{"id":63447,"date":"2020-05-07T00:00:00","date_gmt":"2020-05-07T00:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/data-visualization-for-mobile\/"},"modified":"2025-09-10T00:44:00","modified_gmt":"2025-09-10T03:44:00","slug":"data-visualization-for-mobile","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/data-visualization-for-mobile\/","title":{"rendered":"Data visualization for mobile: how to shape it"},"content":{"rendered":"<p><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/data-visualization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Data visualization<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;for mobile is not a new concept but it&#8217;s far from losing its relevance, especially in the world of marketing. After all, more than relying on quality information, it&#8217;s necessary to ensure the right conditions for its analysis. That is the reason we use graphics, animations, and other visual resources to facilitate the process.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An increasingly common practice is the use of smartphones and tablets for data processing. Creating <a href=\"https:\/\/pingback.com\/en\/resources\/mobile-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"mobile-friendly (opens in a new tab)\">mobile-friendly<\/a> content can bring significant benefits but it involves several factors, such as screen size and image resolution.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, is it worth investing in data visualization for mobile? How to do that? In this text, you&#8217;ll find out:<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">What is data visualization?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Why go mobile?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to implement data visualization for mobile?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Keep reading!<\/span><br \/><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.2.min.js\" data-ion-embed=\"{\"url\":\"\/\/interactive.rockcontent.com\/en\/ltv-calculator?_ion_target=embed-1.0\",\"id\":\"_ion_ionizer_1588869916421\",\"appendQuery\":false}\"><\/script><\/p>\n<p><a href=\"https:\/\/www.ioninteractive.com\/?utm_medium=referral&amp;utm_source=rock-blog&amp;utm_campaign=powered-by-link\" target=\"_blank\" rel=\"noopener noreferrer\">Made with Ion<\/a><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">What is data visualization?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Data visualization refers to the&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">graphical representation of data<\/span><\/strong><span data-preserver-spaces=\"true\">. It&#8217;s a concept present in the everyday life of several professionals, as the ability to assimilate information is essential for any activity. In marketing, for example, it&#8217;s a valuable resource to identify trends and behavior patterns.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The idea is to express data in a way that it can be properly understood and interpreted. The research process that generated the information can be extremely rich and bulky but you should expose the results simply and directly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s easy to understand the importance of this. Imagine a strategic meeting in which all participants need to read an elaborate report, interpret it, and then come to a decision. Counter-productive, do you agree?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, if the information is expressed more intuitively, the time spent will be less and the efficiency will be greater.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The whole concept becomes even more important when we talk about strategies that require quick and precise actions, such as Content Marketing.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Data visualization allows the rapid identification of details and patterns<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;that may indicate not only problems but also their possible causes and solutions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With the use of visual resources, the comparison between different metrics also becomes more accessible. A quick look at a graph, for example, is enough to discover the variation in the conversion rate over a given period.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are different data visualization techniques, ranging from traditional pie graphs to&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/8-examples-of-effective-animated-videos-that-drive-engagement-and-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">animated videos<\/span><\/a><span data-preserver-spaces=\"true\">. In all cases, adapting the content for mobile can be an important step for your strategy. In the next topic, we&#8217;ll show why.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Why go mobile?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Data visualization is widely applied in the company&#8217;s internal processes but it can also impact its external actions. Offering infographics, for example, is a very effective way to educate the public about the market and present the benefits of the brand&#8217;s solution.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It does not matter if your focus is the public or your employees: the fact is that the more positive the experience, the better for your company. After all, the idea is to make it easier to understand what is being presented. But what does all of this have to do with the use of mobile?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The answer is clear. To begin with, both your employees and your consumers are likely to use mobile devices. Notebooks, tablets, and smartphones are part of our routine more than ever, even increasing the phenomenon of remote work.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A&nbsp;<\/span><a href=\"https:\/\/www.getapp.com\/resources\/decade-in-tech\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span data-preserver-spaces=\"true\">GetApp<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;study found a 400% increase in the number of people working remotely at least eventually. Another study, by&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" rel=\"noopener noreferrer\" href=\"https:\/\/buffer.com\/state-of-remote-work-2019\" target=\"_blank\"><span data-preserver-spaces=\"true\">Buffer<\/span><\/a><span data-preserver-spaces=\"true\">, suggested that 99% of people would choose to include the practice in their routines.