{"id":63383,"date":"2020-06-23T14:05:22","date_gmt":"2020-06-23T14:05:22","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/brand-persona\/"},"modified":"2025-09-09T21:14:41","modified_gmt":"2025-09-10T00:14:41","slug":"brand-persona","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/brand-persona\/","title":{"rendered":"Brand persona: differentiate your business with this strategy"},"content":{"rendered":"

Brand persona and buyer persona<\/a> are two separate concepts in marketing, and both can help your company get better results when communicating with your audience.<\/p>\n

But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so<\/strong>.<\/p>\n

Confused? <\/p>\n

A company needs to learn a lot of relevant topics about itself to hit the big leagues, and the brand persona is one of them.<\/p>\n

Though we strive to build brand conversations that talk the language of our consumers, there’s a part of a brand that always shows off: the brand persona<\/strong>.<\/p>\n

It involves the characteristics that stand out in your text, the message you’re aiming to deliver, and how all of this is received.<\/p>\n

In this article, we will address:<\/p>\n

 <\/a><\/p>\n

What is a brand persona?<\/h2>\n

To introduce you to a brand persona, we couldn’t do it better than Apple did in 2006 with its “Get a Mac” campaign.<\/p>\n

It perfectly encapsulates the concept in a series of short videos that present the interaction of two characters: a Mac and a PC guys. The quick video below is a masterclass in building brand personas.<\/p>\n

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