{"id":63686,"date":"2020-11-25T21:18:24","date_gmt":"2020-11-25T21:18:24","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/marketing-performance-software\/"},"modified":"2025-09-09T05:02:04","modified_gmt":"2025-09-09T08:02:04","slug":"marketing-performance-software","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/marketing-performance-software\/","title":{"rendered":"The 5 Best Marketing Performance Software"},"content":{"rendered":"<p>Marketing performance software are tools used to take your&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Digital Marketing<\/a>&nbsp;efforts to the next level.&nbsp;<\/p>\n<p>Whether they are used for tracking performance or making sure your marketing campaigns reach as many people as possible, these tools are part of a successful Digital Marketing strategy.<\/p>\n<p>In this article, you will find a quick guide to the most valuable marketing performance software available in the market and find out each tool&#8217;s pros and cons.&nbsp;<\/p>\n<p>Keep reading to find out:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">What is Marketing Performance Software?<\/a><\/li>\n<li><a href=\"#2\">What are the 5 best Marketing Performance Software?<\/a><\/li>\n<\/ul>\n<p><a id=\"1\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">What is Marketing Performance Software?<\/h2>\n<p>To better understand what Marketing Performance Software is, we first have to grasp what marketing performance means.&nbsp;<\/p>\n<p>Among company departments, marketing is one that is most often under pressure to prove its value. Therefore, marketing performance is getting the results you set out for in the first place \u2014 those defined in your strategy as &#8220;objectives&#8221;.<\/p>\n<p>Marketing Performance Software are digital resources that allow for the achievement of those results.&nbsp;<\/p>\n<p>Some Marketing Performance Software allows your message to reach more people, while others guide you towards better analytics.&nbsp;<\/p>\n<p>There are a handful of these tools with different goals set to make your marketing campaigns better and more resourceful over time.<\/p>\n<p><a id=\"2\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">What are the 5 best Marketing Performance Software?<\/h2>\n<p>Now that you know what Marketing Performance is, it&#8217;s time to know some of the best software in the market to help you get better results.&nbsp;<\/p>\n<p>Check out the list we&#8217;ve prepared to help you with that task!<\/p>\n<h3 class=\"wp-block-heading\">1. Hubspot<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1454741296  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/hubspot.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"hubspot\" class=\"wp-image-17470\"\/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.hubspot.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Hubspot<\/a>&nbsp;is a complete&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/crm-tools\/\" rel=\"noreferrer noopener\" target=\"_blank\">CRM platform<\/a>&nbsp;for businesses. Their tools, like Marketing Hub, Sales Hub, Service Hub, and CMS Hub, combined, help you promptly reach out to customers,&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/increase-sales-with-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">increase sales<\/a>, and better understand user behavior.&nbsp;<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Hubspot offers a wide range of courses and training to help you better understand the available tools.<\/li>\n<li><a href=\"https:\/\/pingback.com\/en\/resources\/email-marketing-guide\/\" rel=\"noreferrer noopener\" target=\"_blank\">Email marketing<\/a>, forms, landing pages, and even live chat with consumers can all be dealt with through Hubspot.<\/li>\n<li>Hubspot has impressive analytics capabilities, with straightforward data on how your campaigns perform and insights on how to make them better.<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>While Hubspot offers a free trial for marketers, the tools you most need to work with can be a bit costly.<\/li>\n<li>Small business and mid-sized companies are the ones that benefit the most from the tool. For enterprises, though, you might want to invest in a more robust CRM.<\/li>\n<li>The mobile version of the Hubspot tools lacks in comparison to most of its competitors.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">2. Rejoiner<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=582578130  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/Rejoiner.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Rejoiner\" class=\"wp-image-17471\"\/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/rejoiner.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Rejoiner<\/a>&nbsp;is a great e-commerce tool to better engage with customers.&nbsp;<\/p>\n<p>It works in a simple way, following&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/marketing-automation-guide\/\" rel=\"noreferrer noopener\" target=\"_blank\">automated triggers<\/a>&nbsp;to re-engage with customers and make sure they finish their purchase on your website.<\/p>\n<p>Rejoiner&#8217;s best feature, though, is the data it compiles on your consumers, such as purchase history, browsing behavior, and in-store interactions.