{"id":62849,"date":"2012-03-13T00:00:00","date_gmt":"2012-03-13T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/the-importance-of-being-earnest-in-editing-visuals\/"},"modified":"2025-09-15T16:35:42","modified_gmt":"2025-09-15T19:35:42","slug":"the-importance-of-being-earnest-in-editing-visuals","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/","title":{"rendered":"The Importance of Being Earnest in Editing Visuals"},"content":{"rendered":"<p>In the olden days \u2013 30 years ago \u2013 when many U.S. newspapers were beginning to use more graphics as storytelling devices, some newsroom staffers often considered those visuals to be illustrative rather than informative.  Art, some news folks thought, didn&#8217;t have to be edited or proofread. After all, art wasn&#8217;t real journalism or real content. Art was just art.  &#8220;Read news art the same way you read a news story,&#8221; I pleaded to copy editors and reporters in a handout I distributed in newsrooms and at workshops. &#8220;Don\u2019t think of a graphic as an illustration that need not be proofread.&#8221;<!--more-->  The world of visual information has gotten technically and aesthetically more sophisticated in the last three decades, and the process of editing informational graphics has improved. The evidence is on news pages \u2013 print and digital \u2013 everywhere.  Just take a look at the visuals that are shared on <a href=\"https:\/\/visual.ly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visual.ly<\/a>.  But everybody (including this writer) needs a copy editor. Visual journalist Charles Apple makes this point occasionally in the reports on his blog, <a href=\"https:\/\/apple.copydesk.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Visual Side of Journalism<\/a>.       Two cases:  <strong>1. Ideas on ideology<\/strong>   <\/p>\n<div class='visually_embed' data-category='Politics' rel='infographic' ><img decoding=async data-opt-id=217191632  data-opt-src=\"https:\/\/visually.visually.netdna-cdn.com\/WhatsYourPoliticalTypology_4f4cef72cd53f_w587.png\"  class='visually_embed_infographic' src='data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E' rel='https:\/\/visually.visually.netdna-cdn.com\/WhatsYourPoliticalTypology_4f4cef72cd53f.png' \/><\/p>\n<div class='visually_embed_bar' > <span class='visually_embed_cycle'><\/span><\/div>\n<p><a id='visually_embed_view_more' target='_blank' href='https:\/\/visual.ly\/whats-your-political-typology' rel=\"noopener noreferrer\"><\/a><link rel='stylesheet' type='text\/css' href='https:\/\/visual.ly\/embeder\/style.css' \/> \t\t<script type='text\/javascript' src='https:\/\/visual.ly\/embeder\/embed.js' > <\/script><\/div>\n<p>   <a href=\"https:\/\/visual.ly\/whats-your-political-typology\" target=\"_blank\" rel=\"noopener noreferrer\">What\u2019s Your Political Typology?<\/a> was recently posted on Visual.ly, and the work caught my attention when Tokyo journalist Satoshi Toyoshima \u2013 a former Gannett colleague \u2013 shared the link on Facebook.  When I looked at the graphic I was impressed with its use of color and its organization.  Then I started reading the words and the art.  Immediately I had questions, questions that a newspaper or news-site reader ought not have:         <\/p>\n<ul>\n<li>A label refers to \u201cUnregistered Cons.\u201d  Are cons former convicts?  What is an \u201cOriginalist,\u201d the only category that has no text definition?<\/li>\n<li>The ideology circles representing Republicans, \u201cMain Streeters,\u201d and those unregistered prisoners called cons are the same size.  Does this mean all ideologies are populated equally? Sure looks like it.<\/li>\n<li>The circles overlap, indicating that everybody shares ideologies. What\u2019s the difference between the circle\u2019s indigo Libertarian and its brown Libertarian?<\/li>\n<li>Where on the graphic is the source of the information? Why is the upper-case style not consistent? Are \u201csolid liberals\u201d really the \u201cmost popular\u201d ideology, as the fever line indicates? If so, ought the graphic take the opportunity to explain why and how?  Would a reader find the pie charts easier to read if the percentage figures were inside the pies instead of below them?<\/li>\n<\/ul>\n<p>  I went to the source of the graphic, Boost Labs, and asked.        CEO Ali Allage was effusively appreciative. &#8220;Thanks for the interest in our work and the awesome feedback.&#8221;  Turns out the visual, as posted on Visual.ly, is a work in progress. (Who knew?) Boost Labs &#8220;never expected such response&#8221; the the posting, Allage said. &#8220;A more detailed infographic will be released soon with more depth and refinement&#8221; and &#8220;will be more concise and contain more information.