{"id":63355,"date":"2020-06-05T17:59:19","date_gmt":"2020-06-05T17:59:19","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/social-media-wall-for-events\/"},"modified":"2025-09-09T22:30:13","modified_gmt":"2025-09-10T01:30:13","slug":"social-media-wall-for-events","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/social-media-wall-for-events\/","title":{"rendered":"How to use social media wall for events"},"content":{"rendered":"<p>Promoting interactions is one of the mainstays of&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Digital Marketing<\/a>. Companies that realize this are better prepared to generate opportunities, especially using the&nbsp;<strong>social media wall for events<\/strong>.<\/p>\n<p>This strategy is successful, thanks to the capacity to stimulate people to take action and&nbsp;<strong>generate content about a theme<\/strong>.<\/p>\n<p>In events, participants feel encouraged to interact and have their participation highlighted, generating valuable content for companies.<\/p>\n<p>Around the world, major events have used the <a href=\"https:\/\/pingback.com\/en\/resources\/social-wall\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"social media wall (opens in a new tab)\">social media wall<\/a> as an engagement tool, but it&#8217;s necessary to know how to use it properly to succeed in this strategy.<\/p>\n<p>In this content, we will discuss the social media wall for events, addressing topics such as:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What is social media wall for events?<\/a><\/li>\n<li><a href=\"#how\">How to use this tool for events?<\/a><\/li>\n<li><a href=\"#benefits\">What are the benefits of this strategy?<\/a><\/li>\n<\/ul>\n<p>Read on and learn more about it!<\/p>\n<p><a id=\"what\">&nbsp;<\/a><\/p>\n<h2 class=\"wp-block-heading\">What is social media wall for events?<\/h2>\n<p>Social media wall for events is a strategy that shows&nbsp;<strong>social interactions on a screen<\/strong>&nbsp;during events.<\/p>\n<p>The proposal is to stimulate participants to&nbsp;<strong>interact with a specific hashtag<\/strong>, which can be published on social media platforms such as Facebook, Instagram, and Twitter.<\/p>\n<p>A social media wall works as follows: it&nbsp;<strong>shows, in real-time, the latest content posted with that hashtag.<\/strong><\/p>\n<p>This way, the event can promote tweets, photos, text posts that use that tag and content from a&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/live-qa\/\" rel=\"noreferrer noopener\" target=\"_blank\">Q&amp;A session<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Why is this interesting?<\/h3>\n<p>This strategy is interesting, first of all, because of the possibility of&nbsp;<strong>generating interactions<\/strong>. Event attendees are always looking to interact and have their content shown on the screen.<\/p>\n<p>These people love to see their photos with friends, their opinative tweets, and whatever other content is featured on the screen. Social media walls are a way to take advantage of this&nbsp;<strong>willingness to generate content.<\/strong><\/p>\n<p>Organically, it is possible to get interactions and, consequently, engagement. During events, this strategy&nbsp;<strong>helps to get your hashtag trending on social media.<\/strong><\/p>\n<p>Another attractive advantage is to be able to use this content as a way of promoting the event. At the end, you can even produce a corporate video with these interactions<\/p>\n<p><a id=\"how\">&nbsp;<\/a><\/p>\n<h2 class=\"wp-block-heading\">How to use social media wall for events?<\/h2>\n<p>It is necessary to set some points to succeed in using social media wall for events.<\/p>\n<p>From infrastructure to action disclosure, properly providing everything is essential.&nbsp;<\/p>\n<p>See how with the following tips!&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Set a hashtag<\/h3>\n<p>First,&nbsp;<strong>specify which hashtag<\/strong>&nbsp;should be used.<\/p>\n<p>All content created by the attendees of the event must have this hashtag. Only with them the post, video, or photo will appear on the social media wall.<\/p>\n<p>The promotion of that hashtag must be strong, always placing it in focus on important spots, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>on the social media wall itself;<\/li>\n<li>in materials to promote the event;<\/li>\n<li>in banners placed at the event&#8217;s location.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Encourage content creation<\/h3>\n<p>It is important to remind participants about the campaign constantly. Incentives make all the difference to the success of the strategy.