![\"\"\/](\"http:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/09\/giphy-347.gif\")
Why Humor Writing Works in Email Marketing<\/strong><\/h2>\nWe love comedy in TV commercials and on Facebook, but often neglect it in email marketing campaigns. That\u2019s a shame \u2014 email offers an excellent platform for connecting with consumers through the power of humor<\/a>.<\/p>\nFunny Emails Keep Readers Engaged<\/strong><\/h3>\nEmail marketing<\/a> can pay huge dividends, but only if recipients actually bother to read included content. If the messages they receive look and sound like the many other emails found within their crammed inboxes, consumers will skim, at best \u2014 or worse, send messages straight to the trash.<\/p>\nHumor can convince even skeptical recipients that marketing emails are worth reading in their entirety. If they find messages from a particular brand entertaining, they won\u2019t just stop dreading new emails \u2014 they\u2019ll actively look forward to these messages.<\/p>\n
Comedy has a unique way of engaging readers that few other styles can match \u2014 so it should come as no surprise that many consumers strongly prefer to receive marketing messages with at least a hint of humor.<\/p>\n
Comedy Sets Your Brand Apart<\/strong><\/h3>\nWhile the use of humor may seem ubiquitous in advertising, it can actually be a differentiating factor in email marketing. Despite this, many campaigns continue to rely on outdated formats that show little personality.<\/p>\n
Comedy provides a wonderful opportunity to highlight your brand\u2019s unique voice. You might sell the exact same products or provide identical services as your top competitor, but customers will ultimately remember the funnier brand.<\/p>\n
It\u2019s kind of wild how quickly people will forget the details of an offer or a flashy promo image, but a genuinely funny one-liner or offbeat joke will bounce around in their head for weeks. I\u2019ve seen this play out not just with massive national retailers but with tiny local shops who sign their newsletters with a little dry humor. People can\u2019t help repeating the joke at the dinner table, and next thing you know, your brand is part of someone\u2019s casual conversation (which is a lot more valuable than it sounds).<\/p>\n
This holds especially true when the humor taps into a shared frustration or a collective experience\u2014something instantly relatable, like \u201cYep, spilled my coffee all over the keyboard again.\u201d Suddenly, your business doesn\u2019t feel like it\u2019s shouting from a mountaintop; it feels like a real person who\u2019s been in the trenches, and that\u2019s the kind of brand people want to root for, or at the very least, open their emails from.<\/p>\n
Funny Abandoned Cart Emails Are More Appealing<\/strong><\/h3>\nAbandoned cart emails can be effective for recapturing ambivalent consumers, but not all recipients appreciate them. Businesses that rely on these emails do themselves few favors with their often whiney tone. It\u2019s easy for such messages to feel like begging, but humor can change all that.<\/p>\n
A light-hearted approach provides a gentle reminder while keeping readers entertained. Even if this email fails to produce an immediate conversion, it should provide a positive brand impression to encourage further interaction down the road.<\/p>\n
Email Comedy Can Be Integrated With Other Marketing Efforts<\/strong><\/h3>\nA cohesive marketing campaign should draw on the benefits of several platforms while still ringing true to your brand. If humor plays a significant role on your blog or in social media updates, why not add it to the mix for your email content?<\/p>\n
A humorous approach could help you establish a consistent brand voice and maximize your marketing ROI across multiple channels. Feel free to use wit to direct email recipients to new blog posts, silly YouTube videos, or bold updates on Instagram.<\/p>\n![\"\"\/](\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\")
You don\u2019t have to be Weird Al to build a humorous brand.<\/figcaption><\/figure>\nComedy Writing Techniques to Help You Write Better Emails<\/strong><\/h2>\nComedy is the ultimate high-risk, high-reward marketing proposition. If used effectively, it can turbocharge your campaign and transform consumers\u2019 perception of your brand. Screw up, however, and you\u2019ll bore, annoy, or even offend consumers. One bad joke could tear down a reputation you\u2019ve spent years building. <\/p>\n
Unfortunately, it\u2019s difficult to know what your customers find funny or how such content can best be woven into your emails. Marketing experts provide plenty of insight into the value of punchy headlines and action-oriented language. But not every brand is cut out for a humorous approach.<\/p>\n
Sometimes, the best advice comes straight from the source: comedians. <\/p>\n
Keep these classic comedy writing techniques in mind as you add humor to your email campaign: <\/p>\n
Tailor Humor to Your Audience<\/strong><\/h3>\nThere is no such thing as a universally funny joke. While certain types of humor can delight a broad audience, many styles only hold niche appeal. Applied to the wrong marketing effort, sarcastic or biting humor, in particular, could prove problematic. Likewise, corny jokes could detract from branding for companies seeking to establish an edgy vibe. <\/p>\n
The value of tailored humor can be seen in the work of today\u2019s most beloved comedians. Iliza Shlesinger, for example, nailed this idea with the Netflix feature Elder Millennial<\/em>, in which she referenced several memories and situations familiar to audience members born in the 80s. While Shlesinger\u2019s humor might not appeal to everybody, it certainly made an impression with her target audience.<\/p>\nJim Gaffigan targets a very different audience: nerdy family men. He might not be as edgy as his comedic counterparts, but his tailored approach has launched his career to new heights. By knowing his audience and catering to their unique sense of pride, he\u2019s gained a massive fanbase and, in turn, sold-out performances around the country.<\/p>\n
Follow Shlesinger and Gaffigan\u2019s lead and think carefully about your intended audience before you rev up your funny bone. <\/p>\n
What types of jokes will get email recipients chuckling? Which topics are off-limits?<\/p>\n
If you suspect that a particular quip might cause offense, consider playing it safe and swapping your original joke for a less controversial option. That being said, risk-taking can pay dividends with the right audience. Stick with measured risks, as a joke made in poor taste could prove far more devastating for your brand than it might for a typical comedian.<\/p>\n
Don\u2019t Forget Phonetics<\/strong><\/h3>\nWord choice matters. The right language can level up your email, even if the content itself isn\u2019t all that funny.<\/p>\n
Research verifies that some words are simply funnier than others. Often, this appeal stems less from the word\u2019s meaning, but rather, from phonetics. A study from the University of Alberta<\/a>, for example, reveals that most people perceive specific sounds as humorous. Researchers highlight the letter k and the \u2018oo\u2019 sound as especially amusing. Combine these sounds with an already funny meaning, and you have a recipe for instant laughter. <\/p>\nWhile semantics matter, the message behind your content will have a limited impact if the words themselves sound stuffy. If you struggle to distinguish silly words from ordinary language, look to the aforementioned University of Alberta study or similar linguistics research for inspiration. It may also help to read early drafts aloud, focusing at least once on sound over the content.<\/p>\n
