{"id":4463,"date":"2020-09-10T00:00:00","date_gmt":"2020-09-10T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2020\/09\/10\/plugin-jetpack-lanca-ferramenta-de-email-marketing\/"},"modified":"2025-09-19T10:51:15","modified_gmt":"2025-09-19T13:51:15","slug":"plugin-jetpack-lanca-ferramenta-de-email-marketing","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/plugin-jetpack-lanca-ferramenta-de-email-marketing\/","title":{"rendered":"Plugin Jetpack lan\u00e7a ferramenta de Email Marketing"},"content":{"rendered":"

A vers\u00e3o 8.9 do plugin<\/a> Jetpack introduziu um novo formul\u00e1rio de inscri\u00e7\u00e3o em newsletters <\/strong>no bloco Form. A funcionalidade \u00e9 integrada ao plugin Creative Mail e foi criada para WordPress<\/a> a fim de suportar outro plugin t\u00e3o famoso quando ele: o WooCommerce<\/a>.<\/p>\n

Com essa integra\u00e7\u00e3o profunda, o plugin Creative Mail se torna mais competitivo <\/strong>no segmento de plugins de Email Marketing e tem mais chances de penetrar nesse nicho, que registra nomes bem conceituados, como o Mailchimp <\/a>para WordPress (MC4WP), com mais de 1 milh\u00e3o de instala\u00e7\u00f5es ativas, o Newsletter, com 300 mil downloads e o MailPoet com 100 mil usu\u00e1rios.<\/p>\n

Os recursos do Creative Mail objetivam atender os e-commerces baseados em WordPress<\/strong>. Por isso, consegue adicionar postagens de blog e produtos do WooCommerce em campanhas de Email Marketing, sincroniza\u00e7\u00e3o de contatos de email, resgate de carrinho abandonado, contato de p\u00f3s-venda e envio de email com produtos relacionados, por exemplo.<\/p>\n

Dessa forma, segundo Curt Raffi<\/a> \u2014 vice-presidente s\u00eanior de inova\u00e7\u00e3o de produto da Endurance International Group \u2014, o plugin busca cobrir todas as etapas da jornada do consumidor, para:<\/p>\n

\n

\u201cautomatizar as jornadas de marketing demandadas em todo o ciclo de vida dos clientes que s\u00e3o operacionalizadas pelos profissionais de marketing e propriet\u00e1rios de e-commerce com mais experi\u00eancia.\u201d<\/p>\n<\/blockquote>\n

Para que os visitantes do site consigam se inscrever para receber o boletim informativo, basta que o propriet\u00e1rio do site instale em seu WP o plugin Jetpack na vers\u00e3o 8.9<\/strong>. O plugin pode ser instalado e ativado diretamente a partir do editor de bloco, no entanto, \u00e9 necess\u00e1rio executar as etapas de configura\u00e7\u00e3o.<\/p>\n

Ao criar um novo formul\u00e1rio, a op\u00e7\u00e3o \u00e9 automaticamente exibida com os campos para preenchimento de nome e email associados \u00e0 mensagem de permiss\u00e3o de envio de comunica\u00e7\u00e3o que o visitante deve conceder.<\/p>\n

Entretanto, para operacionalizar essa funcionalidade adicional em suas pr\u00f3ximas etapas \u2014 executar as campanhas de Email Marketing e envio de newsletters \u2014, o propriet\u00e1rio da loja virtual precisa ter uma conta no Creativ.eMail e plugin Creative Mail instalado e ativado<\/strong>, uma vez que o Jetpack apenas lida com o formul\u00e1rio para inscri\u00e7\u00e3o no boletim informativo.<\/p>\n

O plano gratuito permite o envio de at\u00e9 5000 emails por m\u00eas e se o usu\u00e1rio precisar atualizar para a vers\u00e3o premium, dever\u00e1 desembolsar pelo menos US$ 4,95 por m\u00eas.<\/p>\n

As estrat\u00e9gias de Email Marketing s\u00e3o essenciais para os propriet\u00e1rios de <\/strong>e-commerce<\/strong><\/a> que buscam uma conex\u00e3o mais profunda<\/strong> com seus clientes, principalmente para os que t\u00eam o intuito de usar t\u00e1ticas de fideliza\u00e7\u00e3o.<\/p>\n

O Jetpack \u00e9 um plugin extremamente funcional, pois permite que os propriet\u00e1rios de p\u00e1ginas gerenciem, configurem e monitorem<\/strong> sites institucionais<\/strong><\/a>, blogs com estrat\u00e9gias de Marketing de Conte\u00fado e e-commerces<\/strong> por meio de um dashboard<\/a> completo e personaliz\u00e1vel \u2014 durante a configura\u00e7\u00e3o do plugin o usu\u00e1rio pode escolher os m\u00f3dulos desejados e ativar somente o que interessa para a sua estrat\u00e9gia.<\/p>\n

Al\u00e9m do monitoramento de KPIs, Automa\u00e7\u00e3o de Marketing<\/a>, suporte para backup, ferramentas de subscri\u00e7\u00e3o de post e recursos de seguran\u00e7a, a parceria com a Constant Contact permite que o JetPack incorpore mais essa funcionalidade para potencializar o gerenciamento de lojas virtuais e a rela\u00e7\u00e3o com os clientes.<\/strong><\/p>\n

Conhe\u00e7a o Jetpack<\/a> e veja como esse plugin integra uma s\u00e9rie de recursos que podem ser aplicados na gest\u00e3o, configura\u00e7\u00e3o e monitoramento do seu e-commerce!<\/p>\n","protected":false},"excerpt":{"rendered":"

O plugin Jetpack lan\u00e7a um pacote de ferramentas de Email Marketing em parceria com a Constant Contact, do Endurance International Group em sua vers\u00e3o 8.9.<\/p>\n","protected":false},"author":1,"featured_media":33114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,22],"tags":[],"class_list":["post-4463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-tech"],"yoast_head":"\nPlugin Jetpack lan\u00e7a ferramenta de Email Marketing<\/title>\n<meta name=\"description\" content=\"Veja como o Jetpack incorporou mais uma funcionalidade ao seu pacote de ferramentas de gerenciamento de p\u00e1ginas na Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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