{"id":63473,"date":"2020-07-23T15:14:46","date_gmt":"2020-07-23T15:14:46","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/contests-and-giveaways\/"},"modified":"2025-09-09T19:05:13","modified_gmt":"2025-09-09T22:05:13","slug":"contests-and-giveaways","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/contests-and-giveaways\/","title":{"rendered":"Step-by-step guide on how to do contests and giveaways"},"content":{"rendered":"<p>Brands are always looking for strategies to help generate&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/pingback.com\/en\/resources\/what-is-interactive-content\/\" target=\"_blank\">interactions<\/a>, engagement, and sales using their social media pages. <\/p>\n<p>Contest and giveaways are great options, as they help achieve the goals set. It&#8217;s all about an exchange relationship!<\/p>\n<p>Companies offer services, products, discounts, or purchase coupons with pre-defined values. The proposal is to generate public interest in prizes.<\/p>\n<p> Therefore, to have a chance to win, it is necessary to interact through the action proposed by the brand.<\/p>\n<p>These contests and giveaways can run on social media such as Facebook and Instagram, the most common and those that connect best with raffle automation platforms. These tools ensure that the process is safe and transparent to the public.<\/p>\n<p>If your brand can achieve good results and goals through contests and giveaways, don&#8217;t hesitate to use these strategies!<\/p>\n<p>This post will bring a step-by-step on how to do contests and giveaways.&nbsp;<\/p>\n<p>We&#8217;ll discuss the following steps:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#set\">Set a goal for your contest<\/a><\/li>\n<li><a href=\"#learn\">Learn the main types of contests and giveaways<\/a><\/li>\n<li><a href=\"#choose\">Choose a prize<\/a><\/li>\n<li><a href=\"#rules\">Set the contest rules<\/a><\/li>\n<li><a href=\"#platform\">Choose a platform to run the contest<\/a><\/li>\n<li><a href=\"#notify\">Notify the winner<\/a><\/li>\n<\/ul>\n<p>Read on and find out!<\/p>\n<h2 class=\"wp-block-heading\" id=\"set\">Set a goal for your contest<\/h2>\n<p>Contests and giveaways are always made for a specific reason, which can change from one brand to another. There is still a strategic goal behind offering something in exchange for interaction.<\/p>\n<p>In social media, comments, likes, and shares are essential mechanisms to generate visibility for company pages. At the same time that they bring attention, they also&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/interactive-content-for-engagement\/\" rel=\"noreferrer noopener\" target=\"_blank\">generate engagement<\/a>, something essential for any brand.<\/p>\n<p>There are different ways to take advantage of these results, and it all depends on each company&#8217;s goals.&nbsp;<\/p>\n<p>Check out some of the main ones below and see why they can be useful.<\/p>\n<h3 class=\"wp-block-heading\">Sales<\/h3>\n<p>Some giveaways are related to the purchase of a product. For example, if the customer purchases a certain item, they get another one entirely free.<\/p>\n<p>There are also contests that condition a chance to win a prize after a purchase that has been made.<\/p>\n<p>In either case, the sale is the main condition to generate an opportunity to join the contest or giveaway.&nbsp;<\/p>\n<p>This is a great chance to improve revenue!<\/p>\n<h3 class=\"wp-block-heading\">Brand awareness<\/h3>\n<p>If more people share your brand&#8217;s social media posts, consequently, other users of social media become aware of it.<\/p>\n<p>Many contests and giveaways are related to sharing, which can be key to generating&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/brand-awareness\/\" rel=\"noreferrer noopener\" target=\"_blank\">brand awareness<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Engagement<\/h3>\n<p>Engagement is king when we talk about social media. Interactions are powerful to put company pages in the spotlight, increasing the reach of publications.<\/p>\n<p>Increasing the number of comments related to contests and giveaways is a strategic way to increase interaction. As a result, engagement rises!<\/p>\n<h3 class=\"wp-block-heading\">Promote a new product or service<\/h3>\n<p>About to launch a new product or service?&nbsp;<\/p>\n<p>Contests and giveaways can help generate engagement and create a buzz about it.<\/p>\n<p>Promoting the launch by offering a limited amount of the product in a giveaway is a great idea.<\/p>\n<p>Those who don&#8217;t win may be more motivated to buy. It&#8217;s a strategy that creates a sense of uniqueness and belonging.<\/p>\n<h2 class=\"wp-block-heading\" id=\"learn\">Learn the main types of contests and giveaways<\/h2>\n<p>There are several types of contests and giveaways that brands can use, but it is important to focus on the more functional ones.<\/p>\n<p>There are two main types: photo contests and a simple Enter to Win system.<\/p>\n<h3 class=\"wp-block-heading\">Photo contest<\/h3>\n<p>A photo contest is a great way to invest in&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/user-generated-content\/\" rel=\"noreferrer noopener\" target=\"_blank\">User Generated Content (UGC)<\/a>.&nbsp;<\/p>\n<p>Participants are challenged to take photos with a specific theme to enter and have a chance to run for the prize.<\/p>\n<p>This system generates great engagement, especially when using specific hashtags for the contest.