{"id":113033,"date":"2018-10-17T19:07:00","date_gmt":"2018-10-17T19:07:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=113033"},"modified":"2025-09-10T20:22:29","modified_gmt":"2025-09-10T23:22:29","slug":"let-s-crack-up-8-companies-who-are-using-humor-in-their-content-marketing","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/let-s-crack-up-8-companies-who-are-using-humor-in-their-content-marketing\/","title":{"rendered":"Let\u2019s Crack Up! 8 Companies Who Are Using Humor In Their Content Marketing"},"content":{"rendered":"
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The punch line. Sometimes we get it, sometimes we don\u2019t. But when marketers get it right and hit that funny bone smack dab on the bullseye, it can turn into marketing gold. Humor is a staple in the advertising world and for good reason. It makes a message entertaining, relatable, likable and even personal. A little humor can also make a brand more memorable, a very important component today where there are millions of messages coming our way each and every day. Humor is also shareable. Thanks to social media, there are more laughable moments helping sell more and more brands. Here are 8 companies who are using humor in their content marketing and getting it right.<\/p>\n

1.  Charmin Encourages Us To \u201cEnjoy the Go.\u201d<\/strong><\/h2>\n

You know the marketing rules are changing when a toilet paper company rolls out an entire campaign about what happens in the bathroom. Since the Charmin brand is very familiar with their target market, is everyone who uses the bathroom (\u201cwe all go, so why not enjoy the go?\u201d), their potty humor is making advertising history. Their #enjoythego<\/a>  and #tweetfromtheseat campaigns feature a family of \u201ccheeky\u201d cartoon bears who spend much of their day talking about, worrying about or thinking about \u201cthe go\u201d and how Charmin, in the end, makes it all better. Their marketing team explained that with Charmin, it\u2019s not just about toilet paper. It\u2019s about all things bathroom related and getting their customers engaged on social media<\/a> through humor and interaction.<\/p>\n

2.  Snickers Makes You Snicker<\/strong><\/h2>\n

How can you make chocolate, caramel and peanut candy bar that has been around forever, popular again? Come up with a belly-laughing marketing campaign that features funny celebrities, clever content and a sweet solution to a relatable experience, that\u2019s how.  What may have seemed \u201cnutty\u201d in the beginning, turned out to be a long running series of commercials for Mars Chocolate. Themed, \u201cYou\u2019re Not You When You\u2019re Hungry, made consumers fall in love with the candy bar again. This theme continues in their content marketing including social media, packaging<\/a> and print ads. The object is to make their candy relevant, get people laughing, and keep them engaged.<\/p>\n

3.  Mrs. T\u2019s Pierogies Pack A Powerful Promo<\/strong><\/h2>\n

Mrs. T\u2019s Pierogies is a  manufacturer of potato filled pasta and has found a way to keep their polish treat in the minds and kitchens of America. They take current events like the first day of summer or Super Bowl Sunday and mix in pierogies for a humorous marketing recipe for success. Photographs of dressed up pierogies are posted throughout their Facebook <\/a>and social media using humorous comments keeping their brand in the forefront of their consumers\u2019 hungry minds. Pierogies are not that funny but Mrs. T\u2019s has found a creative way to reach their audience, make them smile and keep them coming back for more potato filled fun.<\/p>\n

4.  UPS Is More Than Shipping<\/strong><\/h2>\n

UPS, United Parcel Services is known for their handsome delivery guys wearing brown uniforms and driving brown trucks. Nice to look at but not so funny, right? Their marketing team recognized that for UPS Store to get the word out about all the other services they had to design a memorable, and funny campaign. \u201cEvery ing at the market<\/a>\u201d showcases a mom at the grocery with her toddler in a cart who sees a friend who works for the UPS store. She says, \u201cI thought you just do shipping,\u201d This starts him sharing a very long, long list of services UPS offers in addition to shipping. In the end, the clean-shaven guy has long hair and beard and the toddler has outgrown the grocery cart displaying the amount of time that has gone by. Here humor takes a not so funny product and makes it memorable using humor.<\/p>\n

Even the visual progression in that ad is quietly funny if you\u2019re really watching the details. Branding that could easily blend into the background, suddenly gets people talking\u2014or at least raising an eyebrow and remembering they offer more than cardboard boxes. You could say it\u2019s a stealthy way to infiltrate people\u2019s memories for less flashy, but actually useful, services.<\/p>\n

