{"id":63636,"date":"2020-10-28T15:00:00","date_gmt":"2020-10-28T15:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/custom-error-404-page\/"},"modified":"2025-09-09T11:52:55","modified_gmt":"2025-09-09T14:52:55","slug":"custom-error-404-page","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/custom-error-404-page\/","title":{"rendered":"How to create a custom error 404 page"},"content":{"rendered":"<p>Difficulties in accessing a website can cause disruptions in the user experience that impair the audience\u2019s engagement with your brand. To minimize those consequences, knowing how to create a custom error 404 page will help to <strong>properly communicate the issue and keep people engaged<\/strong> even if there is a problem uploading the site.<\/p>\n<p>There are several reasons for the error 404 to happen. Many of them are not significant, and just refreshing the page can solve the problem. However, that error mustn\u2019t generate a bad layout, which may drive the user away.<\/p>\n<p>Even if we are talking about an error that harms the experience, it is possible to build a didactic and receptive environment for the audience. Therefore, creating a user-friendly page that explains the problem is a strategy to preserve <a href=\"https:\/\/pingback.com\/en\/resources\/customer-engagement-tactics\/\" rel=\"noreferrer noopener\" target=\"_blank\">engagement<\/a>.<\/p>\n<p>In this post, we will show how to create a better error 404 page in a step-by-step guide. Among the tips, we will talk about:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#define\">Define the elements of your page<\/a><\/li>\n<li><a href=\"#design\">Design your page<\/a><\/li>\n<li><a href=\"#choose\">Choose and configure a server<\/a><\/li>\n<li><a href=\"#test\">Test your settings<\/a><\/li>\n<\/ul>\n<p>Keep reading and check it out!<\/p>\n<h2 class=\"wp-block-heading\"><strong>How to create your custom 404 page step-by-step<\/strong><\/h2>\n<p><a id=\"define\"><\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Define the elements of your page<\/strong><\/h3>\n<p>A beginner\u2019s guide to error 404 page must consider the essential elements to <strong>communicate the problem appropriately<\/strong>. First of all, it is necessary to consider that there is certainly an unhappy user. Not everyone understands what can cause the error. Besides that, it is an issue that negatively affects the navigation experience.<\/p>\n<p>Because of those issues, it is important to create a 404 error page designed to be friendly, informative, and visually lighter.<\/p>\n<p>Standard pages, like the one you can see below, have an unattractive <a rel=\"noreferrer noopener\" href=\"https:\/\/pingback.com\/en\/resources\/web-design\/\" target=\"_blank\">design<\/a> and generate a more significant negative impact, often conveying the idea that there is something serious going on.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1211095469  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/10\/error-404-404.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-16923\"\/><\/figure>\n<\/div>\n<p>The elements inserted in the custom error 404 page will help to reduce the effects of the problem and avoid the loss of engagement. Check below what is essential in your 404 error page design.<\/p>\n<h4 class=\"wp-block-heading\"><strong>A friendly or funny message<\/strong><\/h4>\n<p>It depends on what your company\u2019s<a href=\"https:\/\/pingback.com\/en\/resources\/brand-tone-of-voice\/\" rel=\"noreferrer noopener\" target=\"_blank\"> tone of voice<\/a> is. Some brands are naturally funny, and that is part of the strategy to engage their audience. If that\u2019s the case, don\u2019t hesitate to post a funny message that explains the problem on your error 404 page.<\/p>\n<p>In most cases, brands prefer to take a more neutral approach during these instabilities, as it is an event that frustrates the user. In those cases, <strong>a friendly message helps to minimize the experience breakage<\/strong>. It is important to apologize to the user in both cases, being honest and willing to solve the error as soon as possible.<\/p>\n<h4 class=\"wp-block-heading\"><strong>An excerpt explaining the problem<\/strong><\/h4>\n<p>As minimalist as your design is, it is essential to use a place in your layout to explain to the user what may have happened. That explanation helps to create a greater closeness since the company is consternated with the situation, which demonstrates respect to the user who accesses its site.<\/p>\n<p>One of the best ways to develop it is to <strong>put some of the possible technical causes that may have caused that error page<\/strong>. It is not necessary to overextend it, avoiding to expose your brand and generate a negative perception, demonstrating incompetence.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Simple explanations<\/strong><\/h4>\n<p>To avoid confusion, offer your user some tips on how to deal with the situation. <strong>Often, refreshing the page is enough to access the website<\/strong>, so you should explain that. In some cases, when it is a business that provides services, explain to the audience that it can contact the support.