{"id":46378,"date":"2019-05-24T00:00:00","date_gmt":"2019-05-24T03:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/talent-blog\/kit-email-marketing\/"},"modified":"2025-09-10T22:05:37","modified_gmt":"2025-09-11T01:05:37","slug":"kit-email-marketing","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/talent-blog\/kit-email-marketing\/","title":{"rendered":"[Kit] Email Marketing para Redatores: o que voc\u00ea precisa para construir bons emails!"},"content":{"rendered":"<p><strong>O Email Marketing n\u00e3o morreu. <\/strong><\/p>\n<p>A frase j\u00e1 virou jarg\u00e3o por a\u00ed, mas continua sendo verdade. Os conteudistas e profissionais de marketing s\u00e3o prova disso. <\/p>\n<p>O Email Marketing \u00e9 uma forma relativamente barata, mensur\u00e1vel e simplificada de comunicar-se e estabelecer uma rela\u00e7\u00e3o com os seus contatos e, por isso, empresas de todos os tipos apostam na produ\u00e7\u00e3o de conte\u00fado e no disparo de emails. <\/p>\n<p>Mas a quest\u00e3o \u00e9 que entender como funciona a produ\u00e7\u00e3o do conte\u00fado para o email e como fazer um disparo exige conhecimentos b\u00e1sicos da estrutura desses emails. <\/p>\n<p>Por exemplo, <strong>voc\u00ea sabe exatamente como construir uma Newsletter?<\/strong> Ou ainda, <strong>como construir um Fluxo de Nutri\u00e7\u00e3o?<\/strong><\/p>\n<h2 class=\"wp-block-heading\">O Kit de Email Marketing<\/h2>\n<p>Foi pensando nos produtores de conte\u00fado e na demanda de produ\u00e7\u00e3o de emails que criamos o Kit de Email Marketing para Redatores (e revisores!). <\/p>\n<p>Ali\u00e1s, falando em produzir emails, \u00e0s vezes parece que todo mundo subestima o quanto um bom email pode ser trabalhoso. N\u00e3o \u00e9 simplesmente sentar e despejar umas frases com um bot\u00e3o de &#8220;enviar&#8221;. Tem toda uma preocupa\u00e7\u00e3o chata e ao mesmo tempo obrigat\u00f3ria com t\u00edtulo que funcione de verdade, visual minimamente amig\u00e1vel (sem aquela polui\u00e7\u00e3o visual que s\u00f3 assusta) e, honestamente, um convite que realmente fa\u00e7a sentido. Voc\u00ea j\u00e1 percebeu como um detalhe besta faz voc\u00ea deletar um email sem nem pensar duas vezes? Eu j\u00e1, v\u00e1rias vezes.<\/p>\n<p>Outro ponto que pouca gente comenta: sua lista de contatos n\u00e3o \u00e9 igual \u00e0 dos outros. O que funciona como abordagem para um segmento pode flopar vergonhosamente em outro. O tal &#8220;segredo&#8221; \u2013 se \u00e9 que existe mesmo \u2013 est\u00e1 em testar, observar os resultados sem tentar se enganar, e ajustar. E sim, \u00e0s vezes cansa e desmotiva quando a taxa de abertura despenca, mas \u00e9 nesse vai e volta que se aprende a falar a l\u00edngua do seu p\u00fablico. N\u00e3o vai vir a f\u00f3rmula m\u00e1gica, mas vem pr\u00e1tica e uma certa tranquilidade depois de alguns trope\u00e7os.<\/p>\n<p>No kit, voc\u00ea tem acesso a dois checklists, uma para a constru\u00e7\u00e3o de Newsletter e outro para Fluxo de Nutri\u00e7\u00e3o. <\/p>\n<p>Os checklists t\u00eam os passos essenciais para a elabora\u00e7\u00e3o de bons emails das modalidades citadas e \u00e9 interativo para que voc\u00ea possa atualiz\u00e1-lo conforme foi construindo cada um!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Email Marketing n\u00e3o morreu. A frase j\u00e1 virou jarg\u00e3o por a\u00ed, mas continua sendo verdade. Os conteudistas e profissionais de marketing s\u00e3o prova disso. O Email Marketing \u00e9 uma forma relativamente barata, mensur\u00e1vel e simplificada de comunicar-se e estabelecer uma rela\u00e7\u00e3o com os seus contatos e, por isso, empresas de todos os tipos apostam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saiba como construir Newsletters e Fluxos de Nutri\u00e7\u00e3o com checklists!<\/title>\n<meta name=\"description\" content=\"Tem d\u00favida em como construir Newsletters e Fluxos de Nutri\u00e7\u00e3o? Confira aqui o Kit de Email Marketing para Redatores da Rock Content!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/br\/talent-blog\/kit-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saiba como construir Newsletters e Fluxos de Nutri\u00e7\u00e3o com checklists!\" \/>\n<meta property=\"og:description\" content=\"Tem d\u00favida em como construir Newsletters e Fluxos de Nutri\u00e7\u00e3o? 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