{"id":63678,"date":"2020-11-23T16:42:15","date_gmt":"2020-11-23T16:42:15","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/volunteer-week-rock-org\/"},"modified":"2025-09-09T10:06:37","modified_gmt":"2025-09-09T13:06:37","slug":"volunteer-week-rock-org","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/volunteer-week-rock-org\/","title":{"rendered":"Volunteer Week: How Was The Experience of Doing a Remote Global Event With a Focus on Volunteering"},"content":{"rendered":"<p><a href=\"https:\/\/org.rockcontent.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Rock.org<\/a>&nbsp;was founded in 2019 with the mission of sharing knowledge to accelerate social transformation and turn Rock Content into a corporate social responsibility leader.<\/p>\n<p>Via educational actions and support for non-governmental organizations, the project also aims to inspire other companies to invest in impact initiatives.<\/p>\n<p>More than 400 rockers have already volunteered their time towards the actions carried out by Rock.org, which now have international reach.&nbsp;<\/p>\n<p>With the expansion of Rock Content&#8217;s operations between 2019 and 2020, the project gained volunteer employees from Mexico, the United States, and Canada.<\/p>\n<p>In 2020, the project&#8217;s highlight was Volunteer Week,&nbsp;<strong>a remote global event that helped raise donations to NGOs supporting women, LGBTI+ community, black community, and people with disabilities<\/strong>.<\/p>\n<p>Keep reading to know all the details of this action, its results, and the lessons we learned:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">About Volunteer Week: a new reality and great challenges<\/a><\/li>\n<li><a href=\"#2\">The mission: proposals and objectives of the action<\/a><\/li>\n<li><a href=\"#3\">Contexts and projects: reality faced head on<\/a><\/li>\n<li><a href=\"#4\">The event: bringing people together and creating opportunities<\/a><\/li>\n<li><a href=\"#5\">Results and achievements: the impact generated by Volunteer Week<\/a><\/li>\n<li><a href=\"#6\">Learning: lessons we learned from the first event in this format<\/a><\/li>\n<\/ul>\n<p><a id=\"1\"><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>About Volunteer Week: a new reality and great challenges<\/strong><\/h2>\n<p>Volunteer Week took place between the 5th and 9th of October, 2020, and was the&nbsp;<strong>first global action focused on volunteering promoted by Rock Content and carried out remotely.<\/strong><\/p>\n<p>The initiative mobilized 200 rockers scattered among Rock Content&#8217;s offices worldwide and raised more than R$ 14,000 (approximately US$ 2.650) for NGOs in Brazil, Mexico, the United States, and Canada.<\/p>\n<p>The first edition of the event was Volunteer Day, an entire day dedicated to volunteering.&nbsp;<\/p>\n<p>During this first event, the company&#8217;s employees participated in a competition where the prize for the winning team was the opportunity to choose a Third Sector institution (NGOs, foundations, community associations, philanthropic entities, and other non-profit organizations) to receive a donation.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1339319847  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/abet-1024x768-1.jpg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\" Delivery of the award to the NGO ABET (Brazilian Association of Tuberous Sclerosis) in 2019\" class=\"wp-image-17411\"\/><figcaption><em> Delivery of the award to the NGO ABET (Brazilian Association of Tuberous Sclerosis) in 2019<\/em><\/figcaption><\/figure>\n<p>In 2020, the restrictions imposed by the Covid-19 pandemic represented a new challenge for the project, but the desire to make a difference was stronger than ever.&nbsp;<\/p>\n<p>The event needed to gain a new format, this time, 100% online and with volunteer employees participating from their own homes.<\/p>\n<p>In addition, the action also needed to reflect the new global reality of Rock Content that, in the last year, had established its operations outside of Brazil with the&nbsp;<a href=\"https:\/\/rockcontent.com\/press-release\/rock-content-extends-global-footprint-acquiring-scribblelive\/\" rel=\"noreferrer noopener\" target=\"_blank\">acquisition of the American ScribbleLive<\/a>. The answer to all of these challenges was Volunteer Week, a week-long event dedicated to volunteering with actions of international impact.