{"id":62952,"date":"2013-07-01T00:00:00","date_gmt":"2013-07-01T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/animated-gif-infographics\/"},"modified":"2025-09-15T11:27:47","modified_gmt":"2025-09-15T14:27:47","slug":"animated-gif-infographics","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/animated-gif-infographics\/","title":{"rendered":"Animated GIF Infographics"},"content":{"rendered":"<p>Animated infographics are a relatively rare thing, but they can be a powerful way to convey certain types of information. Sometimes an animation is simply the best way to show a process, but there are still stats and charts that work great in a static form. That&#8217;s where the animated GIF infographic comes in. This unique breed combines some of the advantages of motion graphics with the static capabilities of a standard infographic. <em>(Click through to the full size versions to see all of the animations.)<\/em> <a rel=\"noopener noreferrer\" href=\"https:\/\/visual.ly\/cheetah-natures-speed-machine-animated\" target=\"_blank\">Cheetah: Nature&#8217;s Speed Machine<\/a> by Jake O&#8217;Neal is a great example of how this format can be used effectively. The animation does a great job of clearly conveying the different phases of a cheetah&#8217;s stride, and the animation in the other charts is eye catching and draws your attention to the data.<\/p>\n<div class=\"visually_embed\" data-category=\"Animals\">\n<figure><img data-opt-id=1135180932  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2013\/06\/cheetah-small.gif\"  decoding=\"async\" class=\"optimole-lazy-only  visually_embed_infographic\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Cheetah: Nature\"><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"visually_embed_bar\"><span class=\"visually_embed_cycle\"><a href=\"https:\/\/visual.ly\/cheetah-natures-speed-machine-animated\/?utm_source=visually_embed\">Cheetah: Nature&#8217;s speed machine (animated) infographic<\/a> by <a href=\"https:\/\/jacoboneal.com?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\">Jake ONeal<\/a>. <\/span><\/div>\n<p><a id=\"visually_embed_view_more\" href=\"https:\/\/visual.ly\/cheetah-natures-speed-machine-animated?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a> <script type=\"text\/javascript\" src=\"https:\/\/visual.ly\/embeder\/embed.js\"><\/script><\/p>\n<\/div>\n<p><a href=\"https:\/\/visual.ly\/are-we-making-grade-colorado\" target=\"_blank\" rel=\"noopener noreferrer\">Are We Making the Grade in Colorado<\/a> by <a href=\"https:\/\/visual.ly\/users\/elkanodata\" target=\"_blank\" rel=\"noopener noreferrer\">Elkano Data<\/a> uses animation in a different way. The maps in the infographic build from year to year, showing the change in grades in Colorado over time. This animation helps to reduce overplotting, and cuts down on the number of charts. It also makes the changes from year to year much easier to spot.<\/p>\n<div class=\"visually_embed\" data-category=\"Education\">\n<figure><img data-opt-id=998932083  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2013\/06\/colorado.gif\"  decoding=\"async\" class=\"optimole-lazy-only  visually_embed_infographic\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Are we making the grade in Colorado?\"><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"visually_embed_bar\"><span class=\"visually_embed_cycle\"><a href=\"https:\/\/visual.ly\/are-we-making-grade-colorado\/?utm_source=visually_embed\">Are we making the grade in Colorado? infographic<\/a> by <a href=\"https:\/\/www.elkanodata.com?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\">ElkanoData<\/a>. <\/span><\/div>\n<p><a id=\"visually_embed_view_more\" href=\"https:\/\/visual.ly\/are-we-making-grade-colorado?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a> <script type=\"text\/javascript\" src=\"https:\/\/visual.ly\/embeder\/embed.js\"><\/script><\/p>\n<\/div>\n<p><a href=\"https:\/\/visual.ly\/how-big-us-trade-deficit-animated-gif\" target=\"_blank\" rel=\"noopener noreferrer\">How Big is the US Trade Deficit?<\/a>, also by <a href=\"https:\/\/visual.ly\/users\/jake-oneal\" target=\"_blank\" rel=\"noopener noreferrer\">Jake O&#8217;Neal<\/a> uses the animation to catch your eye, and bring your attention to the charts and data that are on the graphic. The header instantly pulls you in with a large animated portion.<\/p>\n<div class=\"visually_embed\" data-category=\"Economy\">\n<figure><img data-opt-id=1564303988  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2013\/06\/trade.gif\"  decoding=\"async\" class=\"optimole-lazy-only  visually_embed_infographic\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"How Big is the U.S. Trade Deficit? (animated gif)\"><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"visually_embed_bar\"><span class=\"visually_embed_cycle\"><a href=\"https:\/\/visual.ly\/how-big-us-trade-deficit-animated-gif\/?utm_source=visually_embed\">How Big is the U.S. Trade Deficit? (animated gif) infographic<\/a> by <a href=\"https:\/\/jacoboneal.com?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\">Jake ONeal<\/a>. <\/span><\/div>\n<p><a id=\"visually_embed_view_more\" href=\"https:\/\/visual.ly\/how-big-us-trade-deficit-animated-gif?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a> <script type=\"text\/javascript\" src=\"https:\/\/visual.ly\/embeder\/embed.js\"><\/script><\/p>\n<\/div>\n<p><a href=\"https:\/\/visual.ly\/golf-swing-anatomy\" target=\"_blank\" rel=\"noopener noreferrer\">Golf Swing Anatomy<\/a> by <a href=\"https:\/\/visual.ly\/users\/jackaroe\" target=\"_blank\" rel=\"noopener noreferrer\">Lumen Interactive<\/a> is another great example of using the format to show the kinetics of a process combined with stats, charts, and text.