{"id":63300,"date":"2020-04-27T00:00:00","date_gmt":"2020-04-27T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/digital-marketing-courses\/"},"modified":"2025-09-10T01:12:50","modified_gmt":"2025-09-10T04:12:50","slug":"digital-marketing-courses","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/digital-marketing-courses\/","title":{"rendered":"8 Digital Marketing courses to boost your career"},"content":{"rendered":"<p>Are you looking for some improvement in your marketing skills?&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Digital Marketing<\/a>&nbsp;courses are a good option for you to understand what&#8217;s trending in the field and how to get better results with your strategy and manage your resources properly.<\/p>\n<p><strong>After all, to survive and thrive in the modern world, marketers need to keep updated<\/strong>, and that&#8217;s how you can do that.&nbsp;<\/p>\n<p>Fortunately, the internet is full of good alternatives for those seeking to study and evolve. You can get a whole new world of ideas and discover new insights with online programs.&nbsp;<\/p>\n<p>In this article, we&#8217;re going to review some good examples of marketing courses that you can find on the web. Make sure to check it out and get ready to reach the next level.<\/p>\n<p>These are the topics we&#8217;re going to address:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#importance\">The importance of courses<\/a><\/li>\n<li><a href=\"#courses\">8 courses to improve your expertise<\/a><\/li>\n<\/ul>\n<p><a id=\"importance\">&nbsp;<\/a>  <\/p>\n<h2>The importance of courses<\/h2>\n<p>First off, a few paragraphs to specify the importance of studying frequently. Well, as you know, the marketing world changes too fast.<\/p>\n<p>New ideas, methodologies, and strategies arise on the horizon in the blink of an eye. Often, we find ourselves thinking that our way of doing things is already obsolete. There&#8217;s always room to grow.<\/p>\n<p>So, if marketers want to keep improving their results and maintaining their businesses competitive and healthy, they have to go with the flow. That means studying what&#8217;s new and reevaluating approaches.&nbsp;<\/p>\n<p>Take Google, for instance. Its algorithm for the search engine is always getting smarter to serve better customers,&nbsp;<strong>which means it often creates new demands for marketing teams<\/strong>.<\/p>\n<p>For example, back in the day, repeating keywords even if they weren&#8217;t making any sense was just right. Today, it&#8217;s a sin.<\/p>\n<p>Also, some time ago, Facebook was just an emerging channel, and, nowadays, it&#8217;s the most popular social network. That means brands had to reallocate and adjust their strategies to include Facebook as an essential medium.<\/p>\n<p>The world of SEO,&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/2020\/03\/19\/content-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Content Marketing<\/a>, Email Marketing, and&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/inbound-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Inbound Marketing<\/a>&nbsp;is always moving, because the customer behavior also changes really fast.<\/p>\n<p>People tend to follow what&#8217;s exciting at the moment, and that influences their buying decision. Thus,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/pingback.com\/en\/resources\/how-to-become-a-digital-marketer\/\" target=\"_blank\">marketers<\/a>&nbsp;need to go where people go because our goal is to catch them wherever they are.<\/p>\n<h2 class=\"wp-block-heading\" id=\"courses\">8 courses to improve your expertise<\/h2>\n<p>So, here are the most effective options for marketers on the internet.<\/p>\n<h3 class=\"wp-block-heading\">1. Google Online Marketing Challenge<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/04\/google-course.png\" alt=\"Google Online Marketing Challenge\" class=\"wp-image-36427\" \/><\/figure>\n<\/div>\n<p>For those who still don&#8217;t know, Google offers a very interesting&nbsp;<a href=\"https:\/\/get.google.com\/onlinechallenge\/\" rel=\"noreferrer noopener\" target=\"_blank\">course online<\/a>.&nbsp;<\/p>\n<p>Students get to see a lot of crucial concepts of <a href=\"https:\/\/pingback.com\/en\/resources\/what-is-sem\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Marketing (opens in a new tab)\">Search Engine Marketing<\/a>, Search Advertising, Analytics, and other subjects.<\/p>\n<p>They can learn how to make their businesses relevant on the web and how to promote the brand properly.&nbsp;<\/p>\n<p><strong>But the most exciting aspect is: it&#8217;s all part of the practical experiences that last up to four weeks<\/strong>.<\/p>\n<p>Google will give you a monthly budget for you to run a campaign to advertise a real non-profit organization.&nbsp;<\/p>\n<p>Then, you can even get feedback and a certificate. Also, there&#8217;s no need to pay for any of it.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/resources.rockcontent.com\/seo-guide?utm_source=rockcontent-blog&amp;utm_medium=referral\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/07\/Materiais_750x200-banner-final-3.png\" alt=\"Rock Content's SEO Guide Promotional Banner\" class=\"wp-image-13563\"><\/a><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">2. Inbound Marketing by Hubspot<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/04\/hubspot-course.png\" alt=\"Inbound Marketing by Hubspot\" class=\"wp-image-36428\" \/><\/figure>\n<\/div>\n<p>The&nbsp;<a href=\"https:\/\/academy.hubspot.com\/courses\/inbound-marketing\" rel=\"noreferrer noopener\" target=\"_blank\">Inbound Marketing certification offered by Hubspot<\/a>&nbsp;has become famous on the market.