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=2145117289  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/07\/Contest.jpg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"contest example\" class=\"wp-image-14390\"\/><\/figure>\n<\/div>\n<p>In this type of contest, the brand must set clear rules on how photos should be taken and published.<\/p>\n<p>The winner&#8217;s choice will be made by those who manage the contest, which demands a lot of transparency in the final decision.<\/p>\n<h3 class=\"wp-block-heading\">Enter to Win<\/h3>\n<p>An Enter to Win giveaway is a simple system: just perform an action, such as liking a post and commenting on it.<\/p>\n<p>This way, the brand will be able to raffle among all the people who made the action, automatizing the winners&#8217; decision.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=894647839  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/07\/Giveaway.jpg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"giveaway example\" class=\"wp-image-14391\"\/><\/figure>\n<\/div>\n<p>It is possible to offer any prize, regardless of the desired strategy. If generating social media interactions is the goal of the brand, this giveaway system is a great choice.<\/p>\n<h2 class=\"wp-block-heading\" id=\"choose\">Choose a prize<\/h2>\n<p>The prize is the main concern in contests and giveaways. It&#8217;s the thing that will generate interest in the public, so it&#8217;s essential to think of something advantageous that can motivate the brand&#8217;s audience.<\/p>\n<p>There are several interesting possibilities, like:<\/p>\n<ul class=\"wp-block-list\">\n<li>discounts;<\/li>\n<li>products;<\/li>\n<li>services;<\/li>\n<li>gift cards;<\/li>\n<li>products and services of another company (partnership strategy to increase traffic, engagement, or brand awareness).<\/li>\n<\/ul>\n<p>Be sure to state what this prize is clearly. Contests and giveaways need to be clear since the brand is asking your audience to take some action.&nbsp;<\/p>\n<p>The company&#8217;s credibility is at stake!<\/p>\n<p><a id=\"rules\"><\/a><\/p>\n<h2>Set the contest rules<\/h2>\n<p>Rules need to be transparent. People are expecting to win prizes, so brands need to make it clear exactly what their chances are.<\/p>\n<p>There is no need to define extremely complex and detailed rules. The less, the better, as long as they are fair and clear.<\/p>\n<h3 class=\"wp-block-heading\">Who can enter<\/h3>\n<p>It&#8217;s simple: who is eligible to participate in the contest?&nbsp;<\/p>\n<p>This doubt must be clearly defined, for example: &#8220;only users who follow the page will be accepted&#8221; or &#8220;it is necessary to follow the page and use the hasthtag&#8221;.<\/p>\n<p>It is necessary to mention all the rules properly. In the description of posts on social media, using bullet points helps to show what these rules are clearly and objectively.<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ByIErYUDnlS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/ByIErYUDnlS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/ByIErYUDnlS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">\u2601\ufe0fFREEBIE FRIDAY\u2601\ufe0f\u2800 -\u2800 The HOKA ONE ONE Carbon X is officially available to ship so we teamed up with HOKA to give a pair away!\u2800 -\u2800 With already two World Records under its belt, the Carbon X is a high-performance racing shoe fast enough for marathons with enough protection for ultramarathons.\u2800 -\u2800 For your chance to win&#8230;\u2800 1\ufe0f\u20e3 Like this post. \u2800 2\ufe0f\u20e3 Follow @runwiththehouse. \u2800 3\ufe0f\u20e3 Tag two friends in the comments!\u2800 -\u2800 Rules: US only. Must be 18 years or older to participate.\u2800 -\u2800 Giveaway closes Monday at 9:00 am PST. Winner must respond within two days. For the full contest rules, visit our blog. Best of luck!\u2800 -\u2800 #rwfreebiefridays #freebiefriday #freebies #freebie #giveaway #giveaways #giveawaycontest #contestgiveaway #instagiveaway #runnersofinstagram #runners #contest #win #competition #free #love #instagood #fashion #winner #entertowin #style #beauty #prize #sweepstakes<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">Uma publica\u00e7\u00e3o compartilhada por <a href=\"https:\/\/www.instagram.com\/runwiththehouse\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> Running Warehouse<\/a> (@runwiththehouse) em <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-05-31T12:00:45+00:00\">31 de Mai, 2019 \u00e0s 5:00 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n<h3 class=\"wp-block-heading\">What is the requested action<\/h3>\n<p>Brands may request several actions from the public to ensure they are participating in a contest or giveaway. Among the main ones we can highlight:<\/p>\n<ul class=\"wp-block-list\">\n<li>like a post;<\/li>\n<li>following an Instagram or Facebook page;<\/li>\n<li>leave a comment in a post;<\/li>\n<li>post a photo using a specific hashtag;<\/li>\n<li>share a post.<\/li>\n<\/ul>\n<p>It is important to note that these actions could be unique or collectively requested. Therefore, it is always important to make the terms of the campaign in question very clear.<\/p>\n<p>At this stage, a good rule of thumb is to keep the participant actions as simple as possible\u2014don\u2019t add complicated steps that might turn people away. If you\u2019ve ever found yourself abandoning a giveaway halfway through because it required tagging twenty friends, you already know how off-putting that can be. Sometimes, just asking for a like and a single comment draws in a much bigger crowd, and honestly, it makes tracking entries less of a nightmare for everyone.