![\"\"](\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2014\/04\/416647288_04a12f997a.jpg\")
<\/a> Seven years later, borrowing Twitter’s promotional approach is still a great way to build awareness for your event and get your name out in a unique way. Portland-based\u00a0Postano<\/a>\u00a0offers slick social media displays<\/a>\u00a0that curate and display conversations to maximize social media engagement. <\/p>\n <\/p>\n During an event, live polling can turn audience members from passive observers into active participants. And while you could conduct an informal poll via Twitter hashtags – or something as analog as paper! – partnering with dedicated polling experts such as Poll Everywhere<\/a>\u00a0gives you accurate and cleanly visualized results at a moment’s notice. Simple multiple choice live polls can be used during a panel discussion to segment audience thoughts, and more custom open ended questions can dive deeper into personal opinions and attitudes. <\/p>\n Show off your creativity and step outside the box with a crowdsourced visual art installation. The options are limitless but should be closely tied into your event theme. Box<\/a>, for example, recently put together a mesmerizing promotion using 100 mobile devices at Hartsfield-Jackson International Airport in Atlanta to demonstrate the platform’s power to work while on the go. The “Work Without Walls” promotion synchronized 100 iPads and iPhones together in an interactive set of games and art projects that wowed travelers. <\/p>\n Sometimes just the act of inviting people to help create the art makes the whole environment feel less corporate and more spontaneous. You can sense when a crowd is really invested, probably because there’s something uniquely satisfying about knowing you left a mark\u2014no matter how small\u2014on a big, shared canvas. These moments turn into instant Instagram bait too, so you get a double hit: people hanging out, having fun, and giving your event some extra reach online. If you\u2019re looking for quick inspiration, just search the #crowdsourcedart hashtag and see what people are putting together this year. It’s all a little messy, maybe, but usually that\u2019s the point; people aren\u2019t after perfection, they\u2019re after participation.<\/p>\n Creating a mobile app for your event is a great way to engage with even the most tech-addicted audience members. Events from music festivals to industry conferences have gotten into the mobile app game, but many of these apps are no more than glorified schedulers. Mobile app developer CrowdCompass<\/a>\u00a0has some outstanding tips for making the most out of your event apps in their Mobile App Marketing Playbook<\/a>. <\/p>\n <\/p>\n Having an app that’s genuinely useful gives attendees a small sense of ownership over their event experience. Features like real-time navigation, interactive maps, and direct notifications about last-minute changes go a surprisingly long way. Some events in 2025 are even experimenting with AR add-ons\u2014imagine pointing your phone at a booth and getting an instant pop-up with the vendor\u2019s story or exclusive promos. The more personalized and responsive the app, the more people will keep it handy, which means your brand sticks with them longer than a flyer ever could. Don’t be afraid to get a little weird with the ideas; sometimes that’s exactly what people remember.<\/p>\n No matter what your larger event marketing strategy is, a slick and engaging poster is a must. Like concert fliers, a one-page poster may be the first thing that potential attendees see. Don’t skimp on the creative process and revise, edit, and revise some more to make the sharpest poster possible. To gear up for the 2012 Seattle Interactive Conference, organizers crowdsourced their poster design through a contest<\/a>. Even though it didn’t end up winning, one of our favorites is the modularly styled design from Sansi Creative<\/a>\u00a0in Seattle. <\/p>\n For more great posters from industry-leading creative talent, consider partnering with the content creation specialists in the Visually Marketplace<\/a>. Want to learn more about creating visuals that drive engagement? Download our white paper, Visuals That Stick, with actionable advice on impactful design from the Visually creative team.<\/strong><\/p>\n Thank you for your interest in our Visuals That Stick<\/em> white paper! You can download it here<\/a>. Jon Salm<\/a>\u00a0is an associate client analyst at Millward Brown Digital in New York City and a freelance data journalist in the\u00a0Visual.ly marketplace<\/a>. He has a bachelor’s degree in English from Washington and Lee University. You can\u00a0follow him on twitter\u00a0@S4LM3R<\/a>.<\/em><\/p>\n }}<\/p>\n","protected":false},"excerpt":{"rendered":" Event marketing as a discipline is hardly a novel concept. But while traditional publicity tactics like posters, websites and PR work are good first steps, adding cutting-edge visual components can help take event marketing to the next level. Check out these best practices for improving your event marketing through visual content. Visualize Social Media Back […]<\/p>\n","protected":false},"author":1,"featured_media":53682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-63013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n![\"A](\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2014\/04\/social-display-futurestack-618x294.jpg\")
<\/a>Embrace Live Polling<\/h2>\n
Crowdsource a Visual Art Installation<\/h2>\n
Create an App That’s More Than Just a Schedule<\/h2>\n
![\"\"](\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2014\/04\/Screen-Shot-2014-04-27-at-11.38.10-PM-618x477.png\")
<\/a>Make Your Event Poster the Very Best It Can Be<\/h2>\n
![\"Seattle](\"https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2014\/04\/Seattle-Interactive-Conference-Poster-13-618x955.png\")
<\/a>