<\/p>\n<p><a id=\"2\"><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>The mission: ideas and goals of the action<\/strong><\/h2>\n<p>Rock.org&#8217;s idea is very simple: dedicate 1% of all rockers&#8217; time for education and employability actions for minority groups.&nbsp;<\/p>\n<p>Therefore, one of its pillars is to&nbsp;<strong>create volunteering opportunities<\/strong>, promoting experiences that benefit the community, strengthen involvement, and contribute to the personal growth of each employee.<\/p>\n<p>To meet these propositions, Volunteer Week presented the following objectives:<\/p>\n<ul class=\"wp-block-list\">\n<li>expand efforts for gender equality, inclusion of people with disabilities, racial equality, and LGBTI+ rights beyond Rock Content offices;<\/li>\n<li>generate growth opportunities for minority groups, both in terms of education and in terms of employability;<\/li>\n<li>promote integration among the entire community of rockers, especially between teams located in different geographic areas.<\/li>\n<\/ul>\n<p><a id=\"3\"><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>Contexts and projects: reality seen as it really is<\/strong><\/h2>\n<p>The fight for a social cause, regardless of which cause, starts with understanding a certain group&#8217;s reality, often ignored by a large portion of the population.&nbsp;<\/p>\n<p>With regards to discrimination and inequality \u2014 topics that set the agenda of the event in 2020 \u2014 the following data should be highlighted:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>61% of LGBTI+ Brazilians need to hide their sexual orientation from the companies where they work for fear of losing their jobs<\/strong>&nbsp;(<a href=\"https:\/\/antra%2C%202017\/\" rel=\"noreferrer noopener\" target=\"_blank\">Center for Talent Innovation, 2016<\/a>);<\/li>\n<li><strong>17% of Mexican women (about 4.6 million people) are unemployed in Mexico<\/strong>&nbsp;(<a href=\"https:\/\/www.inegi.org.mx\/programas\/enoe\/15ymas\/\" rel=\"noreferrer noopener\" target=\"_blank\">INEGI &#8211; Encuesta Nacional de Ocupaci\u00f3n y Empleo, 2020<\/a>);<\/li>\n<li><strong>54% of working-age disabled people in Canada are looking for a job<\/strong>&nbsp;(<a href=\"https:\/\/www150.statcan.gc.ca\/n1\/pub\/89-654-x\/89-654-x2018001-eng.htm\" rel=\"noreferrer noopener\" target=\"_blank\">Canadian Survey on Disability, 2017<\/a>);<\/li>\n<li><strong>as of July 2020, 14.6% of non-white people in the United States<\/strong>&nbsp;<strong>(about 4.6 million individuals) were unemployed<\/strong>&nbsp;(<a href=\"https:\/\/www.bls.gov\/opub\/mlr\/2015\/article\/labor-force-projections-to-2024.htm\" rel=\"noreferrer noopener\" target=\"_blank\">Bureau of Labor Statistics, 2020<\/a>).<\/li>\n<\/ul>\n<p>Inspired by Rock Content&#8217;s commitment to inclusion and equality, Volunteer Week embraced causes of enormous relevance to society.<\/p>\n<p>Support organizations for women, the LGBTI+ community, the non-white community, and people with intellectual disabilities in four countries were the ones to receive our support this time.&nbsp;<\/p>\n<p>Get to know each one of them in the following topics!<\/p>\n<h3 class=\"wp-block-heading\"><strong>TODXS (Brazil)<\/strong><\/h3>\n<p><a href=\"https:\/\/www.todxs.org\/\" rel=\"noreferrer noopener\" target=\"_blank\">TODXS<\/a>&nbsp;is a Brazilian non-profit startup that fights for civil rights and inclusion of LGBTI+ people.<\/p>\n<p>Among its various educational, research, awareness, and security projects, TODXS Escola stands out.&nbsp;<\/p>\n<p>Their main goal is to avoid school eviction by transgender and transvestite students; and TODXS Impacto, a social business accelerator focused on diversity and inclusion.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1780019625  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/todxs.jpeg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"NGO Todxs\" class=\"wp-image-17412\"\/><figcaption><em>Source: <a rel=\"noreferrer noopener\" href=\"https:\/\/medium.com\/todxs\/todxs-brasil-5371ab9b98ef\" target=\"_blank\">TODXS Medium<\/a> <\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><strong>CREA: Empreendedoras Sociales (Mexico)<\/strong><\/h3>\n<p><a href=\"https:\/\/crea.org.mx\/\" rel=\"noreferrer noopener\" target=\"_blank\">CREA<\/a>&nbsp;is a Mexican NGO working for more than 12 years to promote female empowerment and qualify women entrepreneurs in socio-economically marginalized areas.