<\/p>\n<p>Engagement is the main advantage of using a social media wall for events. However, it is necessary to&nbsp;<strong>offer something interesting to the public<\/strong>, besides highlighting the content they create.<\/p>\n<p><strong>Gifts and prizes<\/strong>&nbsp;are a way to generate this interest and stimulate the creation of content.<\/p>\n<p>Offer something in exchange for those who use the hashtag: draw lots among the profiles they published and think about other ways to please the audience.<\/p>\n<p>Stimulating the creation of content also depends on the efforts of the event organization staff.<\/p>\n<p>To do this, place people handing out social media wall materials throughout the event area.<\/p>\n<p>These materials should explain&nbsp;<strong>how to post using the hashtag<\/strong>, indicating that the content will appear on the social media wall. It should also include information about the prizes, drawings, or any actions planned.<\/p>\n<h3 class=\"wp-block-heading\">Use a big screen<\/h3>\n<p>Physically, the social media wall for events is a&nbsp;<strong>screen<\/strong>&nbsp;that will display all content as it is generated.<\/p>\n<p>Therefore, it is essential to have a large, eye-catching structure that can be seen from afar.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=704321459  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/06\/Vodafone.jpg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"vodafone social media wall\" class=\"wp-image-13174\"\/><figcaption>Source:<a href=\"https:\/\/identitygroup.co.uk\/social-media-walls-drive-roi-at-your-live-event\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Identity (opens in a new tab)\"> Identity<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Major events around the world have installed these big screens. Of course, the public is excited to see their content broadcast for the whole event to see, which is more of a reason to generate engagement.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=832294476  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/06\/Play-Blackpool.jpg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"play blackpool social wall\" class=\"wp-image-13175\"\/><figcaption>Source: <a href=\"https:\/\/socialwall.me\/en\/4-event-used-social-media-awesomely\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SocialWall (opens in a new tab)\">SocialWall<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Sometimes, the placement of these screens ends up being a little more strategic than it looks. If you tuck the wall somewhere out of the way, people may not even realize their posts are being featured\u2014so it pays to have them right where everyone is milling about. I\u2019ve seen event planners hang several smaller displays in various corners too, especially at larger venues, just to ensure the hashtag isn\u2019t overlooked by anyone wandering in.<\/p>\n<p>That said, there\u2019s this interesting effect that comes up when people actually notice their posts up on the wall. Suddenly, the atmosphere shifts a bit: you get laughter, a few show-off poses, sometimes even a friendly rivalry over whose post gets the most laughs or likes. It&#8217;s goofy but honestly, that\u2019s exactly what makes events stick in people\u2019s memories. It\u2019s not just about seeing your own face\u2014there\u2019s this quick, contagious connection across the crowd when everyone recognizes themselves on the big screen, even for just a handful of seconds.<\/p>\n<p>On the technical side, most setups today will also allow organizers to curate or remove posts in real-time. That\u2019s sort of a double-edged sword. On one hand, moderation keeps things on track and shuts down anything off-color before it hits the display. But on the other, if it feels too filtered or heavily edited, people might lose interest. You want that sense of spontaneity, not a wall of sterile, PR-polished photos. Finding that middle ground? It\u2019s harder than it sounds, but crucial if you want organic participation.<\/p>\n<p>Another point worth mentioning is accessibility. Not everyone at an event will be glued to their phone, and not everyone\u2019s eyesight is perfect, either. High-contrast designs, clear typefaces, and real-time moderation help keep things friendly and readable. If you\u2019ve ever squinted at a blurry wall full of tiny text, you know how that can kill the interactive buzz fast. It\u2019s a detail that makes all the difference and\u2014oddly enough\u2014doesn\u2019t always make it onto the planning checklist.<\/p>\n<h3 class=\"wp-block-heading\">Get a proper social media wall tool<\/h3>\n<p>Displaying the social media posts with the hashtags on the screen is an&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/marketing-automation-guide\/\" rel=\"noreferrer noopener\" target=\"_blank\">automated<\/a>&nbsp;task. Specific tools generate them, as they are published.