Use Evocative Details<\/strong><\/h3>\nHumorous writing, like any content, should feature colorful language. Details make all the difference. Adjectives and adverbs help, but specific nouns are even better. Think petunia instead of flower or root beer instead of soda.<\/p>\n
Strong, bold words paint an appealing picture to help you set the stage for an eventual punchline. This approach also makes it easier to maintain readers\u2019 interest without being too dependent on cheesy puns. This tactic is particularly important if you\u2019re intent on weaving subtle humor into your content.<\/p>\n
Patton Oswalt exemplifies the value of descriptive language with his hilarious comedy bit, which uses specific descriptors to intrigue audiences. In one especially witty routine, he references the \u201cunbroken belt of stink\u201d that surrounds people in sweatpants. Said any other way, this concept would not be nearly as funny. <\/p>\n
Don\u2019t Go Overboard <\/strong><\/h3>\nIf the point of a humorous marketing<\/a> email is to make people laugh, why would you bother scaling back on its funniest elements? This may be one of the most confusing comedy writing secrets, but it\u2019s also among the most effective.<\/p>\nTurns out, comedy \u2014 like many of the finer things in life \u2014 is best enjoyed in small doses. Even the most memorable stand-up comedy routines include far more than punchlines alone. <\/p>\n
If your content is too dependent on comedy, each additional joke will produce diminishing returns. Done to excess, humor can grant content a try-hard tone, which could potentially make readers feel awkward or uncomfortable. Balance is essential.<\/p>\n
Tell a Story<\/strong><\/h3>\nComedians are storytellers. While their punchlines may generate the most laughs, this payoff is not possible if they fail to first set the stage with an engaging narrative. Likewise, every marketing email should tell a story before<\/em> any attempts at infusing humor are incorporated. <\/p>\nKeep in mind that storytelling can take many forms. It need not involve long blocks of text. Some of the most effective marketing campaigns focus on humorous images, adding a caption or two as necessary to flesh out the story. <\/p>\n
5 Examples of Funny Marketing Emails<\/strong><\/h2>\nWe\u2019ve come to expect humor in Super Bowl ads, YouTube clips, and even Instagram Stories \u2014 and now, a growing group of brands intends to bring this hilarity to our email inboxes. Let the following examples inspire you to take on a goofy tone with your next marketing campaign:<\/p>\n
Poo-Pourri<\/strong><\/h3>\nPoop jokes never fail to delight. Poo-Pourri makes the most of this reality by infusing its emails with the best bathroom puns. These jokes are interspersed with information about how the products can clear away odors or kill bacteria. Readers come away feeling both amused and reassured.<\/a><\/p>\nHere, Poo-Pourri ties its poop-related humor into its spring break campaign.<\/figcaption><\/figure>\nBeyond verifying our universal love of poop jokes, Poo~Pourri\u2019s email strategy also underscores the importance of capitalizing on other forms of marketing success. After all, the company credits most of its current popularity with a viral YouTube clip claiming \u201cGirls don\u2019t poo.\u201d Top emails build on this concept without allowing it to feel stale. <\/a><\/p>\nThe brand also includes features like \u201creview from the loo\u201d to share humorous reviews of its products.<\/figcaption><\/figure>\nBarkBox<\/strong><\/h3>\nHumor is effective enough on its own, but it\u2019s that much better when combined with adorable images. Therein lies the genius of pet-oriented subscription service BarkBox, which ups the ante by including quirky captions alongside its emails\u2019 cute graphics. <\/p>\n
Puns play a key role in BarkBox\u2019s content, with the company making ample use of \u201cpawfectly\u201d and other dog-themed words. A passage about a beloved subscription box exemplifies the value of pet puns for creating a goofy tone: \u201cCheckmutt! Pups were straight-up doggled by this game-themed box of puzzle toys that were chew-ly challenging.\u201d<\/a><\/p>\nThis email content shows a great example of how puns can be used to engage your audience.<\/figcaption><\/figure>\nWhile the majority of BarkBox\u2019s silly email content involves product descriptions, the business also infuses a humorous tone in the CTA area with such questions as \u201cWanna talk about your dog\u2019s ridiculous PJs?\u201d This attention to detail ensures that subscribers read every last sentence. <\/p>\n
Funny Emails Keep Readers Engaged<\/strong><\/h3>\nEmail marketing<\/a> can pay huge dividends, but only if recipients actually bother to read included content. If the messages they receive look and sound like the many other emails found within their crammed inboxes, consumers will skim, at best \u2014 or worse, send messages straight to the trash.<\/p>\nHumor can convince even skeptical recipients that marketing emails are worth reading in their entirety. If they find messages from a particular brand entertaining, they won\u2019t just stop dreading new emails \u2014 they\u2019ll actively look forward to these messages.<\/p>\n
Comedy has a unique way of engaging readers that few other styles can match \u2014 so it should come as no surprise that many consumers strongly prefer to receive marketing messages with at least a hint of humor.<\/p>\n
Comedy Sets Your Brand Apart<\/strong><\/h3>\nWhile the use of humor may seem ubiquitous in advertising, it can actually be a differentiating factor in email marketing. Despite this, many campaigns continue to rely on outdated formats that show little personality.<\/p>\n
Comedy provides a wonderful opportunity to highlight your brand\u2019s unique voice. You might sell the exact same products or provide identical services as your top competitor, but customers will ultimately remember the funnier brand.<\/p>\n
It\u2019s kind of wild how quickly people will forget the details of an offer or a flashy promo image, but a genuinely funny one-liner or offbeat joke will bounce around in their head for weeks. I\u2019ve seen this play out not just with massive national retailers but with tiny local shops who sign their newsletters with a little dry humor. People can\u2019t help repeating the joke at the dinner table, and next thing you know, your brand is part of someone\u2019s casual conversation (which is a lot more valuable than it sounds).<\/p>\n
This holds especially true when the humor taps into a shared frustration or a collective experience\u2014something instantly relatable, like \u201cYep, spilled my coffee all over the keyboard again.\u201d Suddenly, your business doesn\u2019t feel like it\u2019s shouting from a mountaintop; it feels like a real person who\u2019s been in the trenches, and that\u2019s the kind of brand people want to root for, or at the very least, open their emails from.<\/p>\n
Funny Abandoned Cart Emails Are More Appealing<\/strong><\/h3>\nAbandoned cart emails can be effective for recapturing ambivalent consumers, but not all recipients appreciate them. Businesses that rely on these emails do themselves few favors with their often whiney tone. It\u2019s easy for such messages to feel like begging, but humor can change all that.<\/p>\n
