{"id":63320,"date":"2020-05-15T12:52:22","date_gmt":"2020-05-15T12:52:22","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/types-of-interactive-content\/"},"modified":"2025-09-10T00:08:49","modified_gmt":"2025-09-10T03:08:49","slug":"types-of-interactive-content","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/types-of-interactive-content\/","title":{"rendered":"5 types of Interactive Content that will engage your readers"},"content":{"rendered":"

When creating your\u00a0Digital Marketing\u00a0strategies, the question you should always ask yourself is: what is the best way to attract and retain users?\u00a0<\/p>\n

Nowadays, the best answer is often the various types of interactive content<\/strong>.<\/p>\n

As the access to technology continues to increase at a faster pace, interactive content<\/a> is becoming more and more accessible \u2014 around the world, most people are using smartphones, tablets, and laptops to reach content as part of their daily routines.<\/p>\n

So, it’s no longer enough to just create content; you have to go beyond and provide solutions that really keep your audience’s focus. This results in increased engagement, a greater conversion rate, and loyal future clients.<\/strong><\/p>\n

To achieve such advantages, we’ve selected the main types of interactive content and the benefits of each. Take a look!<\/p>\n

1. Infographics<\/h2>\n

Interactive infographics<\/a> are a great solution to direct leads according to where they’re at on the <\/strong>buyer’s journey<\/strong><\/a>. <\/p>\n

A strong recommendation is to work with content focusing on the awareness stage.<\/p>\n

Infographics won’t necessarily lead to a huge number of conversions, but rather intend to educate their readers by equipping them with information. <\/p>\n

You can include complex subjects and make them easy to be consumed. Relevant data are also welcome.<\/p>\n

When considering distribution channels, social media platforms are the best option at the moment, but infographics also serve well incorporated into blog posts.<\/p>\n

2. Videos<\/h2>\n

Video is traditionally considered a “passive” medium, not requiring any extra effort on the part of the user, when compared to the traditional engagement of social networks or blog comments.<\/p>\n

Taking the next step to invest in interactive videos<\/a> creates the opportunity to produce personalized content that makes the viewer an active participant<\/strong>.<\/p>\n

Based on each user’s personal choices, it’s possible to adapt the direction of the content for the final result to be closer to what your audience needs.<\/p>\n

The cosmetics company Maybelline<\/a> developed content to point its readers to their preferred type of makeup.<\/p>\n

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\"maybelline<\/figure>\n<\/div>\n

Whether discrete or daring, users could navigate between personalized tastes and styles to arrive at a personalized solution: a stylized makeup tutorial based on their answers.<\/p>\n

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\"maybelline<\/figure>\n<\/div>\n

With this example in mind, imagine the number of personal preferences within an audience.<\/p>\n

Most people would probably skip over traditional branded content as a result of not identifying with it. <\/p>\n

But, by investing in a variety of more personalized pieces, you can still reach a broad audience.<\/p>\n

Interactive videos provide this possibility in a single piece of content by\u00a0segmenting the main audience profiles and delivering satisfactory results<\/strong>.<\/p>\n

That shift\u2014making viewers pick their own path\u2014gets people to stick around for longer, and even remember you. Even big entertainment brands have played with this. Netflix, for example, threw out that \u201cBandersnatch\u201d episode back in 2018, where the story actually changed based on your remote clicks. While most marketers obviously aren\u2019t Netflix, the underlying lesson sticks: when people are shaping the experience, they\u2019re not zoning out the way they might during a standard ad.<\/p>\n

It\u2019s also interesting how interactive video nudges brands into actually listening to audience feedback. If you set up branching choices or questions, you get data on the kinds of outcomes people want\u2014or flat-out ignore. That sort of genuine input doesn\u2019t just disappear into the void; it can shape your next campaign, product update, or even just help you avoid replaying the same, tired marketing tropes everyone\u2019s sick of. So it\u2019s not just a way to grab attention\u2014you\u2019re building in a loop for honest responses.<\/p>\n

