{"id":4509,"date":"2020-09-23T00:00:00","date_gmt":"2020-09-23T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2020\/09\/23\/google-lanca-plugin-de-web-stories-para-wordpress\/"},"modified":"2025-09-19T10:40:23","modified_gmt":"2025-09-19T13:40:23","slug":"google-lanca-plugin-de-web-stories-para-wordpress","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/google-lanca-plugin-de-web-stories-para-wordpress\/","title":{"rendered":"Google lan\u00e7a plugin de Web Stories para WordPress"},"content":{"rendered":"[rock-convert-cta id=”61233″]\n

Desde quando o Google anunciou um plugin para a cria\u00e7\u00e3o de Web Stories no WordPress<\/a> e o disponibilizou no GitHub para testes, em julho de 2020, j\u00e1 havia uma grande expectativa para quando a ferramenta poderia ser usada fora da vers\u00e3o beta.<\/strong><\/p>\n

Esse an\u00fancio foi feito recentemente, e o plugin de Web Stories do Google agora \u00e9 um plugin WordPress completo <\/strong>e promete mais uma revolu\u00e7\u00e3o no modo como os propriet\u00e1rios de sites disponibilizam conte\u00fados na Internet.<\/p>\n

Isso, porque os Web Stories s\u00e3o uma excelente forma de rankear no topo da pesquisa do Google<\/strong>, na se\u00e7\u00e3o de imagens do Google, no Discover e no Google App. Al\u00e9m disso, \u00e9 poss\u00edvel adicionar links de acesso para blogposts nas stories.<\/p>\n

Dessa forma, os propriet\u00e1rios de sites podem chamar a aten\u00e7\u00e3o dos visitantes com as stories em um primeiro momento, para depois converter essas leads em leitores do <\/strong>blog<\/strong><\/a>.<\/strong><\/p>\n

O Google Web Stories usa a tecnologia <\/strong>Accelerated Mobile Pages (AMP) <\/strong><\/a>para a disponibiliza\u00e7\u00e3o de conte\u00fados r\u00e1pidos, de f\u00e1cil consumo pelo p\u00fablico. Por isso, cada p\u00e1gina de uma storie deve conter no m\u00e1ximo 200 caracteres<\/strong> escritos com tamanho da fonte 24 e agrupado de forma a compor quatro a trinta stories m\u00e1ximas.<\/p>\n

Al\u00e9m disso, os v\u00eddeos n\u00e3o devem ter mais de 15 segundos de dura\u00e7\u00e3o<\/strong>, ser filmados no modo retrato e n\u00e3o no modo paisagem, pois isso dificulta a exibi\u00e7\u00e3o mobile-friedly<\/a> na tela inteira de um dispositivo m\u00f3vel, e conter legendas para garantir a acessibilidade do conte\u00fado.<\/p>\n

O plugin j\u00e1 est\u00e1 dispon\u00edvel no reposit\u00f3rio do WordPress<\/a> e usa uma interface bem intuitiva, com recursos Drag and Drop<\/strong> (arrastar e soltar) que aumentam a usabilidade da ferramenta.<\/p>\n

Os templates<\/a> de stories prontos e a possibilidade de usar imagens e v\u00eddeos gratuitos de parceiros do Google tamb\u00e9m ajudam os usu\u00e1rios iniciantes<\/strong> nessa jornada de cria\u00e7\u00e3o de conte\u00fado relevante. Segundo o Google:<\/p>\n

\n

\u201c\u2026 N\u00f3s colaboramos com a Unsplash para tornar sua extensa biblioteca de fotos de alta qualidade a apenas um clique de dist\u00e2ncia, assim como com a Coverr, oferecendo a voc\u00ea v\u00eddeos de estoque gratuitos de alta qualidade direto do editor. Adicionaremos mais modelos, integra\u00e7\u00f5es de m\u00eddia de estoque e recursos em um futuro pr\u00f3ximo. \u201d<\/p>\n<\/blockquote>\n

Embora o plugin suporte an\u00e1lises (integra\u00e7\u00e3o do Google Analytics<\/a>) e recursos de bookend para compartilhamento e monetiza\u00e7\u00e3o viral \u2014 os editores podem monetizar os Web Stories do WordPress com links de afiliados e Google Ad Manager, engana-se quem pensa que otimizar os Web Stories para <\/strong>SEO<\/strong><\/a> ser\u00e1 f\u00e1cil<\/strong>.<\/p>\n

O primeiro passo para criar stories otimizadas \u00e9 disponibiliz\u00e1-las no <\/strong>sitemap<\/strong><\/a> ap\u00f3s serem publicadas em seu site, mas tamb\u00e9m \u00e9 preciso acompanhar as estat\u00edsticas e usar apenas conte\u00fado visual de alt\u00edssima qualidade<\/strong>.<\/p>\n

O plugin do Web Stories para WordPress requer uma vers\u00e3o m\u00ednima do WordPress de 5.3.1. e do PHP de 5.6., o que n\u00e3o \u00e9 uma configura\u00e7\u00e3o dif\u00edcil de obter para a maioria dos editores ativos do CMS<\/a>.<\/p>\n

Se voc\u00ea quiser melhorar ainda mais o desempenho do seu site na web, veja alguns plugins WordPress que n\u00e3o podem faltar no seu CMS.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O plugin para a cria\u00e7\u00e3o de Web Stories do Google permite que o usu\u00e1rio adicione os famosos stories das redes sociais no WordPress: em tela cheia, com recursos touch e por meio da tecnologia AMP.<\/p>\n","protected":false},"author":1,"featured_media":18591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,22],"tags":[],"class_list":["post-4509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-tech"],"yoast_head":"\nGoogle lan\u00e7a plugin de Web Stories para WordPress<\/title>\n<meta name=\"description\" content=\"O plugin de Web Stories do Google permite que o usu\u00e1rio adicione os famosos stories das redes sociais no WordPress. 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