In news that may come as a surprise to some, consumers other than Millennials exist. Some brands are specifically targeting 30 somethings and GenXers instead.<\/p>\n
Denny’s is appealing to the ’80s kids who grew up playing Atari with its \u201cGreatest Hits Remixed\u201d campaign<\/a>.<\/p>\n The restaurant chain has teamed up with Atari to launch three classic Atari games (“Asteroids,” “Breakout” and “Centipede”) with a new diner twist: “Hashteroids,” “Takeout” and “Centipup.” The games are available in Google Play and the Apple App Store for download. The campaign will run for three months, according to AdAge<\/a>.<\/p>\n This challenges a common notion that Millennials should be the focus of advertising and digital engagement. Marketers are fascinated by Millennials and Baby Boomers, Sharalyn Hartwell, executive director of research at Frank N.Magid Associates, told MarketWatch<\/a>. GenXers, on the other hand, are largely ignored<\/a>.<\/p>\n\n