{"id":3428,"date":"2020-01-17T00:00:00","date_gmt":"2020-01-17T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2020\/01\/17\/tabela-de-precos-para-anuncios-na-tv\/"},"modified":"2025-09-19T14:20:52","modified_gmt":"2025-09-19T17:20:52","slug":"tabela-de-precos-para-anuncios-na-tv","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/","title":{"rendered":"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!"},"content":{"rendered":"

Por mais que o marketing digital tenha avan\u00e7ado e proporcione muita visibilidade, a televis\u00e3o ainda \u00e9 um meio de comunica\u00e7\u00e3o capaz de potencializar o alcance. Veicular um an\u00fancio a n\u00edvel nacional \u00e9 uma \u00f3tima estrat\u00e9gia<\/strong>, mas muitas empresas ainda se sentem inseguras por n\u00e3o saberem o custo envolvido. Por isso, consultar uma tabela de pre\u00e7os para an\u00fancios na TV \u00e9 fundamental!<\/p>\n

Os pre\u00e7os variam de acordo com fatores como a emissora de veicula\u00e7\u00e3o, o programa e o hor\u00e1rio em que ele \u00e9 transmitido. Naturalmente, emissoras e atra\u00e7\u00f5es com maior audi\u00eancia aumentam o pre\u00e7o da propaganda, mas tamb\u00e9m permitem muito mais visibilidade para o an\u00fancio. O ideal \u00e9 que a marca saiba fazer sua escolha considerando, al\u00e9m do custo, sua estrat\u00e9gia de publicidade.<\/p>\n

Neste post, mostraremos a tabela de pre\u00e7os para an\u00fancios na TV aberta. Confira um direcionamento completo e conhe\u00e7a o custo para anunciar nos principais canais.<\/p>\n[rock-convert-pdf id=”3428″]\n[rock-convert-cta id=”51328″]\n

Confira a tabela de pre\u00e7os para an\u00fancios na TV<\/h2>\n

A tabela que voc\u00ea vai conferir trar\u00e1 a programa\u00e7\u00e3o completa de alguns dos principais canais dispon\u00edveis na televis\u00e3o brasileira atualmente. Confira por emissora, programas, hor\u00e1rios de transmiss\u00e3o e qual \u00e9 o pre\u00e7o para veicular sua propaganda de 30 segundos<\/strong> durante a programa\u00e7\u00e3o!<\/p>\n