A light-hearted approach provides a gentle reminder while keeping readers entertained. Even if this email fails to produce an immediate conversion, it should provide a positive brand impression to encourage further interaction down the road.<\/p>\n
Email Comedy Can Be Integrated With Other Marketing Efforts<\/strong><\/h3>\nA cohesive marketing campaign should draw on the benefits of several platforms while still ringing true to your brand. If humor plays a significant role on your blog or in social media updates, why not add it to the mix for your email content?<\/p>\n
A humorous approach could help you establish a consistent brand voice and maximize your marketing ROI across multiple channels. Feel free to use wit to direct email recipients to new blog posts, silly YouTube videos, or bold updates on Instagram.<\/p>\nYou don\u2019t have to be Weird Al to build a humorous brand.<\/figcaption><\/figure>\nComedy Writing Techniques to Help You Write Better Emails<\/strong><\/h2>\nComedy is the ultimate high-risk, high-reward marketing proposition. If used effectively, it can turbocharge your campaign and transform consumers\u2019 perception of your brand. Screw up, however, and you\u2019ll bore, annoy, or even offend consumers. One bad joke could tear down a reputation you\u2019ve spent years building. <\/p>\n
Unfortunately, it\u2019s difficult to know what your customers find funny or how such content can best be woven into your emails. Marketing experts provide plenty of insight into the value of punchy headlines and action-oriented language. But not every brand is cut out for a humorous approach.<\/p>\n
Sometimes, the best advice comes straight from the source: comedians. <\/p>\n
Keep these classic comedy writing techniques in mind as you add humor to your email campaign: <\/p>\n
Tailor Humor to Your Audience<\/strong><\/h3>\nThere is no such thing as a universally funny joke. While certain types of humor can delight a broad audience, many styles only hold niche appeal. Applied to the wrong marketing effort, sarcastic or biting humor, in particular, could prove problematic. Likewise, corny jokes could detract from branding for companies seeking to establish an edgy vibe. <\/p>\n
The value of tailored humor can be seen in the work of today\u2019s most beloved comedians. Iliza Shlesinger, for example, nailed this idea with the Netflix feature Elder Millennial<\/em>, in which she referenced several memories and situations familiar to audience members born in the 80s. While Shlesinger\u2019s humor might not appeal to everybody, it certainly made an impression with her target audience.<\/p>\nJim Gaffigan targets a very different audience: nerdy family men. He might not be as edgy as his comedic counterparts, but his tailored approach has launched his career to new heights. By knowing his audience and catering to their unique sense of pride, he\u2019s gained a massive fanbase and, in turn, sold-out performances around the country.<\/p>\n
Follow Shlesinger and Gaffigan\u2019s lead and think carefully about your intended audience before you rev up your funny bone. <\/p>\n
What types of jokes will get email recipients chuckling? Which topics are off-limits?<\/p>\n
If you suspect that a particular quip might cause offense, consider playing it safe and swapping your original joke for a less controversial option. That being said, risk-taking can pay dividends with the right audience. Stick with measured risks, as a joke made in poor taste could prove far more devastating for your brand than it might for a typical comedian.<\/p>\n
Don\u2019t Forget Phonetics<\/strong><\/h3>\nWord choice matters. The right language can level up your email, even if the content itself isn\u2019t all that funny.<\/p>\n
Research verifies that some words are simply funnier than others. Often, this appeal stems less from the word\u2019s meaning, but rather, from phonetics. A study from the University of Alberta<\/a>, for example, reveals that most people perceive specific sounds as humorous. Researchers highlight the letter k and the \u2018oo\u2019 sound as especially amusing. Combine these sounds with an already funny meaning, and you have a recipe for instant laughter. <\/p>\nWhile semantics matter, the message behind your content will have a limited impact if the words themselves sound stuffy. If you struggle to distinguish silly words from ordinary language, look to the aforementioned University of Alberta study or similar linguistics research for inspiration. It may also help to read early drafts aloud, focusing at least once on sound over the content.<\/p>\n
Use Evocative Details<\/strong><\/h3>\nHumorous writing, like any content, should feature colorful language. Details make all the difference. Adjectives and adverbs help, but specific nouns are even better. Think petunia instead of flower or root beer instead of soda.<\/p>\n
Strong, bold words paint an appealing picture to help you set the stage for an eventual punchline. This approach also makes it easier to maintain readers\u2019 interest without being too dependent on cheesy puns. This tactic is particularly important if you\u2019re intent on weaving subtle humor into your content.<\/p>\n
Patton Oswalt exemplifies the value of descriptive language with his hilarious comedy bit, which uses specific descriptors to intrigue audiences. In one especially witty routine, he references the \u201cunbroken belt of stink\u201d that surrounds people in sweatpants. Said any other way, this concept would not be nearly as funny. <\/p>\n
Don\u2019t Go Overboard <\/strong><\/h3>\nIf the point of a humorous marketing<\/a> email is to make people laugh, why would you bother scaling back on its funniest elements? This may be one of the most confusing comedy writing secrets, but it\u2019s also among the most effective.<\/p>\nTurns out, comedy \u2014 like many of the finer things in life \u2014 is best enjoyed in small doses. Even the most memorable stand-up comedy routines include far more than punchlines alone. <\/p>\n
If your content is too dependent on comedy, each additional joke will produce diminishing returns. Done to excess, humor can grant content a try-hard tone, which could potentially make readers feel awkward or uncomfortable. Balance is essential.<\/p>\n
Tell a Story<\/strong><\/h3>\nComedians are storytellers. While their punchlines may generate the most laughs, this payoff is not possible if they fail to first set the stage with an engaging narrative. Likewise, every marketing email should tell a story before<\/em> any attempts at infusing humor are incorporated. <\/p>\nKeep in mind that storytelling can take many forms. It need not involve long blocks of text. Some of the most effective marketing campaigns focus on humorous images, adding a caption or two as necessary to flesh out the story. <\/p>\n
5 Examples of Funny Marketing Emails<\/strong><\/h2>\nWe\u2019ve come to expect humor in Super Bowl ads, YouTube clips, and even Instagram Stories \u2014 and now, a growing group of brands intends to bring this hilarity to our email inboxes. Let the following examples inspire you to take on a goofy tone with your next marketing campaign:<\/p>\n