<\/p>\n<p>In addition to providing support, the organization offers educational programs to develop professional skills and small businesses.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1110220457  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/crea-mujeres.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"NGO CREA\" class=\"wp-image-17413\"\/><figcaption><em> Source:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/crea.org.mx\/2019\/04\/08\/sembrar-cambios-cosechar-igualdad-de-genero\/\" target=\"_blank\">CREA<\/a> <\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><strong>Community Living Toronto (Canada)<\/strong><\/h3>\n<p>Founded in 1948,&nbsp;<a href=\"https:\/\/cltoronto.ca\/\" rel=\"noreferrer noopener\" target=\"_blank\">Community Living Toronto<\/a>&nbsp;helps people with intellectual disabilities and their families in Toronto, Canada.&nbsp;<\/p>\n<p>The organization&#8217;s goals are to promote employment and educational programs and also to help their members to become more self-confident and independent, so that they can have a better social life.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1589920423  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/living-toronto.jpg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"NGO living toronto\" class=\"wp-image-17414\"\/><figcaption><em> Source:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/CLToronto\/photos\/a.10153066240189695\/10157875937009695\" target=\"_blank\">CLToronto Facebook<\/a> <\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><strong>Beyond 12 (USA)<\/strong><\/h3>\n<p><a href=\"https:\/\/beyond12.org\/\" rel=\"noreferrer noopener\" target=\"_blank\">Beyond 12<\/a>&nbsp;is a non-profit organization from the United States whose mission is to increase the number of low-income, first-generation students from historically underrepresented groups graduating from US colleges.&nbsp;<\/p>\n<p>The NGO&#8217;s work is based on a digital platform that connects students and professionals who want to help them study and succeed in academic life.&nbsp;<\/p>\n<p><center><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/u_L7E6DOy_8\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/center><\/p>\n<p><a id=\"4\"><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>The event: bringing people together and creating opportunities<\/strong><\/h2>\n<p>The use of game dynamics and mechanics outside their original context is a technique known as gamification.&nbsp;<\/p>\n<p>This is a way to increase engagement, facilitate problem-solving, and improve learning \u2014 benefits that are especially relevant in an event that involves a large number of people.<\/p>\n<p>In order to achieve all the goals set for Volunteer Week, we created a competition.&nbsp;<\/p>\n<p>Four teams, which we called &#8220;communities&#8221;, were challenged to&nbsp;<strong>raise donations for participating NGOs<\/strong>, each being responsible for one of the recipient organizations:<\/p>\n<ul class=\"wp-block-list\">\n<li>Rosa Parks (Beyond 12);<\/li>\n<li>Jo\u00e3o Nery (TODXS);<\/li>\n<li>Frida Kahlo (CREA);<\/li>\n<li>Terry Fox (Community Living Toronto).<\/li>\n<\/ul>\n<p>Each community formed four squads, and each participant received their mission.&nbsp;<\/p>\n<p>Each achievement was awarded a value in Rock Social Coin&#8217;s (R$C) \u2014 fictitious currency created for the event that was eventually converted into actual figures for donation.<\/p>\n<p>This was the event&#8217;s schedule:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Day 1. Prepare donation plans and get to know the NGOs:<\/strong>&nbsp;initially, the communities got to know the work of the NGOs and defined how they would raise funds and arrange public communication;<\/li>\n<li><strong>Day 2. Find influencers for crowdfunding campaigns:<\/strong>&nbsp;in the second stage, the squads had to unite and get support from&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-influencer-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">digital influencers<\/a>. Each community received rewards according to the number of followers of each participating influencer;<\/li>\n<li><strong>Day 3. Posts on the Rock.org profile:<\/strong>&nbsp;on the third day of the Volunteer Week, the participants published posts on the&nbsp;<a href=\"https:\/\/www.instagram.com\/org.rockcontent\/\" rel=\"noreferrer noopener\" target=\"_blank\">official Instagram profile of the project<\/a>&nbsp;to increase donations;&nbsp;<\/li>\n<li><strong>Day 4. Elevate the strategy:<\/strong>&nbsp;on the fourth day, the teams&#8217; communication strategy was enhanced to raise more donations for all communities;<\/li>\n<li><strong>Day 5. Closure:<\/strong>&nbsp;on the last day, a closing ceremony was held with a presentation of the results.