{"id":45781,"date":"2018-02-27T00:00:00","date_gmt":"2018-02-27T03:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/talent-blog\/vero\/"},"modified":"2025-09-12T03:29:43","modified_gmt":"2025-09-12T06:29:43","slug":"vero","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/talent-blog\/vero\/","title":{"rendered":"Vero: conhe\u00e7a a rede social sem algoritmos que promete destronar o Facebook!"},"content":{"rendered":"\n<p><em>Originalmente publicado no blog <a href=\"\/\/pingback.com\/br\/resources\/vero\/\" target=\"_blank\" rel=\"noopener\">Marketing de Conte\u00fado<\/a>.<\/em><\/p>\n<p>O\u00a0<a href=\"https:\/\/www.vero.co\/\">Vero<\/a>\u00a0foi criada em 2015, mas come\u00e7ou a chamar a aten\u00e7\u00e3o de influencers, famosos e do p\u00fablico geral, especialmente por se comprometer a\u00a0n\u00e3o apresentar an\u00fancios nem possuir um algoritmo.<\/p>\n<div class=\"fluid-width-video-wrapper\"><iframe id=\"fitvid745771\" src=\"https:\/\/www.youtube.com\/embed\/LdJ-wl0l-Hk?feature=oembed\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h2>Mas ent\u00e3o, como a rede conseguir\u00e1 se manter sem o patroc\u00ednio de empresas anunciantes?<\/h2>\n<p>At\u00e9 ent\u00e3o o cadastro na\u00a0<a href=\"\/\/pingback.com\/br\/resources\/tudo-sobre-redes-sociais\/\" target=\"_blank\" rel=\"noopener\">rede social<\/a>\u00a0\u00e9 gratuito \u2014 em agradecimento ao\u00a0primeiro milh\u00e3o de usu\u00e1rios cadastrados, por\u00e9m segundo a p\u00e1gina oficial do aplicativo, as pessoas ser\u00e3o convidadas a pagar um valor anual para utilizar a rede.<\/p>\n<p>Al\u00e9m disso, as empresas presentes na rede poder\u00e3o comercializar produtos online em seus perfis, e deles ser\u00e1 cobrado uma taxa percentual sobre a venda.<\/p>\n<p>Por\u00e9m, para garantir que as empresas n\u00e3o dominem a rede e ela acabe se tornando mais um canal com mais participa\u00e7\u00e3o das empresas do que rela\u00e7\u00f5es meramente sociais, eles prometem tratar todos os usu\u00e1rios \u2014 f\u00edsicos ou jur\u00eddicos \u2014 da mesma forma, garantindo que as pessoas tenham acesso apenas ao que realmente interessa.<\/p>\n<h2>Outros diferenciais do Vero<\/h2>\n<p>O primeiro deles \u00e9 que a rede funciona, at\u00e9 ent\u00e3o, apenas pelo aplicativo. O site \u00e9 apenas um canal para explica\u00e7\u00e3o do &#8220;manifesto&#8221; a favor das intera\u00e7\u00f5es sociais e tamb\u00e9m como um portal institucional.<\/p>\n<p>Al\u00e9m disso, n\u00e3o existe uma curadoria de conte\u00fado. Com isso\u00a0o feed \u00e9 100% formado pelos conte\u00fados das suas conex\u00f5es ou das pessoas que voc\u00ea segue, em ordem cronol\u00f3gica.<\/p>\n<p>Outro ponto interessante \u00e9 que eles coletam dos usu\u00e1rios apenas os dados que consideram relevantes para o login na rede social: email, senha e telefone. E eles prometem monitorar apenas informa\u00e7\u00f5es relacionadas ao uso da rede ou em caso de alguma reclama\u00e7\u00e3o dos direitos do usu\u00e1rio.<\/p>\n<p>Com isso \u2014 sem algor\u00edtimos ou bots para entender o comportamento dos usu\u00e1rios \u2014 a ideia \u00e9 que realmente o seu feed contenha apenas informa\u00e7\u00f5es relevantes e escolhidas por voc\u00ea.<\/p>\n<p>Num mundo j\u00e1 saturado de algoritmos que decidem o que a gente v\u00ea (ou \u00e0s vezes o que n\u00e3o queremos ver), o Vero tenta quase nadar contra a mar\u00e9. Voc\u00ea pode at\u00e9 achar essa proposta meio ut\u00f3pica, j\u00e1 que toda rede social come\u00e7a assim, bonitinha, querendo proteger a experi\u00eancia do usu\u00e1rio. Mas, vamos ser honestos: manter essa postura com o passar do tempo \u00e9 um desafio de respeito. Ainda assim, a promessa de feed cronol\u00f3gico e sem an\u00fancios, ao menos no papel, soa como um respiro no meio daquela velha bagun\u00e7a das timelines de outras redes.