Poo-Pourri<\/strong><\/h3>\nPoop jokes never fail to delight. Poo-Pourri makes the most of this reality by infusing its emails with the best bathroom puns. These jokes are interspersed with information about how the products can clear away odors or kill bacteria. Readers come away feeling both amused and reassured.<\/a><\/p>\nHere, Poo-Pourri ties its poop-related humor into its spring break campaign.<\/figcaption><\/figure>\nBeyond verifying our universal love of poop jokes, Poo~Pourri\u2019s email strategy also underscores the importance of capitalizing on other forms of marketing success. After all, the company credits most of its current popularity with a viral YouTube clip claiming \u201cGirls don\u2019t poo.\u201d Top emails build on this concept without allowing it to feel stale. <\/a><\/p>\nThe brand also includes features like \u201creview from the loo\u201d to share humorous reviews of its products.<\/figcaption><\/figure>\nBarkBox<\/strong><\/h3>\nHumor is effective enough on its own, but it\u2019s that much better when combined with adorable images. Therein lies the genius of pet-oriented subscription service BarkBox, which ups the ante by including quirky captions alongside its emails\u2019 cute graphics. <\/p>\n
Puns play a key role in BarkBox\u2019s content, with the company making ample use of \u201cpawfectly\u201d and other dog-themed words. A passage about a beloved subscription box exemplifies the value of pet puns for creating a goofy tone: \u201cCheckmutt! Pups were straight-up doggled by this game-themed box of puzzle toys that were chew-ly challenging.\u201d<\/a><\/p>\nThis email content shows a great example of how puns can be used to engage your audience.<\/figcaption><\/figure>\nWhile the majority of BarkBox\u2019s silly email content involves product descriptions, the business also infuses a humorous tone in the CTA area with such questions as \u201cWanna talk about your dog\u2019s ridiculous PJs?\u201d This attention to detail ensures that subscribers read every last sentence. <\/p>\n
Humor can convince even skeptical recipients that marketing emails are worth reading in their entirety. If they find messages from a particular brand entertaining, they won\u2019t just stop dreading new emails \u2014 they\u2019ll actively look forward to these messages.<\/p>\n
Comedy has a unique way of engaging readers that few other styles can match \u2014 so it should come as no surprise that many consumers strongly prefer to receive marketing messages with at least a hint of humor.<\/p>\n
Comedy Sets Your Brand Apart<\/strong><\/h3>\nWhile the use of humor may seem ubiquitous in advertising, it can actually be a differentiating factor in email marketing. Despite this, many campaigns continue to rely on outdated formats that show little personality.<\/p>\n
Comedy provides a wonderful opportunity to highlight your brand\u2019s unique voice. You might sell the exact same products or provide identical services as your top competitor, but customers will ultimately remember the funnier brand.<\/p>\n
It\u2019s kind of wild how quickly people will forget the details of an offer or a flashy promo image, but a genuinely funny one-liner or offbeat joke will bounce around in their head for weeks. I\u2019ve seen this play out not just with massive national retailers but with tiny local shops who sign their newsletters with a little dry humor. People can\u2019t help repeating the joke at the dinner table, and next thing you know, your brand is part of someone\u2019s casual conversation (which is a lot more valuable than it sounds).<\/p>\n
This holds especially true when the humor taps into a shared frustration or a collective experience\u2014something instantly relatable, like \u201cYep, spilled my coffee all over the keyboard again.\u201d Suddenly, your business doesn\u2019t feel like it\u2019s shouting from a mountaintop; it feels like a real person who\u2019s been in the trenches, and that\u2019s the kind of brand people want to root for, or at the very least, open their emails from.<\/p>\n
Funny Abandoned Cart Emails Are More Appealing<\/strong><\/h3>\nAbandoned cart emails can be effective for recapturing ambivalent consumers, but not all recipients appreciate them. Businesses that rely on these emails do themselves few favors with their often whiney tone. It\u2019s easy for such messages to feel like begging, but humor can change all that.<\/p>\n
A light-hearted approach provides a gentle reminder while keeping readers entertained. Even if this email fails to produce an immediate conversion, it should provide a positive brand impression to encourage further interaction down the road.<\/p>\n
Email Comedy Can Be Integrated With Other Marketing Efforts<\/strong><\/h3>\nA cohesive marketing campaign should draw on the benefits of several platforms while still ringing true to your brand. If humor plays a significant role on your blog or in social media updates, why not add it to the mix for your email content?<\/p>\n
A humorous approach could help you establish a consistent brand voice and maximize your marketing ROI across multiple channels. Feel free to use wit to direct email recipients to new blog posts, silly YouTube videos, or bold updates on Instagram.<\/p>\nYou don\u2019t have to be Weird Al to build a humorous brand.<\/figcaption><\/figure>\nComedy Writing Techniques to Help You Write Better Emails<\/strong><\/h2>\nComedy is the ultimate high-risk, high-reward marketing proposition. If used effectively, it can turbocharge your campaign and transform consumers\u2019 perception of your brand. Screw up, however, and you\u2019ll bore, annoy, or even offend consumers. One bad joke could tear down a reputation you\u2019ve spent years building. <\/p>\n
Unfortunately, it\u2019s difficult to know what your customers find funny or how such content can best be woven into your emails. Marketing experts provide plenty of insight into the value of punchy headlines and action-oriented language. But not every brand is cut out for a humorous approach.<\/p>\n
Sometimes, the best advice comes straight from the source: comedians. <\/p>\n
Keep these classic comedy writing techniques in mind as you add humor to your email campaign: <\/p>\n
Tailor Humor to Your Audience<\/strong><\/h3>\nThere is no such thing as a universally funny joke. While certain types of humor can delight a broad audience, many styles only hold niche appeal. Applied to the wrong marketing effort, sarcastic or biting humor, in particular, could prove problematic. Likewise, corny jokes could detract from branding for companies seeking to establish an edgy vibe. <\/p>\n
The value of tailored humor can be seen in the work of today\u2019s most beloved comedians. Iliza Shlesinger, for example, nailed this idea with the Netflix feature Elder Millennial<\/em>, in which she referenced several memories and situations familiar to audience members born in the 80s. While Shlesinger\u2019s humor might not appeal to everybody, it certainly made an impression with her target audience.<\/p>\nJim Gaffigan targets a very different audience: nerdy family men. He might not be as edgy as his comedic counterparts, but his tailored approach has launched his career to new heights. By knowing his audience and catering to their unique sense of pride, he\u2019s gained a massive fanbase and, in turn, sold-out performances around the country.<\/p>\n
Follow Shlesinger and Gaffigan\u2019s lead and think carefully about your intended audience before you rev up your funny bone. <\/p>\n
What types of jokes will get email recipients chuckling? Which topics are off-limits?<\/p>\n
If you suspect that a particular quip might cause offense, consider playing it safe and swapping your original joke for a less controversial option. That being said, risk-taking can pay dividends with the right audience. Stick with measured risks, as a joke made in poor taste could prove far more devastating for your brand than it might for a typical comedian.<\/p>\n
Don\u2019t Forget Phonetics<\/strong><\/h3>\nWord choice matters. The right language can level up your email, even if the content itself isn\u2019t all that funny.<\/p>\n