<\/p>\n<p>This because Hubspot itself created the term Inbound Marketing in the year 2005.&nbsp;<\/p>\n<p><strong>So, as you can imagine, they know how to guide you to get great results out of that method.<\/strong><\/p>\n<p>You can study everything from building a blog from scratch to Email Marketing and Social Media from an Inbound perspective.<\/p>\n<p>There are 12 courses with 4 hours of content about&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/2020\/03\/25\/digital-marketing-trends\/\" rel=\"noreferrer noopener\" target=\"_blank\">what&#8217;s trending on marketing<\/a>&nbsp;right now. After passing their exam, you get a badge and a certificate. And it&#8217;s also free.<\/p>\n<h3 class=\"wp-block-heading\">3. Digital Marketing Full Course Bundle on Reliablesoft Academy<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/04\/bundle-course.png\" alt=\"Digital Marketing Full Course Bundle on Reliablesoft Academy\" class=\"wp-image-36429\" \/><\/figure>\n<\/div>\n<p>You can find a bunch of excellent courses on Reliablesoft Academy. However, here&#8217;s one that encompasses them all:&nbsp;<a href=\"https:\/\/www.reliablesoft.net\/products\/courses\/digital-marketing-course-bundle\/\" rel=\"noreferrer noopener\" target=\"_blank\">Digital Marketing Full Course Bundle<\/a>.&nbsp;<\/p>\n<p>It&#8217;s recommended for those marketers longing to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/pingback.com\/en\/resources\/increase-sales-with-digital-marketing\/\" target=\"_blank\">increase sales<\/a>&nbsp;and boost traffic.<\/p>\n<p>Reliablesoft Academy course is a paid option \u2014 it costs US$ 87 \u2014 but once you pay for it, you have full access at any time.&nbsp;<strong>Then, you can study those classes at your own pace.<\/strong>&nbsp;<\/p>\n<p>The good thing about it is that the Academy often updates the lessons to include new elements.<\/p>\n<p>You can learn Content Marketing, SEO, Email Marketing, Social Media, Google Analytics, and so on. There are 8 courses and 54 lessons. And, of course, students can get a certification at the end.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">4. Udacity Digital Marketing Course&nbsp;<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/04\/udacity-course.png\" alt=\"Udacity Digital Marketing Course \" class=\"wp-image-36430\" \/><\/figure>\n<\/div>\n<p>There&#8217;s also the&nbsp;<a href=\"https:\/\/www.udacity.com\/course\/digital-marketing-nanodegree--nd018\" rel=\"noreferrer noopener\" target=\"_blank\">Udacity Digital Marketing Nanodegree<\/a>, a complete alternative that teaches you everything from Marketing fundamentals to SEO and SEM over 3 months.<\/p>\n<p>A monthly fee is required for learners to get access: $399 per month. Then, students get tutored by technical coaches who give them useful pieces of advice on their careers.<\/p>\n<p>One thing people tend to underestimate when starting out with these programs is the sense of accountability they can offer. There&#8217;s something about being part of a scheduled course, even an online one, that keeps you showing up. Maybe it&#8217;s knowing there&#8217;ll be someone, even just a forum of strangers, also watching your progress. And weirdly, that tiny nudge is sometimes what gets you through the tricky modules or the tougher stretches of material. Self-paced study sounds great, but honestly, most of us need a little structure to actually finish what we start.<\/p>\n<p>Another thing worth mentioning: sometimes the real value shows up later, when you\u2019re elbows-deep in a \u201creal world\u201d project and suddenly a tip or framework from some forgotten unit pops to mind. The theory is nice, but it\u2019s those little moments of \u201coh, I know exactly what to do here\u201d that make the difference. It\u2019s like building up muscle memory for your brain\u2014you don\u2019t consciously realize it\u2019s useful until, well, you need it in the wild.<\/p>\n<p>One underrated perk of these courses is just bumping into new faces or names you wouldn&#8217;t meet in your local circle. People from wildly different industries, time zones, all figuring out the same stuff\u2014more often than not, a single course Slack thread could bring together a dog food marketer from Texas and a luxury hotel copywriter in Spain. The discussions can get a little messy and off-topic, but every so often you pick up a shortcut or tool you\u2019d never considered. If nothing else, you get reminded you&#8217;re not the only one trying to make sense of a shifting digital landscape.<\/p>\n<p>On the flip side, don\u2019t expect instant magic from signing up. It\u2019s easy to imagine an online marketing course as a silver bullet, but anyone who\u2019s actually gone through a couple knows better. The hard part isn\u2019t memorizing theories\u2014it\u2019s absorbing the real-life hiccups, roadblocks, and half-baked strategies that people share along the way. That experience (especially the imperfect, unpolished advice) sticks with you a lot longer than some flashy video lesson ever does. The trick is to take it slow and let the messy stuff teach you too.