{"id":54710,"date":"2022-01-07T08:39:00","date_gmt":"2022-01-07T11:39:00","guid":{"rendered":"https:\/\/rockcontent.com\/br\/?post_type=talent_blog&#038;p=54710"},"modified":"2025-09-09T10:49:32","modified_gmt":"2025-09-09T13:49:32","slug":"como-se-preparar-para-atualizacoes-do-google","status":"publish","type":"post","link":"https:\/\/pingback.com\/br\/talent-blog\/como-se-preparar-para-atualizacoes-do-google\/","title":{"rendered":"Atualiza\u00e7\u00f5es do Google: saiba como se preparar"},"content":{"rendered":"<p>2021 foi um ano&nbsp; complexo para os profissionais de SEO: a atualiza\u00e7\u00e3o <em>core<\/em> do Google, executada entre junho e julho deste ano, causou muita dor de cabe\u00e7a. V\u00e1rios sites registraram quedas anormais e os profissionais respons\u00e1veis pelo conte\u00fado tiveram que maximizar seus esfor\u00e7os para contornara situa\u00e7\u00e3o.&nbsp;<\/p>\n<p>No entanto, as <strong>atualiza\u00e7\u00f5es do Google<\/strong> s\u00e3o recorrentes e n\u00e3o deveriam ser surpresa para quem atua no marketing digital. Ali\u00e1s, primeira atualiza\u00e7\u00e3o de algor\u00edtimo importante para 2025 j\u00e1 foi anunciada: <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/11\/bringing-page-experience-to-desktop\">Google Page Experience Update for Desktop<\/a>. Essa melhoria vai classificar tamb\u00e9m a experi\u00eancia de uso de p\u00e1gina em computadores. Portanto, se grande parte do seu tr\u00e1fego vem dessa fonte, o ideal \u00e9 se preparar com anteced\u00eancia.<\/p>\n<p>Fico pensando como, mesmo com todas as not\u00edcias e alertas, ainda tem gente que simplesmente ignora as mudan\u00e7as no algoritmo. Talvez seja excesso de confian\u00e7a ou s\u00f3 aquela esperan\u00e7a de que &#8220;desta vez n\u00e3o vai afetar o meu site&#8221;. Mas desde que comecei a trabalhar com SEO, ficou claro que negligenciar esses detalhes costuma sair caro.<\/p>\n<p>Mas, como se preparar? O que devo analisar primeiro? Qual deveria ser meu plano de a\u00e7\u00e3o?<\/p>\n<p>O curioso \u00e9 que a maioria dos desafios nessas atualiza\u00e7\u00f5es n\u00e3o est\u00e1 em entender os comunicados do Google, mas em traduzir isso para a realidade do dia a dia. \u00c9 f\u00e1cil se perder em conselhos gen\u00e9ricos e boas pr\u00e1ticas, mas a diferen\u00e7a aparece mesmo quando voc\u00ea coloca a m\u00e3o na massa, testa, erra, ajusta. Cada segmento responde de um jeito \u2014 o que funcionou para um blog de culin\u00e1ria pode ser desastroso para um e-commerce pequeno.<\/p>\n<p>No <strong>treinamento de Core Update 2021<\/strong> abaixo voc\u00ea ter\u00e1 essas respostas!<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Core update Google 2021: tudo o que voc\u00ea precisa saber\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/w3BEgROiqEA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2021 foi um ano&nbsp; complexo para os profissionais de SEO: a atualiza\u00e7\u00e3o core do Google, executada entre junho e julho deste ano, causou muita dor de cabe\u00e7a. V\u00e1rios sites registraram quedas anormais e os profissionais respons\u00e1veis pelo conte\u00fado tiveram que maximizar seus esfor\u00e7os para contornara situa\u00e7\u00e3o.&nbsp; No entanto, as atualiza\u00e7\u00f5es do Google s\u00e3o recorrentes e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atualiza\u00e7\u00f5es do Google: saiba como se preparar<\/title>\n<meta name=\"description\" content=\"As atualiza\u00e7\u00f5es do Google s\u00e3o eventos recorrentes ao longo do ano. O importante \u00e9 sempre se preparar. Saiba como!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/br\/talent-blog\/como-se-preparar-para-atualizacoes-do-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atualiza\u00e7\u00f5es do Google: saiba como se preparar\" \/>\n<meta property=\"og:description\" content=\"As atualiza\u00e7\u00f5es do Google s\u00e3o eventos recorrentes ao longo do ano. O importante \u00e9 sempre se preparar. 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