<\/p>\n<p>The most effective contests, in my experience, are the ones that feel easy and a little bit fun. When you\u2019re writing up your rules, imagine you\u2019re explaining them to a friend: would they roll their eyes at your list? If so, it might be time to trim. The goal is always to maximize participation without annoying people, which sounds simple, but you\u2019d be surprised how often brands get that balance wrong.<\/p>\n<h3 class=\"wp-block-heading\">Beginning and end dates<\/h3>\n<p>Another important requirement is determining the period in which the contest or giveaway will be running. This helps limit the number of participants and makes it easier to manage the campaign&#8217;s actions.<\/p>\n<p>Simply tell the public when contests and giveaways begin and how long entries will remain valid to compete for the prize.<\/p>\n<h3 class=\"wp-block-heading\">How the winner will be chosen<\/h3>\n<p>Finally, let the public know how the winner will be chosen.&nbsp;<\/p>\n<p>This is one of the most important parts of the contest rules. There are different methods to define the winner. The main ones are:<\/p>\n<ul class=\"wp-block-list\">\n<li>automated raffle;<\/li>\n<li>vote;<\/li>\n<li>specialized people will judge (in case of photo contest);<\/li>\n<li>the public will vote after prior selection (in case of photo contest).<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"platform\">Choose a platform to run the contest<\/h2>\n<p>The best way to run a contest is through the use of automated platforms. It helps to manage the entries and carry out the raffles automatically and transparently.<\/p>\n<p>Users who participate in contests and giveaways expect clear and fair methods. It is essential to work with a tool that helps maintain the credibility of the campaign.<\/p>\n<p>Some commonly used tools can work well. Among the main ones are:<\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/rafflepress.com\/\" target=\"_blank\">RafflePress<\/a>&nbsp;(<a href=\"https:\/\/pingback.com\/en\/resources\/best-wordpress-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WordPress plugin (opens in a new tab)\">WordPress plugin<\/a>);<\/li>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.rafflecopter.com\/\" target=\"_blank\">Rafflecopter<\/a>;<\/li>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.shortstack.com\/\" target=\"_blank\">Shortstack<\/a>;<\/li>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wishpond.com\/\" target=\"_blank\">Wishpond<\/a>;<\/li>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/vyper.ai\/\" target=\"_blank\">Vyper<\/a>;<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"notify\">Notify the winner<\/h2>\n<p>Finally, it is time to define how the winners will be notified. First, it is important to inform how the result of the raffle or contest will be done. This information must be in the same social media post as the rules.<\/p>\n<p>The brand needs to be transparent about the results. That&#8217;s why it&#8217;s important to announce who won publicly. A specific post for this is ideal!<\/p>\n<p>In addition to this general announcement, it is necessary to communicate with winners directly. This contact can be made by direct message, email, or phone contact. Any personal data of the winners must always be kept confidential.<\/p>\n<p>Only the user name on social media can be publicly announced, as it is necessary to maintain the contest&#8217;s transparency.<\/p>\n<p>Contests and giveaways are a great way to engage, generate interaction, attract traffic, and sell more. Social media users love to have the opportunity to earn something in exchange for their actions, and you need to take advantage of this.<\/p>\n<p>Another great strategy to engage your audience and generate value is through&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/resources.rockcontent.com\/interactive-content-guide\" target=\"_blank\">interactive content, increasingly important to Digital Marketing. Check out a complete guide on this subject!<\/a><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/resources.rockcontent.com\/interactive-content-guide\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-opt-id=1968347195  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/07\/Interactive-Content-Guide1.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Interactive Content Guide - Promotional Banner\" class=\"wp-image-13563\"><\/a><\/figure>\n<\/div>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands are always looking for strategies to help generate&nbsp;interactions, engagement, and sales using their social media pages. Contest and giveaways are great options, as they help achieve the goals set. It&#8217;s all about an exchange relationship! Companies offer services, products, discounts, or purchase coupons with pre-defined values. The proposal is to generate public interest in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-63473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to run online contests and giveaways in 7 steps<\/title>\n<meta name=\"description\" content=\"Contests and giveaways can bring more engagement and generate interaction in your social media channels. 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