{"id":63587,"date":"2020-09-23T19:34:20","date_gmt":"2020-09-23T19:34:20","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/visual-content-tool\/"},"modified":"2025-09-09T14:26:32","modified_gmt":"2025-09-09T17:26:32","slug":"visual-content-tool","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/visual-content-tool\/","title":{"rendered":"The 7 best visual content tools to boost your blog’s engagement"},"content":{"rendered":"

Creating content for blogs includes designing layouts, editing images<\/a>, and other related tasks. Therefore, having the right visual content tool<\/strong> at your disposal becomes essential.<\/p>\n

Images and videos are great to grab the user’s attention, illustrating the content properly. Their use helps to engage and convert more.<\/p>\n

Thus, you need to find good photo editors and image banks<\/a>, as well as template editing tools. Creation is necessary, so it’s essential to use a wide selection of resources.<\/p>\n

Among free and paid options, there are very useful software solutions. In this article, we’ll show 7 of the main ones in different categories. <\/p>\n

Keep on reading and learn more about each tool!<\/p>\n

1. Canva<\/h2>\n

Almost a blank canvas, but with many features for illustrating. <\/p>\n

In fact, Canva<\/a> is one of the most used visual content tools.<\/p>\n

With easy operation<\/strong>, it allows you to create pieces for social media and blog posts, as well as infographics<\/a>, social networks profiles cover photos, among several other possibilities.<\/p>\n

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\"canva\"<\/figure>\n<\/div>\n

When opening the tool, you can choose among templates for social media and blogs<\/strong>. Then, all you have to do is customize with thousands of different patterns, colors, and images.<\/p>\n

You can also insert icons, choose fonts, and edit images for a better result. <\/p>\n

It’s a complete tool, especially for those who have no experience in more advanced software like Photoshop and Illustrator<\/a>.<\/p>\n

Plans and features<\/h3>\n

You have access to over 8,000 templates and over 100 design types, photos, and graphics in the free version. <\/p>\n

Visit the company’s website<\/a> to check out the premium plans and all their features.<\/p>\n

2. Design Wizard<\/h2>\n

Another great editing tool, Design Wizard<\/a>, allows you to quickly and easily customize image and video layouts<\/strong>. All this with a large media library.<\/p>\n

Users have access to a selection of more than one million high-quality images and video templates to use in their blog posts. The editing features are very intuitive and make the process very fast.<\/p>\n

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\"Design<\/figure>\n<\/div>\n

Undoubtedly, this is one of the best tools for the marketer to deal with a large work volume. Its features are simple to use.<\/p>\n

The software also offers integrations with essential routine tools<\/strong> such as Marketo, Buffer, and Hubspot.<\/p>\n

Plans and features<\/h3>\n

In the free version, you pay for videos and images as you download them<\/strong>, besides resizing tools, adding text and images to templates, and other features.<\/p>\n

The premium versions have great pricing and good features. You can check the prices on the Design Wizard website<\/a>.<\/p>\n

3. VSCO<\/h2>\n

VSCO<\/a> (formerly VSCO Cam) is an excellent option for those who create content from scratch, from images captured by their equipment. It’s an image editing app.<\/p>\n

You may have already used it to apply filters to your personal photos before publishing them on your social networks. However, VSCO can also be useful professionally.<\/p>\n

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\"VSCO\"<\/figure>\n<\/div>\n

With the advancement of smartphone camera technology, it’s perfectly normal to use it to capture photos for Digital Marketing<\/a> content. Thus, the app is an affordable and simple tool to edit images<\/strong>.<\/p>\n

Editing with VSCO is\u2026 a weirdly pleasant experience, honestly. The interface kind of nudges you to play more than stress, and tweaking images becomes unintimidating, even for folks who mostly use their phones for taking pictures of their pets or their lunch. But don\u2019t underestimate the level of control you can get\u2014especially if you spring for the membership. That\u2019s when you unlock the full library of filters and some surprisingly powerful photo and video tools. Sometimes it\u2019s a bit much, but it\u2019s hard not to appreciate the creative elbow room.<\/p>\n

Another little thing people often overlook: the VSCO community itself has a vibe. If you poke around, you\u2019ll see it\u2019s less about chasing likes and more about sharing, remixing, and experimenting (kind of a rare thing these days, right?). For marketers or content creators looking for inspiration\u2014or maybe a non-toxic creative breather\u2014the app doubles as a mini social feed. It\u2019s less clout-chasing, more visual mood board. If you\u2019re already sinking hours into editing on your phone, might as well enjoy the side perks.<\/p>\n

Plans and features<\/h3>\n

You can enjoy some basic editing presets in the free version<\/strong>, besides features like contrast, saturation, and grain.<\/p>\n

In the VSCO Membership version, you can use the complete library, which includes vintage filters, advanced photo and video editing tools, and exclusive content with editing tips. <\/p>\n

The app is available for iOS and Android.<\/p>\n

4. FreePik<\/h2>\n

Freepik<\/a> is one of the main visual content platforms available to marketers<\/a>.<\/p>\n

There you can find everything: images, layouts, templates, vectors, PSD files, icons, and much more. Freepik is the most extensive media stock on the web.<\/strong><\/p>\n

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\"FreePik\"<\/figure>\n<\/div>\n

The content selection is vastly diversified. You will surely find out something of quality and suitable for your campaign there. The download process is also simple.<\/p>\n

Freepik has two types of content: free, which offers a really large variety, and paid, the premium part of this platform.<\/p>\n

Plans and features<\/h3>\n

In the free version, you can find a large selection of content that can be useful to generate more engagement in your blog.<\/p>\n

You can consult the premium plans’ prices on Freepik’s website<\/a>. With them, you have access to:<\/p>\n

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  • +2,978,000 premium vectors;<\/li>\n
  • +5,869,000 premium stock photos<\/a>;<\/li>\n
  • +207,000 premium PSD files.<\/li>\n<\/ul>\n

    5. DaFont<\/h2>\n

    A good design also needs the right font. Even though this option is not a visual content tool, DaFont<\/a> can’t be missed out, as it’s an extremely useful platform.<\/p>\n

    There you can find a huge selection of free fonts<\/strong>, all in different styles, according to your blog’s identity and the project in question.<\/p>\n

    \"DaFont\"<\/figure>\n

    You can browse through various categories, arranged into the most common search topics.<\/p>\n

    Themes help you find the best font for your project more easily. Without a doubt, DaFont is one of the main websites in its category.<\/p>\n

    Plans and features<\/h3>\n

    In DaFont, you can find a wide selection of free fonts, which are the majority. There are three categories:<\/p>\n

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    • 100% free;<\/li>\n
    • free for personal use;<\/li>\n
    • demo.<\/li>\n<\/ul>\n

      6. Giphy<\/h2>\n

      GIFs<\/a> can be a great visual strategy<\/a> for your blog. For example, in tutorial posts, using this type of media to demonstrate something step by step can generate great engagement<\/strong>.<\/p>\n

      Besides being a visual content tool to create GIFs, Giphy<\/a> is also a great stock of this media type. They are arranged in various categories, ready to illustrate your blog posts.<\/p>\n