{"id":62710,"date":"2015-07-13T00:00:00","date_gmt":"2015-07-13T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/top-5-easy-ways-create-interactive-content\/"},"modified":"2025-09-11T02:01:29","modified_gmt":"2025-09-11T05:01:29","slug":"top-5-easy-ways-create-interactive-content","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/top-5-easy-ways-create-interactive-content\/","title":{"rendered":"Top Four Easy Ways to Create Interactive Content"},"content":{"rendered":"

With an already vast pool of content growing deeper every day, it can be very difficult to reel in your audience for more than a brief few paragraphs; sometimes all it takes is a change in bait.<\/p>\n

According to some telling data<\/a> collected by ChartBeat’s<\/a>, Joshua Schwartz<\/a>, most readers only make it to the 60 per cent mark of an article before they lose focus or interest in it.<\/p>\n

The task for marketers thus becomes creating content that will capture and hold their audience\u2019s attention, and how do you do that? You make it interactive.<\/p>\n

Here are the top four easy ways to create interactive content:<\/strong><\/p>\n

1. Hold a Contest<\/h3>\n
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\"Courtesy<\/a>
Courtesy of Wishpond<\/figcaption><\/figure>\n<\/div>\n

Contests are one of the oldest and most effective go-tos in the marketing handbook. If you want people to visit your site, read your blog or buy your product, hold a contest and award the winner(s) a prize.<\/p>\n

If the first thought that crossed your mind was, \u201cI can\u2019t afford to giveaway a big screen T.V. or a car,\u201d then it will surprise you to hear that prizes don\u2019t have to be spectacular, in fact, your prize can be as simple as recognition.<\/p>\n

One of the best contests to hold is one that calls for user-generated content as an entry. Why? Because your audience is interacting with your brand by creating and sharing original content for you, saving you time and money. These contests often reward a small prize (such as a gift card) or broadcasted recognition.<\/p>\n

For example, Dove<\/a> crafted the \u201cReal Beauty Should Be Shared\u201d contest on Facebook<\/a>, where they asked their audience to identify a friend, share their photo and give two reasons why they epitomize \u201cReal Beauty.\u201d The winners were awarded recognition as the face of Dove. These entrants were not the only winners though; Dove received free content and brand promotion, all at the hands of it\u2019s audience.<\/p>\n

2. Create Quizzes<\/h3>\n

It probably won\u2019t surprise you to hear that people enjoy participating in quizzes more then they enjoy reading articles, keyword being participating. Quizzes are great for engagement because they are entirely interactive; you choose the answers that your results will be based on, you share the results and you observe others results.<\/p>\n

Interestingly, a report<\/a> by OkDork<\/a>, revealed that eight of the 10 most shared articles in the world in 2013, were quizzes.<\/p>\n

Some things to keep in mind when you are crafting your quiz:<\/p>\n