Research verifies that some words are simply funnier than others. Often, this appeal stems less from the word\u2019s meaning, but rather, from phonetics. A study from the University of Alberta<\/a>, for example, reveals that most people perceive specific sounds as humorous. Researchers highlight the letter k and the \u2018oo\u2019 sound as especially amusing. Combine these sounds with an already funny meaning, and you have a recipe for instant laughter. <\/p>\nWhile semantics matter, the message behind your content will have a limited impact if the words themselves sound stuffy. If you struggle to distinguish silly words from ordinary language, look to the aforementioned University of Alberta study or similar linguistics research for inspiration. It may also help to read early drafts aloud, focusing at least once on sound over the content.<\/p>\n
Use Evocative Details<\/strong><\/h3>\nHumorous writing, like any content, should feature colorful language. Details make all the difference. Adjectives and adverbs help, but specific nouns are even better. Think petunia instead of flower or root beer instead of soda.<\/p>\n
Strong, bold words paint an appealing picture to help you set the stage for an eventual punchline. This approach also makes it easier to maintain readers\u2019 interest without being too dependent on cheesy puns. This tactic is particularly important if you\u2019re intent on weaving subtle humor into your content.<\/p>\n
Patton Oswalt exemplifies the value of descriptive language with his hilarious comedy bit, which uses specific descriptors to intrigue audiences. In one especially witty routine, he references the \u201cunbroken belt of stink\u201d that surrounds people in sweatpants. Said any other way, this concept would not be nearly as funny. <\/p>\n
Don\u2019t Go Overboard <\/strong><\/h3>\nIf the point of a humorous marketing<\/a> email is to make people laugh, why would you bother scaling back on its funniest elements? This may be one of the most confusing comedy writing secrets, but it\u2019s also among the most effective.<\/p>\nTurns out, comedy \u2014 like many of the finer things in life \u2014 is best enjoyed in small doses. Even the most memorable stand-up comedy routines include far more than punchlines alone. <\/p>\n
If your content is too dependent on comedy, each additional joke will produce diminishing returns. Done to excess, humor can grant content a try-hard tone, which could potentially make readers feel awkward or uncomfortable. Balance is essential.<\/p>\n
Tell a Story<\/strong><\/h3>\nComedians are storytellers. While their punchlines may generate the most laughs, this payoff is not possible if they fail to first set the stage with an engaging narrative. Likewise, every marketing email should tell a story before<\/em> any attempts at infusing humor are incorporated. <\/p>\nKeep in mind that storytelling can take many forms. It need not involve long blocks of text. Some of the most effective marketing campaigns focus on humorous images, adding a caption or two as necessary to flesh out the story. <\/p>\n
5 Examples of Funny Marketing Emails<\/strong><\/h2>\nWe\u2019ve come to expect humor in Super Bowl ads, YouTube clips, and even Instagram Stories \u2014 and now, a growing group of brands intends to bring this hilarity to our email inboxes. Let the following examples inspire you to take on a goofy tone with your next marketing campaign:<\/p>\n
Poo-Pourri<\/strong><\/h3>\nPoop jokes never fail to delight. Poo-Pourri makes the most of this reality by infusing its emails with the best bathroom puns. These jokes are interspersed with information about how the products can clear away odors or kill bacteria. Readers come away feeling both amused and reassured.<\/a><\/p>\nHere, Poo-Pourri ties its poop-related humor into its spring break campaign.<\/figcaption><\/figure>\nBeyond verifying our universal love of poop jokes, Poo~Pourri\u2019s email strategy also underscores the importance of capitalizing on other forms of marketing success. After all, the company credits most of its current popularity with a viral YouTube clip claiming \u201cGirls don\u2019t poo.\u201d Top emails build on this concept without allowing it to feel stale. <\/a><\/p>\nThe brand also includes features like \u201creview from the loo\u201d to share humorous reviews of its products.<\/figcaption><\/figure>\nBarkBox<\/strong><\/h3>\nHumor is effective enough on its own, but it\u2019s that much better when combined with adorable images. Therein lies the genius of pet-oriented subscription service BarkBox, which ups the ante by including quirky captions alongside its emails\u2019 cute graphics. <\/p>\n
Puns play a key role in BarkBox\u2019s content, with the company making ample use of \u201cpawfectly\u201d and other dog-themed words. A passage about a beloved subscription box exemplifies the value of pet puns for creating a goofy tone: \u201cCheckmutt! Pups were straight-up doggled by this game-themed box of puzzle toys that were chew-ly challenging.\u201d<\/a><\/p>\nThis email content shows a great example of how puns can be used to engage your audience.<\/figcaption><\/figure>\nWhile the majority of BarkBox\u2019s silly email content involves product descriptions, the business also infuses a humorous tone in the CTA area with such questions as \u201cWanna talk about your dog\u2019s ridiculous PJs?\u201d This attention to detail ensures that subscribers read every last sentence. <\/p>\n
Abandoned cart emails can be effective for recapturing ambivalent consumers, but not all recipients appreciate them. Businesses that rely on these emails do themselves few favors with their often whiney tone. It\u2019s easy for such messages to feel like begging, but humor can change all that.<\/p>\n
A light-hearted approach provides a gentle reminder while keeping readers entertained. Even if this email fails to produce an immediate conversion, it should provide a positive brand impression to encourage further interaction down the road.<\/p>\n
Email Comedy Can Be Integrated With Other Marketing Efforts<\/strong><\/h3>\nA cohesive marketing campaign should draw on the benefits of several platforms while still ringing true to your brand. If humor plays a significant role on your blog or in social media updates, why not add it to the mix for your email content?<\/p>\n
A humorous approach could help you establish a consistent brand voice and maximize your marketing ROI across multiple channels. Feel free to use wit to direct email recipients to new blog posts, silly YouTube videos, or bold updates on Instagram.<\/p>\nYou don\u2019t have to be Weird Al to build a humorous brand.<\/figcaption><\/figure>\nComedy Writing Techniques to Help You Write Better Emails<\/strong><\/h2>\nComedy is the ultimate high-risk, high-reward marketing proposition. If used effectively, it can turbocharge your campaign and transform consumers\u2019 perception of your brand. Screw up, however, and you\u2019ll bore, annoy, or even offend consumers. One bad joke could tear down a reputation you\u2019ve spent years building. <\/p>\n
Unfortunately, it\u2019s difficult to know what your customers find funny or how such content can best be woven into your emails. Marketing experts provide plenty of insight into the value of punchy headlines and action-oriented language. But not every brand is cut out for a humorous approach.<\/p>\n
Sometimes, the best advice comes straight from the source: comedians. <\/p>\n
Keep these classic comedy writing techniques in mind as you add humor to your email campaign: <\/p>\n
