{"id":113726,"date":"2012-06-07T07:48:00","date_gmt":"2012-06-07T07:48:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=113726"},"modified":"2025-09-15T15:28:35","modified_gmt":"2025-09-15T18:28:35","slug":"tailoring-your-writing-to-your-audience","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/tailoring-your-writing-to-your-audience\/","title":{"rendered":"Tailoring Your Writing to Your Audience"},"content":{"rendered":"
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Many elements go into producing excellent articles as a freelance writer. One of the most important of these is tailoring your writing to the expected audience.<\/p>\n

Why Simplified Writing Is Not the Best Writing<\/strong><\/p>\n

To do this well, you must throw certain common adages into the trash. Of these adages, the worst offender is the notion that simple language is always preferable to complex words and sentences. While some content services<\/a> believe that every article should be written as though it\u2019s going to be read by first-graders, it is definitely not the way to create articles that people will want to read.<\/p>\n

Readers know that people who understand a subject have the vocabulary to prove it. If you write as though you\u2019re talking to a first-grader, they won\u2019t see the article as being easy to understand. Instead, an educated person will assume you don\u2019t have a good grasp of the language. Worse yet, those with a decent education will feel insulted if they think the writer has assumed that they can\u2019t understand a normal difficulty level.<\/p>\n

Using the Right Words<\/strong><\/p>\n

Simplified writing has another problem: It is insufficient to convey a full range of meanings and nuances. According to Oxford Dictionaries, there are over 250,000 words in the English language. Those were not invented just because people liked making up words. The words exist because they are needed to precisely convey the exact things people want to say.<\/p>\n

One thing that often gets overlooked is how readers actually *enjoy* feeling challenged\u2014at least, to a reasonable extent. There\u2019s a kind of quiet delight in stumbling across a word you haven\u2019t seen in a while, or even in learning something new without being clubbed over the head with a dictionary\u2019s worth of jargon. I mean, no one wants to slog through walls of text that sound like a puzzle, but if you\u2019re never surprised or engaged by language, reading can turn into a pretty dry experience. Sometimes those little sparks of complexity are exactly what hold a person\u2019s attention.<\/p>\n

On the other hand, avoid using words that send most of your audience to a dictionary site just to make sense of your writing. The solution to this is not to avoid complexity. Instead, try to estimate the educational level of the people who will be reading the article and tailor your article to match.<\/p>\n

Figuring Out Your Audience\u2019s Level of Education<\/strong><\/p>\n

One of the ways to estimate the educational level of unknown readers is to look at forums dedicated to the subject in question. By reading just a few posts, you can get a feel for the level of language they prefer to use. Check at least three relevant forums to make sure you didn\u2019t just land on an outlying group.<\/p>\n

Honestly, sometimes it isn\u2019t just about raw education level, either. You\u2019re dealing with readers who bring their own quirks and backgrounds, not walking IQ test results. There\u2019s always an element of gut intuition involved when you\u2019re matching tone and vocabulary. You pick up hints from the way people communicate\u2014maybe a bit more casual here, a touch more formal there\u2014and you adapt in real time. No formula ever quite nails it, but a solid mix of observation and a willingness to tweak your style goes a long way.<\/p>\n

Another method is to look at statistics. This is easiest when the subject involves something people spend money on. Market researchers will have determined the demographics of the relevant buyers. The demographics you should be interested in are income and education levels. Since these two are strongly correlated, you can guess one based on the other.<\/p>\n

Determining the Appropriate Tone<\/strong><\/p>\n

Other ways to tailor your writing to your audience include matching the tone the readers are accustomed to and using industry-specific terms when writing about topics where such language is expected. Often, the client will give some direction about the tone. When this doesn\u2019t happen or the instructions are vague, try looking at existing high-quality articles on the topic to see which style is the most prevalent.<\/p>\n

With these tips, you should be able to avoid either insulting readers with oversimplification or overwhelming them with complexity. Keep an eye out for other ways to tailor your writing to your audience as well. This will help to ensure that readers always look forward to seeing what you have to say.<\/p>\n

}}<\/p>\n","protected":false},"excerpt":{"rendered":"

Many elements go into producing excellent articles as a freelance writer. One of the most important of these is tailoring your writing to the expected audience. Why Simplified Writing Is Not the Best Writing To do this well, you must throw certain common adages into the trash. 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