{"id":3238,"date":"2016-01-25T00:00:00","date_gmt":"2016-01-25T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2016\/01\/25\/gestao-de-contratos-o-risco-de-ter-poucos-mas-grandes-clientes\/"},"modified":"2016-01-25T00:00:00","modified_gmt":"2016-01-25T00:00:00","slug":"gestao-de-contratos-o-risco-de-ter-poucos-mas-grandes-clientes","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/gestao-de-contratos-o-risco-de-ter-poucos-mas-grandes-clientes\/","title":{"rendered":"Gest\u00e3o de contratos: o risco de ter poucos, mas grandes clientes!"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

O tema crise j\u00e1 est\u00e1, h\u00e1 algum tempo, entranhado em todos os seguimentos do mercado, inclusive no publicit\u00e1rio! E se tem uma coisa que est\u00e1 deixando as ag\u00eancias, no m\u00ednimo apreensivas \u00e9 a perda de clientes.<\/strong><\/span><\/p>\n\n

\u00c9 a\u00ed que entram as particularidades de um bom gerenciamento de contratos. Quando voc\u00ea conhece bem o seu neg\u00f3cio, fica f\u00e1cil avaliar qual o n\u00edvel de depend\u00eancia que determinado cliente exerce sobre o faturamento da ag\u00eancia e assim, tomar as devidas precau\u00e7\u00f5es.<\/p>\n

O ideal \u00e9 sempre fugir disso, pois concentrar as receitas da ag\u00eancia em um \u00fanico cliente \u00e9, sem d\u00favidas, uma gest\u00e3o de risco. Mas, se este j\u00e1 \u00e9 o cen\u00e1rio atual da sua empresa, \u00e9 hora de reavaliar m\u00e9tricas, redefinir prioridades e sair da corda bamba. Afinal, se por algum motivo (tendo ou n\u00e3o rela\u00e7\u00e3o com a crise), este cliente \u2018te der tchau\u2019, sua ag\u00eancia n\u00e3o poder\u00e1 ir embora junto com ele!<\/p>\n

Gerenciamento de contratos: Como reter grandes clientes?<\/span><\/h2>\n

Abrir a carteira de clientes<\/a>, pode ser a solu\u00e7\u00e3o, mas estamos em crise n\u00e3o \u00e9? Ent\u00e3o, ser\u00e1 que vai ser f\u00e1cil vender, vender e vender?<\/span><\/p>\n

Bom, a melhor forma de segurar as r\u00e9deas do neg\u00f3cio \u00e9 conhecer cada cliente e o que ele representa para a empresa. Seja no total de receitas, no volume de horas trabalhadas ou at\u00e9 mesmo nos valores de comiss\u00e3o que eles trazem.<\/p>\n

E para isso, a dica \u00e9 a elabora\u00e7\u00e3o de um Ranking de Clientes<\/strong> completo e detalhado, que permita avaliar o posicionamento dos seus melhores clientes, e que tamb\u00e9m aponte os piores. J\u00e1 que estamos falando de crise, n\u00e3o vale a pena manter uma conta que est\u00e1 gerando pouca (ou nenhuma) lucratividade, n\u00e3o \u00e9 mesmo?<\/span> <\/span><\/p>\n

Bom, como voc\u00ea v\u00ea, nenhuma decis\u00e3o pode ser tomada se voc\u00ea n\u00e3o conhecer a fundo o seu neg\u00f3cio! Avaliar se o Job est\u00e1 se pagando, se um preju\u00edzo aqui foi compensado l\u00e1, se a baixa nas comiss\u00f5es \u00e9 constante, entre outras, s\u00e3o an\u00e1lises que voc\u00ea PRECISA fazer.<\/strong> \u00c9 isso que vai embasar suas decis\u00f5es gerenciais e conduzir sua empresa no rumo certo.<\/span><\/p>\n

Lembrando que esse n\u00edvel de informa\u00e7\u00e3o, voc\u00ea dificilmente conseguir\u00e1 se sua gest\u00e3o ainda estiver detalhada em planilhas. Por isso, trazer para sua Ag\u00eancia o Business Intelligence<\/strong> (sistematizando processos) \u00e9 o que vai diferenci\u00e1-la das demais.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Quando voc\u00ea conhece bem o seu neg\u00f3cio, fica f\u00e1cil avaliar qual o n\u00edvel de depend\u00eancia que determinado cliente exerce sobre o faturamento da ag\u00eancia e assim, tomar as devidas precau\u00e7\u00f5es.<\/p>\n","protected":false},"author":1,"featured_media":23687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"yoast_head":"\nGest\u00e3o de contratos: o risco de ter poucos, mas grandes clientes! - Pingback<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/br\/resources\/gestao-de-contratos-o-risco-de-ter-poucos-mas-grandes-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gest\u00e3o de contratos: o risco de ter poucos, mas grandes clientes! 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