{"id":63734,"date":"2022-10-18T14:14:12","date_gmt":"2022-10-18T17:14:12","guid":{"rendered":"https:\/\/rockcontent.com\/br\/?p=63734"},"modified":"2025-09-18T17:37:58","modified_gmt":"2025-09-18T20:37:58","slug":"google-webmaster-guidelines-agora-google-search-essentials","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/","title":{"rendered":"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?"},"content":{"rendered":"<p>Seria esse mais um <a href=\"https:\/\/pingback.com\/br\/resources\/atualizacao-do-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">artigo da Rock Content sobre um update do Google<\/a>? Calma, que dessa vez n\u00e3o \u00e9 nenhuma mudan\u00e7a substancial que v\u00e1 impactar na sua estrat\u00e9gia de SEO. Estou aqui para falar sobre o rebranding do Google Webmaster Guidelines para <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Essentials<\/a>.<\/p>\n<p>Aparentemente, o Google n\u00e3o gosta do termo \u201cwebmaster\u201d por ser datado e n\u00e3o representar todos os criadores de conte\u00fado. Lembram da <a href=\"https:\/\/pingback.com\/br\/resources\/google-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">mudan\u00e7a \u201cGoogle Webmasters Tools\u201d para \u201cGoogle Search Console\u201d<\/a>?<\/p>\n<p><em>\u201c<\/em><em>Para o novo nome, quer\u00edamos algo gen\u00e9rico, sem destacar apenas uma parte dos visitantes, e sim para todos os criadores da Internet que querem ver o pr\u00f3prio conte\u00fado na Pesquisa Google.<\/em><em>\u201d <\/em>&#8211; Release oficial do Google Search Central.<\/p>\n<p>Pois bem, dia 13 de outubro, a empresa deu a <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/10\/search-essentials\" target=\"_blank\" rel=\"noreferrer noopener\">not\u00edcia<\/a> e quero adicionar uns coment\u00e1rios a ela.<\/p>\n<h2 class=\"wp-block-heading\">O que \u00e9 a Central de Pesquisa Google?<\/h2>\n<p>Mas antes (j\u00e1 que o pr\u00f3prio Google est\u00e1 em busca de ser acess\u00edvel a todos os criadores de conte\u00fado) vamos dar um passo atr\u00e1s. Deixa eu apresentar a Central de Pesquisa ou <a href=\"https:\/\/developers.google.com\/search\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Central<\/a>.<\/p>\n<p>Ela nada mais \u00e9 que o parque de divers\u00f5es do profissional de SEO. \u00c9 onde voc\u00ea encontra documenta\u00e7\u00f5es sobre cada mecanismo de busca do Google, fica sabendo dos updates em primeira m\u00e3o, al\u00e9m de ter acesso a eventos e ao suporte gratuito da comunidade.<\/p>\n<p>Se voc\u00ea \u00e9 profissional de marketing, eis algumas formas inteligentes de explorar os recursos dessa central:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ganhe autoridade na \u00e1rea respondendo \u00e0s d\u00favidas de centenas de outros profissionais que pedem ajuda de SEO na <a href=\"https:\/\/support.google.com\/webmasters\/community?hl=pt-BR\" target=\"_blank\" rel=\"noreferrer noopener\">comunidade<\/a>.<\/li>\n<li>Consuma SEO atrav\u00e9s de <a href=\"https:\/\/pod.link\/1512522198\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> e aprenda com as discuss\u00f5es de especialistas no assunto.<\/li>\n<li>Encontre as informa\u00e7\u00f5es detalhadas e direto na fonte sobre os updates de algoritmo no <a href=\"https:\/\/developers.google.com\/search\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">blog da Central de Pesquisa<\/a>. Na barra lateral esquerda voc\u00ea encontrar\u00e1 todo um hist\u00f3rico de informa\u00e7\u00f5es.<\/li>\n<li>E v\u00e1 al\u00e9m de <a href=\"https:\/\/university.br.rockcontent.com\/courses\/search-engine-optimization-seo-cert\" target=\"_blank\" rel=\"noreferrer noopener\">estudar SEO com a Rock Content<\/a>! Utilize as <a href=\"https:\/\/developers.google.com\/search\/docs\" target=\"_blank\" rel=\"noreferrer noopener\">documenta\u00e7\u00f5es da Google Search Central<\/a> para estudar sobre sitemaps, snippets e muito mais.<\/li>\n<\/ul>\n<p>Por fim, tamb\u00e9m \u00e9 poss\u00edvel esbarrar nos Google Search Essentials, uma p\u00e1gina que re\u00fane as partes principais que um conte\u00fado deve apresentar para ser qualificado aos olhos do Google. Saiba mais sobre ela a seguir!<\/p>\n<h2 class=\"wp-block-heading\">Como era e o que mudou com os Google Search Essentials?<\/h2>\n<p>Nada imprescind\u00edvel aqui, ok? Al\u00e9m do nome, a p\u00e1gina se tornou mais simples de ser consumida.<\/p>\n<p>Como ainda n\u00e3o tivemos a atualiza\u00e7\u00e3o da p\u00e1gina em portugu\u00eas, voc\u00ea pode conferir <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">como ela era antes da mudan\u00e7a<\/a>. A p\u00e1gina trazia detalhes de forma excessiva que agora podem ser encontrados dentro de \u201cTechnical requirements\u201d ou em \u201cSpam policies\u201d da <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noreferrer noopener\">nova p\u00e1gina<\/a>.<\/p>\n<p>Ao que tudo indica, o Google est\u00e1 se esfor\u00e7ando para ser gente como a gente. E isso \u00e9 o que mais me anima! Afinal, como consumidor vou passar mais tempo lendo \u00f3timos textos. Como criador de conte\u00fado e estrategista, sinto meu esfor\u00e7o sendo recompensado.<\/p>\n<p>Comemore, SEO! Essa busca pela simplicidade do Google traz mais entendimento do que \u00e9 um conte\u00fado de qualidade, assim como valor \u00e0 nossa profiss\u00e3o.<\/p>\n<p><em>Quer continuar atualizado com as melhores pr\u00e1ticas de Marketing? <\/em><a href=\"https:\/\/interactive.rockcontent.com\/br\/thebeat\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Ent\u00e3o se inscreva na The Beat<\/em><\/a><em>, o boletim interativo da Rock Content. L\u00e1, voc\u00ea encontrar\u00e1 todas as tend\u00eancias que importam no cen\u00e1rio do Marketing Digital. Vejo voc\u00ea l\u00e1!