{"id":63614,"date":"2020-10-08T18:17:36","date_gmt":"2020-10-08T18:17:36","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/how-quarantine-impacted-videos\/"},"modified":"2025-09-09T13:02:23","modified_gmt":"2025-09-09T16:02:23","slug":"how-quarantine-impacted-videos","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/how-quarantine-impacted-videos\/","title":{"rendered":"How the quarantine impacted videos \u2014 and why you need a video marketing strategy"},"content":{"rendered":"<p>As we know,&nbsp;<strong>the&nbsp;<\/strong><a href=\"https:\/\/interactive.rockcontent.com\/en\/coronavirus\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Covid-19 pandemic<\/strong><\/a>&nbsp;imposed sudden changes in millions of people&#8217;s lives, which impacted the consumption of web content.&nbsp;<\/p>\n<p>Thus, comprehend how quarantine impacted videos is indispensable when planning your next marketing strategy.<\/p>\n<p>Content is essential to drive traffic, engage, and generate the conversions you need. Recently, this type of media has been even more important, whether in learning or entertainment.<\/p>\n<p>Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in\u00a0<a href=\"https:\/\/pingback.com\/en\/resources\/video-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video marketing<\/strong><\/a>.<\/p>\n<p>This article will show how video consumption had a great increase in quarantine and how this can be important to your&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Digital Marketin<\/a><a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">g strategy<\/a>.<\/p>\n<p>This post will cover these topics:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">Why have videos been a great strategy for a long time?<\/a><\/li>\n<li><a href=\"#2\">How did quarantine raise the need to consume content?<\/a><\/li>\n<li><a href=\"#3\">How did the audience consume videos in quarantine?<\/a><\/li>\n<li><a href=\"#4\">What are the reasons why video marketing is essential today?<\/a><\/li>\n<\/ul>\n<p>Read on and check it out!<\/p>\n<p><a id=\"1\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">Why have videos been a great strategy for a long time?<\/h2>\n<p>If you&#8217;ve been following web user behavior statistics for a while, you know that&nbsp;<strong>videos are the favorite type of content<\/strong>. It communicates better and engages more.<\/p>\n<p>That doesn&#8217;t mean your strategy needs to be video-based only. However, it&#8217;s critical to think about this type of content to attract more prospects.<\/p>\n<p>Statistics clearly show how videos have a big impact on users. Some main ones offer insights like:<\/p>\n<ul class=\"wp-block-list\">\n<li>video consumption through mobile devices increases 100% annually,&nbsp;<a href=\"https:\/\/www.insivia.com\/28-video-stats-2018\/\" rel=\"noreferrer noopener\" target=\"_blank\">according to Insivia<\/a>;<\/li>\n<li>55% of users who participated in a&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing?__hstc=4273004.6dca435f45a79c9564fcaa51da776d0c.1547689825317.1547689825317.1547696706583.2&amp;__hssc=4273004.1.1547696706583&amp;__hsfp=2440387509\" rel=\"noreferrer noopener\" target=\"_blank\">Hubspot survey<\/a>&nbsp;said they watch online videos daily;<\/li>\n<li>82% of all&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/increase-blog-traffic\/\" rel=\"noreferrer noopener\" target=\"_blank\">web traffic<\/a>&nbsp;will consist of videos by 2022,&nbsp;<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" rel=\"noreferrer noopener\" target=\"_blank\">according to Cisco<\/a>.<\/li>\n<\/ul>\n<p>To be seen and to engage, your brand needs to invest in video content. The audience is open to tutorials, reviews, unboxing by&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-influencer-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">influencers<\/a>, among other formats.<\/p>\n<p><a id=\"2\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">How did quarantine raise the need to consume content?<\/h2>\n<p>It is not hard to understand how quarantine impact videos: without leaving home, people looked for ways to fill their free time, respecting the isolation restrictions.<\/p>\n<p>There were several possibilities to consume content \u2014 among books, games, and TV \u2014 but the main one, chosen by many people,&nbsp;<strong>was video content.<\/strong><\/p>\n<p>Videos are a democratic media format that filled people&#8217;s routines with various needs and intentions. Maybe this is the differential that generated so much demand for this kind of content.<\/p>\n<p>In quarantine, videos could help different people with diverse needs. From education content to leisure, everything could be met with video content.<\/p>\n<p><a id=\"3\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">How did the audience consume videos in quarantine?<\/h2>\n<p>It is crucial to learn the preferences of the audience to understand how quarantine impacted videos. This consumption profile will shape strategies for the future.