Globo<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Programa<\/strong><\/td>\nHor\u00e1rio<\/strong><\/td>\nPre\u00e7o (30″)<\/strong><\/td>\n<\/tr>\n
Altas Horas<\/td>\n(22:50 \u00e0s 00:40)<\/td>\nR$ 158.200,00<\/td>\n<\/tr>\n
Autoesporte<\/td>\n(09:30 \u00e0s 10:00)<\/td>\nR$ 191.000,00<\/td>\n<\/tr>\n
Bem-Estar<\/td>\n(10:30 \u00e0s 12:00)<\/td>\nR$ 102.900,00<\/td>\n<\/tr>\n
Big Brother Brasil<\/td>\n(22:25 \u00e0s 23:25)<\/td>\nR$ 484.000,00<\/td>\n<\/tr>\n
Bom Dia Brasil<\/td>\n(08:00 \u00e0s 09:00)<\/td>\nR$ 112.900,00<\/td>\n<\/tr>\n
Bom Dia Pra\u00e7a<\/td>\n(06:00 \u00e0s 08:00)<\/td>\nR$ 77.000,00<\/td>\n<\/tr>\n
Caldeir\u00e3o Do Huck<\/td>\n(16:00 \u00e0s 18:35) <\/td>\nR$ 186.300,00 <\/td>\n<\/tr>\n
Cinema Especial<\/td>\n(23:10 \u00e0s 00:35) <\/td>\nR$ 332.300,00 <\/td>\n<\/tr>\n
Cinema\u00e7o<\/td>\n(01:00 \u00e0s 02:30)<\/td>\nR$ 24.500,00 <\/td>\n<\/tr>\n
Como Ser\u00e1?<\/td>\n(07:15 \u00e0s 09:00) <\/td>\nR$ 21.700,00 <\/td>\n<\/tr>\n
Coruj\u00e3o<\/td>\n(01:20 \u00e0s 03:30)<\/td>\nR$ 24.500,00 <\/td>\n<\/tr>\n
Doming\u00e3o Do Faust\u00e3o<\/td>\n(18:00 \u00e0s 21:00) <\/td>\nR$ 372.800,00 <\/td>\n<\/tr>\n
Domingo Maior<\/td>\n(23:25 \u00e0s 01:00) <\/td>\nR$ 128.500,00 <\/td>\n<\/tr>\n
\u00c9 De Casa<\/td>\n(09:00 \u00e0s 012:00) <\/td>\nR$ 90.300,00 <\/td>\n<\/tr>\n
Encontro<\/td>\n(10:30 \u00e0s 12:00) <\/td>\nR$ 102.900,00 <\/td>\n<\/tr>\n
Esporte Espetacular<\/td>\n(10:00 \u00e0s 12:45) <\/td>\nR$ 211.800,00 <\/td>\n<\/tr>\n
Fant\u00e1stico<\/td>\n(21:00 \u00e0s 23:25) <\/td>\nR$ 650.900,00 <\/td>\n<\/tr>\n
Fora de Hora<\/td>\n(23:20 \u00e0s 23:50) <\/td>\nR$ 339.300,00 <\/td>\n<\/tr>\n
Globo Esporte<\/td>\n(13:00 \u00e0s 13:25) <\/td>\nR$ 242.800,00 <\/td>\n<\/tr>\n
Globo Rural<\/td>\n(08:35 \u00e0s 09:30)<\/td>\nR$ 95.300,00<\/td>\n<\/tr>\n
Hora Um<\/td>\n(04:00 \u00e0s 06:00) <\/td>\nR$ 33.500,00 <\/td>\n<\/tr>\n
Jornal da Globo<\/td>\n(23:55 \u00e0s 00:35) <\/td>\nR$ 187.600,00 <\/td>\n<\/tr>\n
Jornal Hoje<\/td>\n (13:25 \u00e0s 14:20) <\/td>\nR$ 243.400,00 <\/td>\n<\/tr>\n
Jornal Nacional<\/td>\n(20:30 \u00e0s 21:20) <\/td>\nR$ 847.900,00 <\/td>\n<\/tr>\n
