The technologies you choose play a crucial role in your success<\/h2>\n
Leading the experts who run the content marketing operation for 8+ accounts each<\/a>, I can confidently say that technology is one of our top allies. <\/p>\n Our marketing suite consists of three robust platforms: Google Suite, HubSpot, and WriterAccess<\/a>. <\/p>\n WriterAccess has two methods of use: you can simply utilize the platform and depend on our freelance experts<\/a> to deliver content within your strategy, or you can opt for managed services to assist you with both strategy and operations.<\/p>\n I’ll delve deeper into that, showcasing how two experts manage to implement a minimum of 28 distinct marketing strategies for different products, goals, and personas.<\/p>\n Pitching topics for content production typically consumes around 15 minutes per piece (at the very least). Considering only one strategy with 10 contents per month, that\u2019s almost three hours saved to focus on other tasks.<\/p>\n Our experts simply place an order, select the topic pitches, and our freelance writers provide ideas for the content.<\/p>\n To get even better pitches, we provide them with specific details, like references to explore, direct instructions regarding the persona\u2019s needs, and the structure we want pitches to be created with, such as the goal, title, and headings suggestions.<\/p>\n Clients approve the best topics according to their preferences, and it automatically proceeds to content production.<\/p>\n Another time-saving feature is the recurring order. After determining the number of content orders required for the quarter, we set up recurring orders with topic pitches to continuously receive new ideas automatically. This eliminates the need to place orders repeatedly.<\/p>\n What I\u2019ve noticed over the years is that the less you have to think about repetitive logistics, the more energy you actually save for strategy and creativity. I\u2019m not saying set-and-forget is always possible\u2014things still need adjusting\u2014but the mental relief of not constantly re-submitting the same order is real. Sometimes it\u2019s the small process tweaks that make the biggest dent in your stress level, even if nobody\u2019s handing out medals for \u201cgreatest quarterly workflow hack.\u201d<\/p>\n We prefer working with quarterly timeframes, but it could be automated for the whole year even, or just one month depending on the strategy.<\/p>\n Recurrent orders are mostly helpful for clients or projects that don\u2019t have detailed content planning guidelines, otherwise the bulk order would be the one to save lots of time.<\/p>\n Bulk importing saves at least five minutes per content placement. <\/p>\n We have three standardized ways to start content production in the managed services operations, and the following is our preferred.<\/p>\n We first place a strategy order for a certain number of contents linked with the strategic assets and guidelines on the Tools Portal, covering important branding and SEO instructions. <\/p>\n A freelance strategist works on the order for an average of five days, and we manage the back-and-forth of questions to make the most of it. A simple alert system and the platform\u2019s communication feature facilitate our lives.<\/p>\n Next, the customer approves the contents in the mapping, and we bulk import all the approved contents at once, to place them into production. By the end of the month, we saved more than 12 hours in order placement.<\/p>\n Honestly, I used to dread the mindless repetition of manual uploads\u2014so I get the impulse to bury your head in something else while it loads. Bulk import doesn\u2019t just save time, it means fewer mistakes (I\u2019ve had my fair share of \u201coops, wrong file\u201d moments), and it helps keep the team in sync. And let\u2019s be honest, the quicker the logistics get out of the way, the sooner everyone can actually focus on feedback and the good stuff that makes content stand out.<\/p>\n It\u2019s hard to achieve quality when you rely on each team member’s own conception of what that would be. That\u2019s why to streamline content production with quality and consistency, we use templates extensively.<\/p>\n When we start planning the client\u2019s workflow<\/a>, our experts create templates based on the most important guidelines and preferences for the client’s workflow.<\/p>\n Instead of spending time on every order set-up, our experts spend their time revising and improving templates, as they receive feedback, the client\u2019s strategy is updated and they get insights into content quality.<\/p>\n I can assure you that multiple copy-and-paste clicks are dismissed throughout the day. A couple of hours saved here too. Not bad at all, right? But there\u2019s even more time to be saved with templates.<\/p>\n The secret for templates is that the more direct guidelines and resources for producing the content you have, the less time for reviews and edits is needed, as content tends to be delivered much more aligned with our expectations.<\/p>\n This means that the content will have fewer rounds of reviews and edits and that the freelancer will find it easier to achieve the expectations.<\/p>\n In my team\u2019s operations, we\u2019re always testing ways to scale good processes<\/a>, and add-ons are a smart part of it. To further enhance efficiency, we add to the order: image research, meta title, meta description, and social media copies to spread the content to the world.<\/p>\n We just select the ones required, and the writer provides us with those extra services for a very fair price.<\/p>\n This is also helpful for templates, I might remind you. One time select the add-ons and they\u2019ll be saved for all next orders. <\/p>\n More time saved on content production! This way, when the content is ready and approved to be published to the client\u2019s blog, we don\u2019t need to create SEO copies or search for cover images.<\/p>\n Running a content marketing machine can be easier when connected to a vast network<\/a> to work with you on demand.<\/p>\n I estimate we save at least 40 entire working days by producing content externally and still if done internally, we would not be able to cover all content needs, such as industry-specialized content<\/a>, video, and design.<\/p>\n Looking for talented professionals for content production can be really overwhelming. I remember when I started my own content agency back in 2016, I had to hire freelancers for different skills from web development to writers to work on demand for short projects. <\/p>\n Besides the time spent searching for the right profile, I still couldn\u2019t be sure that everything would run well. I can\u2019t imagine how happy 25-year Carol would be to rely on a platform that had safe payment systems, quality standards, reliable profile checking, and support for matters on the way. Without mentioning contracts and terms that must be agreed between parts, managing communication, and so much more. <\/p>\n This all looks like it\u2019s far from saving time, but working with the right platform enables us to skip all of that and connect with the right talent, quickly and easily.<\/p>\n![\"\"](\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2025\/01\/giphy.gif\")
Topic Pitches: skip brainstorming and simply approve pitches provided by talented writers<\/h3>\n
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Recurring Orders: automating the workflow<\/h3>\n
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Bulk Import: Efficiency at its Best<\/h3>\n
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Templates: the best way to save time with quality and editing<\/h2>\n
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There are 7 add-ons that I highly recommend for even more efficiency <\/h3>\n
Talented professionals available one message away<\/h2>\n
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