&nbsp;<\/p>\n<p>That&#8217;s what enables you to build precise profiles of your company&#8217;s clients to tailor-make better products.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Rejoiner offers great support to customers, helping them set up the solution and get it working in no time.<\/li>\n<li>The toolkit makes it easy to recover lost revenue when used properly.<\/li>\n<li>Most clients report the tool as very cost-effective, with pricing that translates directly into ROI.<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>While Rejoiner offers a reporting tool, it doesn&#8217;t provide clear enough data \u2014 according to some clients.<\/li>\n<li>The tool integration with Magento is limited, which stops it short of being a full-on CRM.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">3. Yesware<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1891340688  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/yesware.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Yesware\" class=\"wp-image-17472\"\/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.yesware.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Yesware<\/a>&nbsp;promotes itself as an all-in-one marketing toolkit. That means it contains most&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/digital-marketing-tools\/\" rel=\"noreferrer noopener\" target=\"_blank\">marketing tools<\/a>&nbsp;a small or mid-size company needs to engage with its customers.<\/p>\n<p>The tool can be added to Outlook and Gmail to speed up workflows, save time, and convert more prospects into customers.&nbsp;<\/p>\n<p>It does so by helping you&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/personalized-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">personalize<\/a>&nbsp;the outreach to customers, book meetings, and reach out to interested prospects at the right time.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1331264141  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/yesware-2.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Yesware\" class=\"wp-image-17474\"\/><\/figure>\n<\/div>\n<p><strong>Pros:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Yesware is easy to use out of the box, with no need to implement many changes to make it work for you.<\/li>\n<li>The tool is easy to customize and offers great resources for <a href=\"https:\/\/emailanalytics.com\/email-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">email tracking<\/a>, such as open notifications.<\/li>\n<li>It&#8217;s a great tool for overall campaign management, especially when combined with great&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/email-marketing-tool\/\" rel=\"noreferrer noopener\" target=\"_blank\">email marketing software<\/a>.<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>The overall user interface isn&#8217;t the most friendly, and you might need a while to figure out where each tool is located.<\/li>\n<li>There are limited fonts for layouts.<\/li>\n<li>Sending an email to one of your colleagues using the tool might skew the data, as the tool counts it as a marketing interaction.<\/li>\n<\/ul>\n<p>It\u2019s kind of funny how much people underestimate the difference a thoughtful process can make in picking the right software. Most marketers I know get a little trigger-happy with trials, load up a bunch of dashboards at once, and suddenly can\u2019t remember which tool does what\u2014then quietly dial it all back a month later. If you can, nail down your exact \u201cmake-or-break\u201d features before even touching the sign-up form; it saves a lot of headaches and duplicate subscriptions. Plus, ask around\u2014half the time you\u2019ll discover someone in your network already kicked the tires on these platforms last quarter and can spill the actual pros and cons that don\u2019t show up on the homepage. There\u2019s a real value in word-of-mouth over the glossy marketing copy.<\/p>\n<p>And while we\u2019re on it, don\u2019t forget about integration. It\u2019s one thing if a software claims to work with your email client or CMS, but in practice, little hang-ups happen\u2014maybe your custom CRM field just won\u2019t sync or an analytics widget breaks after every update. Not the end of the world, but enough to make you wish you\u2019d tested it with your real setup (not a sandbox) before rolling out to the team. People love to chase new features or lowest price, but smooth connections between tools can be the most boringly essential \u201cpro\u201d in the long run. Don\u2019t just ask \u201cwill it save money?\u201d\u2014ask \u201cwill it actually save us hassle every day?\u201d<\/p>\n<h3 class=\"wp-block-heading\">4. ConvertFlow<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=170353782  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/ConvertFlow.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"ConvertFlow\" class=\"wp-image-17473\"\/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.convertflow.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">ConvertFlow<\/a>&nbsp;is a website conversion platform for marketers that aims to make sure every visitor convert.