Jornal Nacional de s\u00e1bado<\/td>\n(20:30 \u00e0s 21:20) <\/td>\nR$ 725.400,00<\/td>\n<\/tr>\n
Mais Voc\u00ea<\/td>\n(09:00 \u00e0s 10:30) <\/td>\nR$ 89.500,00 <\/td>\n<\/tr>\n
Malha\u00e7\u00e3o<\/td>\n(18:05 \u00e0s 18:35)<\/td>\nR$ 245.300,00 <\/td>\n<\/tr>\n
Miniss\u00e9rie<\/td>\n(22:25 \u00e0s 23:10) <\/td>\nR$ 339.300,00 <\/td>\n<\/tr>\n
Novela 1<\/td>\n(18:35 \u00e0s 19:20) <\/td>\nR$ 380.500,00 <\/td>\n<\/tr>\n
Novela 1 no s\u00e1bado<\/td>\n(18:35 \u00e0s 19:20) <\/td>\nR$ 304.600,00 <\/td>\n<\/tr>\n
Novela 2<\/td>\n(19:40 \u00e0s 20:30) <\/td>\nR$ 514.700,00 <\/td>\n<\/tr>\n
Novela 2 no s\u00e1bado<\/td>\n(19:40 \u00e0s 20:30) <\/td>\nR$ 413.800,00 <\/td>\n<\/tr>\n
Novela 3<\/td>\n(21:20 \u00e0s 22:25) <\/td>\nR$ 831.900,00 <\/td>\n<\/tr>\n
Novela 3 no s\u00e1bado<\/td>\n(21:20 \u00e0s 22:20) <\/td>\nR$ 674.200,00 <\/td>\n<\/tr>\n
Pequenas Empresas<\/td>\n(08:00 \u00e0s 08:35) <\/td>\nR$ 40.600,00 <\/td>\n<\/tr>\n
Pra\u00e7a TV dia <\/td>\n(12:00 \u00e0s 13:00) <\/td>\nR$ 206.400,00 <\/td>\n<\/tr>\n
Pra\u00e7a TV noite<\/td>\n(19h20 \u00e0s 19h40) <\/td>\nR$ 511.900,00 <\/td>\n<\/tr>\n
Pra\u00e7a TV noite no s\u00e1bado<\/td>\n(19:20 \u00e0s 19:40) <\/td>\nR$ 435.500,00 <\/td>\n<\/tr>\n
Se Joga<\/td>\n(14:20 \u00e0s 15:15) <\/td>\nR$ 88.500,00 <\/td>\n<\/tr>\n
S\u00e9ries Americanas<\/td>\n(00:35 \u00e0s 01:20) <\/td>\nR$ 69.500,00 <\/td>\n<\/tr>\n
Sess\u00e3o da Tarde<\/td>\n(15:15 \u00e0s 16:50) <\/td>\nR$ 88.500,00 <\/td>\n<\/tr>\n
Sess\u00e3o Globoplay<\/td>\n(23:05 \u00e0s 23:50) <\/td>\nR$ 278.100,00 <\/td>\n<\/tr>\n
S\u00f3 Toca Top Ver\u00e3o<\/td>\n(15:10 \u00e0s 16:00) <\/td>\nR$ 149.200,00 <\/td>\n<\/tr>\n
Supercine<\/td>\n(00:40 \u00e0s 02:45) <\/td>\nR$ 92.600,00 <\/td>\n<\/tr>\n
Tela Quente<\/td>\n(22:25 \u00e0s 00:15) <\/td>\nR$ 332.300,00 <\/td>\n<\/tr>\n
Temperatura M\u00e1xima<\/td>\n(14:15 \u00e0s 18:00) <\/td>\nR$ 164.100,00 <\/td>\n<\/tr>\n
The Voice Kids<\/td>\n(12:45 \u00e0s 14:15) <\/td>\nR$ 164.100,00 <\/td>\n<\/tr>\n
Vale a Pena Ver de Novo<\/td>\n(16:50 \u00e0s 18:05) <\/td>\nR$ 159.800,00 <\/td>\n<\/tr>\n
Zorra<\/td>\n(22:20 \u00e0s 22:50) <\/td>\nR$ 282.400,00 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

