{"id":63491,"date":"2022-01-31T19:26:00","date_gmt":"2022-01-31T19:26:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/video-for-social-media\/"},"modified":"2025-09-06T20:10:54","modified_gmt":"2025-09-06T23:10:54","slug":"video-for-social-media","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/video-for-social-media\/","title":{"rendered":"How companies are using video for Social Media"},"content":{"rendered":"

Let’s suppose you have a successful Digital Marketing<\/a> strategy, and everything is well and good. <\/p>\n

But how is your video marketing<\/a> performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.<\/p>\n

Videos are more attractive, engaging, and achieve a higher ROI \u2014 and these are all good reasons for you to incorporate them into your Digital Marketing Plan<\/a>.<\/p>\n

Of course, you can always post the URL to any old video that you already published. <\/p>\n

But as good old communication author Marshall McLuhan once said, “the medium is the message”, meaning that each platform demands a specific format that will allow you to explore all the media’s potential.<\/strong><\/p>\n

If you want to step up your game in this area, you came to the right place. <\/p>\n

In this article, we are going to explain the following topics:<\/p>\n

Why use video for social media?<\/h2>\n

We will start this conversation by stating some facts that will only confirm what we see daily: videos are an excellent way to communicate with your audience, provide a good social media experience, and, ultimately, generate engagement.<\/p>\n

Video marketing is a Digital Marketing trend<\/a> that has been going on for some years. <\/strong>Although it is nothing new, it is still something we should keep under our radar because it shows no sign of slowing down.<\/p>\n

A report published by Tubular Insight<\/a> revealed that the consumption of branded videos increased an impressive 258% on Facebook. On Youtube, the increase has been 99% in the same period.<\/p>\n

Twitter, on the other hand, revealed<\/a> that tweets that contain videos are nothing less than 10 times more engaging. The same report stated that promoted tweets with videos can save more than 50% on the cost-per-engagement investment.<\/p>\n

This year, this trend keeps developing at full speed. Here are some data for your consideration:<\/strong><\/p>\n