&#8221;  &#8220;We hope it will be more viral as a result,&#8221; he said.   <strong>2. Classical gas<\/strong>   <\/p>\n<p>Almost nobody gets a graphic entirely right the first time, not even if they&#8217;ve crunched the numbers or color-corrected for hours. It&#8217;s easy to underestimate how a small omission or a slightly off-kilter design choice can trip up a reader, even when everything else seems clear as day to the creator. (Honestly, I&#8217;ve lost count of how many times I&#8217;ve stared at a chart, making assumptions that the audience would magically fill in the blanks I left.) This is why a fresh set of eyes counts for so much. Just getting a colleague who hasn&#8217;t seen the project stare at it for 30 seconds can save you from a headache later. <\/p>\n<p>And we&#8217;re not just talking about typos or misaligned labels, either\u2014sometimes whole conceptual connections fly under the radar if the text and the visuals aren&#8217;t treated as, well, inseparable. A strong infographic doesn&#8217;t just sit as a pretty companion to the main story, it does real work. Readers won\u2019t always spell out their confusion in comments or emails; more often, they&#8217;ll get mildly lost, shrug, and move on. That little moment of disconnect is where even the smartest visual storytelling can falter. Frankly, it&#8217;s the editor&#8217;s job to catch those moments before they ever reach the audience. <\/p>\n<div class='visually_embed' data-category='Economy' rel='infographic' ><img decoding=async data-opt-id=1575122204  data-opt-src=\"https:\/\/visually.visually.netdna-cdn.com\/WhatsBehindTheseGasPrices_4f5e91d9859ef_w587.gif\"  class='visually_embed_infographic' src='data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E' rel='https:\/\/visually.visually.netdna-cdn.com\/WhatsBehindTheseGasPrices_4f5e91d9859ef.gif' \/><\/p>\n<div class='visually_embed_bar' > <span class='visually_embed_cycle'><\/span><\/div>\n<p><a id='visually_embed_view_more' target='_blank' href='https:\/\/visual.ly\/whats-behind-these-gas-prices' rel=\"noopener noreferrer\"><\/a><link rel='stylesheet' type='text\/css' href='https:\/\/visual.ly\/embeder\/style.css' \/> \t\t<script type='text\/javascript' src='https:\/\/visual.ly\/embeder\/embed.js' > <\/script><\/div>\n<p>   <a href=\"https:\/\/www.npr.org\/2012\/03\/06\/148087543\/whats-behind-these-high-gas-prices\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u2019s look at the cost of gasoline<\/a>, shared on Facebook by Doctrine Man, raised questions in this reader\u2019s mind a week ago.       Did one of the parts reverse colors between legend and map?  Should the copy say &#8220;its&#8221; instead of &#8220;it\u2019s&#8221;?   I raised those questions to a contact at NPR, and those two questions are answered in the current version.  Another, larger question for Visual.ly readers: Should a graphic about the price of gasoline use &#8220;gasoline&#8221; and &#8220;gas&#8221; interchangeably, and if so, will some readers think &#8220;gas&#8221; refers to natural gas?       <\/p>\n<h2>The take-away<\/h2>\n<p>      The intent of this article is not to slap the fingers of the creators of these two informative graphics.  Rather, the article hopes to remind editors that:      <\/p>\n<ol>\n<li>Each of us needs to make sure somebody else earnestly reads and edits and proofreads our work before publication.<\/li>\n<li>Sharing a graphic on a site such as Visual.ly allows folks around the globe to read and comment and suggest ways the work can become more compelling and meaningful for readers.<\/li>\n<\/ol>\n<p>  &nbsp; <em><a href=\"https:\/\/www.linkedin.com\/pub\/j-ford-huffman\/6\/b36\/196\" target=\"_blank\" rel=\"noopener noreferrer\">J. Ford Huffman<\/a> was design editor of the first two prototype editions of USA TODAY, and was a deputy managing editor when he left the newspaper in 2007. (Circulation has since gone down.) He has worked with The Washington Post, San Francisco Chronicle and Hindustan Times (India) and is a Visual.ly advisor.