<\/li>\n<\/ul>\n<p>The Volunteer Week was announced to the participants at an all-hands meeting (general meeting with everyone involved), and emails were sent one month before the event. Slack messaging channels were also created, and an&nbsp;<a href=\"https:\/\/interactive.rockcontent.com\/volunteerweek#Flow-Step---Women-Community\" rel=\"noreferrer noopener\" target=\"_blank\">official informative online page<\/a>&nbsp;was developed using the&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/ion-guide\/\" rel=\"noreferrer noopener\" target=\"_blank\">Ion tool<\/a>.&nbsp;<\/p>\n<p>In addition, an Instagram account was created with videos and photos for dissemination.<\/p>\n<p>Some moments during the event felt unexpectedly personal, despite the remote setup. You could sense this camaraderie bubbling up in Slack threads\u2014a random meme here, spontaneous forms of encouragement there. There\u2019s something oddly energizing about seeing so many people rally behind causes that, honestly, don\u2019t always get air time in your day job. People really leaned in, not because it looked good, but because you could tell it meant something to them, even behind a screen. The physical distance just didn&#8217;t manage to mute the contagious energy as squads scrambled to one-up each other and, more importantly, boost donation numbers.<\/p>\n<p>Volunteering like this, when you\u2019re mixing friendly competition, purpose, and a dash of digital chaos, turns out to be an almost experimental approach to engagement. Sure, there were awkward silences or the odd technical glitch\u2014someone\u2019s mic always fails right at the punchline\u2014but the sense of progress felt palpable by the third or fourth day. It may sound a bit clich\u00e9, but seeing a spreadsheet fill with pledges live, well, it kind of sticks with you. Those small signals\u2014unexpected help offered, people pitching ideas after hours\u2014hint that something real gets built, even from scattered living rooms and less-than-glamorous makeshift home offices.<\/p>\n<p><a id=\"5\"><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>Results and achievements: the impact generated by Volunteer Week<\/strong><\/h2>\n<p>After four intense days, Frida Kahlo community, which represented the NGO &#8220;CREA: Empreendedoras Sociales&#8221; took the lead with R$C 9,090 raised.&nbsp;<\/p>\n<p>Then, there were Jo\u00e3o Nery (TODXS), Rosa Parks (Beyond 12), and Terry Fox (Community Living Toronto). Check out the community ranking!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1271098549  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/volunteer-week-ranking-community.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"final ranking of volunteer week\" class=\"wp-image-17415\"\/><\/figure>\n<\/div>\n<p>The action mobilized hundreds of Rock employees and was supported by prestigious digital influencers. The event was also mentioned in one of the most longstanding newspapers in the state of Minas Gerais (Brazil) and raised more than R$ 14,000 (approximately US$ 2,600) in donations. See the official figures below:<\/p>\n<ul class=\"wp-block-list\">\n<li>11 influencers posted about the campaign on their social media profiles;<\/li>\n<li>a story about the action was published in &#8220;O Tempo&#8221; newspaper.&nbsp;<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1885929964  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/volunteer-week-otempo.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"otempo newspapper, from brazil\" class=\"wp-image-17416\"\/><\/figure>\n<\/div>\n<p>In addition to all these achievements, it is worth mentioning the creation of a webinar by one of the event&#8217;s teams, in which donors had access to exclusive content produced by Rock professionals.<\/p>\n<p><strong>The gamification strategy, therefore, not only strengthened the fundraising campaigns, but also allowed the general public to benefit from the event.