{"id":63445,"date":"2020-05-04T00:00:00","date_gmt":"2020-05-04T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/data-literacy\/"},"modified":"2025-09-10T01:02:47","modified_gmt":"2025-09-10T04:02:47","slug":"data-literacy","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/data-literacy\/","title":{"rendered":"What is data literacy and why should you invest on it"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">It&#8217;s not enough to acquire strategic data on your business or market. You also need to be able to read it properly. Have you ever heard of&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">data literacy<\/span><\/strong><span data-preserver-spaces=\"true\">?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When we think of literacy in general, most of the time it means being able to understand the written word. However, more aspects of life require a special ability of comprehension, and data is one of them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Because of that, the term data literacy became popular to refer to this soft skill. It takes a good knowledge of statistics and math as well as a<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;strategic view of your business<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;and the market it fits into. After all, it is quite valuable to set the course of your actions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this article, we&#8217;ll discuss:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">what is data literacy;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">the importance of data literacy in the current age;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">the benefits it brings;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">how this expertise can be appropriately used by your business.&nbsp;<\/span><\/li>\n<\/ul>\n<p><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.2.min.js\" data-ion-embed=\"{\"url\":\"\/\/interactive.rockcontent.com\/en\/ltv-calculator?_ion_target=embed-1.0\",\"id\":\"_ion_ionizer_1588869916421\",\"appendQuery\":false}\"><\/script><\/p>\n<p><a href=\"https:\/\/www.ioninteractive.com\/?utm_medium=referral&amp;utm_source=rock-blog&amp;utm_campaign=powered-by-link\" target=\"_blank\" rel=\"noopener noreferrer\">Made with Ion<\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">What is data literacy?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The term data literacy refers to the ability to read and analyze data. Technology has evolved enough that we&#8217;re now able to capture a lot of data to understand our business performance, the behavior and preferences of our clients, how the market is changing, and others. All it takes is the&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">right person to analyze all that<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Data literacy requires knowledge of not only math and statistics, being an important soft skill for people with varying backgrounds and areas of expertise. They must also be capable of displaying their conclusions understandably so they can help other areas of your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Such work is usually performed by&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">using data analytics tools<\/span><\/strong><span data-preserver-spaces=\"true\">, so it also requires experience in how they function and how they can be used to achieve your goals. This involves learning how to operate them and keep up with the newest and most innovative solutions in this ever-evolving market.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Someone who&#8217;s well skilled in data literacy can understand the goals of a business and read the appropriate data to ensure the<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;correct strategies are being developed and helping reach success<\/span><\/strong><span data-preserver-spaces=\"true\">. This shows how important this position is and also why it requires a highly skilled professional.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why should I invest in data literacy?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">With so much data around us nowadays, investing in data literacy is the only way to make sense of it all to help your business grow and achieve its goals. Have you noticed how Big Data is one of the biggest trends right now?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">More than just another buzzword, Big Data refers to our current scenario of&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">data in large quantities<\/span><\/strong><span data-preserver-spaces=\"true\">, vast diversity, highly variable accuracy, and exponential growth. Because of all that,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">being able to analyze all this data is extremely valuable<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;to businesses in various segments.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Are you looking for more convincing arguments in favor of working with data literacy in the age of Big Data? Check them out:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">daily, people generate<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;2.5 quintillion bytes of data<\/span><\/strong><span data-preserver-spaces=\"true\">;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">by 2025,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">over 150 zettabytes<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;(or 150 trillion gigabytes) will require analysis;<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">90% of all data<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;we have was created in the last two years;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">in a year, the data analytics software market&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">grew by 14%<\/span><\/strong><span data-preserver-spaces=\"true\">;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">by 2025, the Big Data industry will be worth around&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">$77 billion<\/span><\/strong><span data-preserver-spaces=\"true\">;<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">95% of businesses<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;suffer from an unstructured data problem;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Source:&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/kommandotech.com\/statistics\/big-data-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Kommando Tech<\/span><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">What are the main benefits of investing in data literacy?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you know what data literacy means, you are probably wondering why it&#8217;s so important to bring this idea to your business. Being able to&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">acquire information and leverage it<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;in favor of your goals is the main draw of working with Big Data but that requires a proper understanding of it all.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Check out the biggest benefits your business will enjoy by investing in data literacy:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Better decision-making<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Running a business requires&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/strategic-planning-checklist-content-marketing-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">strategic planning<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;all day, every day. Making the wrong call might be highly damaging to your ability to reach your goals, so it&#8217;s imperative to always have all the information you can before making important choices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If your business has a<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;data literacy expert&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">among its staff, you will be able to count on this person to help you visualize your information and learn more about your alternatives. By knowing more about how your market and consumer are behaving, as well as your product and service&#8217;s performance, you&#8217;re able to make smarter choices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There\u2019s also something to be said about the way data literacy changes how teams communicate with one another. Instead of basing arguments on gut feelings or assumptions, conversations tend to become more grounded (though that can lead to some stubborn debates when the data isn\u2019t unanimous). Still, having numbers to back up your point brings a kind of clarity that makes even tough decisions a little less ambiguous. You\u2019ll probably notice more straightforward meetings and\u2014if you\u2019re lucky\u2014fewer endless, circular discussions. But let\u2019s be honest, some office debates will always survive, regardless of how much data\u2019s available.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Better ROI understanding<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Working with data literacy also allows you to make sure your strategic decisions are generating the expected returns on your business. Calculating your ROI is probably already part of your everyday life but a deeper grasp of such data will help you&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">see the often hidden truths&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">that make the whole difference.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">After all, numerous factors contribute to a return on investment in a strategic choice (or lack of thereof). Only by investing appropriately in understanding all your data you can know more certainly what is right and what needs to be improved.