<\/p>\n<p>Not every user who accesses your website knows how to deal with the error 404, which can generate a not very positive feeling. That\u2019s why it\u2019s essential to keep your company available and offer some <strong>initial instructions<\/strong>, explaining that the problem in question is not serious and will be solved soon.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Related links<\/strong><\/h4>\n<p>It is essential to help the user when the error happens. It may be interesting to offer some relevant links to guide visitors when leaving the error 404 page.<\/p>\n<p>Point out some basic links to your website, like:<\/p>\n<ul class=\"wp-block-list\">\n<li>FAQ<\/li>\n<li>Support<\/li>\n<li>Product category pages<\/li>\n<li>Contact page<\/li>\n<\/ul>\n<p>For each page category, it is important to change the selection of links. For example, if we are talking about a sporting goods e-commerce and the link directed to a shoe, the error 404 page should show the link to the \u201cshoes\u201d category.<\/p>\n<p><a id=\"design\"><\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Design your page<\/strong><\/h3>\n<p>When creating an error 404 page, the design is the first important issue. As much as it\u2019s an error message, <strong>the layout needs to follow your brand\u2019s <\/strong><a href=\"https:\/\/pingback.com\/en\/resources\/visual-identity\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>visual identity<\/strong><\/a><strong> patterns<\/strong>. Error messages offered by browsers can convey an even worse perception to the user. Ideally, assume that there\u2019s a problem and put your brand ahead of it.<\/p>\n<p>It might sound a bit counterintuitive, but a well-made 404 page can actually earn you some goodwill with your audience. People remember tiny moments when a brand feels human, or at least tries to be helpful\u2014especially when things go wrong. Take Slack\u2019s 404 page (as of 2025, anyway): it\u2019s simple, a little quirky, and offers a direct way back to where you want to go. Not every visitor will laugh or care, sure, but even a small bit of effort stands out in a sea of generic error screens.<\/p>\n<p>Of course, you can overdo it. There\u2019s this temptation to pack a 404 with memes or \u201cwitty\u201d asides, but if your overall brand voice is more serious or professional, it\u2019ll feel weird\u2014maybe even off-putting. The trick, or at least what seems to work in most cases, is to be just honest enough about the mistake happening and offer a useful next step. Let people choose what context they come back to, instead of forcing them to laugh or feel something on your terms. It\u2019s a balancing act, and hey, you can always A\/B test a couple versions if you\u2019re not sure which fits.<\/p>\n<p>Therefore, when developing that page, think about essential elements, such as some of the ones we\u2019ve mentioned:<\/p>\n<ul class=\"wp-block-list\">\n<li>A message explaining the error<\/li>\n<li>Information about possible causes<\/li>\n<li>Instructions for dealing with the problem<\/li>\n<li>Contact information for support<\/li>\n<li>Images or your brand logo<\/li>\n<li>A search bar to go to another content<\/li>\n<\/ul>\n<p>All that needs to compose a layout as simple as possible; after all, it\u2019s a moment when the <a href=\"https:\/\/pingback.com\/en\/resources\/user-experience\/\" rel=\"noreferrer noopener\" target=\"_blank\">user experience<\/a> has disappointed, even if it\u2019s not your company\u2019s fault. <strong>Your design should follow your brand\u2019s tone of voice<\/strong>, but without considering that there is a problem.<\/p>\n<p>Putting a search bar on that page is essential for users to try to get to the content they want even if the error has occurred. Many times, the problem was just the access link they used. If they can find the content or the page they want through the search bar, the ideal experience is quickly resumed.<\/p>\n<p>The page also needs to have all the essential elements, like headers and footer information. Most of the time, some of those links are accessible after the initial error, which can be comforting for the users as they will be able to navigate to what they were looking for.<\/p>\n<p>Also, remember that you can create page designs with the help of <a href=\"https:\/\/pingback.com\/en\/resources\/best-wordpress-plugins\/\" rel=\"noreferrer noopener\" target=\"_blank\">plugins<\/a>. In <a href=\"https:\/\/pingback.com\/en\/resources\/cms-for-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">CMS platforms for Marketing<\/a> like WordPress, it is easier to use tools that offer ready-made templates.<\/p>\n<p><a id=\"choose\"><\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Choose and configure a server<\/strong><\/h3>\n<p>Choosing and configuring the server are tasks that lead to a simple goal \u2014 <strong>ensure that, when the error 404 happens, your users will be redirected to the page you are creating<\/strong>. Without that, they will be sent to a default page, as we showed here, and all work will be in vain.