<\/p>\n<p>It\u2019s kind of wild how effective a well-placed animation can be. If you\u2019ve ever scrolled past a wall of charts only to stop at a moving element, you know the feeling\u2014it\u2019s almost instinctive to pause. In the context of infographics, this can mean the difference between people skimming and genuinely noticing the key idea. Of course, overdoing it just turns everything into visual noise, so restraint is part of the craft. The folks making these things are walking that tightrope, probably reworking their motion sequences over and over to get it right.<\/p>\n<p>There\u2019s also a bit of nostalgia happening here, let\u2019s be honest. Animated GIFs call up memories of the early web\u2014but now there\u2019s this higher purpose tied to clarity and communication instead of just dancing babies or spinning \u201cUnder Construction\u201d signs. Somewhere along the way, designers found a way to tap the attention-grabbing nature of the GIF for actual, practical storytelling. It\u2019s not the kind of thing you\u2019d expect to come back around, yet here we are in 2025, with old-school formats serving up new-school insight.<\/p>\n<div class=\"visually_embed\" data-category=\"Sports\">\n<figure><img data-opt-id=1477893484  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2013\/06\/golf-swing.gif\"  decoding=\"async\" class=\"optimole-lazy-only  visually_embed_infographic\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Golf Swing Anatomy\"><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"visually_embed_bar\"><span class=\"visually_embed_cycle\"><a href=\"https:\/\/visual.ly\/golf-swing-anatomy\/?utm_source=visually_embed\">Golf Swing Anatomy infographic <\/a>Designed by <a href=\"https:\/\/jacoboneal.com?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\">Jake ONeal<\/a>. <\/span><\/div>\n<p><a id=\"visually_embed_view_more\" href=\"https:\/\/visual.ly\/golf-swing-anatomy?utm_source=visually_embed\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a> <script type=\"text\/javascript\" src=\"https:\/\/visual.ly\/embeder\/embed.js\"><\/script><\/p>\n<\/div>\n<p>Making an animated GIF infographic requires a specialized set of skills. There are only five such graphics on Visually, three of which were created by <a href=\"https:\/\/visual.ly\/users\/jake-oneal\" target=\"_blank\" rel=\"noopener noreferrer\">Jake O&#8217;Neal<\/a>. He had this to say about the process:<\/p>\n<ul class=\"wp-block-list\">\n<li>&#8220;Adding animation to a static graphic (read: a graphic that doesn&#8217;t really need it) can work as a gimmick to boost visibility. However, <strong>animations which repeat in a short, infinite cycle make the most compelling animated GIF subject matter<\/strong>. The Golf Swing is a good example. Mechanical things, movement, etc. These are often subjects that would be difficult to illustrate WITHOUT animation.&#8221;<\/li>\n<li>&#8220;<strong>GIF animations can&#8217;t be stopped or started<\/strong>, so it&#8217;s important to keep annoying or distracting graphics to a minimum, or be certain they are necessary to tell the story. The &#8220;Trade Deficit&#8221; graphic pushes the limits in this realm, but I did that for a client who requested such things. My Cheetah graphic is a better example of riding the line between tasteful repetition and excessive movement.&#8221;<\/li>\n<li>&#8220;<strong>GIFs don&#8217;t support gradients or shaded effects well at all<\/strong>. Such effects not only look bad but also amplify the image size exponentially. Keeping a simple, flat color palette will dramatically reduce file size. My Cheetah graphic is 25+ frames, and yet it weighs in at a cool 500kb. That&#8217;s smaller than many flat JPG graphics! I limited the graphic to only 2 colors. Even the cheetah spots in the background use a dotted effect to give the illusion of a lighter color while still using the same shade of black as the rest of the graphic. You can certainly use more than just 2 colors. However, it&#8217;s important to test-export the static image and see how image sizes are boosted with each color you add to the graphic.&#8221;<\/li>\n<\/ul>\n<p>Jake may be the leading expert on creating animated GIF infographics, and he&#8217;s available to <a href=\"https:\/\/marketplace.visual.ly\/?source=profile&amp;designer=237035&amp;page=http%3A%2F%2Fvisual.ly%2Fusers%2Fjake-oneal\" target=\"_blank\" rel=\"noopener noreferrer\">work with on the Visually Marketplace<\/a>, if you&#8217;ve got a kinetic process, or some animation that pairs well with static charts and graphics. &nbsp; <em><a href=\"https:\/\/visual.ly\/users\/seeingstructure\" target=\"_blank\" rel=\"noopener noreferrer\">Drew Skau<\/a> is Visualization Architect at <a href=\"https:\/\/visual.ly\" target=\"_blank\" rel=\"noopener noreferrer\">Visual.ly<\/a> and a PhD Computer Science Visualization student at <a href=\"https:\/\/www.uncc.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">UNCC<\/a> with an undergraduate degree in Architecture. You can follow him on twitter <a href=\"https:\/\/twitter.com\/SeeingStructure\" target=\"_blank\" rel=\"noopener noreferrer\">@SeeingStructure<\/a><\/em><\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Animated infographics are a relatively rare thing, but they can be a powerful way to convey certain types of information. Sometimes an animation is simply the best way to show a process, but there are still stats and charts that work great in a static form. That&#8217;s where the animated GIF infographic comes in. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Animated GIF Infographics - Pingback<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/animated-gif-infographics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animated GIF Infographics - Pingback\" \/>\n<meta property=\"og:description\" content=\"Animated infographics are a relatively rare thing, but they can be a powerful way to convey certain types of information. 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