<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-opt-id=1817153111  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/07\/40-Remote-Work-Stats-to-Know-in-2020.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"99% of people would work remotely if given the option\"\/><\/figure>\n<\/div>\n<p><span data-preserver-spaces=\"true\">Do you see how data visualization for mobile can be an advantage for your company&#8217;s management? Its application&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">makes internal processes more flexible and even contributes to collaboration between teams<\/span><\/strong><span data-preserver-spaces=\"true\">, which can share data more efficiently.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As for the customers, their habits also point to the consumption of&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/mobile-content-make-strategy-go\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">mobile content<\/span><\/a><span data-preserver-spaces=\"true\">. Worldwide Internet traffic is already mostly mobile, as pointed out by&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.hubspot.com\/state-of-marketing\/website-strategy\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Statista&#8217;s 2020 report<\/span><\/a><span data-preserver-spaces=\"true\">. Therefore, if you want to reach your persona, you need to invest in mobile-friendly content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Modern mobile users aren\u2019t just passively scrolling and skimming; in most cases, they\u2019re expecting smart, approachable visuals that instantly make sense\u2014no squinting, no confusion. It\u2019s not just about shrinking down desktop charts so they fit on a phone. Instead, brands and communicators have to rethink how interactions work when a thumb is doing the exploring, not a mouse. A tap to reveal more, swipe to compare, or even small flourishes like a simple animation can give life to information that, years ago, would have been lost in a spreadsheet. These adjustments turn raw data into experiences people want to return to\u2014and will, if you meet them at eye level.<\/p>\n<p><span data-preserver-spaces=\"true\">What\u2019s also striking: accessibility ramps up when you put effort into mobile visuals. That\u2019s hardly just a marketing buzzword here. For people who rely on screen readers or have trouble distinguishing colors, intentional design choices can make or break the message. Good data viz on mobile balances clarity, performance, and inclusiveness\u2014no easy feat. But there\u2019s real satisfaction in knowing that when you nail it, you\u2019re not just reaching more eyes, but making content friendlier for everyone, regardless of whether they\u2019re across the world or just down the street.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What is interesting is that thanks to modern consumer behavior, content suitable for mobile can generate quick results. The fact is that the public, led by&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/marketing-millennials-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">millennials<\/span><\/a><span data-preserver-spaces=\"true\">, is more and more used to shopping experiences wholly based on the digital environment, often through their smartphones.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">survey<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;mapped the journey of consumers over 6 months and concluded that, during that time, 79% of them made at least one purchase using a smartphone. In addition to purchasing, they also seek information.&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Google<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;indicates that 51% of users have found a new brand after a mobile search.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Thus,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">data visualization for mobile is a valuable tool for both consumer attraction and conversion.&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">By making it easier for them to understand the details of the brand or product, you can guide them towards the buying decision.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">How to implement data visualization for mobile?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you understand why it&#8217;s vital to invest in data visualization for mobile, you must be thinking about how to implement it in your company. The first step is to define your goal, which includes setting the audience you want to reach.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For this, creating a&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/why-you-need-a-persona-based-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">persona<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;to reflect the characteristics of your ideal customer is fundamental. Entirely understanding the preferences and particularities of the audience facilitates decisions regarding the type of data that will be displayed and the formats that will be used.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">During the process,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">it&#8217;s important to avoid common mistakes.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Many companies fail when trying to adapt to mobile the content that already existed on the desktop. Below are 5 tips for you to apply this approach successfully. Check it out!<\/span><\/p>\n<h3 class=\"wp-block-heading\">Think mobile from scratch<\/h3>\n<p><span data-preserver-spaces=\"true\">One of the most important tips is to resist the temptation of copying your desktop content to mobile. Although this practice may seem like a way to save time and&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/how-to-reuse-recycle-best-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">reuse<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;your material, the results are not acceptable. Therefore,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">you should think mobile from scratch.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">The user experience on mobile is different from the desktop approach. Therefore, it&#8217;s very likely that your graphs and tables will simply not work on both channels. You need to take into account, for example, the screen size of the device to avoid messy and unreadable data.