=\"https:\/\/rockcontent.com\/br\/blog\/backup\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"backup (abre numa nova aba)\">backup<\/a> do site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Passo a passo para instalar o Google Analytics via plugin<\/h3>\n\n\n\n<p><strong>O plugin do Google Analytics mais famoso<\/strong> no WordPress \u00e9 o <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>, e \u00e9 ele que vamos usar neste passo a passo. Mais de 1 milh\u00e3o de sites o usam e sua vers\u00e3o gratuita j\u00e1 disponibiliza a vis\u00e3o do Analytics para a maioria das funcionalidades.<\/p>\n\n\n\n<p>O primeiro passo aqui \u00e9 instalar e ativar o plugin do MonsterInsights. Para encontr\u00e1-lo, basta fazer login no WordPress e clicar em \u201cplugins\u201d na barra da esquerda.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-opt-id=342748408  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-1.png\" alt=\"Passo a passo para instalar o Google Analytics via plugin\" class=\"wp-image-35855\" \/><\/figure>\n\n\n\n<p>Ao entrar na tela de plugins, procure por &#8220;MonsterInsights&#8221;:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=33948403  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:1024\/h:323\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-2-1024x323.png\" alt=\"instalar o Google Analytics via plugin\" class=\"wp-image-35857\" \/><\/figure>\n\n\n\n<p> Em seguida, clique em &#8220;Instalar agora&#8221; e ent\u00e3o em &#8220;ativar&#8221;.&nbsp;Em seguida, o plugin vai exibir a seguinte janela: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=1676213635  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-3.png\" alt=\"instalar o Google Analytics via plugin\" class=\"wp-image-35861\" \/><\/figure>\n\n\n\n<p>Escolha a categoria do seu website \u2014 Neg\u00f3cios, Publisher ou <a href=\"https:\/\/rockcontent.com\/br\/blog\/e-commerce-guia\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce<\/a> \u2014, salve e continue.<\/p>\n\n\n\n<p>Logo ap\u00f3s essa p\u00e1gina, aparecer\u00e1 outra com um bot\u00e3o para conectar o Analytics ao WordPress. Clique nesse bot\u00e3o para continuar a configura\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=1950940543  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-3-1-1.png\" alt=\"instalar o Google Analytics via plugin\" class=\"wp-image-35863\" \/><\/figure>\n\n\n\n<p> Ao clicar no bot\u00e3o, o plugin vai levar voc\u00ea a um pop-up de login no Google. Nesse momento, selecione a sua conta do Google atrelada ao Analytics. Assim que selecionar a conta, clique em &#8220;Permitir&#8221;. <\/p>\n\n\n\n<img data-opt-id=1936021399  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-4.png\" class=\"aligncenter\" alt=\"instalar o Google Analytics via plugin\">\n\n\n\n<p> Estamos quase l\u00e1! Agora \u00e9 hora de selecionar o site que voc\u00ea quer analisar. Para isso, basta indicar o dom\u00ednio e clicar em &#8220;Complete Connection&#8221;.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=88914860  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-5.png\" alt=\"instalar o Google Analytics via plugin\" class=\"wp-image-35867\" \/><\/figure>\n\n\n\n<p> O MonsterInsights vai perguntar sobre as configura\u00e7\u00f5es para o seu website. Aqui voc\u00ea n\u00e3o precisa se preocupar tanto \u2014 as configura\u00e7\u00f5es padr\u00e3o funcionam para a maioria dos sites. <\/p>\n\n\n\n<img data-opt-id=1981781318  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-6.png\" class=\"aligncenter\" alt=\"instalar o Google Analytics via plugin\">\n\n\n\n<p> As duas pr\u00f3ximas telas que voc\u00ea vai ver oferecem recursos opcionais que n\u00e3o est\u00e3o ligados ao uso do Analytics em si. A primeira delas apresenta outros produtos e upgrades do MonsterInsights. A que vem em seguida fala sobre outro plugin, o WPForms. Voc\u00ea pode simplesmente&nbsp;pular essas se\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=558381210  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-7.png\" alt=\"instalar o Google Analytics via plugin\" class=\"wp-image-35871\" \/><\/figure>\n\n\n\n<p>  Pronto! Com poucos cliques, o Google Analytics j\u00e1 est\u00e1 configurado no seu site! Voc\u00ea ver\u00e1 uma mensagem assim: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=2096675270  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-8.png\" alt=\"instalar o Google Analytics via plugin\" class=\"wp-image-35873\" \/><\/figure>\n\n\n\n<p>A boa not\u00edcia \u00e9 que se voc\u00ea quiser ver reports do analytics dentro do pr\u00f3prio WordPress, isso \u00e9 poss\u00edvel por meio do MonsterInsights! Basta acessar a se\u00e7\u00e3o de insights no menu esquerdo. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=772213056  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-9.png\" alt=\"instalar o Google Analytics via plugin\" class=\"wp-image-35875\" \/><\/figure>\n\n\n\n<p>N\u00e3o conseguiu instalar o Google Analytics por plugin, ou prefere um outro processo para fazer essa instala\u00e7\u00e3o? <\/p>\n\n\n\n<p>N\u00e3o se preocupe! Abaixo vamos ensinar a instalar o Analytics direto no c\u00f3digo do template.