SBT<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Programa<\/strong><\/td>\nHor\u00e1rio<\/strong><\/td>\nPre\u00e7o (30″)<\/strong><\/td>\n<\/tr>\n
A Pra\u00e7a \u00e9 nossa<\/td>\n(23:15 \u00e0s 00:45) <\/td>\nR$ 590.700,00 <\/td>\n<\/tr>\n
Acelerados<\/td>\n(07:30 \u00e0s 08:15) <\/td>\nR$ 120.600,00 <\/td>\n<\/tr>\n
Bom Dia & Cia<\/td>\n(10:30 \u00e0s 15:00)<\/td>\nR$ 122.300,00 <\/td>\n<\/tr>\n
Casos de Fam\u00edlia<\/td>\n(16:00 \u00e0s 17:15) <\/td>\nR$ 200.400,00 <\/td>\n<\/tr>\n
Chaves<\/td>\n(06:00 \u00e0s 08:00) <\/td>\nR$ 46.500,00 <\/td>\n<\/tr>\n
Cine Espetacular<\/td>\n(23:15 \u00e0s 01:00) <\/td>\nR$ 463.500,00 <\/td>\n<\/tr>\n
Conex\u00e3o Rep\u00f3rter<\/td>\n(23:45 \u00e0s 00:45) <\/td>\nR$ 285.500,00 <\/td>\n<\/tr>\n
Domingo Legal<\/td>\n(11:00 \u00e0s 15:00) <\/td>\nR$ 340.600,00 <\/td>\n<\/tr>\n
Eliana<\/td>\n(15:00 \u00e0s 19:00) <\/td>\nR$ 418.800,00 <\/td>\n<\/tr>\n
Esquadr\u00e3o da Moda<\/td>\n(21:30 \u00e0s 22:15) <\/td>\nR$ 366.300,00 <\/td>\n<\/tr>\n
F\u00e1brica de Casamentos<\/td>\n(22:15 \u00e0s 00:30) <\/td>\nR$ 376.600,00 <\/td>\n<\/tr>\n
Fofocalizando<\/td>\n(15:00 \u00e0s 16:00) <\/td>\nR$ 200.400,00 <\/td>\n<\/tr>\n
Novela Noite<\/td>\n(18:00 \u00e0s 19:45) <\/td>\nR$ 220.700,00 <\/td>\n<\/tr>\n
Novela Noite 1<\/td>\n(20:50 \u00e0s 21:30) <\/td>\nR$ 524.500,00 <\/td>\n<\/tr>\n
Novela Noite 2<\/td>\n(21:30 \u00e0s 22:15) <\/td>\nR$ 524.500,00 <\/td>\n<\/tr>\n
Novela Tarde 1<\/td>\n(17:15 \u00e0s 18:00) <\/td>\nR$ 220.700,00 <\/td>\n<\/tr>\n
Opera\u00e7\u00e3o Mesquita<\/td>\n(01:45 \u00e0s 02:30)<\/td>\nR$ 115.100,00 <\/td>\n<\/tr>\n
Poder em Foco<\/td>\n(00:00 \u00e0s 01:00) <\/td>\nR$ 253.500,00 <\/td>\n<\/tr>\n
Primeiro Impacto<\/td>\n(06:00 \u00e0s 10:30) <\/td>\nR$ 76.500,00 <\/td>\n<\/tr>\n
Programa Silvio Santos<\/td>\n(20:00 \u00e0s 00:00) <\/td>\nR$ 608.600,00 <\/td>\n<\/tr>\n
Programa da Ma\u00edsa<\/td>\n(14:15 \u00e0s 15:30) <\/td>\nR$ 220.900,00 <\/td>\n<\/tr>\n
Programa do Ratinho<\/td>\n(22:15 \u00e0s 23:15) <\/td>\nR$ 368.400,00 <\/td>\n<\/tr>\n
Programa Raul Gil<\/td>\n(15:45 \u00e0s 19:45) <\/td>\nR$ 217.800,00 <\/td>\n<\/tr>\n
S\u00e1bado Animado<\/td>\n(08:00 \u00e0s 12:30) <\/td>\nR$71.600,00 <\/td>\n<\/tr>\n
SBT Brasil<\/td>\n(19:45 \u00e0s 20:25) <\/td>\nR$ 458.900,00 <\/td>\n<\/tr>\n
Sempre Bem<\/td>\n(08:15 \u00e0s 09:00) <\/td>\nR$ 160.900,00 <\/td>\n<\/tr>\n
S\u00e9rie Domingo 1<\/td>\n(01:00 \u00e0s 04:00) <\/td>\nR$ 253.500,00 <\/td>\n<\/tr>\n
S\u00e9rie S\u00e1bado<\/td>\n(01:30 \u00e0s 05:45) <\/td>\nR$ 278.400,00 <\/td>\n<\/tr>\n
Tela de Sucessos<\/td>\n(23:15 \u00e0s 01:00) <\/td>\nR$ 437.100,00 <\/td>\n<\/tr>\n
The Noite<\/td>\n(00:45 \u00e0s 01:45) <\/td>\nR$ 240.100,00 <\/td>\n<\/tr>\n
Topa ou N\u00e3o Topa<\/td>\n(20:30 \u00e0s 21:30) <\/td>\nR$ 366.300,00 <\/td>\n<\/tr>\n