<\/p>\n<p>Therefore, to use social media walls for events, it is necessary to find the proper tool.<\/p>\n<p>Among some good options in the market nowadays, Rock Content&#8217;s\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/rockcontent.com\/platform\/live-event-engagement\/\" target=\"_blank\">Live Tool<\/a>\u00a0is one of the best. It can be useful both in face-to-face and <a rel=\"noreferrer noopener\" aria-label=\"online events (opens in a new tab)\" href=\"https:\/\/pingback.com\/en\/resources\/virtual-events\/\" target=\"_blank\">online events<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=5636384  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/06\/Engage-1.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"engage's social media wall\" class=\"wp-image-13176\"\/><\/figure>\n<\/div>\n<p>Social media walls&nbsp;<strong>work well also with&nbsp;<\/strong><a href=\"https:\/\/pingback.com\/en\/resources\/best-live-blogging-platform\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>live blogging<\/strong><\/a>. It is common to encourage tweets, specifically during live streams, with comments and opinions from the audience on the subject.<\/p>\n<p>This social wall will split the screen with the transmission that occurs at that moment. The audience can watch the content and&nbsp;<strong>read the interactions simultaneously<\/strong>.<\/p>\n<p><a id=\"benefits\">&nbsp;<\/a><\/p>\n<h2 class=\"wp-block-heading\">What are the benefits of that strategy?<\/h2>\n<p>There are attractive benefits in using social media wall for events.<\/p>\n<p>On these occasions, it is possible to connect to your audience through&nbsp;<strong>User-generated Content (UGC)<\/strong>, achieving good results.<\/p>\n<p>Also, social walls are used as a display to promote campaigns, brands, and sponsors. Learn more below!<\/p>\n<h3 class=\"wp-block-heading\">Engagement<\/h3>\n<p>Interaction is one of the main ways to generate engagement. The chances of having a successful strategy are high if the&nbsp;<strong>public is interested in appearing on the big screen.<\/strong><\/p>\n<p>Brands are always looking to have a closer relationship with their audience. Using the social media wall is an excellent opportunity to achieve that.<\/p>\n<h3 class=\"wp-block-heading\">Organic interaction<\/h3>\n<p>There is a necessary investment in big screens and the social media wall tool. Still, the interaction of the public is an organic activity.<\/p>\n<p>UGC is a strategy based on two points: encouraging the creation and offering a platform for promotion.<\/p>\n<p>Thus, if the event staff knows how to promote the social media wall, there are increased chances that the public will engage in keeping this&nbsp;<strong>organic interaction.<\/strong><\/p>\n<h3 class=\"wp-block-heading\">Advertising space<\/h3>\n<p>Social media walls for events can also be an&nbsp;<strong>advertising space.<\/strong><\/p>\n<p>Attendees will be aware of the content displayed so that the organization staff can promote:<\/p>\n<ul class=\"wp-block-list\">\n<li>information about the event;<\/li>\n<li>business pages on social media;<\/li>\n<li>advertising about products and services;<\/li>\n<li>sponsor brands of the event.<\/li>\n<\/ul>\n<p>Using the social media wall for events is a growth strategy that generates interaction and the main achievement: engagement! Companies need to engage the public, strengthen their relationship with them \u2014 and UGC can be an excellent way to do this.<\/p>\n<p>And if you&#8217;re looking for ways to <a href=\"https:\/\/pingback.com\/en\/resources\/social-media-wall-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"increase your events ROI, see here how social media walls can be an answer (opens in a new tab)\">increase your events ROI, see here how social media walls can be an answer<\/a>! <\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promoting interactions is one of the mainstays of&nbsp;Digital Marketing. Companies that realize this are better prepared to generate opportunities, especially using the&nbsp;social media wall for events. This strategy is successful, thanks to the capacity to stimulate people to take action and&nbsp;generate content about a theme. In events, participants feel encouraged to interact and have their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[],"class_list":["post-63355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use social media wall for events to engage the attendees<\/title>\n<meta name=\"description\" content=\"Social media wall for events is ideally designed to generate interaction and engagement. 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