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Passo a passo para instalar o Google Analytics pelo tema do WordPress<\/h3>\n\n\n\n<p>Antes de entrar no passo a passo da instala\u00e7\u00e3o pelo tema do WordPress, \u00e9 importante ressaltar que aqui vamos mexer em c\u00f3digo. Portanto, caso voc\u00ea n\u00e3o tenha conhecimento aprofundado nisso, converse com seu desenvolvedor para se assegurar de que exista um <strong>backup do seu site<\/strong>.<\/p>\n\n\n\n<p>Nesse processo mais manual, tamb\u00e9m \u00e9 importante dizer que voc\u00ea precisa usar um <a href=\"https:\/\/rockcontent.com\/br\/blog\/templates-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">tema original do WordPress<\/a>, para evitar que seu c\u00f3digo de rastreamento suma sempre que voc\u00ea atualizar seu template. <\/p>\n\n\n\n<p>J\u00e1 entrando no passo a passo, a primeira coisa que voc\u00ea vai precisar fazer \u00e9 acessar sua <strong>conta do Analytics<\/strong> e clicar na engrenagem no canto inferior esquerdo. Feito isso, selecione &#8220;<strong>informa\u00e7\u00f5es de acompanhamento<\/strong>&#8221; e em seguida &#8220;<strong>c\u00f3digo de acompanhamento<\/strong>&#8220;. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=741288099  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-10.png\" alt=\"Google Analytics pelo tema do WordPress\" class=\"wp-image-35877\" \/><\/figure>\n\n\n\n<p>Ao selecionar &#8220;c\u00f3digo de acompanhamento&#8221;, voc\u00ea ver\u00e1 uma p\u00e1gina assim:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=1750060960  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-11.png\" alt=\"Google Analytics pelo tema do WordPress\" class=\"wp-image-35879\" \/><\/figure>\n\n\n\n<p>Um dos elementos que voc\u00ea ver\u00e1 nessa p\u00e1gina \u00e9 o famoso c\u00f3digo de acompanhamento, ou &#8220;<strong>tracking code<\/strong>&#8220;, e \u00e9 ele que vai enviar as informa\u00e7\u00f5es do seu site para o Google Analytics.<\/p>\n\n\n\n<p>Copie esse c\u00f3digo e agora vamos voltar para o Wodpress, no editor que fica dentro de &#8220;<strong>Apar\u00eancia<\/strong>&#8220;.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=14799313  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-12.png\" alt=\"Google Analytics pelo tema do WordPress\" class=\"wp-image-35881\" \/><\/figure>\n\n\n\n<p>\n\nUma vez no editor, vamos colar o c\u00f3digo no arquivo &#8220;<strong>header.php<\/strong>&#8220;. Para acess\u00e1-lo, basta clicar no link de cabe\u00e7alho, localizado do lado direito:\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=1284716415  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:1024\/h:490\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-13-1024x490.png\" alt=\"Google Analytics pelo tema do WordPress\" class=\"wp-image-35883\" \/><\/figure>\n\n\n\n<p>J\u00e1 est\u00e1 no cabe\u00e7alho? Calma, j\u00e1 estamos na reta final! Agora, vamos colar aqui o c\u00f3digo que copiamos l\u00e1 do Google Analytics. <\/p>\n\n\n\n<p>Importante: esse script precisa ser colocado logo <strong>antes da tag &lt;\/head&gt;<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-opt-id=1567830101  decoding=\"async\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2019\/05\/wp-14.png\" alt=\"Google Analytics pelo tema do WordPress\" class=\"wp-image-35885\" \/><\/figure>\n\n\n\n<p>Para finalizar, clique em &#8220;<strong>atualizar arquivo<\/strong>&#8221; e pronto! O Google Analytics j\u00e1 vai come\u00e7ar a ler as informa\u00e7\u00f5es do seu site ap\u00f3s isso.<\/p>\n\n\n\n<p>Viu como \u00e9 f\u00e1cil instalar o Google Analytics no WordPress? Esperamos que com esse passo a passo voc\u00ea tenha conseguido fazer essa integra\u00e7\u00e3o com sucesso, a fim de come\u00e7ar a levantar informa\u00e7\u00f5es do seu site.<\/p>\n\n\n\n<p>Se voc\u00ea est\u00e1 procurando por <strong>mais dicas de como virar um expert nessa ferramenta<\/strong>, leia o nosso <a href=\"https:\/\/materiais.rockcontent.com\/guia-google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">ebook completo do Google Analytics<\/a>!<\/p>\n\n\n\n[rock-convert-cta id=&#8221;34950&#8243;]\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instalar o Google Analytics no Wordpress \u00e9 essencial para comprovar resultados ou tomar decis\u00f5es mais estrat\u00e9gicas. A etapa de instala\u00e7\u00e3o do GA soa como algo extremamente t\u00e9cnico, mas \u00e9 mais simples do que voc\u00ea deve estar imaginando. Confira neste conte\u00fado o passo a passo de como fazer isso!<\/p>\n","protected":false},"author":1,"featured_media":17642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics no Wordpress: saiba como instalar<\/title>\n<meta name=\"description\" content=\"Veja duas maneiras de instalar o Google Analytics no Wordpress para acompanhar as m\u00e9tricas do seu blog: usando um plugin ou editando o c\u00f3digo do site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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