{"id":63069,"date":"2014-12-01T00:00:00","date_gmt":"2014-12-01T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/5-tips-creating-effective-mobile-ads\/"},"modified":"2025-09-11T03:49:26","modified_gmt":"2025-09-11T06:49:26","slug":"5-tips-creating-effective-mobile-ads","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/5-tips-creating-effective-mobile-ads\/","title":{"rendered":"5 Tips For Creating Effective Mobile Ads"},"content":{"rendered":"

\"Effective_mobile_ads\"<\/a> Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they\u2019re actually receptive to them. A report<\/a> released by targeted ad company xAd<\/a> and call analytics firm Telmetrics<\/a> reveals that almost 50 percent of mobile shoppers say mobile ads are \u201cinformative\/helpful\u201d and 70 percent have noticed mobile ads in the past 30 days. Clearly, mobile advertising needs to be at the core of marketing campaign planning. But what makes an effective mobile ad? Let\u2019s take a look. Rethink banner ads.<\/strong> Banner ads, the longstanding<\/a> go-to for online ad delivery, aren\u2019t ideal for mobile marketing strategies. Indeed, banner ads are being summarily dumped by companies like Yahoo<\/a> in favor of a \u201cmobile-first\u201d approach. Some marketers rely on ads that, when clicked on a mobile device, simply open in a mobile browser. They aren\u2019t formatted or designed for small smartphone screens and are frustrating for viewers. Native ads tend to fare much better on mobile devices. In fact, some studies reveal consumers look at native ads 52 percent more<\/a> often than banner ads. <\/p>\n

It\u2019s odd how people keep clinging to banners out of habit, maybe because they feel familiar, like an old-but-shabby couch. Still, look at any busy street\u2014folks are scrolling, almost blind to those square boxes at the top. Part of the problem is context: what works for desktop just doesn\u2019t translate well when your thumb is doing all the navigating. I\u2019ve noticed brands that experiment beyond the obvious tend to get more attention, or at least less eye-rolling apathy.<\/p>\n

There\u2019s no need to eschew banner ads altogether if your brand is really committed to using them. However, they\u2019re probably best used in conjunction with other ad strategies to get the most bang for your buck. A picture is worth… well, you know.<\/strong> When it comes to creating effective mobile ads, imagery is where its at. Eye catching visuals make your ad stand out better than any combination of clever words or fancy fonts. Think simple, not cluttered. National Geographic Channel made a big splash in 2013 with its tablet-only campaign aimed at garnering viewers for a documentary about President Lincoln. Heavy on portraiture and video and light on text, the ad morphed to an interactive viewer experience<\/a> that began dynamically updating to match the program content as it aired. \"NatGeo_Lincoln_ad\"<\/a> Responsive ads are key.<\/strong> Mobile device users reflexively expect every click or tap to produce an action, so don\u2019t disappoint. Make sure your ads offer the kind of interactivity consumers want. Navigation should be intuitive and the best calls to action are easily executable. Better yet, offer a few options that tap into a mobile device\u2019s native features. Taco Bell scored more than 13,000 SMS subscribers in five weeks by asking customers to sign up for SMS messages on their mobile phones in exchange for a free beverage. Taco Bell reports the customer retention rate at the end of the campaign was a whopping 93 percent<\/a>. \"Taco_Bell_SMS_campaign\"<\/a> <\/p>\n

This stuff about interactivity isn\u2019t just marketing jargon. People tap and swipe without even thinking\u2014half the time, they probably forget they\u2019re looking at an ad if it does something fun or useful. Think QR codes that actually lead somewhere relevant, not to a generic homepage, or offer buttons that tie straight into Apple Pay or Google Wallet. That\u2019s where campaigns start to feel less like shouting and more like a conversation, even if only for ten seconds.<\/p>\n

Go social.<\/strong> Done right, pairing ad campaigns with your brand\u2019s social media presence is a match made in heaven. Pew Research estimates that 74 percent of all online adults<\/a> use social networking sites and 40 percent access those sites from a mobile phone. Social sharing is the backbone of social sites so it only makes sense to encourage your customers to share your ad content with their friends and followers. Of course, that kind of request only works if the consumer gets something out of the arrangement. Whether a product discount, contest entry, coupon, or other type of incentive makes the most sense depends on your company. Some brands have such enthusiastically loyal customers they\u2019ll share content simply for the chance to be featured on the company\u2019s Instagram or Facebook page. Of course, free prizes don\u2019t hurt either. \"instagram_cookies\"<\/a> K.I.S.S.<\/strong> In the end, make sure your mobile ads are simple and get the job done with minimal fuss. \u201cMobile shouldn\u2019t be sexy,\u201d said<\/a> Rob Griffin, EVP and global director of production development at Havas Media,<\/a> during a panel at this year\u2019s SXSW. It just needs to work seamlessly and add value for the customer. Griffin recommends staying away from anything anything flashy or overly fussy. \u201cJust because you can do it doesn\u2019t mean you should do it,\u201d he notes. Image: Tom Bream<\/a><\/p>\n

}}<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they\u2019re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are \u201cinformative\/helpful\u201d and 70 percent have noticed mobile ads in […]<\/p>\n","protected":false},"author":1,"featured_media":53810,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"\n5 Tips For Creating Effective Mobile Ads - Pingback<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/5-tips-creating-effective-mobile-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips For Creating Effective Mobile Ads - Pingback\" \/>\n<meta property=\"og:description\" content=\"Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they\u2019re actually receptive to them. 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