<\/p>\n<p>O jeito como a plataforma lida com privacidade tamb\u00e9m acabou atraindo uma parcela de gente cansada das grandes redes, algo que vem se discutindo bastante em 2025 com as novas regulamenta\u00e7\u00f5es europeias e protestos recentes sobre uso de dados no Brasil. Claro, o Vero ainda n\u00e3o \u00e9 gigante, longe disso. Mas cresce devagar, com um p\u00fablico curioso ou nost\u00e1lgico pela internet mais simples, aquela onde dava pra confiar que seu post era mesmo visto s\u00f3 por quem voc\u00ea queria. Ningu\u00e9m diz que vai durar, mas \u00e9 no m\u00ednimo interessante ver algu\u00e9m tentando de verdade.<\/p>\n<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style>\n<p><span data-sheets-value=\"{\"1\":2,\"2\":\"\"}\" data-sheets-userformat=\"{\"2\":2751,\"3\":{\"1\":0},\"4\":,\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]}},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]}},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]}},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]}},\"10\":1,\"12\":0,\"14\":}\"><\/span><\/p>\n<h2>Usabilidade do aplicativo<\/h2>\n<p>Devido ao n\u00famero expressivo de downloads nas \u00faltimas semanas, o aplicativo passou por alguns problemas \u2014 pessoas n\u00e3o conseguiram criar a conta ou tiveram dificuldade de acesso, por lentid\u00e3o por exemplo.<\/p>\n<p>Os conte\u00fados s\u00e3o organizados em &#8220;collections&#8221;, separados por categorias, o que facilita que voc\u00ea encontre as postagens com as quais j\u00e1 interagiu atrav\u00e9s dos boards.<\/p>\n<p><a href=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1.png\"><img data-opt-id=513579263  data-opt-src=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1.png\"       decoding=\"async\" class=\" wp-image-14003 aligncenter\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" old-srcset=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1.png 1080w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1-169x300.png 169w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1-768x1365.png 768w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1-576x1024.png 576w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1-960x1707.png 960w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1-787x1399.png 787w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093233-1-400x711.png 400w\" alt=\"captura de tela vero\" width=\"350\" height=\"622\" \/><\/a><\/p>\n<p>E, da mesma maneira, ao realizar uma postagem o user escolhe qual a categoria do seu conte\u00fado e pode compartilhar o que est\u00e1 vendo\/ouvindo\/lendo\/visitando, indicando ou n\u00e3o para a sua rede.<\/p>\n<p><a href=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209.png\"><img data-opt-id=1279686207  data-opt-src=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209.png\"  decoding=\"async\" class=\"wp-image-14004 aligncenter\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" old-srcset=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209.png 1080w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209-169x300.png 169w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209-768x1365.png 768w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209-576x1024.png 576w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209-960x1707.png 960w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209-787x1399.png 787w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093209-400x711.png 400w\" alt=\"captura de tela vero\" width=\"350\" height=\"623\" \/><\/a><a href=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321.png\"><img data-opt-id=85967798  data-opt-src=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321.png\"  decoding=\"async\" class=\"wp-image-14005 aligncenter\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" old-srcset=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321.png 1080w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321-169x300.png 169w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321-768x1365.png 768w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321-576x1024.png 576w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321-960x1707.png 960w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321-787x1399.png 787w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093321-400x711.png 400w\" alt=\"captura de tela vero\" width=\"350\" height=\"622\" \/><\/a><\/p>\n<p>O