{"id":63318,"date":"2020-05-14T14:30:05","date_gmt":"2020-05-14T14:30:05","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/study-case-ion-for-covid\/"},"modified":"2025-09-10T00:15:52","modified_gmt":"2025-09-10T03:15:52","slug":"study-case-ion-for-covid","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/study-case-ion-for-covid\/","title":{"rendered":"How companies are using Ion to manage constant updates through Covid-19"},"content":{"rendered":"

The Coronavirus crisis<\/a> derailed all 2025 plans. <\/p>\n

The data that supported sales projections, marketing strategies<\/a>, hiring plans and product development are no longer very accurate. <\/p>\n

The context has changed, as have consumer behaviors and the market.<\/p>\n

As we tried to adapt to this new “normal”, we found examples of companies that were able to respond quickly to these events with the help of our Ion software<\/a>. <\/p>\n

We want to share these stories to help and inspire you!<\/p>\n

DHL Express<\/strong><\/h2>\n

DHL Express<\/a>, the globally famous logistics company, felt the COVID-19 impact rapidly. <\/p>\n

Since they ship orders from all corners of the globe, the first impact they noticed was logically in China and the Asia region.<\/p>\n

“Because we are an express company, people expect to express delivery, which in the current world situation is not always possible. And this situation is, of course, not due to us, but it is up to us to inform our customers<\/strong>“, explained Raluca Pacurar<\/a>, Digital Marketing Manager from DHL.<\/p>\n

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\"DHL<\/figure>\n<\/div>\n

Long-term clients of Ion, they quickly created a landing page<\/a> to inform everyone about the changes in their transit times and shared useful links to their clients.<\/p>\n

According to Raluca, this page has been sent to all its customers, and it’s updated every time they receive new information, which happens two or three times a week.<\/p>\n

“We published it, and we followed up the performance to see if the page was useful for our customers or not, and it was a huge boom. Then we translated (the pages) to increase the visibility of all information, so now we have a French<\/a> and a Spanish<\/a> version.”<\/p>\n

As we know, while facing uncertain circumstances, providing good communication with your public is key to maintaining a good relationship, and avoiding frustrations. <\/p>\n

In this case, the ease of the Ion software to update and replicate<\/strong> content helped DHL Express get the page live market quickly, and with the flexibility to adapt and change the content as needed.<\/p>\n

Cornerstone On Demand<\/strong><\/h2>\n

Cornerstone<\/a> is a people development company, with products focused on helping individuals realize their potential, especially at work.<\/p>\n

“The company was founded with a mission to educate the world, and when the COVID crisis hit, we wanted to use our resources to help everyone \u2014 not just Cornerstone clients. We partnered with the Cornerstone OnDemand Foundation to provide information on the virus itself, resources to help workers transition to working remote courses on health and wellness”, said Katie Burke<\/a>, Marketing Engagement Lead at Cornerstone On Demand.<\/p>\n

And that’s how Cornerstone Cares<\/a> was born!<\/p>\n

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\"Cornerstone<\/figure>\n<\/div>\n

The page was set up by their Website and Creative Team using Ion’s platform to connect all these resources to Cornerstone’s learning management system.<\/p>\n

Once again, Ion’s ease in creating and adapting digital experiences made it possible to launch the page on the week of March 16th.<\/p>\n

Actually, the scramble to get everything ready meant a few very long nights for their team. Katie mentioned (with a half-laugh, half-groan) how quickly everyone was suddenly learning new platform tricks on the fly\u2014some stuff that had been on the to-do list for months. Hard not to feel a bit proud looking back, she said, as everyone managed not just to pull it off, but to keep the thing running smoothly without missing a beat.<\/p>\n

It wasn\u2019t like anyone had a folder labeled \u201cpandemic playbook\u201d ready and waiting. In a weirdly freeing way, that forced everyone to set aside perfection and just focus on what mattered most\u2014getting relevant information to the people who needed it, fast. They didn\u2019t worry about pixel-perfect design or the usual approval cycles. There simply wasn\u2019t time, and, honestly, most users seemed to appreciate the rawness and urgency more than a pretty launch video or a perfect color palette.<\/p>\n

Of course, it wasn\u2019t all flawless. There were random technical hiccups, scheduling mishaps, last-minute content swaps\u2014moments when it felt like spinning plates blindfolded. But the stuff that stuck, that users noticed, was about being present and genuinely helpful. Over time, those rocky first weeks solidified into something sustainable, almost by accident. The learning curve flattened out, and the openness to keep tweaking and improving stayed part of the process. In hindsight, nobody really missed the old routine.<\/p>\n

It’s strange how challenges like these force organizations to dig up reserves of creativity they didn\u2019t know they had. There\u2019s a strong sense, at least from conversations with the folks at Cornerstone, that much of what worked was about small, daily improvisations\u2014which maybe don\u2019t make headlines, but really add up. I got the impression that these little \u201clet\u2019s try it and see\u201d moments were just as important as big marketing strategies or glossy project decks. Sometimes survival looks suspiciously like learning by doing.<\/p>\n

And the results followed quickly after that: “So far, we have more than 13,000 total user registrations, 69,000 course registrations, and 36,000 course completions. And we are seeing an average of about 5 courses watched per user,” said Burke.<\/p>\n

Better than those numbers was the feedback from the users. According to Katie, many clients have responded, saying that Cornerstone has been the most proactive and the most helpful partner for them.<\/p>\n

Other examples<\/strong><\/h2>\n

DHL and Cornerstone On-Demand were not alone. Plenty of Ion’s customers managed to respond to the events creating interactive experiences to inform, educate, and entertain their public quickly.<\/p>\n

You can see more examples here:<\/p>\n