{"id":63592,"date":"2020-09-29T13:33:10","date_gmt":"2020-09-29T13:33:10","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/best-time-for-webinars\/"},"modified":"2025-09-09T14:18:38","modified_gmt":"2025-09-09T17:18:38","slug":"best-time-for-webinars","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/best-time-for-webinars\/","title":{"rendered":"What is the best time to host a webinar?"},"content":{"rendered":"

We’ve been witnessing webinars<\/a> becoming a powerful tool for companies in most sectors. When well planned and executed, it increases your ability to engage your audience.<\/p>\n

That means, for example, establishing authority in your market and enhancing your brand value \u2014 things that we know come along with better sales results.<\/p>\n

However, it is crucial to identify the best time for webinars<\/strong> to achieve a better return on investment. <\/p>\n

So what’s the magic behind a good schedule? Well, one of the first things to do is to put data to work in your favor \u2014 which is precisely what you will learn here.<\/p>\n

So, let’s start with the foundation of any good strategy!<\/p>\n

Start by the middle of the week<\/h2>\n

When it comes to a successful event, we must start with a successful plan. A research conducted by Content Marketing Institute (CMI)<\/a> shows that two-thirds of B2B marketers have already used webinars<\/strong> \u2014 and no less than 66% believe them to be effective.<\/p>\n

The first thing you need to consider is when your event is going to happen. Consider scheduling it for the middle of the week: Tuesday, Wednesday, or Thursday<\/strong>.  <\/p>\n

Mondays<\/strong> are usually busy. With many emails to follow up and the previous week’s to-dos, people often spend this day putting things in order. <\/p>\n

Fridays<\/strong>, in turn, are for task completion and tend to register lower productivity.<\/p>\n

That’s why most marketers take midweek as their start point.<\/strong><\/p>\n

Do the basics, then evolve<\/h2>\n

These two first tips are for establishing your strategy’s foundation before developing a more complex data-driven schedule, as we will explain next.<\/p>\n

You can have a good audience by scheduling your webinar in the middle of the week at 11 am. <\/p>\n

Also, you can hold the event at 1 pm or even at 2 pm<\/strong>. According to a Big Marker study<\/a>, those are the best times to host a webinar.<\/p>\n

Besides scheduling it next to lunchtime, the takeaway here is: no matter what, never do it exactly at people’s lunch hour<\/strong>.<\/p>\n

Most workers won’t be able to attend your event, and some of them may even think they’re not your public.<\/p>\n

It\u2019s funny how obvious some missteps can be\u2014like, everyone knows folks are unreachable during lunch, and yet you\u2019d be surprised how often webinars pop up at 12 sharp. People need time to decompress, maybe have a moment to themselves (or scroll their phones in peace). If your event eats into that, you might just lose the people you most want to reach. Stick to late morning or early afternoon, and there\u2019s a better chance you\u2019ll actually get eyes\u2014and ears\u2014on your message. Not to mention, when people join by choice, not necessity, engagement numbers always seem to reflect that little bit of respect.<\/p>\n

On the topic of engagement, remember that preferences shift a bit depending on industry. For tech and SaaS, for example, the 1 pm spot has a loyal following\u2014maybe because late risers hit their stride after noon. That doesn\u2019t mean 11 am is out; it just means testing a few time slots can unearth patterns you\u2019d never spot otherwise. Also, regions matter: a time that works wonders in S\u00e3o Paulo might flop in Vancouver, just because of time zones (and, hey, people\u2019s daily rhythms). Test, watch who shows up\u2014and don\u2019t be afraid to adjust.<\/p>\n

Put data to work in your favor<\/h2>\n

Have you started hosting webinars? So it’s time to play your most powerful card: metrics<\/strong><\/a>.<\/p>\n

Webinars demand strong invitations by email<\/a> and other channels, such as your social media profiles, online advertisement, and marketing partners.<\/p>\n

As soon as the invitation is delivered, you need a consistent follow up. Start with the key email metrics: sent, delivered, soft bounces, hard bounces, open rate, <\/strong>click rate<\/strong><\/a>, unsubscribes, spam complaints<\/strong>, etc.<\/p>\n

Those numbers will help you understand your strategy outcomes \u2014 then you must compare them to your goals.<\/p>\n

The point is: even though Thursdays at 11 am can be great for most people, does your audience fit into this generic profile? That only reliable data can tell you.<\/p>\n

During the webinar, for instance, we better monitor real-time performance metrics<\/strong>. The main goal here is measuring engagement, so you can analyze the accuracy of both time and content.<\/p>\n

Provide on-demand webinars<\/h2>\n

Here’s a valuable tip: test everything. As we mentioned, starting by the basics aiming to evolve with the help of metrics puts you on stable ground.<\/p>\n

However, you may also go beyond the idea of just identifying people’s favorite time \u2014 you can create it. That means: go on-demand<\/strong>.<\/p>\n

Even the best schedule may fail if something happens to your audience, and we know that this is common. So, to not lose those who subscribed, promote an on-demand version.<\/p>\n

In that situation, your schedule can be a little more flexible. Once again, the basics are for starting, but with time, you will map the best strategy to increase the attendance rate.<\/p>\n

Schedule on alternative days<\/h2>\n

When it comes to Content Marketing<\/a>, frequency is crucial. In fact, one of the benefits of using webinar platforms<\/strong><\/a> is increasing your ability to manage planning and scheduling.<\/p>\n

For weekly events, use data to find your best time for webinars and get attached to it. But it may be healthy to keep in touch with your audience more often.<\/p>\n

However, in that case, avoid scheduling consecutive days<\/strong> of webinars \u2014 and there are a couple of reasons for that.<\/p>\n

Firstly, people need time for daily routine, and that’s inevitable. Secondly, it tends to be harder to maintain your audience engaged. <\/p>\n

Last but not least, consecutive webinars may cast a shadow over your best ideas.<\/p>\n

With so much to absorb, people may feel overwhelmed, which decreases your charming impact, even though you are the greatest reference in that matter.<\/p>\n

Let time play its role<\/strong>, so customers will be excited by the time you go live. Alternate days help you increase your Digital Marketing ROI<\/a> by maintaining a regular audience.<\/p>\n

To conclude, don’t forget to monitor other relevant channels and using metrics to make decisions based on reliable data.<\/p>\n

By putting technology to work in your favor, you will be able to find the best time for webinars to adjust your editorial calendar.<\/a><\/p>\n

As we said, a good webinar platform will help you to schedule your events, engage the public, and generate solid data. Live, Rock Contet’s solution, can help you with all of that. Request a demo and get familiar with our platform<\/a>!<\/p>\n

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\"live<\/a><\/figure>\n<\/div>\n

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We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. When well planned and executed, it increases your ability to engage your audience. That means, for example, establishing authority in your market and enhancing your brand value \u2014 things that we know come along with better sales results. However, it is crucial to identify […]<\/p>\n","protected":false},"author":1,"featured_media":77812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132,17],"tags":[],"class_list":["post-63592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-experience","category-marketing"],"yoast_head":"\nWhat is the best time to host a webinar?<\/title>\n<meta name=\"description\" content=\"A successful strategy begins with finding the best time for webinars. 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