<\/p>\n<p>Although it was a specific sample, influenced by a pandemic, quarantine was useful to show people&#8217;s relationship with videos. Check out some important insights below!<\/p>\n<h3 class=\"wp-block-heading\">Content types<\/h3>\n<p><a href=\"https:\/\/pingback.com\/en\/resources\/video-for-social-media\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Videos in social media<\/strong><\/a>&nbsp;are a great way to capture the public&#8217;s attention and engage. During quarantine, this format was widely viewed.<\/p>\n<p>By early March, a critical moment of the pandemic, the average number of videos consumed on all platforms was&nbsp;<a href=\"https:\/\/www.directagents.com\/news\/video-consumption-trends-covid-19\/\" rel=\"noreferrer noopener\" target=\"_blank\">6.4 trillion views daily<\/a>.<\/p>\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/pingback.com\/en\/resources\/live-streaming\/\" target=\"_blank\">Live streams<\/a><\/strong> were a success in the time, with social media platforms like Facebook and YouTube achieving a&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.brightcove.com\/en\/video-index\" target=\"_blank\">40% increase<\/a>&nbsp;in this content compared to 2019.<\/p>\n<p><a href=\"https:\/\/pingback.com\/en\/resources\/live-streaming-tools\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Streaming platforms<\/strong><\/a>&nbsp;have been a reality in consumers&#8217; lives for years. As expected, quarantine has increased the consumption of this type of content.<\/p>\n<p>In the US, streaming&nbsp;<a href=\"https:\/\/kaizen.co.uk\/blog\/content-marketing\/the-cost-of-streaming\/\" rel=\"noreferrer noopener\" target=\"_blank\">has grown 43% across the country, and consumption increased by 50% in half of the states<\/a>.<\/p>\n<p>At the same time, not all content thrived equally. While long-form documentaries and movies did see bumps in viewership, it was often the bite-sized, short video clips that went truly viral. People stuck at home didn\u2019t always have the patience for lengthy material, so creators pivoted to quick, engaging experiments\u2014think TikToks, Instagram Reels, those \u201ccooking in 5 minutes\u201d clips that everyone seemed to share. It\u2019s funny to remember how, at some point, it felt like we all tried (and failed) a viral dance or two. Short attention spans aren\u2019t exactly new, but the situation turbocharged that trend.<\/p>\n<p>This shift also made brands rethink not just where they published, but how they structured video storytelling. Real-time interaction\u2014whether via comments during a live stream or through polls and Q&#038;A\u2014became a bit of a lifeline. Instead of polished, studio-produced ads, audiences wanted raw, timely responses to what was happening in the world or their communities. Authenticity won out over gloss, and brands that listened (and responded) saw bigger bumps in both views and loyalty. That change stuck around\u2014just scroll through your feed in 2025 and the same informal, direct style is everywhere.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=412141259  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/10\/US.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"live streaming during quarantine\" class=\"wp-image-16663\"\/><figcaption><em> Source:<a rel=\"noreferrer noopener\" href=\"https:\/\/www.insivia.com\/28-video-stats-2018\/\" target=\"_blank\">Insivia<\/a> <\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Corporate Content<\/h3>\n<p>For companies, quarantine was the time to establish&nbsp;<strong>a closer relationship with the audience<\/strong>. It was time to focus more on engaging rather than trying to sell.<\/p>\n<p>That&#8217;s why&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/premium-courses-for-free-coronavirus\/\" rel=\"noreferrer noopener\" target=\"_blank\">many companies created free content for their public<\/a>, and the results were positive, especially concerning videos.<\/p>\n<p>Overall, considering all devices, there was a&nbsp;<a href=\"https:\/\/www.brightcove.com\/en\/video-index\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>93% increase<\/strong><\/a><strong>&nbsp;in corporate content<\/strong>&nbsp;views during the quarantine.<\/p>\n<p>This number was even higher in smartphones: there was a&nbsp;<a href=\"https:\/\/www.brightcove.com\/en\/video-index\" rel=\"noreferrer noopener\" target=\"_blank\">216% increase<\/a>&nbsp;in corporate video views using this device.<\/p>\n<p>In short, the public was much more likely to engage with corporate video content. However, consumption happening primarily on mobile devices should not come as a surprise.<\/p>\n<p><a id=\"4\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">What are the reasons why video marketing is essential today?