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Other factors, such as the design, also have their particularities. No user wants to access pages via their smartphones and encounter a scrollbar equivalent to that of a desktop. If this happens, the user experience will be impaired, negatively affecting the brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, throughout the development process of data visualization for mobile, make sure to create new content, 100% focused on the mobile experience.<\/span><\/p>\n<h3 class=\"wp-block-heading\">Consider mobile features<\/h3>\n<p><span data-preserver-spaces=\"true\">Instead of thinking mobile and desktop as one thing, take advantage of their differences. Mobile devices have unique features, which can be used to enhance the consumer experience.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">One of the highlights is the GPS<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you are creating interactive maps, which are excellent content to engage the consumer, geolocation can be applied to optimize navigation. You can, for example, highlight different points on the map to indicate areas that contain specific information.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An excellent example of map usage for data visualization is the&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/news.google.com\/covid19\/map?hl=en-US&amp;mid=%2Fm%2F015fr&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">tool<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;that monitors the Covid-19 pandemic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The user can zoom in on any region of the world, including their real-time position, and access detailed information about the disease&#8217;s numbers in the selected location. Also, the higher the occurrence of cases, the larger is the circle representing the state, which makes interpretation even easier.<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-opt-id=1025025755  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/07\/covid-brazil.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"covid brazil\" class=\"wp-image-26115\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Prioritize content relevance<\/h3>\n<p><span data-preserver-spaces=\"true\">For data visualization to have the desired impact, you need to know who you are communicating with.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, for marketing purposes, it&#8217;s important to work thinking about the persona&#8217;s interests and preferences. What kind of information does the public want? In what format does the audience prefer to consume the data?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The answers to these questions should guide the whole process \u2014 after all, the&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/why-every-marketer-needs-to-care-about-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">content strategy<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;has to focus on attracting and retaining the audience&#8217;s attention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The same idea stands if you want to present data to your managers and workers. What metrics need to be highlighted?&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">What kind of information should be presented first to make it easier to understand others?<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;It&#8217;s vital to plan the whole process&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/strategic-planning-checklist-content-marketing-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">strategically<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h3 class=\"wp-block-heading\">Choose the right tools<\/h3>\n<p><span data-preserver-spaces=\"true\">Finally, it&#8217;s essential to choose the most appropriate tools.&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/blog\/data-visualization-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Data visualization software<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;allows the integration of different data sources, making it easier to display them in a single platform. Besides, the Business Intelligence feature&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">automates processes and produces valuable insights<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An excellent tool uses various formats to transform numbers into visual content.&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/ion.pingback.com\/en\/resources\/interactive-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Infographics<\/span><\/a><span data-preserver-spaces=\"true\">, treemaps, timelines, and interactive maps are some examples applied frequently. Before deciding which software to use, check if the program features mobile-friendly functions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Data visualization for mobile is relevant for both the internal and external actions of your company. Internally, it represents the possibility of identifying patterns and trends more effectively. In external campaigns, it&#8217;s useful to streamline consumer&#8217;s experience throughout the buyer&#8217;s journey.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do you want to create visual content in a fast, simple, and affordable way? Visually helps you throughout the entire production process.&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/visual.ly\/creative-services\/quote?utm_campaign=hpt1\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Tell us about your project and get a quote<\/span><\/a><span data-preserver-spaces=\"true\">!<\/span><\/p>\n<p>\n }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data visualization&nbsp;for mobile is not a new concept but it&#8217;s far from losing its relevance, especially in the world of marketing. After all, more than relying on quality information, it&#8217;s necessary to ensure the right conditions for its analysis. That is the reason we use graphics, animations, and other visual resources to facilitate the process. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-63447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data visualization for mobile: how to shape it<\/title>\n<meta name=\"description\" content=\"Data visualization for mobile could improve your whole strategy. 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