{"id":113163,"date":"2015-02-05T20:11:00","date_gmt":"2015-02-05T20:11:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=113163"},"modified":"2025-09-11T03:14:22","modified_gmt":"2025-09-11T06:14:22","slug":"kickin-it-old-school-5-still-relevant-marketing-techniques-from-the-60s","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/kickin-it-old-school-5-still-relevant-marketing-techniques-from-the-60s\/","title":{"rendered":"Kickin\u2019 It Old School: 5 Still Relevant Marketing Techniques from the \u201960s"},"content":{"rendered":"

In marketing, we often find ourselves chasing the latest trend. But why not take a break for a moment and instead cast our eyes towards the past? The advertising industry saw significant upheaval throughout the 1960s, which in turn paved the road for many of our modern content marketing techniques.<\/p>\n

1. Courting the Youth Demographic<\/h2>\n

Prior to the 1960s, advertisers usually targeted the adult audience and ignored children and teens almost entirely. But while children and teens didn\u2019t have the most<\/em> money, they had the most discretionary money. <\/em>Today, marketers court the youth by looking towards platforms that appeal to them, such as Tumblr and Instagram. By creating a brand association early on, they can acquire lifelong consumers. A child today may have no interest in, say, freelance legal writing<\/a>, but they may<\/em> require it someday in the future.<\/p>\n

2. Developing a Brand Personality<\/h2>\n

A culture of individuality would begin in the 1960s\u2026 and it didn\u2019t just affect people, but also corporations. The 1960s saw brands developing personalities<\/em>. Not only could audiences relate to the companies better, but they could also define themselves based on the brands that they liked. Today marketers are achieving brand identity and personality through carefully constructed content marketing campaigns.<\/p>\n

Funny how a brand\u2019s personality can become almost as famous as the product itself. Think of Nike, Red Bull, or even Wendy\u2019s Twitter feed\u2014their voices are unmistakable, to the point where you\u2019d know them in a lineup without much effort. This kind of intentional \u201cpersonality work\u201d feels essential in 2025, just to break through the fog. There\u2019s something strange (and sort of compelling) about watching businesses shape-shift into characters you\u2019d expect to meet at a dinner party, not just in your browser ads.<\/p>\n

3. Using Controversy to Get Attention<\/h2>\n

Risqu\u00e9 advertising has always<\/em> been effective, but the relaxing moral standards of the 1960s allowed advertisers to really push the boundaries. Under the philosophy of \u201call advertising is good advertising,\u201d designers sought to get people talking about their product even in a negative light. These days, we are more conscientious about negative advertising, but we still seek to create content that could potentially go viral. We want our advertising to be part of a discussion, even if it isn\u2019t the product that is being discussed.<\/p>\n

4. Becoming \u201cAnti-Marketing\u201d<\/h2>\n

The anti-establishment counterculture of the 1960s never really faded. Advertisers throughout the decade had to find ways of advertising while not<\/em> advertising, as the youth culture had become jaded. The same issues apply today, pushing advertisers even more firmly towards content marketing in lieu of more direct marketing techniques. Today\u2019s marketing seeks to solve a problem for consumers instead of simply marketing at them.<\/p>\n

You see this anti-marketing attitude crop up everywhere, especially with younger audiences\u2014they\u2019ll sniff out insincerity faster than you can say \u201csponsored post.\u201d Sometimes it almost feels like marketers are bending over backward to look like they\u2019re not marketing, which gets meta pretty quick. Maybe there\u2019s a thrill in outsmarting the obvious sales pitch, both for the brand and the audience. In any case, this tug-of-war between selling and authenticity isn\u2019t going anywhere soon.<\/p>\n

5. Highly Targeted Advertising<\/h2>\n

Demographic targeting was huge in America during the 1960s, in large part due to the nation\u2019s development of a formal U.S. Census. Prior to the 1960s, advertisers needed to rely on localized polling and focus groups, both of which could be heavily tilted towards one demographic or another. Today, we know that the more targeted our advertising gets, the more effective it often becomes.<\/p>\n

Society and technology may change, but people themselves generally don\u2019t. There are many marketing tips from the past that are still relevant today. Consider pulling upon techniques from past eras the next time you\u2019re encountering a creative roadblock, or simply using them to bolster an already effective content marketing campaign.<\/p>\n

}}<\/p>\n","protected":false},"excerpt":{"rendered":"

In marketing, we often find ourselves chasing the latest trend. But why not take a break for a moment and instead cast our eyes towards the past? The advertising industry saw significant upheaval throughout the 1960s, which in turn paved the road for many of our modern content marketing techniques. 1. Courting the Youth Demographic Prior to the 1960s, […]<\/p>\n","protected":false},"author":1,"featured_media":113165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[117],"class_list":["post-113163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-migrationwa"],"yoast_head":"\nKickin\u2019 It Old School: 5 Still Relevant Marketing Techniques from the \u201960s - Pingback<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/kickin-it-old-school-5-still-relevant-marketing-techniques-from-the-60s\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kickin\u2019 It Old School: 5 Still Relevant Marketing Techniques from the \u201960s - Pingback\" \/>\n<meta property=\"og:description\" content=\"In marketing, we often find ourselves chasing the latest trend. 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