&nbsp;<\/p>\n<p>To do so, the tool offers forms, popups,&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/interactive-landing-page\/\" rel=\"noreferrer noopener\" target=\"_blank\">landing pages<\/a>, sticky bars, surveys, and other tools that help you interact with your customers promptly.<\/p>\n<p>ConvertFlow is especially good if you have no idea how to code but have a good grasp of visual builders.&nbsp;<\/p>\n<p>With just a few clicks, you can create entire marketing campaigns on your website, no matter what tools you use to keep it up.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1294086479  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/ConvertFlow-2.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"ConvertFlow\" class=\"wp-image-17475\"\/><\/figure>\n<\/div>\n<p><strong>Pros:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>ConvertFlow offers many integrations to popular CMS systems, such as WordPress and Shopify.<\/li>\n<li>If you can click, you can do: there&#8217;s no need to learn to code to turn your ideas into reality with ConvertFlow.<\/li>\n<li>Using the toolkit, you can quickly set up targeted campaigns, promoting the right product to the right customer at the right time.<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>The tool has no built-in resource for Lead Scoring and no&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-seo\/\" rel=\"noreferrer noopener\" target=\"_blank\">SEO<\/a>&nbsp;management tools.&nbsp;<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">5. Databox<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=758895459  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/databoz.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Databox\" class=\"wp-image-17476\"\/><\/figure>\n<\/div>\n<p>A good analytics platform is always a part of the successful marketer&#8217;s toolkit.&nbsp;<\/p>\n<p>That&#8217;s why you need to know about&nbsp;<a href=\"https:\/\/databox.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Databox<\/a>, a software that makes&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/data-collection\/\" rel=\"noreferrer noopener\" target=\"_blank\">data analysis<\/a>&nbsp;for marketers easier.&nbsp;<\/p>\n<p>It helps you grasp exactly how your products and pages are performing today and what improvements can be made to make your website, digital product, or portfolio perform better.<\/p>\n<p>Databox helps you pull all KPIs from different analytics sources (such as Adobe Analytics, Salesforce, or even your social networks profiles) into a single dashboard.&nbsp;<\/p>\n<p>You can also easily build customized dashboards with the tool and use it to track or improve your performance, using measurable goals to keep up with your progress.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1443631060  data-opt-src=\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/sites\/4\/2020\/11\/databox.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Databox\" class=\"wp-image-17477\"\/><\/figure>\n<\/div>\n<p><strong>Pros:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Databox offers integration with most Analytical tools in the market. That means you can visualize every single piece of information about your website using a single tool.<\/li>\n<li>Databox offers personalized performance alerts to help you know when you&#8217;ve reached your goal or when you&#8217;re getting further away from it.<\/li>\n<li>ROI,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/pingback.com\/en\/resources\/conversion-rate\/\" target=\"_blank\">conversion rates<\/a>, and other important metrics can all be calculated easily using Databox.<\/li>\n<li><\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>While Databox offers a free starter tool, you might spend up to $248 a month to get the full package for enterprise analytics.<\/li>\n<li>If you have no analytics experience, managing your dashboard can be a hard task.<\/li>\n<\/ul>\n<p>Finding the right Marketing Performance Software is a challenging undertaking. That&#8217;s why getting to know the options available to you is just the first step.&nbsp;<\/p>\n<p>Try as many as you like before settling down and compare the options available before any commitment.<\/p>\n<p>There are a lot of other Marketing Performance Software that can help one build a brand online.&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/content-marketing-software-2\/\" rel=\"noreferrer noopener\" target=\"_blank\">Check out these 9 Content Marketing Software that will make your life easier!<\/a><\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing performance software are tools used to take your&nbsp;Digital Marketing&nbsp;efforts to the next level.&nbsp; Whether they are used for tracking performance or making sure your marketing campaigns reach as many people as possible, these tools are part of a successful Digital Marketing strategy. In this article, you will find a quick guide to the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-63686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5 Best Marketing Performance Software<\/title>\n<meta name=\"description\" content=\"What are the Best Marketing Performance Software to boost your Digital Marketing efforts? 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