{"id":61893,"date":"2020-03-13T00:00:00","date_gmt":"2020-03-13T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/marketing-strategy-development\/"},"modified":"2025-09-10T04:29:57","modified_gmt":"2025-09-10T07:29:57","slug":"marketing-strategy-development","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/marketing-strategy-development\/","title":{"rendered":"7 Steps for Marketing Strategy Development"},"content":{"rendered":"

You might know that a marketing strategy development needs some improvements from time to time. After all, the market is constantly changing, as much as consumer behavior. We live in an era of digital transformation<\/a>, full of trends that can help us attract new customers and nurture the old ones.<\/p>\n

In today’s world, everybody is connected almost all the time. With a well-planned digital marketing strategy<\/a> and the right tools, such as interactive content and other insights<\/a>, you can learn a lot from this. Your brand will be able to reach their customers online and observe their behavior.<\/p>\n

Through this, your marketing team can adapt actions to grab their attention and bring business growth. So how do you implement a successful and effective marketing campaign? Take a look at this article to discover step by step, as well as some important trends for 2025. <\/p>\n

The importance of watching trends<\/h2>\n

Trends give us a glimpse of the future, especially when it comes to digital marketing. Whether you know what is coming, you can prepare a better strategy development and stay ahead of the curve. Besides, there are at least two more reasons to keep an eye on what is hot when we talk about new marketing trends.<\/p>\n

First, the area is an important piece of business planning at all. It works strategically side by side with the sales team to bring revenue<\/a>, improve lead generation, and meet the company’s goals\u2014short, mid, and long-term. <\/p>\n

Second, when a strategic sector uses out-of-date resources, the brand meets some restrictions and ends up repeating actions, which may not have as much effect as before. In the end, your target customers, as well as your competitors, will not be unaware of new marketing trends. So instead of gaining a competitive advantage, you’ll be missing it.<\/p>\n

Interactive content, for instance, is here to show how true it is and how this can improve the customer experience. Alongside with personalization<\/a>, influencers, programmatic advertising, and other 2025 trends. If it’s not on your radar yet, it should be!<\/p>\n

Main Digital Marketing trends for 2025<\/h2>\n

There is no reason to not look after the new digital marketing trends, right? Great! Let’s share the main tools, techniques and best practices of a big list. After all, this area is full of possibilities and there are more and more trends every day. That’s why it’s important to follow-up whenever you can.<\/p>\n

Through digital transformation, technologies such as Artificial Intelligence (AI), Big Data, Augmented and Virtual Reality, and many others, are already changing the way we do things and the way people consume. These innovative tools are among the top priorities for various businesses. Keep reading to meet other ongoing trends that are evolving fast and bringing relevance to marketing strategy development.<\/p>\n

Shoppable posts in social media<\/h3>\n

If there is a place where you can find your customers, it’s somewhere on social media. First, you must figure out which ones are the most suitable to reach them. On Instagram, for example, 90% of 1 billion users follow shopping brands<\/a>. Once you do this you are halfway to guiding your social media followers through a more social experience.<\/p>\n

This growing trend of shoppable posts, also known as social commerce, gives them the chance to research and purchase products directly on social media posts or ads. It also reduces the steps for your shoppers and may impact positively on cart abandonment rates. In 2019, the average percentage was 77.13%<\/a>, according to the Barilliance report.<\/p>\n

With so many new social platforms gaining traction, the definition of \u201cshoppable\u201d keeps evolving. Take TikTok Shop this past year\u2014it\u2019s messy, a little too aggressive at times, but it\u2019s changing how product discovery works for younger buyers. There\u2019s this blend now of entertainment and e-commerce, and some brands are still trying to figure out if it\u2019s a shortcut to sales or just another place to dump ad dollars. Nobody really wants to say it out loud, but what works in one niche can bomb in another, so brands just have to test and keep their sense of humor about the failures.<\/p>\n

Success with shoppable posts isn\u2019t set in stone\u2014it really comes down to timing and understanding your unique audience quirks. People will click through if the content feels natural (or at least not totally forced), and if you meet them with something actually relevant in that moment. The imaginary line between browsing and buying is much thinner than it was even a couple years ago, and honestly, that puts a bit more pressure on your creative team to deliver stuff that doesn\u2019t look like recycled catalogues with \u201cBuy Now\u201d slapped on top. Way too easy for people to scroll past otherwise.<\/p>\n

Influencer marketing strategies <\/h3>\n

Partnering with influencers<\/a> is great tactic, and you’ll see more and more brands doing so. As The State of Influencer Marketing 2020<\/a> report shows, this industry is set to grow by $9.7 billion this year. Beyond that, 91% of 4,000 agencies, brands, and marketing professionals believe this strategy is effective.<\/p>\n

One thing to keep an eye on (or two) is the impact of micro-influencers. They have narrower niches, but they are popular enough to reach their followers and establish a better engagement rate. Because fewer followers mean more personal time to each one. It’s easier to specialize in a niche this way, as well as cost-effective.<\/p>\n

Programmatic advertising<\/h3>\n

Programmatic advertising works almost like finding the best spots in physical locations to advertise in, but it’s all online. It’s not by chance that 86.2% of ads will follow<\/a> this path in the United States by 2025.<\/p>\n

You can also count on an automated system to target specific audiences in a much more fast and efficient way. From this, you’ll gain higher conversions together with lower customer acquisition costs.<\/p>\n

Generation Z consumers<\/h3>\n

The Digital Marketing Institute has found some interesting data about Generation Z. People born from 1995 to 2010 tend to represent 40% of consumers<\/a> this year. So to reach them your brand needs to talk on their own terms and offer content sharped to meet their expectations. Keep in mind the following values:<\/p>\n