{"id":114163,"date":"2013-06-30T00:51:00","date_gmt":"2013-06-30T00:51:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=114163"},"modified":"2025-09-15T11:29:07","modified_gmt":"2025-09-15T14:29:07","slug":"articles-blogs-or-blurbs-which-to-choose-for-your-website","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/articles-blogs-or-blurbs-which-to-choose-for-your-website\/","title":{"rendered":"Articles, Blogs, or Blurbs? Which to Choose for Your Website"},"content":{"rendered":"<p>Each of these writing styles has a different use, but many businesses are not sure which to use for what or how often. This post will discuss the differences and primary uses of each, and relate it to the type of website you have. Although freelance writers can utilize any of the three, if you want to use one style more than another you\u2019ll look for that particular type of writer.<\/p>\n<p><strong>Articles&nbsp;<\/strong>\u2013 You\u2019ll generally&nbsp;<a href=\"https:\/\/www.writeraccess.com\/blog\/translating-tech-technical-writing-tips\/\">hire technical writers<\/a>&nbsp;to write articles. These are 200-500 words or longer that are somewhat formal and convey information that a reader takes time to absorb. They provide the meat of most websites and convey their legal backbone. Online newspapers and magazines, nonprofit organizations, customer service sites, and writers sites (like Hubpages.com) consist almost entirely of articles.<\/p>\n<p>On a business website articles can be used for:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.niagaraconservation.com\/company\">Descriptions<\/a>&nbsp;of the company and\/or its practices and policies<\/li>\n<li>Histories of the development of a product or how to use it<\/li>\n<li>DIY&nbsp;<a href=\"http:\/\/www.calicocorners.com\/category\/landingpage\/perfectfurnitureframe.do\">project instructions<\/a><\/li>\n<li>News articles or newsletters<\/li>\n<li>Legal terms &amp; conditions<\/li>\n<\/ul>\n<p><strong>Blogs \u2013&nbsp;<\/strong>The term \u201cblog\u201d is a contraction of \u201cweb log.\u201d Blogs are like an ongoing diary that you can keep yourself. They are short, personalized articles from 250-500 words of informal language that help your website stay active. Editing is not as strict as with articles and use of idioms is common. Blogs often have a section for comments, inviting social interaction with readers, i.e. a way to get to know your customers. As of February 2011 the Internet hosted 156 million blogs, according to Wikipedia.<\/p>\n<p>While that number is probably much higher in 2025 (I\u2019d be surprised if it wasn\u2019t at least doubled, but don\u2019t quote me), what\u2019s changed more isn\u2019t just the sheer volume, but the expectation of instant connection. Readers these days are quick to judge whether a blog feels authentic or just like another marketing ploy. Oddly enough, even the messy, unfiltered posts seem to get more traction than the ones scrubbed too clean by PR. It\u2019s almost comforting, in a way\u2014people want a voice, not a megaphone blaring a brand message.<\/p>\n<p>Here are some of the things blogs can be used for:<\/p>\n<ul class=\"wp-block-list\">\n<li>News excerpts and comments<\/li>\n<li><a href=\"https:\/\/caterpillar.lithium.com\/caterpillar\/\">Personal experiences &amp; updates<\/a><\/li>\n<li>Opinions about any topic<\/li>\n<li>How-to\u2019s and&nbsp;<a href=\"http:\/\/mystarbucksidea.force.com\/apex\/ideaHome\">ideas<\/a>&nbsp;(like this one)<\/li>\n<\/ul>\n<p>There\u2019s also that funny middle ground between blogs and articles, where you catch a post trying too hard to pass for one when it\u2019s blatantly the other. You get this hybrid creature\u2014half breaking news, half confession booth. Some folks find it confusing, but honestly, the blurred lines make things more interesting (and let\u2019s face it, not every idea fits neatly in one box). In the end, good writing tends to stick no matter how you label it.<\/p>\n<p><strong>Blurbs \u2013&nbsp;<\/strong>These are basic summaries of 100-250 words long, generally written by content writers. The term originated in 1907 with descriptions found on dust jackets of published books. They are a static bit of writing that search engines like to use for identifying content on websites. Here are some of their most common uses on the Internet:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.teslamotors.com\/models\/features#\/performance\">Brief descriptions<\/a>&nbsp;of products or services<\/li>\n<li>Announcements of sales<\/li>\n<li><a href=\"http:\/\/www.toyota.com\/about\/our_business\/our_history\/product_history\/\">Introductions to articles<\/a><\/li>\n<li>Summaries of webpages intended to show up on search results<\/li>\n<\/ul>\n<p>Each of these types of texts can serve a useful purpose on a business website, but how often you use them will depend on the major purpose of the site. If its main purpose is to inform, you will use a lot of articles and few of the others. If your website is for selling, you will use a lot of blurbs. If your website is for interaction, you will use blogs and comments, with a few provocative articles and blurbs. Feel free to look around the Internet to see how different websites use each of them to get ideas for your own.<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each of these writing styles has a different use, but many businesses are not sure which to use for what or how often. This post will discuss the differences and primary uses of each, and relate it to the type of website you have. Although freelance writers can utilize any of the three, if you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[117],"class_list":["post-114163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-migrationwa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Articles, Blogs, or Blurbs? Which to Choose for Your Website - Pingback<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/articles-blogs-or-blurbs-which-to-choose-for-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Articles, Blogs, or Blurbs? Which to Choose for Your Website - Pingback\" \/>\n<meta property=\"og:description\" content=\"Each of these writing styles has a different use, but many businesses are not sure which to use for what or how often. This post will discuss the differences and primary uses of each, and relate it to the type of website you have. 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