Your brand can produce the greatest blog post, infographic or white paper ever, but if it isn’t picked up by search engines and found by your target audience, then what’s the point?<\/p>\n
There are several factors that go into a content plan, such as an editorial calendar and promotion. But ensuring your brand’s content is search friendly<\/a> should also be one of them. SEO<\/a> is essentially about indexation and crawlability<\/a> links, according to Search Engine Watch.<\/p>\n Google gathers web pages using the crawling process<\/a> and then puts the pages into an index, according to Google. That means brands needs to make sure their site can easily be indexed and crawled.<\/p>\n\n