{"id":63498,"date":"2020-08-06T15:01:15","date_gmt":"2020-08-06T15:01:15","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/resonating-with-customers-in-the-age-of-social-distancing\/"},"modified":"2025-09-09T18:11:57","modified_gmt":"2025-09-09T21:11:57","slug":"resonating-with-customers-in-the-age-of-social-distancing","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/resonating-with-customers-in-the-age-of-social-distancing\/","title":{"rendered":"Resonating with Customers in the Age of Social Distancing"},"content":{"rendered":"

\u201cUnprecedented<\/em>.\u201d <\/p>\n

It\u2019s a clich\u00e9d term at this point, but there\u2019s no doubt that COVID-19 has disrupted marketers\u2019 plans<\/a> for 2025 in extraordinary ways. <\/p>\n

In fact, a recent Interactive Advertising Bureau<\/a> survey reports that nearly 25% of brands hit \u201cpause\u201d on all of their paid marketing efforts by the end of March.<\/p>\n

And yet further research indicates<\/a> that buyers are still hoping to receive information and derive comfort from trustworthy brands, indicating that there\u2019s room for marketers to create and disperse content if it\u2019s useful, thoughtful, and infused with genuine compassion. <\/p>\n

During this pandemic, content must actively address the current climate and strive to engage prospects<\/a> if it\u2019s going to resonate best. This is no easy feat, but there are ways to maintain brand integrity and<\/em> attract interest. <\/p>\n

Here are just a few:<\/p>\n

Be a citizen of the world<\/h2>\n

As a marketer, you have a platform from which to share ideas. Now is the time to use it for good. <\/p>\n

Buyers want to know what your company is doing<\/a> to lend a helping hand as a member of your community. <\/p>\n

Being an active force in the fight against COVID isn\u2019t just the right thing to do \u2014 it also establishes trust<\/a>, which can forge meaningful positive connections between you and your buyers. <\/p>\n

These connections can become lasting relationships that generate continued sales in the long run.      <\/p>\n

Start by creating content that showcases company efforts to alleviate suffering on a local, national, and international level. Be aware: tone here is key. <\/p>\n

It\u2019s best to steer clear of self-congratulatory grandstanding and focus on the work you\u2019re doing. Examples include:<\/p>\n