{"id":2525,"date":"2019-08-20T00:00:00","date_gmt":"2019-08-20T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2019\/08\/20\/google-analytics-unificacao-mensuracao\/"},"modified":"2019-08-20T00:00:00","modified_gmt":"2019-08-20T00:00:00","slug":"google-analytics-unificacao-mensuracao","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/google-analytics-unificacao-mensuracao\/","title":{"rendered":"Google Analytics anuncia unifica\u00e7\u00e3o na mensura\u00e7\u00e3o app e web"},"content":{"rendered":"\n

O Google anunciou recentemente a unifica\u00e7\u00e3o da mensura\u00e7\u00e3o app e web para o Google Analytics<\/a>. <\/p>\n\n\n\n

Nas pr\u00f3ximas semanas, a vers\u00e3o beta estar\u00e1 dispon\u00edvel para todas as contas do Analytics e Analytics 360, permitindo que dados de acesso a aplicativos e websites estejam presentes nos relat\u00f3rios. <\/p>\n\n\n\n

Para entender mais sobre a nova atualiza\u00e7\u00e3o do Google Analytics, continue a leitura!<\/p>\n\n\n\n

Como ser\u00e1 a visualiza\u00e7\u00e3o da integra\u00e7\u00e3o?<\/h2>\n\n\n\n

Essa mudan\u00e7a entregar\u00e1 insights valiosos sobre a jornada multiplataforma dos usu\u00e1rios, permitindo que novas experi\u00eancias<\/a> sejam criadas para atender todas as suas necessidades. <\/p>\n\n\n\n\"Google\n\n\n\n

A nova integra\u00e7\u00e3o ser\u00e1 respons\u00e1vel tamb\u00e9m por deixar claro qual o novo comportamento do consumidor nessa jornada de compra<\/a> digital. <\/p>\n\n\n\n

A unifica\u00e7\u00e3o permitir\u00e1 que empresas analisem o desempenho dos aplicativos e do site em apenas uma tela. <\/p>\n\n\n\n

Hoje, o Google Analytics para Firebase<\/a> fazia a an\u00e1lise de engajamento dos apps, enquanto o Google Analitycs gerava relat\u00f3rios dos sites. <\/p>\n\n\n\n

Os relat\u00f3rios gerados pelo App + Web mostrar\u00e3o: um \u00fanico conjunto de m\u00e9tricas, possibilitando a visualiza\u00e7\u00e3o de relat\u00f3rios, o total de usu\u00e1rios \u00fanicos que usam os meios digitais da empresa e quantas convers\u00f5es aconteceram nas plataformas em determinado per\u00edodo. <\/p>\n\n\n\nVoc\u00ea pode se interessar por esses outros conte\u00fados <\/strong>
\n

Quanto vale seu conte\u00fado: como mensurar Marketing de Conte\u00fado<\/a>
<\/p>\n

Como utilizar o Google Analytics: as 5 melhores dicas<\/a>
<\/p>\n

Google Analytics no WordPress: saiba como instalar<\/a>
<\/p><\/biblioteca>
\n\n\n\n

Para incluir os dados do aplicativo da empresa, ser\u00e1 necess\u00e1rio ter a implementa\u00e7\u00e3o SDK do Firebase no app. <\/p>\n\n\n\n

E, se voc\u00ea quer entender mais cada uma das funcionalidades do Google Analytics, baixe o nosso guia sobre o assunto<\/a>!<\/p>\n\n\n\n[rock-convert-cta id=”34950″]\n","protected":false},"excerpt":{"rendered":"

Nas pr\u00f3ximas semanas, os usu\u00e1rios do Analytics ter\u00e3o acesso a vers\u00e3o beta da atualiza\u00e7\u00e3o, que promete entregar relat\u00f3rios do app e da web na mesma p\u00e1gina. Dessa forma, as empresas conseguir\u00e3o tra\u00e7ar melhor a nova jornada de compra dos clientes no ambiente digital.<\/p>\n","protected":false},"author":1,"featured_media":5856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nGoogle Analytics anuncia unifica\u00e7\u00e3o na mensura\u00e7\u00e3o app e web<\/title>\n<meta name=\"description\" content=\"Atualiza\u00e7\u00e3o do Google Analytics entregar\u00e1 relat\u00f3rios unificados do app e do site. Empresas ter\u00e3o maior conhecimento sobre jornada de compra do cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/br\/resources\/google-analytics-unificacao-mensuracao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics anuncia unifica\u00e7\u00e3o na mensura\u00e7\u00e3o app e web\" \/>\n<meta property=\"og:description\" content=\"Atualiza\u00e7\u00e3o do Google Analytics entregar\u00e1 relat\u00f3rios unificados do app e do site. 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