Vale a Pena The Noite<\/td>\n(00:30 \u00e0s 01:30) <\/td>\nR$ 278.400,00 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Record<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Programa<\/strong><\/td>\nHor\u00e1rio<\/strong><\/td>\nPre\u00e7o (30″)<\/strong><\/td>\n<\/tr>\n
Aeroporto \u00c1rea Restrita<\/td>\n(22:30 \u00e0s 23:45)<\/td>\nR$ 290.00,00<\/td>\n<\/tr>\n
Balan\u00e7o Geral<\/td>\n(15:00 \u00e0s 16:00) <\/td>\nR$ 17.067,00 <\/td>\n<\/tr>\n
C\u00e2mera Record<\/td>\n(18:00 \u00e0s 19:00) <\/td>\nR$ 314.800,00 <\/td>\n<\/tr>\n
Cidade Alerta<\/td>\n(17:00 \u00e0s 19:45) <\/td>\nR$ 138.500,00 <\/td>\n<\/tr>\n
Cine Aventura<\/td>\n(15:00 \u00e0s 17:00) <\/td>\nR$ 93.400,00 <\/td>\n<\/tr>\n
Cine Record Especial <\/td>\n(22:30 \u00e0s 23:45) <\/td>\nR$ 290.900,00 <\/td>\n<\/tr>\n
Domingo Espetacular<\/td>\n(23:00 \u00e0s 02:30) <\/td>\nR$ 590.800,00 <\/td>\n<\/tr>\n
Domingo Show<\/td>\n(12:00 \u00e0s 15:00) <\/td>\nR$ 232.900,00 <\/td>\n<\/tr>\n
Esporte Fant\u00e1stico<\/td>\n(16:00 \u00e0s 17:00) <\/td>\nR$ 137.100,00 <\/td>\n<\/tr>\n
Fala Brasil <\/td>\n(10:00 \u00e0s 11:00) <\/td>\nR$ 134.700,00 <\/td>\n<\/tr>\n
Hoje em Dia<\/td>\n(10:00 \u00e0s 11:45) <\/td>\nR$ 120.100,00<\/td>\n<\/tr>\n
Hora do Faro<\/td>\n(15:15 \u00e0s 19:45) <\/td>\nR$ 348.800,00<\/td>\n<\/tr>\n
Jornal da Record<\/td>\n (19:45 \u00e0s 20:30) <\/td>\nR$ 596.200,00 <\/td>\n<\/tr>\n
Novela da tarde<\/td>\n(15:15 \u00e0s 16:55) <\/td>\nR$ 132.000,00 <\/td>\n<\/tr>\n
Novela da noite 1<\/td>\n(20:30 \u00e0s 21:30) <\/td>\nR$ 326.500,00 <\/td>\n<\/tr>\n
Novela da noite 2<\/td>\n(21:30 \u00e0s 22:30) <\/td>\nR$ 502.400,00 <\/td>\n<\/tr>\n
Record Kids<\/td>\n(9:00 \u00e0s 11:00) <\/td>\nR$ 17.912,00 <\/td>\n<\/tr>\n
S\u00e9rie de domingo<\/td>\n(00:15 \u00e0s 01:15) <\/td>\nR$ 348.800,00 <\/td>\n<\/tr>\n
S\u00e9rie Noturna 1<\/td>\n(22:30 \u00e0s 23:45) <\/td>\nR$ 290.900,00 <\/td>\n<\/tr>\n
S\u00e9rie Noturna 2<\/td>\n(22:15 \u00e0s 23:15) <\/td>\nR$ 290.900,00 <\/td>\n<\/tr>\n
S\u00e9rie Premium<\/td>\n(23:45 \u00e0s 00:30) <\/td>\nR$ 231.300,00 <\/td>\n<\/tr>\n
Super Tela<\/td>\n(22:30 \u00e0s 00:30) <\/td>\nR$ 290.900,00 <\/td>\n<\/tr>\n
Tela M\u00e1xima<\/td>\n(23:15 \u00e0s 01:15) <\/td>\nR$ 290.900,00 <\/td>\n<\/tr>\n
Troca de Esposas <\/td>\n (22:30 \u00e0s 23:45) <\/td>\nR$ 326.500,00 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Band<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Programa<\/strong><\/td>\nHor\u00e1rio<\/strong><\/td>\nPre\u00e7o (30″)<\/strong><\/td>\n<\/tr>\n
Agro Forte<\/td>\n(12:00 \u00e0s 12:30) <\/td>\nR$ 116.196,00 <\/td>\n<\/tr>\n
Aqui na Band<\/td>\n(09:00 \u00e0s 10:55) <\/td>\nR$ 42.868,00 <\/td>\n<\/tr>\n
Band Esporte Clube<\/td>\n(14:00 \u00e0s 16:00) <\/td>\nR$ 101.890,00 <\/td>\n<\/tr>\n
Band Not\u00edcias<\/td>\n(22:00 \u00e0s 22:45) <\/td>\nR$ 190.538,00 <\/td>\n<\/tr>\n
Band Not\u00edcias reapresenta\u00e7\u00e3o<\/td>\n(03:30 \u00e0s 04:15) <\/td>\nR$ 33.096,00 <\/td>\n<\/tr>\n