Tailor Humor to Your Audience<\/strong><\/h3>\nThere is no such thing as a universally funny joke. While certain types of humor can delight a broad audience, many styles only hold niche appeal. Applied to the wrong marketing effort, sarcastic or biting humor, in particular, could prove problematic. Likewise, corny jokes could detract from branding for companies seeking to establish an edgy vibe. <\/p>\n
The value of tailored humor can be seen in the work of today\u2019s most beloved comedians. Iliza Shlesinger, for example, nailed this idea with the Netflix feature Elder Millennial<\/em>, in which she referenced several memories and situations familiar to audience members born in the 80s. While Shlesinger\u2019s humor might not appeal to everybody, it certainly made an impression with her target audience.<\/p>\nJim Gaffigan targets a very different audience: nerdy family men. He might not be as edgy as his comedic counterparts, but his tailored approach has launched his career to new heights. By knowing his audience and catering to their unique sense of pride, he\u2019s gained a massive fanbase and, in turn, sold-out performances around the country.<\/p>\n
Follow Shlesinger and Gaffigan\u2019s lead and think carefully about your intended audience before you rev up your funny bone. <\/p>\n
What types of jokes will get email recipients chuckling? Which topics are off-limits?<\/p>\n
If you suspect that a particular quip might cause offense, consider playing it safe and swapping your original joke for a less controversial option. That being said, risk-taking can pay dividends with the right audience. Stick with measured risks, as a joke made in poor taste could prove far more devastating for your brand than it might for a typical comedian.<\/p>\n
Don\u2019t Forget Phonetics<\/strong><\/h3>\nWord choice matters. The right language can level up your email, even if the content itself isn\u2019t all that funny.<\/p>\n
Research verifies that some words are simply funnier than others. Often, this appeal stems less from the word\u2019s meaning, but rather, from phonetics. A study from the University of Alberta<\/a>, for example, reveals that most people perceive specific sounds as humorous. Researchers highlight the letter k and the \u2018oo\u2019 sound as especially amusing. Combine these sounds with an already funny meaning, and you have a recipe for instant laughter. <\/p>\nWhile semantics matter, the message behind your content will have a limited impact if the words themselves sound stuffy. If you struggle to distinguish silly words from ordinary language, look to the aforementioned University of Alberta study or similar linguistics research for inspiration. It may also help to read early drafts aloud, focusing at least once on sound over the content.<\/p>\n
Use Evocative Details<\/strong><\/h3>\nHumorous writing, like any content, should feature colorful language. Details make all the difference. Adjectives and adverbs help, but specific nouns are even better. Think petunia instead of flower or root beer instead of soda.<\/p>\n
Strong, bold words paint an appealing picture to help you set the stage for an eventual punchline. This approach also makes it easier to maintain readers\u2019 interest without being too dependent on cheesy puns. This tactic is particularly important if you\u2019re intent on weaving subtle humor into your content.<\/p>\n
Patton Oswalt exemplifies the value of descriptive language with his hilarious comedy bit, which uses specific descriptors to intrigue audiences. In one especially witty routine, he references the \u201cunbroken belt of stink\u201d that surrounds people in sweatpants. Said any other way, this concept would not be nearly as funny. <\/p>\n
Don\u2019t Go Overboard <\/strong><\/h3>\nIf the point of a humorous marketing<\/a> email is to make people laugh, why would you bother scaling back on its funniest elements? This may be one of the most confusing comedy writing secrets, but it\u2019s also among the most effective.<\/p>\nTurns out, comedy \u2014 like many of the finer things in life \u2014 is best enjoyed in small doses. Even the most memorable stand-up comedy routines include far more than punchlines alone. <\/p>\n
If your content is too dependent on comedy, each additional joke will produce diminishing returns. Done to excess, humor can grant content a try-hard tone, which could potentially make readers feel awkward or uncomfortable. Balance is essential.<\/p>\n
Tell a Story<\/strong><\/h3>\nComedians are storytellers. While their punchlines may generate the most laughs, this payoff is not possible if they fail to first set the stage with an engaging narrative. Likewise, every marketing email should tell a story before<\/em> any attempts at infusing humor are incorporated. <\/p>\nKeep in mind that storytelling can take many forms. It need not involve long blocks of text. Some of the most effective marketing campaigns focus on humorous images, adding a caption or two as necessary to flesh out the story. <\/p>\n
5 Examples of Funny Marketing Emails<\/strong><\/h2>\nWe\u2019ve come to expect humor in Super Bowl ads, YouTube clips, and even Instagram Stories \u2014 and now, a growing group of brands intends to bring this hilarity to our email inboxes. Let the following examples inspire you to take on a goofy tone with your next marketing campaign:<\/p>\n
Poo-Pourri<\/strong><\/h3>\nPoop jokes never fail to delight. Poo-Pourri makes the most of this reality by infusing its emails with the best bathroom puns. These jokes are interspersed with information about how the products can clear away odors or kill bacteria. Readers come away feeling both amused and reassured.<\/a><\/p>\nHere, Poo-Pourri ties its poop-related humor into its spring break campaign.<\/figcaption><\/figure>\nBeyond verifying our universal love of poop jokes, Poo~Pourri\u2019s email strategy also underscores the importance of capitalizing on other forms of marketing success. After all, the company credits most of its current popularity with a viral YouTube clip claiming \u201cGirls don\u2019t poo.\u201d Top emails build on this concept without allowing it to feel stale. <\/a><\/p>\nThe brand also includes features like \u201creview from the loo\u201d to share humorous reviews of its products.<\/figcaption><\/figure>\nBarkBox<\/strong><\/h3>\nHumor is effective enough on its own, but it\u2019s that much better when combined with adorable images. Therein lies the genius of pet-oriented subscription service BarkBox, which ups the ante by including quirky captions alongside its emails\u2019 cute graphics. <\/p>\n
Puns play a key role in BarkBox\u2019s content, with the company making ample use of \u201cpawfectly\u201d and other dog-themed words. A passage about a beloved subscription box exemplifies the value of pet puns for creating a goofy tone: \u201cCheckmutt! Pups were straight-up doggled by this game-themed box of puzzle toys that were chew-ly challenging.\u201d<\/a><\/p>\nThis email content shows a great example of how puns can be used to engage your audience.<\/figcaption><\/figure>\nWhile the majority of BarkBox\u2019s silly email content involves product descriptions, the business also infuses a humorous tone in the CTA area with such questions as \u201cWanna talk about your dog\u2019s ridiculous PJs?\u201d This attention to detail ensures that subscribers read every last sentence. <\/p>\n
![\"\"\/](\"http:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/09\/giphy-348.gif\")
Comedy Writing Techniques to Help You Write Better Emails<\/strong><\/h2>\nComedy is the ultimate high-risk, high-reward marketing proposition. If used effectively, it can turbocharge your campaign and transform consumers\u2019 perception of your brand. Screw up, however, and you\u2019ll bore, annoy, or even offend consumers. One bad joke could tear down a reputation you\u2019ve spent years building. <\/p>\n