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That said, being able to interpret ROI data isn\u2019t just about numbers on a screen. The context\u2014the story behind those numbers\u2014matters just as much. For instance, a sudden dip in performance might look alarming until someone points out a seasonal trend or a recent policy change. It\u2019s this blend of cold, hard figures with boots-on-the-ground awareness that separates surface-level analysis from real insight. People who understand both sides can spot patterns the rest of us might miss, which is honestly where the fun (and value) really starts to show up.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Of course, data literacy doesn\u2019t mean you\u2019ll suddenly have superhuman intuition. Charting out possible outcomes and weighing the risks is still imperfect\u2014sometimes the data leads you to a dead end, or it turns out the numbers were misleading to begin with. That\u2019s just part of the game. But teams that actually understand how to question and poke holes in the story data tells are already ahead of the pack. Admitting uncertainty, weirdly enough, is one of the signs you\u2019re actually thinking about the data clearly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Plenty of companies love to talk about \u201cdata-driven decisions,\u201d but watch closely and you\u2019ll spot places where folks skip the basics: using outdated metrics, ignoring sample size, or just stretching numbers to fit what they already believed. Building real data literacy means calling out these habits, and encouraging an environment where people check each other\u2014not just when it\u2019s convenient, but even when it\u2019s uncomfortable. If that sounds like actual work, that\u2019s because it is (but it\u2019s also where real change begins).<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Better client knowledge<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Knowing whom you&#8217;re trying to reach is decisive to the success of your strategies. Your business must have as much information as it can about its target audience so the&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">correct approaches can be planned and executed<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Obtaining a large amount of data on the motivations, needs, desires, and the&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/use-science-emotion-write-better-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">science of emotion<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;of your clients is essential to attract them. The next stage involves the comprehension of all this information by someone who&#8217;s data literate.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Better relevance in your market<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">All markets are changing and evolving quite fast and it&#8217;s necessary to follow these transformations up close. Being able to&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">understand these trends and acting upon them<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;requires a formidable grasp of all the data you can obtain.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By having a data literacy expert on your team, you will be able to acquire the right information to leverage your relevance in your market. This means your business will be able to invest in the most promising directions and enjoy an ever-growing success.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why and how to implement data literacy as a company culture?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">To make a real positive impact on your business, data literacy must not be restricted to the Business Intelligence or IT departments. In reality,<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;the ability to interpret data and understand it<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;should be part of broader company culture. Doing that, however, can be quite challenging without the proper guidance.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here is a comprehensible list of steps you need to take to implement data literacy as a company culture in your business.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Set concrete goals<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">As you have learned so far, one of the major benefits of data literacy is being able to reach your goals in objective ways. Thus, a decisive step in making sure your business is data-oriented is setting concrete goals for your future.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It also requires everyone on your team to be aware of these goals and accountable for the strategies that are developed to achieve them. As<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;data literacy is a valuable tool to do that<\/span><\/strong><span data-preserver-spaces=\"true\">, your company culture will benefit greatly from this idea&#8217;s contribution.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Invest in the current talent<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">People on your staff might be promising talents in data literacy. Instead of focusing all of your efforts on hiring, also make sure to<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;invest in the professionals you already have&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">that require some qualification.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This can be done through appropriate training, many of which can be taken by people in several different levels of expertise. Keep the door open to attract people from any field of work that can be interested in learning data.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Work with the best tools<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The concept of Big Data is deeply rooted in the<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;fast-paced rhythm of technology<\/span><\/strong><span data-preserver-spaces=\"true\">. Your business needs the right tools to turn this into a reality within your company culture.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This includes good&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/data-visualization-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">data visualization software<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;that can display the information you have so those who are data literate can interpret it.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Create a data literacy program<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">As usual, for something to become a part of company culture, it needs an initiative that is focused on reaching everyone. Why not create a program?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For it to work, it must lay<\/span><strong><span data-preserver-spaces=\"true\">&nbsp;out exactly what data literacy is<\/span><\/strong><span data-preserver-spaces=\"true\">, why it&#8217;s essential, and how each member of your team can feel included in the process. This might plug into what we discussed in the previous step and awake several dormant talents you may already have.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Have leaders give the example<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Being data literate doesn&#8217;t just mean understanding all that volume of information, as it also requires making decisions based on them. This has an impact on several areas of business and can be perceived by others.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That&#8217;s why it&#8217;s so important for leaders to give an example of data literacy for it to be solidified as part of your company culture. If your leaderships don&#8217;t act in data-oriented ways, it will be much harder to&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">disseminate data literacy<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now that you know the value of working with data literacy and how to include that idea in your company culture, it&#8217;s time to start planning your approach. To have the best strategies and make the correct decisions in the modern world, it&#8217;s essential to&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">acquire the right data and be able to understand it<\/span><\/strong><span data-preserver-spaces=\"true\">. As this is no longer optional, use the information in this article to begin your journey towards data literacy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How about checking some references on that matter? Here you can see the&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/data-visualization-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">6 best data visualization examples of 2020<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not enough to acquire strategic data on your business or market. You also need to be able to read it properly. Have you ever heard of&nbsp;data literacy? When we think of literacy in general, most of the time it means being able to understand the written word. However, more aspects of life require a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-63445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data literacy: what it is and why should you invest on it<\/title>\n<meta name=\"description\" content=\"Learn the importance of data literacy in the current age and how this expertise can be used by your business.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/data-literacy\/\" \/>\n<meta property=\"og:locale\" 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