Content marketing is still one of the most important digital marketing strategies for being effective in bringing traffic to your website and increasing conversions. However, it has been changing over time and visual content marketing stats prove that you need images to stand out.<\/p>\n
Did you know that the usage of audiovisual and images in marketing strategies increased to 69% and 63%<\/a> respectively in 2018? Further still, 84% of marketers surveyed in 2019<\/a> believe that content marketing is moderately to extremely successful for their organization regarding achieving the targeted goals. Considering this, visual content contributes to improving your company\u2019s results if you add it to your marketing campaigns. <\/p>\n We’ve gathered nine stats to convince you that visual content marketing is the strategy that your company needs to achieve better results and stay competitive in the market. Let\u2019s dive into it.<\/p>\n Among numerous sources of information, reports, scientific researches, and infographics, we selected some stats to show you some reasons why you should consider including visual content marketing in your marketing campaigns. <\/p>\n According to studies<\/a>, illustrated texts are easier to understand. When people see how they are supposed to do something, it’s easier for them to follow instructions because they understand the expected action. In your marketing campaigns, you can use images to create impactful content, drawing attention to your prospect\u2019s problem or your company\u2019s solution, for example.<\/p>\n While scrolling down social media pages, users tend to skip text blocks and look at the visual content. Using quality images that are relevant and related to the text, it’s possible to increase your audience\u2019s engagement<\/a> on Facebook, according to BuzzSumo<\/a>.<\/p>\n Visuals are extremely interesting for all people because of our nature: we can comprehend images in 0.1 second. They are more engaging (when associated with a text, images contribute to making the person more willing to read it), accessible, and persuasive, as NeoMam Studios<\/a> suggests.<\/p>\n It\u2019s sort of amazing how even complex info just clicks when it\u2019s visualized, especially if you can keep it concise or at least visually digestible. I mean, try to remember the last time a wall of plain text made you want to keep reading\u2014kind of tough, right? Sometimes, the difference between someone bouncing and someone genuinely absorbing your content is just a well-placed image or simple graph. You\u2019re giving their brain a break, honestly, and that\u2019s worth a lot these days. Plus, in a weird way, visuals have become kind of a currency for sharing ideas fast, especially with how quick people scroll.<\/p>\n Consequently, adding visual elements to your content marketing campaigns enhances user experience and encourages engagement with your brand. Infographics are an even better tool: in addition to being easy to share and access, they convey relevant and often complex information using more visual elements than text, which allows your audience to quickly learn about a topic. Given that, Demand Gen Report<\/a> suggests that your website\u2019s traffic tends to increase if you offer this type of content.<\/p>\n And there\u2019s something about aesthetics that sticks, too. People are wired to notice design choices whether or not they admit it. Subtle colors, clever icons, or just the right spacing can nudge engagement up without anyone quite realizing why. Sure, the information is what matters most, nobody\u2019s arguing that, but the container you put it in matters\u2014sort of like how you\u2019d rather get a slice of cake on a plate instead of crumpled napkin. Makes a difference.<\/p>\n Besides that, a SMA Marketing<\/a> study show us that infographics are liked and shared 3x more on social media than other types of content.<\/p>\n If we consider that our collective attention span is increasingly narrow under the influence of the abundance of information, according to a study conducted by Nature Communications<\/a>, we can conclude that images have a higher chance of attracting views. After all, we comprehend an image faster, and if it looks interesting to your lead, a Quick Sprout data<\/a> survey shows us that he is likely to open and read your article.<\/p>\n Content marketing is effective in attracting and generating leads<\/a> as well as nurturing them. In other words, investing in this strategy is enough to accomplish your company\u2019s goals in all stages of the buyer\u2019s journey. <\/p>\n Since it helps your company to establish a solid relationship with your audience and offer valuable content, it also increases lead generation<\/a>. As a result, it’s possible to reduce your company\u2019s expenses with marketing, according to Demand Metric<\/a>.<\/p>\n A Demand Gen Report<\/a> suggests that videos can impact your landing page\u2019s conversion rates increasing it by 86%. Just like other types of content, that includes visual elements and videos that are engaging, easy to consume, and shareable.<\/p>\n Another important fact was pointed out by Hubspot 2020 report<\/a>: video is the most used media in content marketing strategies, followed by blog posts and infographics. When it comes to the type of video used for these purposes, this survey shows that promotional videos and brand storytelling are the most commonly used.<\/p>\n According to a survey conducted by the Content Marketing Institute<\/a>, the usage of interactive infographics was higher than other kinds of interactive content (such as contests, calculators, quizzes, assessments, or games). Interactive experiences<\/a> are among the latest trends in content marketing, so your company can obtain numerous benefits from adding them to your strategies.<\/p>\n The 2020 Content Marketing Institute Report<\/a> indicates that social media\u2019s role in marketing campaigns is increasingly important. Over the last 12 months, social media was used by 95% of marketers. Besides that, 53% of B2B marketers distributed content on YouTube, and 46% used Instagram for this purpose.<\/p>\n Hubspot states that<\/a> this media is capable of reaching over 60% of internet users. In 2019, Facebook<\/a> had on average 1.66 billion daily active users, a 9% year-over-year increase.<\/p>\n Considering that, including this social media in your company\u2019s marketing campaigns, it’s possible to enlarge your reach and obtain more visibility. Another advantage is that you can share all types of content on your page.<\/p>\nDiscover nine visual content marketing stats to improve your business\u2019 results<\/h2>\n
1. People follow visual instructions 323% better than written<\/h3>\n
2. You get 2.3 times more engagement on Facebook when you use visual content<\/h3>\n
3. Infographics can increase web traffic by up to 12%<\/h3>\n
4. Articles with images get 94% more views<\/h3>\n
5. Content marketing costs 62% less than traditional marketing and generates more leads<\/h3>\n
6. Conversion increases 86% when videos are used on a landing page<\/h3>\n
7. Interactive infographics usage increased by 52% in 2017<\/h3>\n
8. 53% of marketers used YouTube to distribute content in 2019<\/h3>\n
9. Facebook reaches over 60% of internet users<\/h3>\n