Brasil Urgente 1<\/td>\n(16:00 \u00e0s 18:50) <\/td>\nR$ 110.939,00 <\/td>\n<\/tr>\n
Caf\u00e9 com Jornal<\/td>\n(05:00 \u00e0s 07:00) <\/td>\nR$ 33.381,00 <\/td>\n<\/tr>\n
Canal Livre<\/td>\n(00:00 \u00e0s 00:50) <\/td>\nR$ 73.055,00 <\/td>\n<\/tr>\n
Cine Band<\/td>\n(16:00 \u00e0s 20:00) <\/td>\nR$ 101.890,00 <\/td>\n<\/tr>\n
Cine Clube<\/td>\n(22:45 \u00e0s 00:45) <\/td>\nR$ 173.216,00 <\/td>\n<\/tr>\n
Cine Prive<\/td>\n(01:30 \u00e0s 03:00) <\/td>\nR$ 33.096,00 <\/td>\n<\/tr>\n
Cinema na Madrugada 1<\/td>\n(03:30 \u00e0s 05:00) <\/td>\nR$ 33.096,00 <\/td>\n<\/tr>\n
Documento Band<\/td>\n(22:45 \u00e0s 00:15) <\/td>\nR$ 190.538,00 <\/td>\n<\/tr>\n
Domingo no Cinema<\/td>\n(22:45 \u00e0s 00:00) <\/td>\nR$ 192.478,00 <\/td>\n<\/tr>\n
Eventos<\/td>\n(06:00 \u00e0s 00:00) <\/td>\nR$ 192.478,00 <\/td>\n<\/tr>\n
Jogo Aberto<\/td>\n(11:00 \u00e0s 12:30) <\/td>\nR$ 116.196,00 <\/td>\n<\/tr>\n
Jornal da Band<\/td>\n(19:20 \u00e0s 20:25) <\/td>\nR$ 378.029,00 <\/td>\n<\/tr>\n
Jornal da Noite<\/td>\n(00:00 \u00e0s 00:45) <\/td>\nR$ 76.685,00 <\/td>\n<\/tr>\n
Jornal da Noite reapresenta\u00e7\u00e3o<\/td>\n(04:15 \u00e0s 05:00) <\/td>\nR$ 33.096,00 <\/td>\n<\/tr>\n
Justi\u00e7a Implac\u00e1vel<\/td>\n(01:15 \u00e0s 02:00) <\/td>\nR$ 116.196,00 <\/td>\n<\/tr>\n
Melhor da Tarde<\/td>\n(15:00 \u00e0s 16:00) <\/td>\nR$ 108.769,00 <\/td>\n<\/tr>\n
M\u00fasica na Band<\/td>\n(22:45 \u00e0s 00:15) <\/td>\nR$ 274.562,00 <\/td>\n<\/tr>\n
NBB<\/td>\n(12:45 \u00e0s 14:45) <\/td>\nR$ 192.478,00 <\/td>\n<\/tr>\n
Novela<\/td>\n(20:25 \u00e0s 21:10) <\/td>\nR$ 198.091,00 <\/td>\n<\/tr>\n
Opera\u00e7\u00e3o Implac\u00e1vel<\/td>\n(23:00 \u00e0s 23:45) <\/td>\nR$ 120.017,00 <\/td>\n<\/tr>\n
Planeta Selvagem<\/td>\n(12:30 \u00e0s 14:00) <\/td>\nR$ 230.083,00 <\/td>\n<\/tr>\n
Sess\u00e3o Livre<\/td>\n (14:45 \u00e0s 16:00) <\/td>\nR$ 110.939,00 <\/td>\n<\/tr>\n
SFT<\/td>\n(23:45 \u00e0s 01:30)<\/td>\nR$ 120.017,00 <\/td>\n<\/tr>\n
Show Business<\/td>\n(00:50 \u00e0s 01:45) <\/td>\nR$ 120.017,00 <\/td>\n<\/tr>\n
Ter\u00e7a Especial<\/td>\n(22:45 \u00e0s 00:45) <\/td>\nR$ 173.216,00 <\/td>\n<\/tr>\n
Terceiro Tempo reapresenta\u00e7\u00e3o<\/td>\n(03:15 \u00e0s 05:00) <\/td>\nR$ 33.096,00 <\/td>\n<\/tr>\n
Top Cine<\/td>\n(22:45 \u00e0s 23:45) <\/td>\nR$ 173.216,00 <\/td>\n<\/tr>\n
Ver\u00e3o Animado<\/td>\n(11:00 \u00e0s 12:30) <\/td>\nR$ 101.890,00 <\/td>\n<\/tr>\n
Viagem ao Redor do Mundo<\/td>\n(01:00 \u00e0s 01:45) <\/td>\nR$ 137.851,00 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Voc\u00ea tamb\u00e9m pode se interessar pelos conte\u00fados abaixo <\/strong>
\n Conhe\u00e7a os 3 tipos de erro de precifica\u00e7\u00e3o e como evit\u00e1-los na sua ag\u00eancia<\/a>
\n Confira agora a tabela de pre\u00e7os para an\u00fancios na r\u00e1dio<\/a>
\n Voc\u00ea sabe quanto custa fazer um site em WordPress? Confira!<\/a><\/p>\n