<\/p>\n<h3 class=\"wp-block-heading\"><strong>5. Coursera&#8217;s Digital Marketing Specialization<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/04\/coursera-course.png\" alt=\"Coursera's Digital Marketing Specialization\" class=\"wp-image-36431\" \/><\/figure>\n<\/div>\n<p>&#8220;<a href=\"https:\/\/www.coursera.org\/learn\/marketing-digital\" rel=\"noreferrer noopener\" target=\"_blank\">Marketing in a Digital World<\/a>&#8221; is the name of a well-recognized course on Coursera.&nbsp;<\/p>\n<p>It&#8217;s online, and a professor from the University of Illinois teaches it. This one is part of a series about Digital Marketing.<\/p>\n<p>Also, it&#8217;s free and focuses on teaching people how to get concrete results with the right strategy. It lasts approximately 29 hours,&nbsp;<strong>and it&#8217;s worth a certificate at the end<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\">6. Advanced Analytics by Google Analytics Academy<\/h3>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Register for Advanced Google Analytics today!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bIrc9inVsQA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Our second pick from Google is this&nbsp;<a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/7\" rel=\"noreferrer noopener\" target=\"_blank\">Advanced Analytics<\/a>&nbsp;by Google Analytics Academy.&nbsp;<\/p>\n<p>You can enroll it without the need to pay for anything and complete it in about 6 hours.&nbsp;<\/p>\n<p>You&#8217;ll study how to analyze numbers on a report, segment an audience, and conduct a remarketing campaign.&nbsp;<\/p>\n<p>You can also get a certificate to showcase your new skills.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/resources.rockcontent.com\/market-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/07\/Market-Intelligence-Guide.png\" alt=\"Market Intelligence Guide - Promotional Banner\" class=\"wp-image-13563\"><\/a><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">7. Marketing Measurement Strategy at edX<\/h3>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marketing Analytics: Marketing Measurement Strategy | UC BerkeleyX on edX\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5BANV9HMVHk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><a href=\"https:\/\/www.edx.org\/course\/marketing-analytics-marketing-measurement-strategy\" rel=\"noreferrer noopener\" target=\"_blank\">This one<\/a>&nbsp;focuses on measurement strategy, with a practical approach.&nbsp;<\/p>\n<p>Marketers can learn how to identify trends, predict events and outcomes, and handle&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/digital-marketing-metrics\/\" rel=\"noreferrer noopener\" target=\"_blank\">metrics<\/a>&nbsp;in general.<\/p>\n<p>Then, they can follow what&#8217;s happening with their traffic and make important choices to improve the scenario.&nbsp;<\/p>\n<p>It&#8217;s free, although the certificate&#8217;s not, and you can finish it after watching it for 4 weeks.<\/p>\n<h3 class=\"wp-block-heading\">8. WordStream&#8217;s PPC University&nbsp;<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/04\/word-stream-course.png\" alt=\"\" class=\"wp-image-36433\" \/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.wordstream.com\/learn\" rel=\"noreferrer noopener\" target=\"_blank\">PPC University<\/a>&nbsp;also gives you a sound vision of how&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-advertising\/\" rel=\"noreferrer noopener\" target=\"_blank\">online paid adv<\/a><a href=\"https:\/\/pingback.com\/en\/resources\/2020\/03\/31\/what-is-digital-advertising\/\" rel=\"noreferrer noopener\" target=\"_blank\">ertising<\/a>&nbsp;works.&nbsp;<\/p>\n<p>There are three different courses you can choose, depending on your level of knowledge on the subject: PPC 101, PPC 102, and Advanced PPC.&nbsp;<\/p>\n<p>To help you endure the journey, they give you a lot of tips, insights, and&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/2020\/03\/23\/digital-marketing-tools\/\" rel=\"noreferrer noopener\" target=\"_blank\">tools<\/a>&nbsp;such as whitepapers and webinars.&nbsp;<\/p>\n<p><strong>It&#8217;s a lot of useful content to enhance your online marketing skills and help you get the best out of your campaigns.<\/strong><\/p>\n<p>As we&#8217;ve seen, there are many Digital Marketing courses available online today.&nbsp;<\/p>\n<p>You can learn new concepts and strategies, and also update those you already use. By doing that, you&#8217;ll increase your expertise and get better at your job.<\/p>\n<p>If you&#8217;re interested in gathering more ideas to improve your digital strategy, stay with us, and read&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/digital-marketing-books\/\" rel=\"noreferrer noopener\" target=\"_blank\">this article with the top 4 Digital Marketing books to read this year<\/a>!&nbsp;<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for some improvement in your marketing skills?&nbsp;Digital Marketing&nbsp;courses are a good option for you to understand what&#8217;s trending in the field and how to get better results with your strategy and manage your resources properly. After all, to survive and thrive in the modern world, marketers need to keep updated, and that&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-63300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Digital Marketing courses to increase your skills as a marketer<\/title>\n<meta name=\"description\" content=\"The marketing world&#039;s always changing. These are the best Digital Marketing courses to keep you updated. 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