Unfortunately, it\u2019s difficult to know what your customers find funny or how such content can best be woven into your emails. Marketing experts provide plenty of insight into the value of punchy headlines and action-oriented language. But not every brand is cut out for a humorous approach.<\/p>\n
Sometimes, the best advice comes straight from the source: comedians. <\/p>\n
Keep these classic comedy writing techniques in mind as you add humor to your email campaign: <\/p>\n
Tailor Humor to Your Audience<\/strong><\/h3>\nThere is no such thing as a universally funny joke. While certain types of humor can delight a broad audience, many styles only hold niche appeal. Applied to the wrong marketing effort, sarcastic or biting humor, in particular, could prove problematic. Likewise, corny jokes could detract from branding for companies seeking to establish an edgy vibe. <\/p>\n
The value of tailored humor can be seen in the work of today\u2019s most beloved comedians. Iliza Shlesinger, for example, nailed this idea with the Netflix feature Elder Millennial<\/em>, in which she referenced several memories and situations familiar to audience members born in the 80s. While Shlesinger\u2019s humor might not appeal to everybody, it certainly made an impression with her target audience.<\/p>\nJim Gaffigan targets a very different audience: nerdy family men. He might not be as edgy as his comedic counterparts, but his tailored approach has launched his career to new heights. By knowing his audience and catering to their unique sense of pride, he\u2019s gained a massive fanbase and, in turn, sold-out performances around the country.<\/p>\n
Follow Shlesinger and Gaffigan\u2019s lead and think carefully about your intended audience before you rev up your funny bone. <\/p>\n
What types of jokes will get email recipients chuckling? Which topics are off-limits?<\/p>\n
If you suspect that a particular quip might cause offense, consider playing it safe and swapping your original joke for a less controversial option. That being said, risk-taking can pay dividends with the right audience. Stick with measured risks, as a joke made in poor taste could prove far more devastating for your brand than it might for a typical comedian.<\/p>\n
Don\u2019t Forget Phonetics<\/strong><\/h3>\nWord choice matters. The right language can level up your email, even if the content itself isn\u2019t all that funny.<\/p>\n
Research verifies that some words are simply funnier than others. Often, this appeal stems less from the word\u2019s meaning, but rather, from phonetics. A study from the University of Alberta<\/a>, for example, reveals that most people perceive specific sounds as humorous. Researchers highlight the letter k and the \u2018oo\u2019 sound as especially amusing. Combine these sounds with an already funny meaning, and you have a recipe for instant laughter. <\/p>\nWhile semantics matter, the message behind your content will have a limited impact if the words themselves sound stuffy. If you struggle to distinguish silly words from ordinary language, look to the aforementioned University of Alberta study or similar linguistics research for inspiration. It may also help to read early drafts aloud, focusing at least once on sound over the content.<\/p>\n
Use Evocative Details<\/strong><\/h3>\nHumorous writing, like any content, should feature colorful language. Details make all the difference. Adjectives and adverbs help, but specific nouns are even better. Think petunia instead of flower or root beer instead of soda.<\/p>\n
Strong, bold words paint an appealing picture to help you set the stage for an eventual punchline. This approach also makes it easier to maintain readers\u2019 interest without being too dependent on cheesy puns. This tactic is particularly important if you\u2019re intent on weaving subtle humor into your content.<\/p>\n
Patton Oswalt exemplifies the value of descriptive language with his hilarious comedy bit, which uses specific descriptors to intrigue audiences. In one especially witty routine, he references the \u201cunbroken belt of stink\u201d that surrounds people in sweatpants. Said any other way, this concept would not be nearly as funny. <\/p>\n
Don\u2019t Go Overboard <\/strong><\/h3>\nIf the point of a humorous marketing<\/a> email is to make people laugh, why would you bother scaling back on its funniest elements? This may be one of the most confusing comedy writing secrets, but it\u2019s also among the most effective.<\/p>\nTurns out, comedy \u2014 like many of the finer things in life \u2014 is best enjoyed in small doses. Even the most memorable stand-up comedy routines include far more than punchlines alone. <\/p>\n
If your content is too dependent on comedy, each additional joke will produce diminishing returns. Done to excess, humor can grant content a try-hard tone, which could potentially make readers feel awkward or uncomfortable. Balance is essential.<\/p>\n
Tell a Story<\/strong><\/h3>\nComedians are storytellers. While their punchlines may generate the most laughs, this payoff is not possible if they fail to first set the stage with an engaging narrative. Likewise, every marketing email should tell a story before<\/em> any attempts at infusing humor are incorporated. <\/p>\nKeep in mind that storytelling can take many forms. It need not involve long blocks of text. Some of the most effective marketing campaigns focus on humorous images, adding a caption or two as necessary to flesh out the story. <\/p>\n
5 Examples of Funny Marketing Emails<\/strong><\/h2>\nWe\u2019ve come to expect humor in Super Bowl ads, YouTube clips, and even Instagram Stories \u2014 and now, a growing group of brands intends to bring this hilarity to our email inboxes. Let the following examples inspire you to take on a goofy tone with your next marketing campaign:<\/p>\n
Poo-Pourri<\/strong><\/h3>\nPoop jokes never fail to delight. Poo-Pourri makes the most of this reality by infusing its emails with the best bathroom puns. These jokes are interspersed with information about how the products can clear away odors or kill bacteria. Readers come away feeling both amused and reassured.<\/a><\/p>\nHere, Poo-Pourri ties its poop-related humor into its spring break campaign.<\/figcaption><\/figure>\nBeyond verifying our universal love of poop jokes, Poo~Pourri\u2019s email strategy also underscores the importance of capitalizing on other forms of marketing success. After all, the company credits most of its current popularity with a viral YouTube clip claiming \u201cGirls don\u2019t poo.\u201d Top emails build on this concept without allowing it to feel stale. <\/a><\/p>\nThe brand also includes features like \u201creview from the loo\u201d to share humorous reviews of its products.<\/figcaption><\/figure>\nBarkBox<\/strong><\/h3>\nHumor is effective enough on its own, but it\u2019s that much better when combined with adorable images. Therein lies the genius of pet-oriented subscription service BarkBox, which ups the ante by including quirky captions alongside its emails\u2019 cute graphics. <\/p>\n