<\/p>\n<p>The first step to do that is to choose the server where this page will be <a href=\"https:\/\/pingback.com\/en\/resources\/how-to-choose-a-web-host\/\" rel=\"noreferrer noopener\" target=\"_blank\">hosted<\/a>, which is usually done in Apache. After that, you need to make a simple configuration through the .htaccess file. If there isn\u2019t one ready on your server, you must create it.<\/p>\n<p>From that file, you can establish custom configurations that will take user traffic to the error 404 page. The .htaccess file should appear in this form in the directory where <a href=\"https:\/\/pingback.com\/en\/resources\/wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WordPress (opens in a new tab)\">WordPress<\/a> was installed:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=855604079  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/10\/error-404-htaccess.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-16924\"\/><\/figure>\n<\/div>\n<p>Suppose you have trouble finding .htaccess, a refined search using an FTP, like<a href=\"https:\/\/filezilla-project.org\/\" rel=\"noreferrer noopener\" target=\"_blank\"> FileZilla<\/a>. If you don\u2019t find it, you need to create that file using a basic text editor and just name it .htacess.<\/p>\n<p>Then you should add \u201cErrorDocument 404\/404.html\u201d to your .htaccess file, which will give the name to your error 404 page. Now you have it in your WordPress site directory, which is indispensable for the server to find it and correctly redirect the user. To finish, save the file and upload it to the server\u2019s root directory.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=670644878  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/10\/error-404-ErrorDocument.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-16925\"\/><\/figure>\n<\/div>\n<p><a id=\"test\"><\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Test your settings<\/strong><\/h3>\n<p>Now, to test if everything is working, open your browser and put the address of your site followed by \u201c\/\u201d and then any page identification that doesn\u2019t exist. That will generate the error 404, and then you can check if the redirect to the page that was created is working.<\/p>\n<p>This finishing process, with the test, is essential because it is the <strong>confirmation that the page is actually marked as an error or non-existent, and not just using a 404 error page layout<\/strong>.<\/p>\n<p>Google needs to be clear about the answer, which should be the 404 because it indicates that the address doesn\u2019t exist. Otherwise, search engines may end up ranking the page.<\/p>\n<p>Learning how to create a custom error 404 page is essential to <strong>avoid a negative perception of your site by users<\/strong>. Instabilities will always exist, but it is important to deal with them in the best way, informing the audience who accesses it that the problem is temporary and will be fixed. Do not forget \u2014 the process shown in this content is directed to WordPress sites!<\/p>\n<p>Do you need a few more tips to better understand how to manage business blogs in WordPress? Check out our <a href=\"https:\/\/resources.rockcontent.com\/wordpress-guide\" rel=\"noreferrer noopener\" target=\"_blank\">guide with more tips to master the CMS platform<\/a>!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/resources.rockcontent.com\/wordpress-guide\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-opt-id=466833331  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/08\/Materiais_750x200-banner-final.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"WordPress Guide for Corporate Blogs - Promotional Banner\" class=\"wp-image-13563\"><\/a><\/figure>\n<\/div>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how to create a custom error 404 page is important to avoid difficulty accessing a website, leading to less brand engagement. No matter how frustrating the problem is, offering a more user-friendly layout that deals lightly with the issue helps to preserve the company\u2019s image by seeking greater comprehension from its audience.<\/p>\n","protected":false},"author":1,"featured_media":56832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-63636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a unique custom error 404 page for your website<\/title>\n<meta name=\"description\" content=\"Learn how to create a custom error 404 page! We show you a step-by-step guide on how to make the experience less frustrating to the user.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/custom-error-404-page\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a unique custom error 404 page for your website\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a custom error 404 page! 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