{"id":61871,"date":"2018-07-24T00:00:00","date_gmt":"2018-07-24T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/solution-finder-sales-enablement\/"},"modified":"2025-09-10T20:53:43","modified_gmt":"2025-09-10T23:53:43","slug":"solution-finder-sales-enablement","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/solution-finder-sales-enablement\/","title":{"rendered":"Creating Solution Finders for Sales Enablement"},"content":{"rendered":"

The great Agatha Christie said it best: to every problem, there is a most simple solution.<\/p>\n

Using a solution finder has become an increasingly popular method to determine which product or service works best for you \u2014 and for good reason. Different from an assessment or a quiz, the solution finder provides you with a specific result or recommendation based on your inputs \u2014 often with a link to purchase that product or sign up for that service, right then and there. Easy peasy.<\/p>\n

Solution finders solve problems effectively and efficiently, while providing your sales team with rich insights they can use to support better conversations and move the buying process forward to close the sale.<\/p>\n

Solution Finders for the Late-Stage Buyer<\/h3>\n

For a buyer further along in the journey, a solution finder or configurator works to encourage a purchasing decision. They\u2019ve self-educated through content, and they know they\u2019re ready to buy; they just don\u2019t know which option is right for them. The solution finder, through targeted questioning, allows the user to compare product options and gain a sense of which recommendation would work best based on need.<\/p>\n

In our study with Demand Metric<\/a>, 57% of respondents representing revenue-growth companies reported that their content was most effective in the middle and late stage of the buyer\u2019s journey. While we often focus on the top of the funnel content creation and creating brand awareness, creating a content strategy for bottom of the funnel is equally as important.<\/p>\n

It’s funny how often the simplest part gets the least attention. Bottom-of-the-funnel planning can feel less glamorous\u2014there\u2019s just not as much \u201csplash\u201d as drafting a big awareness campaign. But in 2025, folks are starting to catch on that the real magic for conversion is quietly happening behind the scenes with tools like solution finders. There\u2019s a kind of satisfaction in watching someone go from browsing a dozen options to, \u201cokay, this is the one,\u201d in just a few clicks. No drawn-out phone calls, no endless option fatigue; just a clean path to yes.<\/p>\n

Even so, I should point out there\u2019s no magic button here. A well-built solution finder still needs real brainpower behind it: sharp, relevant questions, and responses that feel personal, not generic. If you\u2019ve ever clicked through a clunky tool that spat out something totally unrelated, you get what I mean. The shine rubs off pretty quickly if you\u2019re recommending rain boots to someone looking for running shoes. Relevance, really, is what makes these tools worth their salt and keeps prospects moving down the funnel (and not straight off your website).<\/p>\n

How Solution Finders Work for Sales Enablement<\/h3>\n

In this month\u2019s webinar, we dove into Creating Better Sales through the curation of sales enablement pieces. Interactive content supports your sales team through the valuable data it provides. The assessment, quiz, or calculator is set up for the prospect to discover meaningful results\u2014and for the sales team to surface meaningful insights to drive productive conversations.<\/p>\n

Let\u2019s look at a solution finder example from Purchasing Power<\/a>, built with ion.<\/p>\n

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In this example, Purchasing Power uses the solution finder for those looking to make a laptop purchase. The questions ask how the user will primarily use the laptop, what operating system they prefer, and what level of portability they need. Based on those answers, Purchasing Power supplies a recommendation\u2014in this case, for a Gaming Laptop.<\/p>\n

The solution is as simple as that. If the user isn\u2019t satisfied with their result, they\u2019re given the option to start over\u2014or, they can buy the recommended solution on the spot, with a link straight to the Purchasing Power site.<\/p>\n

The sales team would have access to all of the information provided by the user in this experience. They would know exactly where the user clicked, what result they were given, and if they continued on to the site. They would also know if the user dropped off at some point during the solution finder experience, giving them a great starting point for a follow-up sales call.<\/p>\n

When the salesperson calls the prospect, they won\u2019t need to spend valuable time rehashing the questions that were presented in the solution finder. They\u2019ll have everything they need to zero in on areas of concern that might be preventing the prospect from making a purchase or decision.<\/p>\n

To every problem, there is a solution, and in the world of interactive content, the solution finder certainly makes that solution simple.<\/p>\n

Get the facts you need to know about sales enablement and interactive content in our guide on the subject!<\/a><\/p>\n

}}<\/p>\n","protected":false},"excerpt":{"rendered":"

Solution finders can be a great tool for sales enablement. Get the scoop on creating solution finders that will both support your sales team\u2019s conversations and give your prospects the information they\u2019re looking for that will move them toward making a purchase. <\/p>\n","protected":false},"author":1,"featured_media":52264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-61871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interactive"],"yoast_head":"\nCreating Solution Finders for Sales Enablement - Pingback<\/title>\n<meta name=\"description\" content=\"Use solution finders to nurture your leads and move them closer to the buying decision. 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