uso de\u00a0<a href=\"\/\/pingback.com\/br\/resources\/o-que-e-hashtag\/\" target=\"_blank\" rel=\"noopener\">hashtags<\/a>\u00a0\u00e9 feito tamb\u00e9m para classificar esses conte\u00fados, mas tamb\u00e9m na p\u00e1gina inicial para que os usu\u00e1rios possam acompanhar tend\u00eancias<\/p>\n<p><a href=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245.png\"><img data-opt-id=1142243878  data-opt-src=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245.png\"  loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-14006 aligncenter\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" old-srcset=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245.png 1080w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245-169x300.png 169w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245-768x1365.png 768w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245-576x1024.png 576w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245-960x1707.png 960w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245-787x1399.png 787w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093245-400x711.png 400w\" alt=\"captura de tela vero\" width=\"350\" height=\"622\" \/><\/a><\/p>\n<p>Outro diferencial \u00e9 que\u00a0os usu\u00e1rios podem escolher quem ir\u00e1 visualizar as suas publica\u00e7\u00f5esno ato da postagem, aumentando a privacidade das pessoas que utilizam a rede.<\/p>\n<p><a href=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329.png\"><img data-opt-id=594583305  data-opt-src=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329.png\"  loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-14007 aligncenter\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" old-srcset=\"https:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329.png 1080w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329-169x300.png 169w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329-768x1365.png 768w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329-576x1024.png 576w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329-960x1707.png 960w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329-787x1399.png 787w, httpss:\/\/rockcontent.com\/wp-content\/uploads\/2018\/02\/Screenshot_20180227-093329-400x711.png 400w\" alt=\"captura de tela vero\" width=\"350\" height=\"623\" \/><\/a><br \/>\nExistem n\u00edveis de relacionamento \u2014\u00a0<i>Close Friends, Friends, Acquaintances\u00a0<\/i>e<i>\u00a0Followers<\/i>\u00a0\u2014 e assim voc\u00ea determina na\u00a0<em>timeline<\/em>\u00a0de quem os seus conte\u00fados podem aparecer.<\/p>\n<p>E os seus conte\u00fados ainda podem ser compartilhados em outras redes como o\u00a0<a href=\"\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0e o\u00a0<a href=\"\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n<h2>O que esperar para as pr\u00f3ximas semanas<\/h2>\n<p>N\u00f3s aqui da Rock testamos o app e gostamos bastante do formato e do conceito da rede.<\/p>\n<p>O \u00fanico problema \u00e9 que ele ainda est\u00e1 com alguns problemas de funcionalidade \u2014 as vezes \u00e9 muito demorado acessar o app, o que acreditamos que aconteceu pelo repentino aumento de usu\u00e1rios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originalmente publicado no blog Marketing de Conte\u00fado. O\u00a0Vero\u00a0foi criada em 2015, mas come\u00e7ou a chamar a aten\u00e7\u00e3o de influencers, famosos e do p\u00fablico geral, especialmente por se comprometer a\u00a0n\u00e3o apresentar an\u00fancios nem possuir um algoritmo. Mas ent\u00e3o, como a rede conseguir\u00e1 se manter sem o patroc\u00ednio de empresas anunciantes? At\u00e9 ent\u00e3o o cadastro na\u00a0rede social\u00a0\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vero: a rede social sem algoritmos que promete destronar o Facebook!<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7o o aplicativo Vero, a rede que ganhou destaque na m\u00eddia nos \u00faltimos dias ao prometer n\u00e3o usar algoritmos como os do Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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