<\/strong><\/p>\n<p><a id=\"6\"><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>Lessons: what we learned while hosting an event in this format for the first time<\/strong><\/h2>\n<p>Carrying out work of this magnitude in such a troubled year is a huge challenge, but everything is possible when you have commitment and the right strategic orientation.&nbsp;<\/p>\n<p>Volunteer Week brought valuable lessons that apply to any type of event and demonstrate the importance of good planning. Among the lessons we have learned in practice, some are worth mentioning.<\/p>\n<h3 class=\"wp-block-heading\">1. The quality of communication is vital (especially for a remote global event)<\/h3>\n<p>Having cohesive communication is essential in any context, but an event involving many people from different geographic locations collaborating remotely deserves special attention.&nbsp;<\/p>\n<p><strong>You need to create an attractive communication strategy capable of engaging the participants.<\/strong><\/p>\n<p>It is also necessary to start the communications in advance (at least one month prior to the event), adopt clear language, present the information in detail and create different channels and ways of accessing the information.&nbsp;<\/p>\n<p>During Volunteer Week, we learned a lot about the importance of communication, and we understood that videos, moments of conversation, and meetings are essential.<\/p>\n<h3 class=\"wp-block-heading\">2. Testing is key to success<\/h3>\n<p>An event of this magnitude cannot be carried out blindly. It is vital to put your plan to the test to prove the effectiveness of the communication, tools, and dynamics that will be executed.<\/p>\n<p>Thus,&nbsp;<strong>it is an interesting choice to invite a group of people who were not involved in planning to validate strategies and gather feedback.<\/strong>&nbsp;This is also a way to experience new things in a safe and controlled way.<\/p>\n<h3 class=\"wp-block-heading\">3. Pay attention to cultural diversity<\/h3>\n<p>One of the biggest challenges when running a global event is to deal with cultural differences in a productive way.&nbsp;<\/p>\n<p>This involves the language that will be used, the time zone, local habits, traditions, and the economic and social reality of each country.<\/p>\n<p>Several aspects must be taken into account, and your job is to ensure that the action contemplates this diversity and allows everyone involved, especially those from different regions, to share in an integrated experience.&nbsp;<\/p>\n<p><strong>This means that we must act globally, but we must not forget local actions.<\/strong><\/p>\n<h3 class=\"wp-block-heading\">4. Your schedule should enable full participation by all<\/h3>\n<p>Likewise, the event schedule should be defined so that the differences in time and activity in each country are respected.&nbsp;<\/p>\n<p>Also,&nbsp;<strong>by stipulating a fixed period for action, participants can engage in activities carried out with greater dedication.<\/strong><\/p>\n<p>The new format adopted by Rock was fundamental in enabling the realization of a global event with the participation of rockers from the four countries where it is present. <\/p>\n<p>Although it was the first event of this scale developed by the company, the results were extremely positive.<\/p>\n<p>Volunteer Week was rich in both lessons and achievements. We hope to inspire people and organizations of all kinds to also develop initiatives to support society. Real social transformation depends on all of us.<\/p>\n<p>Discover all the actions promoted by Rock Content&#8217;s social impact project at&nbsp;<a href=\"https:\/\/org.rockcontent.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Rock.org<\/a>!<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rock.org&nbsp;was founded in 2019 with the mission of sharing knowledge to accelerate social transformation and turn Rock Content into a corporate social responsibility leader. Via educational actions and support for non-governmental organizations, the project also aims to inspire other companies to invest in impact initiatives. More than 400 rockers have already volunteered their time towards [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-63678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volunteer Week: Rock Content&#039;s Experience on a Remote Global Event<\/title>\n<meta name=\"description\" content=\"Volunteer Week was a global event promoted by the Rock.org project, in which funds were raised for social impact organizations. 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