Veja algumas dicas para fazer um an\u00fancio com bons resultados<\/h2>\n

Agora que voc\u00ea j\u00e1 conhece a tabela de pre\u00e7os de an\u00fancios na TV, que tal algumas dicas sobre como ter bons resultados com as propagandas? Confira a seguir!<\/p>\n

Defini\u00e7\u00e3o de objetivos<\/h3>\n

Primeiramente, \u00e9 preciso entender qual \u00e9 o objetivo da propaganda<\/strong>. Isso inclui definir p\u00fablico-alvo, qual a proposta da campanha, como divulgar um novo produto, e o que mais estiver ligado a isso. Partir de um objetivo definido facilita chegar a bons resultados.<\/p>\n

Segmenta\u00e7\u00e3o de an\u00fancios<\/h3>\n

\u00c9 importante segmentar adequadamente os an\u00fancios, afinal se trata de um investimento do qual se espera retorno. Por isso, associe a propaganda aos canais que seu p\u00fablico costuma assistir<\/strong> e, principalmente, aos programas que mais fazem sentido. O hor\u00e1rio tamb\u00e9m precisa ser considerado nessa an\u00e1lise de segmenta\u00e7\u00e3o.<\/p>\n

A tabela de pre\u00e7os para an\u00fancios na TV n\u00e3o precisa ser mais um mist\u00e9rio! Agora que voc\u00ea j\u00e1 sabe quanto custa, basta realizar o planejamento para definir emissora, hor\u00e1rio e programa em que sua campanha ser\u00e1 veiculada.<\/p>\n

Precisa de uma solu\u00e7\u00e3o para gest\u00e3o de ag\u00eancia de comunica\u00e7\u00e3o? Conhe\u00e7a o Studio e teste gratuitamente agora mesmo!<\/a><\/p>\n[rock-convert-cta id=”51328″]\n","protected":false},"excerpt":{"rendered":"