Puns play a key role in BarkBox\u2019s content, with the company making ample use of \u201cpawfectly\u201d and other dog-themed words. A passage about a beloved subscription box exemplifies the value of pet puns for creating a goofy tone: \u201cCheckmutt! Pups were straight-up doggled by this game-themed box of puzzle toys that were chew-ly challenging.\u201d<\/a><\/p>\nThis email content shows a great example of how puns can be used to engage your audience.<\/figcaption><\/figure>\nWhile the majority of BarkBox\u2019s silly email content involves product descriptions, the business also infuses a humorous tone in the CTA area with such questions as \u201cWanna talk about your dog\u2019s ridiculous PJs?\u201d This attention to detail ensures that subscribers read every last sentence. <\/p>\n
There is no such thing as a universally funny joke. While certain types of humor can delight a broad audience, many styles only hold niche appeal. Applied to the wrong marketing effort, sarcastic or biting humor, in particular, could prove problematic. Likewise, corny jokes could detract from branding for companies seeking to establish an edgy vibe. <\/p>\n
The value of tailored humor can be seen in the work of today\u2019s most beloved comedians. Iliza Shlesinger, for example, nailed this idea with the Netflix feature Elder Millennial<\/em>, in which she referenced several memories and situations familiar to audience members born in the 80s. While Shlesinger\u2019s humor might not appeal to everybody, it certainly made an impression with her target audience.<\/p>\n Jim Gaffigan targets a very different audience: nerdy family men. He might not be as edgy as his comedic counterparts, but his tailored approach has launched his career to new heights. By knowing his audience and catering to their unique sense of pride, he\u2019s gained a massive fanbase and, in turn, sold-out performances around the country.<\/p>\n Follow Shlesinger and Gaffigan\u2019s lead and think carefully about your intended audience before you rev up your funny bone. <\/p>\n What types of jokes will get email recipients chuckling? Which topics are off-limits?<\/p>\n If you suspect that a particular quip might cause offense, consider playing it safe and swapping your original joke for a less controversial option. That being said, risk-taking can pay dividends with the right audience. Stick with measured risks, as a joke made in poor taste could prove far more devastating for your brand than it might for a typical comedian.<\/p>\n Word choice matters. The right language can level up your email, even if the content itself isn\u2019t all that funny.<\/p>\n Research verifies that some words are simply funnier than others. Often, this appeal stems less from the word\u2019s meaning, but rather, from phonetics. A study from the University of Alberta<\/a>, for example, reveals that most people perceive specific sounds as humorous. Researchers highlight the letter k and the \u2018oo\u2019 sound as especially amusing. Combine these sounds with an already funny meaning, and you have a recipe for instant laughter. <\/p>\n While semantics matter, the message behind your content will have a limited impact if the words themselves sound stuffy. If you struggle to distinguish silly words from ordinary language, look to the aforementioned University of Alberta study or similar linguistics research for inspiration. It may also help to read early drafts aloud, focusing at least once on sound over the content.<\/p>\n Humorous writing, like any content, should feature colorful language. Details make all the difference. Adjectives and adverbs help, but specific nouns are even better. Think petunia instead of flower or root beer instead of soda.<\/p>\n Strong, bold words paint an appealing picture to help you set the stage for an eventual punchline. This approach also makes it easier to maintain readers\u2019 interest without being too dependent on cheesy puns. This tactic is particularly important if you\u2019re intent on weaving subtle humor into your content.<\/p>\n Patton Oswalt exemplifies the value of descriptive language with his hilarious comedy bit, which uses specific descriptors to intrigue audiences. In one especially witty routine, he references the \u201cunbroken belt of stink\u201d that surrounds people in sweatpants. Said any other way, this concept would not be nearly as funny. <\/p>\n If the point of a humorous marketing<\/a> email is to make people laugh, why would you bother scaling back on its funniest elements? This may be one of the most confusing comedy writing secrets, but it\u2019s also among the most effective.<\/p>\n Turns out, comedy \u2014 like many of the finer things in life \u2014 is best enjoyed in small doses. Even the most memorable stand-up comedy routines include far more than punchlines alone. <\/p>\n If your content is too dependent on comedy, each additional joke will produce diminishing returns. Done to excess, humor can grant content a try-hard tone, which could potentially make readers feel awkward or uncomfortable. Balance is essential.<\/p>\n Comedians are storytellers. While their punchlines may generate the most laughs, this payoff is not possible if they fail to first set the stage with an engaging narrative. Likewise, every marketing email should tell a story before<\/em> any attempts at infusing humor are incorporated. <\/p>\n Keep in mind that storytelling can take many forms. It need not involve long blocks of text. Some of the most effective marketing campaigns focus on humorous images, adding a caption or two as necessary to flesh out the story. <\/p>\n We\u2019ve come to expect humor in Super Bowl ads, YouTube clips, and even Instagram Stories \u2014 and now, a growing group of brands intends to bring this hilarity to our email inboxes. Let the following examples inspire you to take on a goofy tone with your next marketing campaign:<\/p>\n Poop jokes never fail to delight. Poo-Pourri makes the most of this reality by infusing its emails with the best bathroom puns. These jokes are interspersed with information about how the products can clear away odors or kill bacteria. Readers come away feeling both amused and reassured.<\/a><\/p>\n Beyond verifying our universal love of poop jokes, Poo~Pourri\u2019s email strategy also underscores the importance of capitalizing on other forms of marketing success. After all, the company credits most of its current popularity with a viral YouTube clip claiming \u201cGirls don\u2019t poo.\u201d Top emails build on this concept without allowing it to feel stale. <\/a><\/p>\n Humor is effective enough on its own, but it\u2019s that much better when combined with adorable images. Therein lies the genius of pet-oriented subscription service BarkBox, which ups the ante by including quirky captions alongside its emails\u2019 cute graphics. <\/p>\n Puns play a key role in BarkBox\u2019s content, with the company making ample use of \u201cpawfectly\u201d and other dog-themed words. A passage about a beloved subscription box exemplifies the value of pet puns for creating a goofy tone: \u201cCheckmutt! Pups were straight-up doggled by this game-themed box of puzzle toys that were chew-ly challenging.\u201d<\/a><\/p>\n While the majority of BarkBox\u2019s silly email content involves product descriptions, the business also infuses a humorous tone in the CTA area with such questions as \u201cWanna talk about your dog\u2019s ridiculous PJs?\u201d This attention to detail ensures that subscribers read every last sentence. <\/p>\nDon\u2019t Forget Phonetics<\/strong><\/h3>\n
Use Evocative Details<\/strong><\/h3>\n
Don\u2019t Go Overboard <\/strong><\/h3>\n
Tell a Story<\/strong><\/h3>\n
5 Examples of Funny Marketing Emails<\/strong><\/h2>\n
Poo-Pourri<\/strong><\/h3>\n
BarkBox<\/strong><\/h3>\n
![\"\"\/](\"http:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/09\/poo-pourri.png\")
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