{"id":76951,"date":"2017-12-06T00:00:00","date_gmt":"2017-12-06T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/2017\/12\/06\/google-academy-for-ads\/"},"modified":"2017-12-06T00:00:00","modified_gmt":"2017-12-06T00:00:00","slug":"google-academy-for-ads","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/resources\/google-academy-for-ads\/","title":{"rendered":"Google Academy for Ads: cursos gratuitos do Google para aprender tudo sobre an\u00fancios!"},"content":{"rendered":"<p>Se voc\u00ea trabalha com marketing, provavelmente sabe a import\u00e2ncia de fazer an\u00fancios que performem bem e, consequentemente, gerem bons resultados para o seu neg\u00f3cio. Bom, o Google vai te ajudar com isso!<\/p>\n<p>O <a href=\"https:\/\/landing.google.com\/academyforads\/?utm_source=global-shortlink&amp;utm_medium=global-shortlink&amp;utm_campaign=global-shortlink&amp;utm_content=afa-splash#?modal_active=none\" target=\"_blank\" rel=\"noopener noreferrer\">Academy for Ads<\/a> \u00e9 uma plataforma de cursos disponibilizada gratuitamente pelo maior buscador do mundo para que voc\u00ea consiga aprender tudo sobre os recursos disponibilizados para criar an\u00fancios e como fazer isso da melhor forma.<\/p>\n<p>Al\u00e9m dele, o Google tamb\u00e9m disponibiliza cursos e treinamentos para outras ferramentas, como o <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/#\" target=\"_blank\" rel=\"noopener noreferrer\">Analytics Academy<\/a> e o <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-resources\/programmatic\/google-digital-academy\/#utm_campaign=global-shortlink&amp;utm_source=global-shortlink&amp;utm_medium=global-shortlink\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Academy<\/a>.<\/p>\n<h2>Para quem \u00e9 a plataforma<\/h2>\n<p><a href=\"https:\/\/events.genndi.com\/register\/818720503324746030\/ab1d84f858\" target=\"_blank\" rel=\"noopener noreferrer\">Um dos maiores desafios de quem trabalha com marketing digital na atualidade \u00e9 conseguir se adaptar a nova realidade mobile first. <\/a><a href=\"https:\/\/rockcontent.com\/br\/blog\/google-mobile-first-index\/\" target=\"_blank\" rel=\"noopener noreferrer\">E o Google est\u00e1 cada vez mais preocupado com isso!<\/a><\/p>\n<p>Por isso, uma preocupa\u00e7\u00e3o das li\u00e7\u00f5es \u00e9 mostrar para os profissionais n\u00e3o s\u00f3 como fazerem os melhores an\u00fancios, mas tamb\u00e9m como otimiz\u00e1-los para mobile para que obtenham resultados incr\u00edveis.<\/p>\n<p>Um ponto forte tamb\u00e9m \u00e9 que os cursos foram pensados para serem feitos\u00a0<em>on the go<\/em>, ou seja, a qualquer momento e em qualquer lugar. Ser\u00e1 poss\u00edvel acess\u00e1-los atrav\u00e9s do desktop, smartphone ou tablet, desde que voc\u00ea esteja logado e tenha acesso \u00e0 internet.<\/p>\n<h2>Como funciona a plataforma<\/h2>\n<p>Os t\u00f3picos dos cursos (s\u00e3o v\u00e1rios dentro da plataforma) abrangem as principais demandas de quem trabalha com an\u00fancios, desde o b\u00e1sico, como cria\u00e7\u00e3o e gerenciamento de campanhas, at\u00e9 estrat\u00e9gias avan\u00e7adas e otimiza\u00e7\u00f5es.<\/p>\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/87GrNuDl7W4\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Introducing Academy for Ads\" title=\"Play video &quot;Introducing Academy for Ads&quot;\">https:\/\/youtu.be\/87GrNuDl7W4<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/87GrNuDl7W4\" title=\"Introducing Academy for Ads\">Introducing Academy for Ads (https:\/\/youtu.be\/87GrNuDl7W4)<\/a><\/noscript><\/div>\n<p>O Academy for Ads \u00e9 um organizado pelo aprendizado interativo, por meio de caminhos percorridos e objetivos atingidos pelo usu\u00e1rio.<\/p>\n<p>Assim, cada usu\u00e1rio caminha no seu pr\u00f3prio ritmo de aprendizado e tem a possibilidade de escolher quais passos quer seguir. Alguns dos caminhos disponibilizados s\u00e3o:<\/p>\n<ul>\n<li>Conceitos digitais: nele, voc\u00ea aprender\u00e1 o b\u00e1sico sobre an\u00fancios online e remarketing.<\/li>\n<li>Comece com Adwords: aqui voc\u00ea vai aprender sobre o AdWords, especificamente, e \u00e9 uma prepara\u00e7\u00e3o para o Certificado de AdWords oferecido pelo Google Partners.<\/li>\n<li>AdWords Display: nesse caminho voc\u00ea vai aprender como \u00e9 mostrar os an\u00fancios para sua audi\u00eancia atrav\u00e9s do Google Display Network<\/li>\n<li>Video for Brand: voc\u00ea vai aprender sobre marketing e v\u00eddeos e como fazer an\u00fancios usando esse formato<\/li>\n<li>Double Click Bid Manager: entender mais sobre esse recurso e como ele pode ser usado para gerenciar suas campanhas<\/li>\n<\/ul>\n<p>Como \u00e9 organizado por caminhos e conquistas, voc\u00ea ser\u00e1 recompensado por cada fase que concluir e poder\u00e1 escolher seu pr\u00f3ximo caminho quando terminar o anterior.<\/p>\n<p><img data-opt-id=1628687250  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/4.bp.blogspot.com\/-eY5gUwu71CE\/V-2Xj8zg1fI\/AAAAAAAAAh0\/wQthjo-DflkPEbcz8fImhJuRKKCScgvxwCLcB\/s1600\/BlogMnt_v6.jpg\" \/><\/p>\n<p>Ah, e se voc\u00ea quer ser um bom profissional de marketing, n\u00e3o deixe de conhecer os cursos da Universidade Rock Content. Tr\u00eas deles s\u00e3o gratuitos e voc\u00ea conseguir\u00e1 emitir o certificado e destacar-se no mercado!<\/p>\n<p><a href=\"https:\/\/universidade.rockcontent.com\/?utm_source=mktc&amp;utm_medium=banner-fim\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-opt-id=148366047  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9783\" src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/cb:AiM1.588\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2017\/05\/cta-universidade.png\" alt=\"universidade rock content\" width=\"630\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Especializar-se para o mercado de marketing digital \u00e9 uma necessidade cada vez mais urgente para os profissionais. Aprenda tudo sobre an\u00fancios com a plataforma gratuita do Google!<\/p>\n","protected":false},"author":1,"featured_media":12200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-76951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Academy for Ads: conhe\u00e7a o curso gratuito do Google!<\/title>\n<meta name=\"description\" content=\"Os profissionais de marketing digital precisam cada vez mais especializar-se para o mercado. 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