<\/em><\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the olden days \u2013 30 years ago \u2013 when many U.S. newspapers were beginning to use more graphics as storytelling devices, some newsroom staffers often considered those visuals to be illustrative rather than informative. Art, some news folks thought, didn&#8217;t have to be edited or proofread. After all, art wasn&#8217;t real journalism or real [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Being Earnest in Editing Visuals - Pingback<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Being Earnest in Editing Visuals - Pingback\" \/>\n<meta property=\"og:description\" content=\"In the olden days \u2013 30 years ago \u2013 when many U.S. newspapers were beginning to use more graphics as storytelling devices, some newsroom staffers often considered those visuals to be illustrative rather than informative. Art, some news folks thought, didn&#8217;t have to be edited or proofread. After all, art wasn&#8217;t real journalism or real [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T19:35:42+00:00\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/\",\"url\":\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/\",\"name\":\"The Importance of Being Earnest in Editing Visuals - Pingback\",\"isPartOf\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2012-03-13T00:00:00+00:00\",\"dateModified\":\"2025-09-15T19:35:42+00:00\",\"author\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33\"},\"breadcrumb\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pingback.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Being Earnest in Editing Visuals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#website\",\"url\":\"https:\/\/pingback.com\/en\/resources\/\",\"name\":\"Pingback\",\"description\":\"Marketing for builders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingback.com\/en\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33\",\"name\":\"Carolina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"caption\":\"Carolina\"},\"sameAs\":[\"https:\/\/pingback.com\"],\"url\":\"https:\/\/pingback.com\/en\/resources\/author\/adm1n\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Being Earnest in Editing Visuals - Pingback","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/","og_locale":"pt_BR","og_type":"article","og_title":"The Importance of Being Earnest in Editing Visuals - Pingback","og_description":"In the olden days \u2013 30 years ago \u2013 when many U.S. newspapers were beginning to use more graphics as storytelling devices, some newsroom staffers often considered those visuals to be illustrative rather than informative. Art, some news folks thought, didn&#8217;t have to be edited or proofread. After all, art wasn&#8217;t real journalism or real [&hellip;]","og_url":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/","og_site_name":"Pingback","article_published_time":"2012-03-13T00:00:00+00:00","article_modified_time":"2025-09-15T19:35:42+00:00","author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Carolina","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/","url":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/","name":"The Importance of Being Earnest in Editing Visuals - Pingback","isPartOf":{"@id":"https:\/\/pingback.com\/en\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#primaryimage"},"image":{"@id":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#primaryimage"},"thumbnailUrl":"","datePublished":"2012-03-13T00:00:00+00:00","dateModified":"2025-09-15T19:35:42+00:00","author":{"@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33"},"breadcrumb":{"@id":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/pingback.com\/en\/resources\/the-importance-of-being-earnest-in-editing-visuals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pingback.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Importance of Being Earnest in Editing Visuals"}]},{"@type":"WebSite","@id":"https:\/\/pingback.com\/en\/resources\/#website","url":"https:\/\/pingback.com\/en\/resources\/","name":"Pingback","description":"Marketing for builders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingback.com\/en\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33","name":"Carolina","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","caption":"Carolina"},"sameAs":["https:\/\/pingback.com"],"url":"https:\/\/pingback.com\/en\/resources\/author\/adm1n\/"}]}},"_links":{"self":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/62849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/comments?post=62849"}],"version-history":[{"count":2,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/62849\/revisions"}],"predecessor-version":[{"id":128744,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/62849\/revisions\/128744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/media?parent=62849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/categories?post=62849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/tags?post=62849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}