{"id":62726,"date":"2015-08-18T00:00:00","date_gmt":"2015-08-18T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/real-time-content-improve-internal-communications\/"},"modified":"2025-09-11T01:41:26","modified_gmt":"2025-09-11T04:41:26","slug":"real-time-content-improve-internal-communications","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/real-time-content-improve-internal-communications\/","title":{"rendered":"Use Real Time Content to Improve Internal Communications"},"content":{"rendered":"

Internal communication is an important function within successful organizations. The concept was inserted into vocabulary beginning in 1943 when Alex Heron, associate professor at Stanford published the book \u201dSharing Information with Employees\u201d<\/em>.<\/p>\n

At the end of the ’40s, researchers expanded upon the concept by identifying goals and criteria to improve internal communications. One of those researchers was Wendell Johnson, who presented a list of five steps for model face to face communications<\/a> between the listener and the speaker, all of which endured throughout the 20th century:<\/p>\n

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      1) event or source of stimulation<\/ol>\n<\/ol>\n

       <\/p>\n

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          2) sensory stimulation<\/ol>\n<\/ol>\n

           <\/p>\n

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              3) pre-verbal state<\/ol>\n<\/ol>\n

               <\/p>\n

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                  4) symbolic state<\/ol>\n<\/ol>\n

                   <\/p>\n

                    5) overt expression<\/ol>\n

                    The Johnson model was repurposed in the late 2000s with the rise of modern technology. The launch of social media introduced companies to new communication management systems such as \u201cintranet\u201d sites that are developed for internal communications within companies. Companies use these systems to share criteria with their employees to help all company representatives become the best brand ambassadors possible.<\/p>\n

                    The development of content marketing platforms<\/strong> created engaging<\/strong>, interactive<\/strong>, but most importantly real time<\/strong> updates for all members within an organization. Carsten Rossi, CEO of the German agency Kuhn, Kammann & Kuhn Gmbh, published an article describing how software facilitates live updates within companies<\/a>.<\/p>\n

                    It\u2019s honestly pretty wild to see how quickly organizations have jumped on these tools. Even just a handful of years ago, \u201creal time\u201d meant maybe a company-wide memo that landed in your inbox every few days. Now, somebody in the Berlin office can ping a thought or share a photo from a sales event, and\u2014if you\u2019re interested\u2014everyone else can jump in with their ideas or questions instantly. Sometimes the flood of messages can feel borderline chaotic, but most people seem to prefer immediacy over the old information droughts. I guess it\u2019s a reminder that being in the loop doesn\u2019t always mean feeling overwhelmed; it\u2019s often just about knowing you\u2019re seen and heard by your team, even if it\u2019s just a quick emoji reaction or a comment.<\/p>\n

                    One thing people notice with these platforms, though, is how the tone of conversations shifts. There\u2019s more room for informal chats, quick polls, and spontaneous feedback\u2014not everything is a carefully crafted announcement from on high. Occasionally, cynics will grumble that it\u2019s just another noisy channel, but more often you hear folks say they feel more comfortable voicing tiny concerns or giving kudos when something small goes well. The big surprise, honestly, is how these little nudges and snippets can affect morale and help people feel like part of something bigger, even if half the faces on your screen are people you\u2019ve never met in person.<\/p>\n

                    We reached out to Rossi after he published his post to discuss how the platform improved real time internal communications within his own organization. His response suggested a very positive experience, particularly in regards to streaming video meetings with satellite offices.<\/p>\n

                    “We liveblogged town halls, employee meetings, roadshows, and noticed that employees were more engaged with the real time element. Participation rates improved as a result of real time responses to questions or concerns, building what I call “engagement awareness” within the company.\u201d<\/h3>\n

                    Rossi described five features of the platform that were very interesting to his team:<\/p>\n