<\/h2>\n<p>Once you understand how the quarantine impacted videos, the next step is to learn why you should use this content format in your&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/content-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Content Marketing<\/a>&nbsp;strategies.<\/p>\n<h3 class=\"wp-block-heading\">Videos are an essential part of content strategies<\/h3>\n<p>You can use various content formats in your strategy: blog posts,&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/how-to-create-an-ebook\/\" rel=\"noreferrer noopener\" target=\"_blank\">ebooks<\/a>,&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-an-infographic\/\" rel=\"noreferrer noopener\" target=\"_blank\">infographics<\/a>; you name it. However, videos should be among the main choices.<\/p>\n<p>Simple statistics can explain the reason:<\/p>\n<ul class=\"wp-block-list\">\n<li>videos capture more traffic to websites, according to 87% of Marketers interviewed in a&nbsp;<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" rel=\"noreferrer noopener\" target=\"_blank\">Wyzowl survey<\/a>;<\/li>\n<li>videos&nbsp;<a href=\"https:\/\/www.demandgenreport.com\/industry-topics\/rich-media\/2906-the-power-of-visual-content-infographic.html#.VKtkmIc9-7m\" rel=\"noreferrer noopener\" target=\"_blank\">increase conversions by 86%<\/a>;<\/li>\n<li><a href=\"https:\/\/www.hubspot.com\/state-of-marketing?__hstc=64741936.d28283fa10f7a9438ef9d6cb275be77e.1592835119797.1601994902790.1602002749368.555&amp;__hssc=64741936.1.1602002749368&amp;__hsfp=2469302556\" rel=\"noreferrer noopener\" target=\"_blank\">according to a Hubspot survey<\/a>, videos are the second most engaged type of content, followed only by social media posts.<\/li>\n<\/ul>\n<p>Inserting videos into your content strategy brings just what you need in any strategy:&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/content-engagement\/\" rel=\"noreferrer noopener\" target=\"_blank\">engagement<\/a>&nbsp;and conversions.<\/p>\n<h3 class=\"wp-block-heading\">Videos are great for SEO<\/h3>\n<p><strong>Videos can provide more traffic to your website<\/strong>. Pages that use this format are&nbsp;<a href=\"https:\/\/www.insivia.com\/28-video-stats-2018\/\" rel=\"noreferrer noopener\" target=\"_blank\">53 times<\/a>&nbsp;more likely to appear in the top positions of&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/3-ways-improve-google-serps-with-content-marketing-and-seo\/\" rel=\"noreferrer noopener\" target=\"_blank\">SERP<\/a>.<\/p>\n<p>The high consumption of videos by web users is not ignored. Google&#8217;s algorithms have been working to&nbsp;<strong>rank better sites that have this sort of content<\/strong>.<\/p>\n<p>This closer attention from Google about videos has generated more organic traffic to sites that have this content. In short, videos are great for&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-seo\/\" rel=\"noreferrer noopener\" target=\"_blank\">SEO<\/a>!<\/p>\n<h3 class=\"wp-block-heading\">Several video content formats can be used<\/h3>\n<p>With videos, you can generate different types of content, serving your audience the way they prefer. Some main formats that have good engagement are:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/pingback.com\/en\/resources\/product-tutorials\/\" rel=\"noreferrer noopener\" target=\"_blank\">tutorials about products<\/a>;<\/li>\n<li>product reviews;<\/li>\n<li>unboxing videos;<\/li>\n<li>product reviews by influencers;<\/li>\n<li>testimonial videos<\/li>\n<li>videos ads.<\/li>\n<\/ul>\n<p>Different formats capture the attention of your audience&nbsp;<strong>according to their preferences<\/strong>. The more options offered, the higher the chance to engage.<\/p>\n<p>Through numbers, it&#8217;s easy to see how quarantine impacted videos.&nbsp;<strong>Consumers are increasingly looking for this type of content.<\/strong>&nbsp;Adding video marketing in your strategy is essential.<\/p>\n<p>One of the formats that you can explore in video marketing is&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/interactive-video\/\" rel=\"noreferrer noopener\" target=\"_blank\">interactive videos. Learn more about this format here<\/a>!&nbsp;<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we know,&nbsp;the&nbsp;Covid-19 pandemic&nbsp;imposed sudden changes in millions of people&#8217;s lives, which impacted the consumption of web content.&nbsp; Thus, comprehend how quarantine impacted videos is indispensable when planning your next marketing strategy. Content is essential to drive traffic, engage, and generate the conversions you need. Recently, this type of media has been even more important, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-63614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the quarantine impacted video consumption<\/title>\n<meta name=\"description\" content=\"See how quarantine impacted the consumption of videos, and get some great ideas for your own video marketing strategy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/how-quarantine-impacted-videos\/\" \/>\n<meta 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