What type of interactive content is more effective?<\/h2>\n
Well, the efficiency of your interactive content depends on several factors. <\/p>\n
Therefore, before defining which type is most relevant to you, you must consider things such as your strategy, budget<\/strong>, channels<\/a> you will use, and, above all, your persona’s characteristics.<\/p>\n Based on these factors, you can start thinking about different interactive tools<\/a> to maximize your audience engagement. Engaging them, as a matter of fact, is not the only function of interactive content.<\/strong><\/p>\n The strategy’s complexity can also be used to collect data<\/a>, increase brand reach, find out what phase of the funnel the lead is currently in, enable sales, etc.<\/p>\n To help you make the best possible use of these features, we will list below the main interactive content formats<\/a> and detail their benefits and ways of application. Check it out!<\/p>\n In a benchmark study released by Demand Metric,<\/a> 90% of participating professionals said they consider interactive content an efficient lead education element. Only 65% stated the same about static content.<\/p>\n It’s easy to understand. When interacting with their own experience, the consumer feels part of the buying journey<\/a>. They feel motivated and are more open to learning new things.\u00a0<\/p>\n This is largely due to the ludic and attractive nature of the interactive materials.<\/p>\n However, this ability to teach also has a lot to do with the greater ability to present information from an approach focused on data visualization<\/a>.<\/p>\n In the case of\u00a0interactive calculators<\/a>, customers can perform calculations themselves to understand the benefits that a solution can bring to their business.\u00a0Can you think of a more persuasive approach than this?<\/strong><\/p>\n Quizzes<\/a> carry with them some of the fun found in games, which refers to the concept of gamification. <\/p>\n However, this type of content does much more than simply capture the consumer’s attention. It is a very strong tool for leads and marketers to learn and evolve.<\/p>\n Just imagine: you sell a digital solution that is considered advanced, so it makes no sense to offer it to people who do not fit the product’s specific buyer persona<\/a>.\u00a0<\/p>\n So, you insert an interactive quiz on your website, testing the users’ knowledge.<\/strong><\/p>\n For visitors, it’s an interesting experience to test themselves and also to find the answer to the questions they\u00a0miss. For you, it is a golden opportunity to discover how deep the persona’s knowledge is, which can indicate whether or not she is prepared to convert.<\/p>\n The importance of visual resources in a good Digital Marketing<\/a> strategy can never be overestimated. <\/p>\n Infographics are examples of resources that bring impactful results since, by nature, they are extremely engaging and efficient in holding the user’s attention.<\/p>\n The idea behind an infographic is simple and direct: to mix written and visual information in order to create a complete and satisfactory experience for the user<\/a>. But you probably already know that, right? The question is: how can an infographic be interactive<\/a>?<\/p>\n To begin with, the creative freedom of an infographic allows you to insert other elements that increase the possibilities of interaction. For example, you can insert a small quiz along with this type of content, adding even more value to it.<\/p>\n Interactivity can also come in other ways. As an example, take a look at the piece below, created for Symantec<\/a>. <\/p>\n You can see that certain elements are only revealed when the reader scrolls down the page, requiring them to perform an action to access the information.<\/p>\n In addition, this example features quizzes and questions of true or false, which make it much more attractive than a common infographic.<\/strong><\/p>\n1. Calculators<\/h3>\n
![\"iContact](\"http:\/\/rockcontent.com\/wp-content\/uploads\/2020\/10\/icontact.png\")
2. Quizzes<\/h3>\n
![\"Dun](\"http:\/\/rockcontent.com\/wp-content\/uploads\/2022\/02\/dun-bradstreet-quiz.png\")
3. Infographics<\/h3>\n