This approach isn\u2019t just a trick for big corporations, by the way. Small businesses with a bit of guts and self-awareness can get a lot of mileage out of a smart or silly joke, maybe something lightly self-deprecating\u2014think of the indie coffee shop down the block with snarky chalkboard signs. It\u2019s those moments when a brand dares to drop the suit and tie tone that usually make the message stick (and sometimes make you snort-laugh in public, if you\u2019re like me).<\/p>\n

5.  Farmers Insurance Hall Of Claims<\/strong><\/h2>\n

The insurance industry has found some brilliant ways to a boring product and making it funny. We\u2019re all familiar with Geico\u2019s famous gecko, Progressive\u2019s Flo and Allstate\u2019s Mayhem. Farmers Insurance also hit the humor jackpot with their series of really funny ads, \u201cHall Of Claims.\u201d They all feature celebrity spokesperson, J.K. Simmons sharing real-life insurance incidents with potential customers stating, \u201cWe know a thing or two because we\u2019ve seen a thing or two.\u201d  Some of the funniest scenes are when animals are featured. \u201cMer-muts, Vengeful Vermin and Close Claws <\/a>all hysterical insurance moments with animals stealing the show. Farmers also extended this humor in other marketing content like social media<\/a> and their website keeping our funny bones tickled about a not so funny topic, insurance.<\/p>\n

6.  Mr. Clean Uses Comedy And  Cleans Up<\/strong><\/h2>\n

Every woman dreams of a man who cleans, really cleans. Proctor & Gamble cleaned up in the comedy department their marketing campaign \u201cCleaner of Your Dreams<\/a>.\u201d Handsome, muscular and very clean, brand icon, Mr. Clean comes to life and starts cleaning the house by dancing suggestively with his perfect mop, bucket and irresistible swagger.  The Mr. Clean brand is also cleaning up on social media. Believe it or not, he has his very own social media presence including a popular Facebook<\/a> page where he personally shares tips, offers coupons, and keeps the cleaning love light burning.<\/p>\n

7.  Subaru\u2019s Teen Barkley Is Doggone Good<\/strong><\/h2>\n

What do selling cars and dogs driving a car have in common? A funny and memorable ad that is dog tested, dog approved. A dog family is teaching their teen puppy to parallel park and like all young drivers there are distractions. In this case it\u2019s a gaggle of geese flying overhead. One dog barks and the next thing you know the parallel park job goes bad and the young pup backs right over the mailbox. For many of the parents out there, \u201cbeen there done that.\u201d For Subaru, the ad is adorable, memorable and relatable. Subaru has a series of these successful doggie driver commercials that keep on entertaining and amusing their audience. We have to say, they\u2019re doggone good!<\/p>\n

8.  Taco Bell Rings A Social Winner<\/strong><\/h2>\n

Taco Bell has always pushed the limit with their content marketing. Now, thanks to social media<\/a> and their courageous attitude they are engaging their fans in real time and using humor to get the job done. Their social media experts are responding in a witty, humanistic way that includes playfulness with their fans and customers. For example, their team recognized how powerful emojis are to their younger target audience, designed a taco emoji<\/a> and celebrated by engaging fans with the Taco Emoji Engine, which they reported in the first five days of its introduction generated more than 500,000 tweets. Fans tweeted, \u201c@tacoemoji all I want for Christmas is a taco emoji,\u201d and \u201cI want some @TacoBell crunchy tacos right now & why isn\u2019t there a taco emoji?\u201d Taco humor, now that\u2019s funny.<\/p>\n

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The punch line. Sometimes we get it, sometimes we don\u2019t. But when marketers get it right and hit that funny bone smack dab on the bullseye, it can turn into marketing gold. Humor is a staple in the advertising world and for good reason. It makes a message entertaining, relatable, likable and even personal. A little […]<\/p>\n","protected":false},"author":1,"featured_media":113036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[117],"class_list":["post-113033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-migrationwa"],"yoast_head":"\nLet\u2019s Crack Up! 8 Companies Who Are Using Humor In Their Content Marketing - Pingback<\/title>\n<meta name=\"description\" content=\"Love to laugh? We're sharing some of the best examples of how to use humor in marketing effectively. 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