D\u00favidas sobre o pre\u00e7o de an\u00fancios nos principais canais abertos do Brasil? Ent\u00e3o des\u00e7a a p\u00e1gina e veja nossa tabela!<\/p>\n","protected":false},"author":1,"featured_media":25070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"yoast_head":"\nConfira agora a tabela de pre\u00e7os para an\u00fancios na TV!<\/title>\n<meta name=\"description\" content=\"Preparamos uma tabela de pre\u00e7os para an\u00fancios na TV para voc\u00ea planejar melhor suas estrat\u00e9gias de inser\u00e7\u00e3o de m\u00eddia em diversos canais nacionais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!\" \/>\n<meta property=\"og:description\" content=\"Preparamos uma tabela de pre\u00e7os para an\u00fancios na TV para voc\u00ea planejar melhor suas estrat\u00e9gias de inser\u00e7\u00e3o de m\u00eddia em diversos canais nacionais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T17:20:52+00:00\" \/>\n<meta name=\"author\" content=\"Pingback\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pingbackoficial\" \/>\n<meta name=\"twitter:site\" content=\"@pingbackoficial\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingback\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/\",\"url\":\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/\",\"name\":\"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!\",\"isPartOf\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-01-17T00:00:00+00:00\",\"dateModified\":\"2025-09-19T17:20:52+00:00\",\"author\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66\"},\"description\":\"Preparamos uma tabela de pre\u00e7os para an\u00fancios na TV para voc\u00ea planejar melhor suas estrat\u00e9gias de inser\u00e7\u00e3o de m\u00eddia em diversos canais nacionais.\",\"breadcrumb\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pingback.com\/br\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#website\",\"url\":\"https:\/\/pingback.com\/br\/resources\/\",\"name\":\"Pingback Blog\",\"description\":\"Marketing for builders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingback.com\/br\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66\",\"name\":\"Pingback\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"caption\":\"Pingback\"},\"description\":\"Pingback: Marketing for builders.\",\"sameAs\":[\"https:\/\/pingback.com\",\"https:\/\/www.instagram.com\/pingbackoficial\/\",\"https:\/\/www.linkedin.com\/company\/pingbackoficial\/\",\"https:\/\/x.com\/pingbackoficial\",\"https:\/\/www.youtube.com\/@pingbackoficial\"],\"url\":\"https:\/\/pingback.com\/br\/resources\/author\/adm1n\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!","description":"Preparamos uma tabela de pre\u00e7os para an\u00fancios na TV para voc\u00ea planejar melhor suas estrat\u00e9gias de inser\u00e7\u00e3o de m\u00eddia em diversos canais nacionais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/","og_locale":"pt_BR","og_type":"article","og_title":"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!","og_description":"Preparamos uma tabela de pre\u00e7os para an\u00fancios na TV para voc\u00ea planejar melhor suas estrat\u00e9gias de inser\u00e7\u00e3o de m\u00eddia em diversos canais nacionais.","og_url":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/","og_site_name":"Pingback","article_published_time":"2020-01-17T00:00:00+00:00","article_modified_time":"2025-09-19T17:20:52+00:00","author":"Pingback","twitter_card":"summary_large_image","twitter_creator":"@pingbackoficial","twitter_site":"@pingbackoficial","twitter_misc":{"Escrito por":"Pingback","Est. tempo de leitura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/","url":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/","name":"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!","isPartOf":{"@id":"https:\/\/pingback.com\/br\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#primaryimage"},"image":{"@id":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-01-17T00:00:00+00:00","dateModified":"2025-09-19T17:20:52+00:00","author":{"@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66"},"description":"Preparamos uma tabela de pre\u00e7os para an\u00fancios na TV para voc\u00ea planejar melhor suas estrat\u00e9gias de inser\u00e7\u00e3o de m\u00eddia em diversos canais nacionais.","breadcrumb":{"@id":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/pingback.com\/br\/resources\/tabela-de-precos-para-anuncios-na-tv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pingback.com\/br\/resources\/"},{"@type":"ListItem","position":2,"name":"Confira agora a tabela de pre\u00e7os para an\u00fancios na TV!"}]},{"@type":"WebSite","@id":"https:\/\/pingback.com\/br\/resources\/#website","url":"https:\/\/pingback.com\/br\/resources\/","name":"Pingback Blog","description":"Marketing for builders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingback.com\/br\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66","name":"Pingback","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","caption":"Pingback"},"description":"Pingback: Marketing for builders.","sameAs":["https:\/\/pingback.com","https:\/\/www.instagram.com\/pingbackoficial\/","https:\/\/www.linkedin.com\/company\/pingbackoficial\/","https:\/\/x.com\/pingbackoficial","https:\/\/www.youtube.com\/@pingbackoficial"],"url":"https:\/\/pingback.com\/br\/resources\/author\/adm1n\/"}]}},"_links":{"self":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/3428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/comments?post=3428"}],"version-history":[{"count":1,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/3428\/revisions"}],"predecessor-version":[{"id":81011,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/3428\/revisions\/81011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/media?parent=3428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/categories?post=3428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/tags?post=3428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}