What\u2019s easy to overlook is that interactive videos have a bit of a learning curve, too. Not everyone in your audience will instantly know to click or tap, especially if they\u2019re used to passively watching. A subtle \u201cchoose your path\u201d or prompt early on goes a long way\u2014sort of like a gentle nudge, not a neon sign screaming for attention. The smoother you make that first moment, the more people start exploring on their own, and the less friction there is between curiosity and actual engagement.<\/p>\n

Plus, I should mention, producing genuinely good interactive videos isn\u2019t exactly cheap or instant. You need more planning upfront\u2014scripting out choices, making sure the video branches make sense, double-checking tech compatibility on different platforms. But when it works, the payoff feels different from a static ad campaign; it\u2019s real connection, or at least as close as you get in 2025\u2019s ocean of digital noise. Sometimes that\u2019s enough to tip the scales your way.<\/p>\n

3. Quizzes<\/h2>\n

Quizzes<\/a> are a two-way street that delights their audience as much as the brand.<\/p>\n

At the core, users answer questions, and, in the end, receive a personalized response according to their indicated preferences. <\/p>\n

At the same time, the company gathers valuable information for its database<\/strong>.<\/p>\n

Sears<\/a> created an interactive quiz to help consumers acknowledge common myths about washing machines.<\/p>\n

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This way, you don’t need to wait until the end of the questionnaire to get a response to a specific question, complaint, or observation. <\/p>\n

In addition to the insights available for each topic, the application provides value through tools, such as newsletters and a menstrual calendar.<\/p>\n

As we’ve noted, this resource is a two-way street, allowing the company to accrue an incredible amount of data which it can use to optimize its service<\/strong> \u2014 respecting its users’ privacy, demonstrating transparency, and acting in accordance with legal requirements.<\/p>\n

Furthermore, insights are a powerful way to understand new features, stop development on products that are no longer delivering value, improve distribution channels.<\/p>\n

4. Ebooks<\/h2>\n

Interactive ebooks<\/a> are a perfect solution to follow up on an infographic or specific blog post.<\/p>\n

After accessing general information, the ideal result is for a user to want to discover further content and stay up-to-date. <\/p>\n

With that in mind, the objective of ebooks is to take a deeper look at a topic<\/strong>.<\/p>\n

Interactivity is responsible for guiding readers to the topics they find important or of interest, and that answers their questions. To demonstrate, we’ve chosen the Salesforce<\/a> ebook created in partnership with Rock Content.<\/p>\n

\"salesforce<\/figure>\n

In it, the company reveals how five IT pioneers are managing their businesses with applications, adding a CTA to download the complete ebook.<\/p>\n

According to each reader’s preferences, it’s possible to choose from a wide range of sectors and offer a detailed understanding of the implications for such a business model in similar companies.<\/p>\n

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\"salesforce<\/figure>\n<\/div>\n

Belgium’s AB InBev was one result of Manufacturing. The remainder of the ebook offers similar interactivity through attractive and visually engaging content.<\/p>\n

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\"salesforce<\/figure>\n<\/div>\n

The logic behind ebooks is similar to that of other types of interactive content: instead of creating wide-ranging content in an attempt to reach all possible consumers \u2014 yet actually engaging very few \u2014 or a pile of hyper-specific material, you can segment your audience and offer personalized solutions according to each user’s preferences<\/strong>.<\/p>\n

The data collected by directing clicks is a powerful way to understand your readers’ profile, segment new content, and gain insights into your audience. <\/p>\n

This kind of information can be used to optimize the entire marketing strategy of any business.<\/p>\n

5. Calculators<\/h2>\n

Interactive calculators<\/a> work well close to the purchase decision. This is the moment to employ practical resources that reveal the benefits of your product or service<\/strong> \u2014 whether directly or indirectly.<\/p>\n

For example, we have an\u00a0ROI calculator. With it, a user can find out their return on investment by becoming a customer.<\/p>\n