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seria esse mais um artigo da Rock Content sobre um update do Google? Calma, que dessa vez n\u00e3o \u00e9 nenhuma mudan\u00e7a substancial que v\u00e1 impactar na sua estrat\u00e9gia de SEO. Estou aqui para falar sobre o rebranding do Google Webmaster Guidelines para Google Search Essentials. Aparentemente, o Google n\u00e3o gosta do termo \u201cwebmaster\u201d por ser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":63735,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,24],"tags":[],"class_list":["post-63734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?<\/title>\n<meta name=\"description\" content=\"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?\" \/>\n<meta property=\"og:description\" content=\"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T17:14:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T20:37:58+00:00\" \/>\n<meta name=\"author\" content=\"Pingback\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?\" \/>\n<meta name=\"twitter:description\" content=\"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?\" \/>\n<meta name=\"twitter:creator\" content=\"@pingbackoficial\" \/>\n<meta name=\"twitter:site\" content=\"@pingbackoficial\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingback\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/\",\"url\":\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/\",\"name\":\"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?\",\"isPartOf\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-10-18T17:14:12+00:00\",\"dateModified\":\"2025-09-18T20:37:58+00:00\",\"author\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66\"},\"description\":\"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?\",\"breadcrumb\":{\"@id\":\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pingback.com\/br\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#website\",\"url\":\"https:\/\/pingback.com\/br\/resources\/\",\"name\":\"Pingback Blog\",\"description\":\"Marketing for builders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingback.com\/br\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66\",\"name\":\"Pingback\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"caption\":\"Pingback\"},\"description\":\"Pingback: Marketing for builders.\",\"sameAs\":[\"https:\/\/pingback.com\",\"https:\/\/www.instagram.com\/pingbackoficial\/\",\"https:\/\/www.linkedin.com\/company\/pingbackoficial\/\",\"https:\/\/x.com\/pingbackoficial\",\"https:\/\/www.youtube.com\/@pingbackoficial\"],\"url\":\"https:\/\/pingback.com\/br\/resources\/author\/adm1n\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?","description":"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/","og_locale":"pt_BR","og_type":"article","og_title":"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?","og_description":"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?","og_url":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/","og_site_name":"Pingback","article_published_time":"2022-10-18T17:14:12+00:00","article_modified_time":"2025-09-18T20:37:58+00:00","author":"Pingback","twitter_card":"summary_large_image","twitter_title":"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?","twitter_description":"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?","twitter_creator":"@pingbackoficial","twitter_site":"@pingbackoficial","twitter_misc":{"Escrito por":"Pingback","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/","url":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/","name":"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?","isPartOf":{"@id":"https:\/\/pingback.com\/br\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#primaryimage"},"image":{"@id":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-10-18T17:14:12+00:00","dateModified":"2025-09-18T20:37:58+00:00","author":{"@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66"},"description":"O Google renomeou seu Webmaster Guidelines para Search Essentials. O que muda para os profissionais de SEO?","breadcrumb":{"@id":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/pingback.com\/br\/resources\/google-webmaster-guidelines-agora-google-search-essentials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pingback.com\/br\/resources\/"},{"@type":"ListItem","position":2,"name":"Google Webmaster Guidelines agora \u00e9 Google Search Essentials. O que muda no SEO?"}]},{"@type":"WebSite","@id":"https:\/\/pingback.com\/br\/resources\/#website","url":"https:\/\/pingback.com\/br\/resources\/","name":"Pingback Blog","description":"Marketing for builders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingback.com\/br\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/170478128352e2f21e2360c2e4944a66","name":"Pingback","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/br\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","caption":"Pingback"},"description":"Pingback: Marketing for builders.","sameAs":["https:\/\/pingback.com","https:\/\/www.instagram.com\/pingbackoficial\/","https:\/\/www.linkedin.com\/company\/pingbackoficial\/","https:\/\/x.com\/pingbackoficial","https:\/\/www.youtube.com\/@pingbackoficial"],"url":"https:\/\/pingback.com\/br\/resources\/author\/adm1n\/"}]}},"_links":{"self":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/63734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/comments?post=63734"}],"version-history":[{"count":1,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/63734\/revisions"}],"predecessor-version":[{"id":78861,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/posts\/63734\/revisions\/78861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/media?parent=63734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/categories?post=63734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingback.com\/br\/resources\/wp-json\/wp\/v2\/tags?post=63734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}