{"id":116354,"date":"2024-04-22T18:09:25","date_gmt":"2024-04-22T18:09:25","guid":{"rendered":"https:\/\/rockcontent.com\/?p=116354"},"modified":"2025-09-16T11:17:22","modified_gmt":"2025-09-16T14:17:22","slug":"ai-in-marketing-new-data","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/ai-in-marketing-new-data\/","title":{"rendered":"AI in Marketing: Friend or Foe? Unveiling the 2024 Landscape [New Data]"},"content":{"rendered":"\n<p>It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more.&nbsp;<\/p>\n<p>HubSpot, Litmus, Rock Content, and Search Engine Journal developed the<a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-RockContent-SOM-2024-blog\" target=\"_blank\" rel=\"noreferrer noopener\"><u> State of Marketing Report 2025<\/u><\/a>, which analyzes data, trends, and insights about the world of marketing in 2025 and provides extensive information about the use of AI technology in marketing.<\/p>\n<p>In this article, you will have a glimpse into the report from a marketer&#8217;s perspective.<\/p>\n<p>A marketing team can fill up a big office or just a small room, but the truth is that no matter the size of the team, the range of tasks is wide, from writing to analysis. According to the report, marketers spend on average four hours on manual, administrative, or operational tasks, and 81% believe that AI can help them in their roles.<\/p>\n<p>But how are marketers using it daily?<\/p>\n<h2 class=\"wp-block-heading\">AI in a Marketer\u2019s Routine<\/h2>\n<p>The <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-RockContent-SOM-2024-blog\" target=\"_blank\" rel=\"noreferrer noopener\"><u>report <\/u><\/a>states that marketers are mostly likely to use artificial intelligence for finding ideas, repurposing content, creating copy for social media, emails, and blogs, and generating images. Using AI helps professionals do tasks faster and use their free time on other assignments.<\/p>\n<p>The result can be around 2.5 hours saved per day by counting on AI tools. According to the report, 56% of marketers who use generative AI for content creation say it performs better. Here is how marketers have been using AI to save time:<\/p>\n<ul class=\"wp-block-list\">\n<li>6% to write content<\/li>\n<li>18% to draft content<\/li>\n<li>45% for ideas and inspiration<\/li>\n<li>31% to create outlines<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=379664087  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2024\/04\/AI-in-Marketing-New-Data.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-116355\" \/><\/figure>\n<\/div>\n<p>Only a small percentage of people trust AI to completely write their content. The largest portion chooses to use AI technology to build an easier method for writing, drafting, getting ideas, and creating outlines.<\/p>\n<p>Something that\u2019s still up in the air is how far marketers want to push AI in terms of creative control. Sure, automation is convenient, but hand over everything and you start to lose that unique brand touch\u2014the weird little turns of phrase, stray jokes, or references that show you there\u2019s an actual person somewhere behind the curtain. So the approach now seems way more like: let the machines do the grunt work, but keep the final brushstrokes for a human hand. It\u2019s not a question of \u201cWill AI replace us all?\u201d so much as \u201cHow do we make AI work for our specific voice?\u201d Everyone\u2019s still tinkering with that balance.<\/p>\n<p>And even as AI-generated content gets slicker, a lot of marketers have become pretty good at spotting when something was spat out by a bot. There\u2019s a sameness, a kind of over-optimized blandness, that sneaks in no matter how clever the prompt. People can tell. It\u2019s a little like watching a CGI character try to cry\u2014you see the effort, but you don\u2019t actually feel anything. So while everybody\u2019s experimenting, nobody\u2019s in a hurry to throw out the old creative process just yet. Maybe in a year or two the line will blur more, but in 2025, most folks are still leaning pretty hard on the \u201chuman in the loop\u201d idea.<\/p>\n<p>After using AI for months, it is still easy to identify when content is 100% written by artificial intelligence. It lacks a human touch, and we can see that the structure, words, and expressions used are mostly the same in all cases.<\/p>\n<p>This lack of originality prevents content creators from using AI to write everything they need from scratch.&nbsp;<\/p>\n<p>Indeed, the lack of a human approach to emotions and \u201crobotic writing\u201d concerns marketers, making it difficult to trust a machine to write a full piece of content. It may lead to some issues, like text that is not original, does not connect to business goals, or has no personalization.<\/p>\n<p>That helps us understand why most marketers prefer to draft content themselves and get inspired. The <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-RockContent-SOM-2024-blog\"><u>report<\/u><\/a> confirms this by showing that 77% of marketers felt that AI helped them craft more personalized content by merging human creativity with AI tools.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThis aligns with the prevalent trend seen in platforms like WriterAccess \u2014 an integrated model with AI tools. They use AI for initial content creation and human writers for refinement, fact-checking, and adherence with the brand\u2019s tone and voice.\u201d<\/em>  State of Marketing Report 2025<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Every Rose Has Its Thorn: Top AI Concerns From Marketers<\/h2>\n<p>AI technology is great, but it&#8217;s not all sunshine and rainbows. According to the State of Marketing Report 2025, 60% of marketers using AI are concerned about it. Here are some of them:<\/p>\n<ul class=\"wp-block-list\">\n<li>Job displacement: Automation through AI might lead to job losses in certain marketing roles.<\/li>\n<li>Bias, plagiarism, and brand safety: AI models can perpetuate biases present in the data they are trained on.<\/li>\n<li>Security risks: Data security breaches pose a threat when using AI.<\/li>\n<li>Lack of user knowledge: Marketers need proper training and understanding to effectively utilize AI tools.<\/li>\n<\/ul>\n<p>These issues make sense, especially when talking about something that is new and may offer so many outcomes. As a marketer, the ones that I see that are more important to take care of are bias, plagiarism, and brand safety, which are more likely to happen when you don\u2019t merge AI and humans.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more.&nbsp; HubSpot, Litmus, Rock Content, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":94748,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,122],"tags":[],"class_list":["post-116354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Marketing: Friend or Foe? Unveiling the 2024 Landscape [New Data]<\/title>\n<meta name=\"description\" content=\"Discover insights on AI in marketing. Learn how marketers leverage AI for tasks &amp; its implications. 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