{"id":112913,"date":"2018-09-27T23:12:00","date_gmt":"2018-09-27T23:12:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=112913"},"modified":"2025-09-10T20:27:14","modified_gmt":"2025-09-10T23:27:14","slug":"puns-in-marketing-the-good-the-bad-and-the-pugly","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/puns-in-marketing-the-good-the-bad-and-the-pugly\/","title":{"rendered":"Puns in Marketing: The Good, The Bad and The Pugly"},"content":{"rendered":"
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A pun is the lowest form of humor\u2026 \u2013 Doug Larson<\/p>\n<\/blockquote>\n

Are puns a good choice for a marketer looking for an edge? It depends on who you ask. Some self-proclaimed experts say never use puns \u2014 too risky. Others might tell you that a good pun is the best kind of creative wordplay for marketing. Maybe a case could be made for either point of view.<\/p>\n

If you’re the type of person who likes to drop the occasional pun into a conversation, then you know there are two different ways things could play out. If your pun is witty enough and you’re playing to the right crowd, you might get a few appreciative laughs. Otherwise, it’s groans all the way.<\/p>\n

The same thing can easily happen if you include puns in your marketing content<\/a>, so it’s important to make sure you do things right. Here’s a closer look at what you need to know.<\/p>\n

What to Consider When Using Marketing Puns<\/strong><\/h2>\n

Using a pun in marketing is like deciding to squeeze all of the toothpaste out of the tube. Once you do it, it’s not possible to un<\/em>do it, so it’s important to be sure. Here are key factors to consider.<\/p>\n

Good taste<\/strong><\/h3>\n

As anyone who’s ever cracked a joke already knows, there’s often a fine line between funny and insensitive. This is definitely the case in content marketing, as well.<\/p>\n

For example, take Airbnb’s 2017 Floating World campaign<\/a>. The ad featured a house situated over water alongside the tagline: “Stay above water.” It was meant to encourage consumers to check out more water-themed accommodations. But the fact that it launched at the same time Hurricane Harvey was ravaging Texas made it a poor choice.<\/p>\n

Google rankings<\/strong><\/h3>\n

All digital marketers in 2025 know that readability<\/a> is a huge contributing factor when it comes to Google SERP rankings. Google’s algorithm generally prefers text that is:<\/p>\n